Top Promotions Director Skills

Below we've compiled a list of the most important skills for a Promotions Director. We ranked the top skills based on the percentage of Promotions Director resumes they appeared on. For example, 20.6% of Promotions Director resumes contained Radio Station as a skill. Let's find out what skills a Promotions Director actually needs in order to be successful in the workplace.

The six most common skills found on Promotions Director resumes in 2020. Read below to see the full list.

1. Radio Station

high Demand
Here's how Radio Station is used in Promotions Director jobs:
  • Planned and implemented radio station promotions; managed interns; worked with outside vendors on station marketing initiatives and television commercials.
  • Coordinated on-air talent appearances and radio remotes/promotions and acted as liaison between radio station and record company reps for concert promotions.
  • Managed all outside media coordination for television and radio stations including syndicated programming and network affiliate Co-Op commercial buys.
  • Developed and oversaw promotions for six radio stations and integrating them into multimedia platforms e.g.
  • Managed promotion, branding and implementation of marketing concepts/on-site events for five radio stations.
  • Coordinated and implemented station promotions, appearances and events for several radio stations.
  • Led all sales and marketing communications for digital radio station at Roosevelt University.
  • Created and implemented promotional concepts for entertainment clients with national radio stations.
  • Fostered and maintained positive listener and community relations for 4 radio stations.
  • Coordinated the production of all events and radio station personality appearances.
  • Coordinate media relations, radio station image and public representation.
  • Coordinated all promotional appearances for radio station.
  • Managed and allocated radio station budget.
  • Collaborated with managers, retail venues, and radio stations in multiple markets simultaneously to locally promote more than 10 artists.
  • Achieved early airplay on all rock artists, setting the pace and opening doors for radio stations across the country.
  • Created and executed events for four radio stations to drive consumer traffic to retail locations using radio advertising and personalities.
  • Promoted radio station s image; programmed and created various on-site and online media campaigns to capture target audience.
  • Formed and maintained great relationships with partners, clients, and listeners of the radio stations in the community.
  • Collaborated with retail outlets, promoters, and community organizations to obtain prizing and items for radio station contesting.
  • Helped bring the University's non-profit, student-operated radio station to the forefront of Miami's music culture.

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2. On-Air

high Demand
Here's how On-Air is used in Promotions Director jobs:
  • Developed targeted marketing concepts to appeal to the stations demographic along with implementation of on-air promotions and station appearances.
  • Composed special proposals and letters for outside organizations for on-air ticket giveaways and procured event tickets for station personnel.
  • Edited on-air content for capital and other monetary campaigns and produced/directed promos for local shows.
  • Developed and implemented all on-air promotions, giveaways, and recaps for National/Regional Sales Manager.
  • Increased audience and underwriter participation via creative and compelling on-air contests and community involvement.
  • Designed underwriting packages and marketing materials, obtained underwriters, and produced on-air advertising.
  • Developed unique on-air promotions designed to increase key station demographics and objectives.
  • Directed, coordinated and executed media proposals for on-air and off-air promotions.
  • Coordinated and implemented on-air and off-air promotions with advertising agencies and media.
  • Managed on-air messaging and all on-air communication and digital media initiatives.
  • Maximized advertising client investment via on-air and on premise cross-brand promotions.
  • Designed on-air and off-air advertisements for community events and contests.
  • Developed and executed all on-air and off-channel promotional campaign strategies.
  • Cultivated effective partnerships with engineering, underwriting and on-air talent.
  • Worked with production department to develop on-air promotional spots.
  • Coordinated, scheduled and tracked inventory for on-air promotions.
  • Supervised station contests and on-air implementation of promotional programs.
  • Implemented on-air giveaway calendar and on-air promotions concepts.
  • Managed all on-air scheduling of promotional content.
  • Developed and implemented on-air promotions and contests.

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3. Promotional Events

high Demand
Here's how Promotional Events is used in Promotions Director jobs:
  • Conducted weekly promotional meetings given presentations and directions on stations events and Promotional Events.
  • Developed promotional events in order create customer retention and promotion of new products.
  • Collaborated with Center Director on research, planning and execution of promotional events.
  • Developed concepts of promotional and co-promotional events and partnerships with community organizations.
  • Planned and executed promotional events, social media engagement, and public relations
  • Established a philanthropic arm so that promotional events benefited surrounding communities.
  • Set up promotional events with local restaurants and campus organizations.
  • Prepared news releases and coordinated media coverage for promotional events.
  • Executed promotional events and contests in partnership with paid advertisers.
  • Traveled internationally and domestically for live broadcast promotional events.
  • Organized weekly & monthly promotional events to gain customer loyalty
  • Coordinated and executed all logistics for promotional events.
  • Planned and implemented promotional events and on-air activities.
  • Managed staff during organization's promotional events.
  • Developed and executed marketing/promotional events for stations.
  • Arranged and appeared at station/client promotional events.
  • Planned and participated in promotional events/contests.
  • Originated marketing strategies and promotional events.
  • Attended and supervised all promotional events.
  • Organized and planned promotional events.

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4. Special Events

high Demand
Here's how Special Events is used in Promotions Director jobs:
  • Executed special events to promote and recruit station volunteers * Created promotional items for events and overall brand awareness
  • Negotiated, organized and staffed numerous special events.
  • Coordinated affiliations with local businesses for special events.
  • Worked with charitable organizations on special events.
  • Coordinated exhibits and special events.
  • Send promotions through direct mail, inserts, Internet advertisements, in-store displays, product endorsements, or other special events.
  • Conceived and directed all special events for the Denver portion of this nationwide fund-raising effort to restore the Statue of Liberty.
  • Developed and supervised community and special events including major R&B, jazz and gospel concerts and other entertainment projects.
  • Created a report for each film that outlined the campaign expectations, promotional ideas, screening programs and special events.
  • Organize and facilitate our promotions and special events; manage the staff on deadlines and details for promotions and events.
  • Established and coordinated special events and holiday promotions, increasing party reservations by 100% over a one-year period.
  • Planned, implemented and supervised all aspects of station's promotions and special events, media relations and merchandising.
  • Organize special events, exhibits and seminars including theme development, design and purchase of print materials.
  • Delivered over 100 special events from on premise, concerts, non profit partnerships and client services.
  • Organized annual banquets and planning other local special events such as concerts and fundraisers for the station.
  • Worked directly with advertisers and game sponsors to sell and execute promotional opportunities and special events.
  • Coordinated a minimum of two major Special Events from concept, development to execution every month.
  • Organized company presence at a dozen trade shows, conventions and special events per year.
  • Create alternative promotional partnerships and innovative special events, tours, giveaways & promotional campaigns.
  • Handle all aspects of accounts payable for the C.A.P.C., the Auditorium and Special Events.

