What does a promotions director do?
Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.
Promotions director responsibilities
Here are examples of responsibilities from real promotions director resumes:
- Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
- Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
- Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
- Increase Facebook fans from approx.
- Record liners, promos, and sweepers, as well as host a bi-weekly music show.
- Post videos to YouTube for clients and then a link to the video on their Facebook page.
- Relay on-air show material through online blogging and social media to reach station audience across multiple platforms.
- Brand, position and market WPLG-LOCAL10, its news product, syndicated/local/special programming, and the ABC television network.
- Create and implement marketing budgets, referral tracking, ROI and campaign analysis to monitor all aspects of marketing management.
- Maintain payroll and organize event recaps.
- Institute email initiative allowing marketing managers no cost frequency and an ROI promotion.
- Mine data from internal database lists to determine customers for modeling and segmentation.
- Provide superior customer service, employee incentive, promotional/advertising work, payroll systems and inventory systems.
- Facilitate database maintenance, communication, marketing needs and training programs to ensure successful campus events.
- Compose special proposals and letters for outside organizations for on-air ticket giveaways and procure event tickets for station personnel.
Promotions director skills and personality traits
We calculated that 7% of Promotions Directors are proficient in Photoshop, Giveaways, and Radio Station. They’re also known for soft skills such as Analytical skills, Organizational skills, and Communication skills.
We break down the percentage of Promotions Directors that have these skills listed on their resume here:
- Photoshop, 7%
Created and coordinating promotional events and programs.- Designed all concert posters and handouts with Adobe Photoshop and Adobe InDesign.
- Giveaways, 6%
Composed special proposals and letters for outside organizations for on-air ticket giveaways and procured event tickets for station personnel.
- Radio Station, 6%
Coordinated on-air talent appearances and radio remotes/promotions and acted as liaison between radio station and record company reps for concert promotions.
- On-Air Promotions, 6%
Developed targeted marketing concepts to appeal to the stations demographic along with implementation of on-air promotions and station appearances.
- FM, 6%
Delegated promotional responsibilities between three interns and KBVR FM staff.
- Promotional Materials, 6%
Designed and created all campus-wide advertisements for events, worked with outside vendors to design and purchase promotional materials
Most promotions directors use their skills in "photoshop," "giveaways," and "radio station" to do their jobs. You can find more detail on essential promotions director responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a promotions director to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Promotions directors often use analytical skills in their day-to-day job, as shown by this real resume: "developed and managed direct marketing databases consisting of consumers and industry tastemakers, and radio dj. "
Organizational skills. Many promotions director duties rely on organizational skills. "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.," so a promotions director will need this skill often in their role. This resume example is just one of many ways promotions director responsibilities rely on organizational skills: "initiated company newsletter and other company organizational plans and ideas, including a structured internship program. "
Communication skills. This is an important skill for promotions directors to perform their duties. For an example of how promotions director responsibilities depend on this skill, consider that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a promotions director: "established effective communication and developed relationships with large promoters to get inside track on ticket giveaways. ".
Creativity. A big part of what promotions directors do relies on "creativity." You can see how essential it is to promotions director responsibilities because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Here's an example of how this skill is used from a resume that represents typical promotions director tasks: "organized inventory for prize contest giveaways. "
The three companies that hire the most promotions directors are:
- Johnson & Johnson6 promotions directors jobs
- iHeartMedia5 promotions directors jobs
- Audacy5 promotions directors jobs
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Compare different promotions directors
Promotions director vs. Ad setter
There are some key differences in the responsibilities of each position. For example, promotions director responsibilities require skills like "photoshop," "giveaways," "radio station," and "on-air promotions." Meanwhile a typical ad setter has skills in areas such as "customer service," "sale prices," "sales floor," and "proofread." This difference in skills