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5. Promotional Materials

high Demand
Here's how Promotional Materials is used in Promotions Director jobs:
  • Designed and created all campus-wide advertisements for events, worked with outside vendors to design and purchase promotional materials
  • Negotiated competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
  • Designed and coordinated production of audio promotional materials for general station and specialty needs.
  • Designed ads, 4-color print management and copy wrote/edited promotional materials.
  • Implemented local and regional ad placement and distribution of promotional materials.
  • Maintained multiple budgets and ordered all promotional materials.
  • Produce and manage merchandise inventory and promotional materials.
  • Created proposals for all promotional materials and giveaways.
  • Developed media kit and all promotional materials.
  • Designed book store promotional materials.
  • Acted as a liaison between members of class of 2011 and the council, In charge of promotional materials and Event Marketing
  • Develop Marketing Campaigns that meet short and long range planning goals, plus create the concept for all promotional materials.
  • Generated promotional materials across multiple venues to nurture alliances with outside organizations and increase membership over 400% from 1998-2000.
  • Created and designed all marketing plans and promotional materials for distribution to a database of 1000 street team volunteers.
  • Created promotional materials, assisted with art direction, and covered concerts and events for a quarterly music magazine
  • Conducted in-depth interviews of marketing, editorial, and sales experts to create promotional materials for sales force.
  • Scheduled and attended numerous audience related travel, sport and music shows with booth and promotional materials.
  • Helped to re-brand magazine, sales materials, and promotional materials, and launched modern sister brands.
  • Assisted in management of department budget as it related to funding for promotional materials and events.
  • Designed all promotional materials: event fliers, shirts, stickers, posters, etc.

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6. Sales Goals

high Demand
Here's how Sales Goals is used in Promotions Director jobs:
  • Managed sales staff of thirty plus and exceeded sales goals by 60%.
  • Increase active accounts and reach sales goals set by management.
  • Forecasted and assigned semester-long sales goals, which helped TM generate highest advertising revenue to date.
  • Worked hand in hand with clients to fulfill and surpass their marketing and sales goals.
  • Meet or exceed established annual sales goals for contract sales to achieve established profit goals.
  • Engage with other staff to develop strategies and tactics to exceed sales goals.

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7. Major Station Events

high Demand
Here's how Major Station Events is used in Promotions Director jobs:
  • Work closely with on-air talent in planning major station events.
  • Organize and coordinate major station events and concerts on-site.

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8. Facebook

high Demand
Here's how Facebook is used in Promotions Director jobs:
  • Manage Facebook and Twitter accounts and maintain/update 937thefan.com.
  • General promotional tasks including updating the Facebook and Twitter pages, as well as an upcoming redesign of the company website.
  • Composed marketing communications for the casino s website and blog, as well as the casino s Facebook and Twitter accounts.
  • Created, wrote, edited and did lay out of story lines for e-blasts, show programs, Facebook and Twitter.
  • Operated Colonial Sports Radio's Facebook and Twitter accounts to interact with listeners during live shows.
  • Make fliers and use social media such as Facebook, Twitter, FourSquare, etc.
  • Maintain and regularly updating social media sites such as Facebook, Twitter, etc.
  • Managed the station's social media outlets, including Facebook and Twitter.
  • Created a social media advertising campaign that gained over 25,000 Facebook fans.
  • Maintain and promote events through multiple Twitter and Facebook accounts.
  • Post and manage Waynesburg Community Television Facebook and Twitter accounts.
  • Implemented street team themed Myspace and Facebook pages to generate greater online visibility and as general references for Victory Street Team members
  • Implement formal process to develop and maintain social media networks including Facebook, Twitter, LinkedIn and Pintrest.
  • Used social media sites (Facebook & Myspace) to gain visibility and branding for the company.
  • Promoted daily shows and events through social media sites (Facebook, Twitter, and Instagram.)
  • Worked for the station as the promotions director by managing the stations Facebook and Twitter accounts.
  • Developed the station's social media strategy, engaging users on Facebook, Twitter and Instagram.
  • Established and network of clients through referrals, Facebook, Intsagram, and Twitter.
  • Coordinated social media initiatives (Facebook, Twitter, Instagram, YouTube).
  • Schedule tweets and Facebook posts through services such as Hootsuite and Buffer.

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9. Press Releases

high Demand
Here's how Press Releases is used in Promotions Director jobs:
  • Worked with promotional media partners to secure appropriate publicity for promotions in key feeder markets via media alerts and press releases.
  • Generated and edited copy for all promotional scripts, media kits, press releases and contest release forms for station.
  • Created contact lists, media advisories and press releases for concerts and annual music and arts festival.
  • Prepared copy and art for brochures, direct mail, feature articles, and press releases.
  • Managed WFAN's media relations including writing press releases and servicing local and national media outlets.
  • Prepare materials for press, i.e., ads, brochures, and press releases utilizing PageMaker.
  • Managed multiple social media accounts to promote concerts, write blog entries and press releases.
  • Engaged local print, radio, and TV media through press releases and interviews.
  • Fielded media inquiries, creation of press releases and the design of media kits.
  • Increase exposure of the venue by writing and distributing weekly and monthly press releases.
  • Created and disseminated station press releases and written content to internal and external contacts.
  • Adapt press releases to our local events calendar and promote the events on-air.
  • Write press releases, promotional copy for air, and sales proposals.
  • Distributed press releases regarding the series to both local and national media.
  • Composed press releases and other marketing materials for over 30 station events.
  • Station promotions, scheduling and client coordination; writer of press releases.
  • Create, edit, and review incoming and outgoing press releases.
  • Create press releases, proposals, media alerts, and emails.
  • Coordinated PR effort, including writing and distributing press releases.
  • Created and distributed press releases to local or national media

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10. Twitter

high Demand
Here's how Twitter is used in Promotions Director jobs:
  • Worked in conjunction with the Twitter manager to deliver social media efforts.
  • Increased student followers on Twitter from 500 to 2500 within four months.
  • Created Twitter account and increased following to 1,200 followers.
  • Set up a Twitter account.
  • Initiated station twitter account and built and managed site to over 129,000 followers.
  • Provided social media updates and promotions on the @uncgpromotions twitter handle.

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11. Promotions Department

high Demand
Here's how Promotions Department is used in Promotions Director jobs:
  • Formed committees within the Promotions Department to brainstorm and implement initiatives which resulted in increased participation at local events.
  • Developed Sports Promotions Department and organized Utah County Sports Sub-Committee.
  • Head of promotions department which involved coming up with promotional/marking ideas that would benefit both the radio station and the advertiser.
  • Manage the Promotions Department staff *Ensure the department runs smoothly on a daily basis *Brainstorming new ideas for promotional campaigns
  • Established the advertising, publicity and promotions department for this $300MM gold jewelry manufacturer and distributor.
  • Developed the Promotions Department Partnership Program that help expand the stations brand by 3% from 2012.
  • Job Duties: Responsible for daily operations of Promotions department, directly reporting to Steve Summers.
  • Selected to lead and manage WYXB-FM and WENS-FM promotions department under the supervision of Marketing Director.
  • Acted as head of Promotions Department by working to ensure smooth and effective television operations.
  • Directed the daily operations of the Promotions Department for WMAX-FM Real Radio 105.3.
  • Trained and managed all 35-40 volunteers of the Promotions Department.
  • Directed the Promotions Department and hiring of staff.
  • Developed Sales Promotions Department's annual budget.
  • Manage promotions department for five radio stations.
  • Oversee station's promotions department.
  • Managed promotions department for WADO.
  • Managed promotions department budgetand two promotions staff members.
  • Directed the nationwide promotions department.
  • Organized and chaired weekly staff meetings with Promotions Department staff to review all upcoming events and determine which ones to promote.
  • Oversee the entire Promotions Department, prepare administer and monitor the collective budgets of the promotions department of all 3 stations.

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12. DJ

high Demand
Here's how DJ is used in Promotions Director jobs:
  • Executed promotional radio campaigns, created advertisements, managed social media accounts, coordinated DJ events and designed innovative graphics.
  • Booked recording artists and DJ's for concerts, festivals, nightlife events, and meet and greets.
  • Created the company's distinct brand message and logo Live in the Lab with DJ Nabs.
  • Worked with the DJ's to maintain a positive presence with our listeners and the community.
  • Performed weekend DJ responsibilities for one radio station Previous work experience available upon request.
  • Adjusted commercial, live remote rates, and added talent fees.
  • Informed DJs about promotional opportunities.
  • Coordinated sponsors, DJs, the time and place of the event as well as the advertising with other media.
  • Established relationships with key music media, radio, and night club DJs to promote new releases.
  • Collaborated with the various DJs to promote events and get a feel of the demographics' interests.
  • Maintained and improved the On-Stage Update as a resource for DJs to use during on-air shifts.
  • Managed and mentored broadcasting assistants, presenters, DJs, engineers, and other staff.
  • Trained and assisted new DJs in following procedures, policies and rules of the station.
  • Contacted music media outlets, radio and night club djs to promote new releases.
  • Write on-air copy to be read by DJs to promote advertisers and station campaigns.
  • Record label representative for commercial radio, mix show dj's and college radio.
  • Ensured all DJs were properly trained to conduct the on-air ticket giveaways.
  • Designed visual and audio advertisements and promotions for WHWS DJs.
  • Created official "To Kill a DJ" website using Adobe Muse.
  • Managed Promotions team for the third most powerful college radio station in Pennsylvania Created advertisements for WQSU DJS Operated fund-raising events

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13. Promotions Staff

high Demand
Here's how Promotions Staff is used in Promotions Director jobs:
  • Supervised promotions staff and interns * Developed sponsor/client relationships and participation in signature Z100 events.
  • Managed and executed station events and on-air promotions; supervised promotions staff
  • Execute weekly promotions staff meeting with Assistants and Coordinators
  • Lead promotions staff of 6 students brainstorming ideas for and promotional items.
  • Head of promotions staff in representing WNUR to local media !
  • Managed and trained the station's promotions staff.
  • Supervised full-time, part-time and intern promotions staff.
  • Hired, trained, and managed promotions staff
  • Directed the promotions staff of 25.
  • Administer full and part-time promotions staff.
  • Hired and led the promotions staff.
  • Established departmental goals for promotions staff.
  • Hired and coordinated promotions staff.
  • Developed and executed a profitable revenue generating promotions Managed and hired promotions staff as well as ran the intern program
  • Created and managed station promotions and contest and Marketing and Promotions Staff..
  • Managed a [ ] promotions budget [ ] under budget 1996), directed a promotions staff of seven.

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14. Local Businesses

high Demand
Here's how Local Businesses is used in Promotions Director jobs:
  • Coordinated with local businesses, Sales Representatives and Station Manager on remote and promotional activities.
  • Communicated with local businesses to obtain promotional items to sustain station's inventory.
  • Contacted and reached agreements with local businesses to discuss sponsorship possibilities.
  • Worked to increase attendance at performances by telemarketing to local businesses.
  • Developed new, long-term relationships with vendors, local businesses and community members that are still paying dividends today.
  • Work closely with City Officials, Managers, Vendors, Local Businesses, to ensure promotional needs are coordinated.
  • Spearheaded effort to raise money from local businesses and citizens for annual Special Olympics event.
  • Established a successful network with local businesses to help promote shows and events.
  • Established and maintained relationships with local businesses to serve as event venues.
  • Maintain relationships within the community, vendors, & local businesses.
  • Maintained relations with other media and local businesses.
  • Recruit local businesses for sponsorship program.
  • Contacted local businesses to acquire donations for medical trips.
  • Negotiated advertising and complimentary giveaways from local businesses .
  • cash income for the public station Developed and maintained profitable relationships between the station and local businesses

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15. Sales Department

average Demand
Here's how Sales Department is used in Promotions Director jobs:
  • Produced original, creative promotion proposals for advertisers and developed revenue building promotions for sales department.
  • Worked closely with sales department to develop promotions and added value opportunities for sponsors/advertisers.
  • Support of local sales department by creating and producing promotions/commercials for locally sponsored events.
  • Coordinated closely with the Programming and Sales departments to create revenue generating promotional content.
  • Developed national leads for Sales Department and identified all logistics of promotions.
  • Developed and coordinated all promotional events for Programming and Sales departments.
  • Developed and implemented promotional concepts to increase Sales Department advertiser revenue.
  • Facilitated paid client sponsorship of promotional campaigns with sales department.
  • Manage upcoming promotional events, to include scheduling of accounts, arrangements, close with sales department to fulfill requested items.
  • Worked in conjunction with sales department to implement programming ideas, executed sales driven promotions and assist with sales packages.
  • Helped in developing creative on-air promotions and also with the Sales Department in securing new clients and maintaining current advertisers.
  • Worked closely with Sales Department to create one-sheets, develop creative promotions and met with clients to help nurture business.
  • Worked with the Sales department to develop client promotional ideas and implemented ideas and activities that resulted in additional revenue.
  • Act as liaison between the Programming and Sales Departments to develop overall station campaigns, themes and marketing approaches.
  • Created on-air promotions working closely with the sales department in securing new clients and maintaining current advertisers.
  • Design and manage client-related revenue through station promotions and direct interaction with sales managers and sales departments.
  • Worked closely as a team with Programming/Sales Departments to create lively and compelling promotions on the station.
  • Worked closely with sales department and clients to create, design and coordinate sales related promotions.
  • Coordinate with sales department on outside promotions and proper placement of promotional spots in daily logs.
  • Interfaced with Sales Department to create and execute sales promotions intended to build revenue.

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16. Customer Service

average Demand
Here's how Customer Service is used in Promotions Director jobs:
  • Managed departmental budget and additional internal resources to provide maximum customer service effectiveness and meet strategic initiatives.
  • Trained supervisors on coaching and development techniques, customer service and preparing employee performance evaluations.
  • Managed internal and external customer service issues.
  • Delivered outstanding customer service standards.
  • KEY ACHIEVEMENT: 2013 Salem Mid-Market Radio Station of the Year Award for delivering exceptional customer service to national clients.
  • Conducted sales as well as business development, marketing, strategic planning, client relationship management and customer service.
  • Assessed employee performance gaps, trained new hires and ensured quality front line customer service.
  • Plan and forecast staffing needs, ensuring a strong team to maximize customer service efforts.
  • Maintained high level of customer service to all season ticket holders and daily guests.
  • Execute all aspects of running the club, focusing on hospitality and customer service.
  • Assisted in daily operations in customer service and scheduling appointments using Pro Salon software.
  • Hosted events, provided customer service, built professional relationships and delegated tasks.
  • Ensured efficient customer service by the staff.
  • Handled customer service calls from listeners.
  • Recognized for improving the quality of customer service, operational efficiency, and competitive position for wide multi-cultural client base.
  • Ensured maximum sales and profitability through focusing on key business initiatives with special attention to customer service and marketing execution.
  • Worked as a customer service liaison.Coordinated promotions for an entertainment company functioning both domestically and internationally.
  • General Office procedures - Excel spreadsheets for General Manager and Office Manager.Answer phones and conduct customer service.
  • Managed customer service staff of eight people; including performance reviews, hire/fire/training functions, etc.
  • Assist with the development of customer service procedures and day to day member/guest acknowledgement training.

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17. Live Broadcasts

average Demand
Here's how Live Broadcasts is used in Promotions Director jobs:
  • Organized and prepared for live broadcasts both large and small, attended by all on air staff.
  • Designed and implemented promotions and marketing strategies with the sales team including live broadcasts and performances.
  • Conceive, plan and execute promotions, marketing, live broadcasts and events.
  • Assigned promotional staff to support on air talent during interviews and live broadcasts.
  • Executed live broadcasts/marketing events on the weekends for all S.O.R.C.
  • Direct live broadcasts such as parades and sporting events.
  • Operated boards for live broadcasts and athletic events.
  • Scheduled live broadcasts, events and interviews.
  • Prepare and oversee live broadcasts / remotes.
  • Conducted weekly live broadcasts from remote locations.
  • Organized and managed on location live broadcasts.
  • Executed and hosted remote live broadcasts.
  • Booked venues for live broadcasts.
  • Created and managed database of station sponsorships, sales materials, forms, prize giveaways & live broadcasts.
  • Produce and executed live broadcasts for Mark & Brian, Heidi & Frank, Los Angeles Dodgers & LA Kings.

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18. Public Service Announcements

average Demand
Here's how Public Service Announcements is used in Promotions Director jobs:
  • Developed external media and marketing plans, press releases, public service announcements and coordinated community events.
  • Partner with local and national charities to create public service announcements and to publicize and host their events free of charge.
  • Produced campaign films, public service announcements and audiovisual support for meetings and events.
  • Reviewed and approved all Public Service Announcements (PSA's) and production orders.
  • Write and record Public Service Announcements and promos using Adobe Audition.
  • Write Public Service Announcements Coordinate television campaigns Coordinate Critical Mass Media call out and mailers

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19. FM

average Demand
Here's how FM is used in Promotions Director jobs:
  • Coordinated and promoted 90FM-sponsored concerts.
  • Developed promotional activities for the advertisers of WLTE-FM, including partnerships with other advertisers, on-site promotions and on-air programs.
  • Coordinated KLBJ-FM and KROX's annual sponsorship of the South By Southwest (SXSW) music conference.
  • Managed the Promotions Staff for WLTE-FM, including four paid employees and up to 20 interns.
  • Coordinated promotional logistics of station remotes and events for KLBJ-FM, KLBJ-AM and KROX.
  • Designed KLPR-FM logo and painted it onto the wall of the on-air studio.
  • Set foundation for KPSU's attempts to acquire city-wide FM signal.
  • Assisted in producing four station shows annually for KLBJ-FM and KROX.
  • Delegated promotional responsibilities between three interns and KBVR FM staff.
  • Created the market positioning for WLTE-FM in the Minneapolis market.
  • Implemented part-timer training manual for promotions with 97.1 HANK FM.
  • Directed promotions in addition to being an air talent for KTTS-FM
  • Created and wrote liners for AM and FM stations.
  • Created the identity for what became 97.1 HANK FM.
  • Arranged for local businesses to play KBVR FM.
  • Encouraged local businesses to play KBVR FM.
  • Developed a brand for KBVR FM.
  • Updated traffic reports from morning through midday on five stations, WHOF-FM, WRQK-FM, WKDD-FM, WARF-AM and WHLO-AM.
  • Voice tracking CHR KFXX-FM 1/2014 to 7/2014
  • Cultivated benchmark on-air and online promotional campaigns with Program Director including 103.5 KISS FM Spring Concert, a multi-artist arena concert.

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20. Record Labels

average Demand
Here's how Record Labels is used in Promotions Director jobs:
  • Maintain contact with record labels representing a wide variety of electronic music genres to obtain unreleased promotional material for airplay
  • Developed and coordinated mailing of promotion packets to national radio stations and record labels.
  • Developed synergistic marketing partnerships with record labels, Paramount Studios, and other game developers
  • Communicated recorded song publishing information to record labels.
  • Create and maintain relationships with media, record labels, charity organizations, and concert venues.
  • Maintain regular contact with artist management, record labels, local promoters, and venues.
  • Worked with record labels, talent, vendors and others for promotional opportunities.
  • Faxed confidential reports to record labels in an accurate and timely manner.
  • Worked closely with record labels, DreamWorks movies, and MTV.
  • Advertised WTBU through College Radio platforms, record labels and production companies
  • Directed strategic partnerships with retailers, film studios, record labels and media vendors.

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21. Instagram

average Demand
Here's how Instagram is used in Promotions Director jobs:
  • Manage Instagram page with two million followers.
  • Published and edited articles in WeChat Public Platform, Weibo, and Instagram.

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22. Internet

average Demand
Here's how Internet is used in Promotions Director jobs:
  • Establish promotions through direct selling, network marketing, Internet advertisements, social media, and other events.
  • Supervised WROQ's introduction to the Internet with Web Page and e-mail to facilitate interaction with listeners.
  • Managed advertising for a national Christian concert promotion company, including radio, print and internet.
  • Manage all company social media, including Internet forums, blogs, and social networking.
  • Help developed a website for the four stations by working with a local internet provider.
  • Managed the Internet Marketing for a retail business.
  • Updated and maintained station's Internet presence.
  • Serve in Internet supervisory team.
  • Host and producer of the TTR top 5 ranking Internet radio show - The 5-Star Life.

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23. Graphic Design

average Demand
Here's how Graphic Design is used in Promotions Director jobs:
  • Provided direction to graphic designers and oversaw promotional staff.
  • Worked with graphic design department to create marketing tools and utilized multiple advertising outlets to promote events and meetings.
  • Hired, trained and supervised four department staff, in addition to outside graphic designers and photographers.
  • Converse with Sacramento Bee Sales Representative and graphic designers on ad lay out.
  • Maintained the websites for both stations with data and graphic design.
  • Partnered with in-house Graphic Designer to create ads for marketing materials.
  • Created graphic design elements for fundraisers such as a brochure, newsletter, flyers, posters, etc.
  • Live shows, graphic design , logo creation, event planning.
  • Web design Graphic design Game day operations Promotional videos Intern supervisor

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24. Community Outreach

average Demand
Here's how Community Outreach is used in Promotions Director jobs:
  • Initiated community outreach campaign directed toward under-served Hispanic community resulting in more than $4,000 in donations to help community.
  • Program included award-winning community outreach campaign, celebrity TV spokesperson tour, and editorial placements.
  • Promoted Programs through Successful Community Outreach and Public Feedback.
  • Developed promotions, considering community outreach and promotion goals.
  • Secured advertising and media partnerships and directed community outreach.
  • Oversee community outreach and non-for-profit promotion and execution.
  • Created community outreach for Registered Student Organizations.
  • Assumed a lead role in planning and implementing community outreach events ensuring all parties' needs were heard and addressed.
  • Awarded for special achievement in community outreach- The Madison Children's Home.
  • Directed public relations, community outreach programs, and all major promotions.
  • Coordinated public appearances and community outreach for the baseball players.
  • Grant fundraising and management, creating promotion schemes and executing them, community outreach, social media management

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25. Trade Shows

average Demand
Here's how Trade Shows is used in Promotions Director jobs:
  • Implement marketing initiatives including website creation, sales brochures, blogs, trade shows, public relations campaigns and sales presentations.
  • Coordinated, staffed, and engineered live broadcasts and promotional events for various trade shows, expos and festivals.
  • Generated marketing strategies and assessed sales promotions and attendee campaigns for consumer and trade shows nationwide.
  • Negotiated and executed all live events for promotions including trade shows, concerts and sport venues.
  • Coordinated appearances at trade shows, local events, and the Minnesota State Fair.
  • Organized and managed the promotion of our products at trade shows in Tokyo.
  • Represent the radio stations at industry events and trade shows.
  • Designed event booths for trade shows and conferences.
  • Managed all aspects of large-scale consumer trade shows.
  • Organized All Off-Site Book-Selling Events and Trade Shows.
  • Trade shows and public events.
  • Created promotional materials Coordinated and managed all industry trade shows and professional conventions.
  • Managed more than 12 trade shows and events and sponsored over 100 customer-centric contests.

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26. Morning Show

average Demand
Here's how Morning Show is used in Promotions Director jobs:
  • Created contesting and managed prizing for nationally syndicated Yolanda Adams Morning Show.
  • Doubled as morning show entertainment update sidekick; first Promotions Director to appear on both afternoon and morning shows.
  • Interacted with morning show host periodically throughout the mornings, along with assisting in production work.
  • Filled in for various other day and night time slots, including morning show.
  • Trained as producer for the syndicated morning show at 102.3 & 101.5 The Hawk.
  • Volunteer co-host Rook and Taylor Morning show, a weekly entertainment broadcast.
  • Worked as co-host of the Morning Show.
  • Gathered content for morning show broadcast.
  • Solo host of morning show.
  • Radio Host 95.7 WOJG - Bolivar, TN 00/1999 to 00/2000 Ran the morning show 6 a.m. to 10 a.m.
  • Tease news as part of Top 40 morning show.
  • Provided the talent for the morning show on the AM; thru story reading and conversation.
  • supervised air personalities, morning show host.
  • Promoted the 15th Anniversary of Scene Magazine Brought in bands for promotions Disc Jockey - morning show

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27. New Accounts

average Demand
Here's how New Accounts is used in Promotions Director jobs:
  • Managed an established account list as well as created and maintained new accounts.
  • Collaborated with industry events to penetrate new accounts, identify potential customers and coordinate product demonstrations.
  • Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.
  • Acquired and maintained new accounts.

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28. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Promotions Director jobs:
  • Created and coordinating promotional events and programs.- Designed all concert posters and handouts with Adobe Photoshop and Adobe InDesign.
  • Created and managed all client and station contesting including product procurement, copywriting and creating web graphics using Adobe Photoshop.
  • Edited and designed flyers and marketing graphics with Adobe Photoshop and InDesign.
  • Created event flyers using adobe photoshop.

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29. Live Events

average Demand
Here's how Live Events is used in Promotions Director jobs:
  • Collaborated with record labels and concert promoters to create live events with attendance regularly between 1,000 - 6,000.
  • Organized and facilitated live events, appearances, and on-air interviews to promote station and client efforts.
  • Plan and execute on-air contesting and live events for a six station radio cluster.
  • Assist at live events and venues to increase public exposure of the artist.
  • Promoted WBOY on air, social media, and at live events.
  • Scheduled remotes and live events for the station by contacting local businesses.
  • Set up live events at client's place of business.
  • Lead producer and promoter of OVW Live Events.
  • Plan and execute live events for listeners.
  • Radio Hosting Live Events Sales and Promotions

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30. FCC

low Demand
Here's how FCC is used in Promotions Director jobs:
  • Followed FCC identification requirements and policy guidelines and served as Corporate Liaison in community and outreach activities.
  • Check completed program logs for accuracy and agreement with FCC rules and regulations, and resolve program log inaccuracies.
  • Give tours to groups of all types to secure better community relations and to fulfill FCC requirements.
  • Drafted rules and release waivers in accordance of FCC rules and regulations.
  • Ensured FCC compliance with all on-air, online and on-site promotional contesting/events.
  • Produce commercials, following FCC regulations, station and company policies.

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31. Radio Promotions

low Demand
Here's how Radio Promotions is used in Promotions Director jobs:
  • Implemented and executed procedures to maintain efficient tracking of radio promotions materials including station agreements and winner releases.
  • Coordinated with local businesses for on-air radio promotions and ticket giveaways.
  • Created, coordinated and delivered unique and effective radio promotions.
  • Managed weekly trade communications, airplay chart reports, radio promotions, and directives for independent promoters.
  • Handled all commercial and college radio promotions with an emphasis on specialty shows.
  • Coordinate and execute radio promotions for four Seattle radio stations.
  • Awarded achievement of gold record for radio promotions.
  • Create and organize on-air radio promotions.
  • Organized and scheduled authorized radio promotions for 91.3 Attended Marketing and publicity plus presidential meetings Managed teams and organized calendar events

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32. Staff Members

low Demand
Here's how Staff Members is used in Promotions Director jobs:
  • Managed 12-15 part-time promotional staff members who served as station ambassadors.
  • Managed approximately 80 staff members with a census of 78-83 residents.
  • Generated and presented monthly reports reviewing 5,000 company staff members.
  • Budget responsibility $5M and 12 professional staff members.
  • Recruited, hired and trained over 20 staff members.
  • Managed, and train 10 staff members
  • Managed $300K budget; and 25 staff members.
  • Work day-to-day with clients needs Monitor workflow of all promotional staff members Execute production estimates and timetables.

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33. Non-Profit Organization

low Demand
Here's how Non-Profit Organization is used in Promotions Director jobs:
  • Negotiated sponsor packages with profit and non-profit organizations with an eye towards increasing home delivery subscriptions.
  • Hosted radio station tours for students, community organizations, and non-profit organizations.
  • Worked with numerous Austin area non-profit organizations on events and fundraisers.
  • Collaborated with non-profit organizations to promote their upcoming events.
  • Establish relationships and execute publicity campaigns for non-profit organizations.
  • Worked with non-profit organizations in building community relations.
  • Establish, promote and maintain sales for revenue generating source to individuals, business and non-profit organizations.
  • Worked with city officials and non-profit organizations, coordinated vendors and sponsors for event.
  • Key Achievements: Perform on-site interviews and radio remotes of local Houston celebrities, their business and non-profit organizations.

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34. Internship Program

low Demand
Here's how Internship Program is used in Promotions Director jobs:
  • Developed internship program with West Virginia University and oversaw staff of interns.
  • Initiated marketing department internship program.
  • Developed and implemented internship program.
  • Established internship programs with local colleges; recruited students in Radio or Event Planning - some of whom became station employees.
  • Supervised and ran the Internship Program within the company.
  • Directed the internship program for Clear Channel/Jacor Communications, San Diego station cluster.
  • Oversee part-time promotions staff and internship program.
  • Organized and executed the "Summer Internship Program" to expose local college students to broadcast media operations.

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35. New Clients

low Demand
Here's how New Clients is used in Promotions Director jobs:
  • Developed relationships with organizations within the territory to create new business opportunities and attract new clients.
  • Work with the sales executives to secure new clients and maintain current advertisers.
  • Led exercise programs for new clients in proper safe usage of the equipment.
  • Focused on gaining new clients via proposals and marketing materials.
  • Interned and acquired necessary skills to secure new clients.
  • Recruited new clients and scheduled for meetings.
  • Obtained 10 new clients with net worth of at least $2M.
  • Secured new clients and maintained current advertisers.

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36. Promotional Proposals

low Demand
Here's how Promotional Proposals is used in Promotions Director jobs:
  • Created, implemented and directed promotions and promotional proposals with Program Director and Sales Managers.
  • Developed promotional proposals and broadcast schedule agreements for sales presentations and clients.
  • Author promotional proposals to start new events and increase community involvement.
  • Prepare promotional proposals for sales presentations.
  • Developed and presented promotional proposals for national, regional, and local tie-in partners.
  • Work directly with Account Executives on promotional proposals for current and potential clients.
  • Attended press conferences, media meetings and produced Promotional Proposals for trades.
  • Prepare promotional proposals as well as assist in client brainstorming.

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37. Ticket Sales

low Demand
Here's how Ticket Sales is used in Promotions Director jobs:
  • Developed, planned, and executed all aspects of major station-sponsored live concerts resulting in higher than expected ticket sales.
  • Design promotional partnerships for each MSGE family productions to build brand equity, promote awareness and increase ticket sales.
  • Increased single ticket sales 275% by increasing media exposure, expanding ticket giveaways and reducing marketing costs.
  • Attained greater than $290K in corporate, group and individual season ticket sales.
  • Increased ticket sales by raising awareness of Ticketmaster through media and promotional efforts.
  • Job responsibilities included the promotion, growth and recognition of the team thru fund raisers, ticket sales, organizing events.
  • Increased net ticket pre-sales by 100% overall ticket sales by 60%.

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38. Contest Rules

low Demand
Here's how Contest Rules is used in Promotions Director jobs:
  • Created and maintained all on-air and web based station contests including contest rules and records of winners.
  • Composed contest rules, selected contest winners, and ordered promotional items.
  • Organized and created sponsorship information, contest rules/ regulations for various on-line promotions and sponsorships and coordinated production of print pieces.

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39. Station Vehicles

low Demand
Here's how Station Vehicles is used in Promotions Director jobs:
  • Manage promotion staff, as well as ensuring all station vehicles and remote equipment is in working order.
  • Engineered live remotes, operation of station vehicles: vans, trucks and towed the station mobile Jukebox.
  • Initiated new checklist protocols for events with use of station vehicles.
  • Maintained maintenance on station vehicles.
  • Operated station vehicles and technical/promotional equipment on a daily basis.
  • Handle tasks of maintaining station vehicles and marketing aids.

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40. Program Directors

low Demand
Here's how Program Directors is used in Promotions Director jobs:
  • Interact with on-air personalities and station program directors to ensure that on-site broadcasts and on-air giveaways are properly and timely executed.
  • Worked hand in hand with Program Directors and Sales Managers to plan, schedule and execute contests, promotions and events.
  • Conduct weekly promotion meetings with Sales Management, Traffic, Production, and Program Directors.
  • Developed and nurtured relationships with Program Directors and Music Directors at 35+ radio stations.
  • Worked with Program Directors to maintain social media and website updates.
  • Collaborated with 5 sales representatives, program directors, copywriting, traffic, and on-air personalities on promotions.
  • Work closely with the all station Program Directors to execute successful and revenue generating events and promotions.

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41. NTR

low Demand
Here's how NTR is used in Promotions Director jobs:
  • Contributed to station growth to becoming key player in dual markets by increasing promotional and community footprint* Created and developed promotional department
  • Managed a staff that provided security administration and support for personnel security, visitor control and special access programs.
  • Communicated Disney international labor standards to licensees/vendors and manufacturers, including the establishment of licensee contracts.
  • Prepare and manage the annual budget while controlling marketing expenditures to conform to budgetary requirements.
  • Spearheaded, supervised and reviewed the activities of contracted advertising and public relations agencies.
  • Managed independently contracted publicists, radio promoters, artist managers and distributed label personnel.
  • Reconcile monthly bank statements for approximately 20 City accounts/prepare journal entries as required.
  • Coordinated event activities including event setup, visual merchandising and inventory control.
  • Coordinate station NTR events creating additional revenue outside traditional advertising estimated revenue.
  • Developed new quality controls to target and monitor customer satisfaction levels.
  • Commended for successfully introducing bands into previously unavailable stations and markets.
  • Draft and negotiate contracts for celebrity appearances and agent representation.
  • Developed NTR opportunities to generate additional revenues and ratings growth.
  • Monitored contract compliance and effectiveness against profitability and operating income.
  • Managed 150 national promotions representatives and contracted team athletes.
  • Created strategic partnerships and negotiated and drafted marketing contracts.
  • Created/distributed/controlled administrative forms and news letters for parents.
  • Coordinated booking arrangements/contract negotiations for entertainment acts.
  • Converted Dossier magazine from controlled to paid circulation
  • Initial concentration on remote locations.

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42. Jude

low Demand
Here's how Jude is used in Promotions Director jobs:
  • Helped raise $800,000+ for St. Jude Children's Research Hospital via the Quest for the Cure Radiothon.
  • Coordinated annual radiothon for St. Jude Children's Research Hospital raising over $500,000 (in market 163)
  • Coordinated major station events, such as St. Jude Children's Research Hospital Radiothon Planned the marketing activities ie.
  • Edited and compiled "Country Cooks for St Jude Kids" in cooperation with Thriftway Super Markets.

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43. Promotional Budget

low Demand
Here's how Promotional Budget is used in Promotions Director jobs:
  • Created volume-driving marketing campaigns in a highly restrictive and varying regulatory environment, while reducing promotional budget by 22%.
  • Managed and submitted weekly promotional budgets to General Manager.
  • Helped decide a promotional budget for my department and stayed within the limits of that budget.
  • Research, plan and execute a yearly promotional budget of over $300,000.00.
  • Maintained marketing, event, and promotional budgets.
  • Managed the Promotional budget and created Promotional Plans.
  • Managed $7 million promotional budget.
  • Negotiate contracts with outside vendors that maximizes promotional budget Developed and maintained client/media/partner relations with the station.

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44. Promotion Director

low Demand
Here's how Promotion Director is used in Promotions Director jobs:
  • Promoted to Sales Promotion Director from National Promotions Coordinator.
  • Program Promotion Director - ComWorld Group, Marketing television programs and features to cable systems and international broadcast markets.
  • Nominated by Billboard Magazine as one of the Top 5 Radio Promotion Directors in the Country.
  • United Artist Records, Southeast Director of PromotionsWarren Brothers Records, Inc., National Promotion Director
  • Nominated as Top Promotion Director-Urban in Medium Market within first year at station.

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45. Promotional Efforts

low Demand
Here's how Promotional Efforts is used in Promotions Director jobs:
  • Developed, implemented and directed all promotional efforts.
  • Presented updates on promotional efforts on an as needed basis to the Board of Directors and other VISIT FLORIDA committees.
  • Directed field staff to maximize marketing and promotional efforts on behalf of EMI Music Reactive artists.
  • Established over fifteen new contacts for the station's promotional efforts.
  • Increased the use of concrete through promotional efforts throughout the state.
  • Execute promotional efforts of the ball club from pre-season planning to game day events.

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46. Client Promotions

low Demand
Here's how Client Promotions is used in Promotions Director jobs:
  • Created and implemented station promotions and individual client promotions.
  • Assisted KKMJ sales staff in the development of client promotions, and acted as marketing representative when meeting with clients.
  • Tracked on-air client promotions utilizing prizes to gain exposure for client while keeping listeners tuned to station.
  • Gathered, generated, and supplied information on client promotions to on-air talents and advertising team.
  • Designed, developed and executed on-air, online and on-premise station and client promotions.
  • Managed and directed all client promotions and added-value promotions for the radio stations.
  • Oversee on-air contesting, on-site client promotions, station events and website promotion.
  • Executed daily/long term station marketing/ promotions, client promotions, and contesting.
  • Provided sales support through niche branding opportunities and custom client promotions.
  • Devised and executed station, on-air, and client promotions.
  • Planned radio client promotions and events leading to larger revenues.
  • Coordinated and executed all on air station and client promotions for 3 prominent Chattanooga radio stations (approx.

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47. Promotional Plans

low Demand
Here's how Promotional Plans is used in Promotions Director jobs:
  • Developed on-air promotions geared toward listeners as well as promotional plans for partners and advertisers.
  • Developed and proposed annual strategic promotional plans including fiscal detailed budgets.
  • Develop and implemented student media promotional plans.
  • Charged with raising awareness and understanding of brand, products and promotional plans throughout station sales and promotional channels.
  • Work schedules, promotional plans, organization and participation on on-location remote broadcasts and events.
  • Instigated new promotional plans to capture campus recognition and support from the outside community.

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48. VIP

low Demand
Here's how VIP is used in Promotions Director jobs:
  • Served as Relationship Coordinator for Corporate and VIP season ticket holders to ensure exceptional client service and retention.
  • Correct any and all problems that accrue with VIP guest or Team Members.
  • Designed and implemented monthly VIP/Retail marketing event calendars to drive customer loyalty while creating a superior customer experience.
  • Craft VIP events and effective promotions based on player ADT and tier classification to generate incremental casino revenue.
  • Brand Development, Direct/ Web Marketing, In house promotional distribution, VIP services
  • Represented Howl at the Moon at all times and was a club liaison to special guests/VIPS.

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49. Promotional Announcements

low Demand
Here's how Promotional Announcements is used in Promotions Director jobs:
  • Created and executed station promotions and events, secured prizes for giveaway, wrote and produced on air promotional announcements.
  • Managed promotional events calendar for the market's 2 top-ranked stations Wrote copy for promotional announcements
  • Read news, public service and promotional announcements live or pre-recorded.

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50. On-Site Promotions

low Demand
Here's how On-Site Promotions is used in Promotions Director jobs:
  • Managed all on-air, online and on-site promotions and events for national clients on 3 stations in the CBS Seattle cluster.
  • Identified and developed new streams of revenue through on-site promotions, innovative marketing strategies and campaigns with a personal touch.
  • Tailgate parties included on-air and on-site promotions and shuttle service to and from the stadium.
  • Orchestrate and run all on-air and on-site promotions to meet sales expectations and goals.
  • Design and coordinate all on-air and on-site promotions.
  • Conducted on-site promotions for clientele.

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20 Most Common Skill for a Promotions Director

Radio Station25.6%
On-Air12.7%
Promotional Events8.1%
Special Events7.6%
Promotional Materials6.1%
Sales Goals5%
Major Station Events4.5%
Facebook3.8%

Typical Skill-Sets Required For A Promotions Director

RankSkillPercentage of ResumesPercentage
1
1
Radio Station
Radio Station
20.6%
20.6%
2
2
On-Air
On-Air
10.2%
10.2%
3
3
Promotional Events
Promotional Events
6.6%
6.6%
4
4
Special Events
Special Events
6.1%
6.1%
5
5
Promotional Materials
Promotional Materials
4.9%
4.9%
6
6
Sales Goals
Sales Goals
4%
4%
7
7
Major Station Events
Major Station Events
3.6%
3.6%
8
8
Facebook
Facebook
3%
3%
9
9
Press Releases
Press Releases
3%
3%
10
10
Twitter
Twitter
2.4%
2.4%
11
11
Promotions Department
Promotions Department
2.2%
2.2%
12
12
DJ
DJ
2.1%
2.1%
13
13
Promotions Staff
Promotions Staff
1.9%
1.9%
14
14
Local Businesses
Local Businesses
1.8%
1.8%
15
15
Sales Department
Sales Department
1.7%
1.7%
16
16
Customer Service
Customer Service
1.7%
1.7%
17
17
Live Broadcasts
Live Broadcasts
1.3%
1.3%
18
18
Public Service Announcements
Public Service Announcements
1.2%
1.2%
19
19
FM
FM
1.2%
1.2%
20
20
Record Labels
Record Labels
1.1%
1.1%
21
21
Instagram
Instagram
1%
1%
22
22
Internet
Internet
0.9%
0.9%
23
23
Graphic Design
Graphic Design
0.9%
0.9%
24
24
Community Outreach
Community Outreach
0.9%
0.9%
25
25
Trade Shows
Trade Shows
0.9%
0.9%
26
26
Morning Show
Morning Show
0.9%
0.9%
27
27
New Accounts
New Accounts
0.8%
0.8%
28
28
Adobe Photoshop
Adobe Photoshop
0.8%
0.8%
29
29
Live Events
Live Events
0.7%
0.7%
30
30
FCC
FCC
0.7%
0.7%
31
31
Radio Promotions
Radio Promotions
0.7%
0.7%
32
32
Staff Members
Staff Members
0.7%
0.7%
33
33
Non-Profit Organization
Non-Profit Organization
0.7%
0.7%
34
34
Internship Program
Internship Program
0.7%
0.7%
35
35
New Clients
New Clients
0.6%
0.6%
36
36
Promotional Proposals
Promotional Proposals
0.6%
0.6%
37
37
Ticket Sales
Ticket Sales
0.6%
0.6%
38
38
Contest Rules
Contest Rules
0.6%
0.6%
39
39
Station Vehicles
Station Vehicles
0.6%
0.6%
40
40
Program Directors
Program Directors
0.6%
0.6%
41
41
NTR
NTR
0.5%
0.5%
42
42
Jude
Jude
0.5%
0.5%
43
43
Promotional Budget
Promotional Budget
0.5%
0.5%
44
44
Promotion Director
Promotion Director
0.5%
0.5%
45
45
Promotional Efforts
Promotional Efforts
0.5%
0.5%
46
46
Client Promotions
Client Promotions
0.5%
0.5%
47
47
Promotional Plans
Promotional Plans
0.5%
0.5%
48
48
VIP
VIP
0.5%
0.5%
49
49
Promotional Announcements
Promotional Announcements
0.5%
0.5%
50
50
On-Site Promotions
On-Site Promotions
0.5%
0.5%

1,022 Promotions Director Jobs

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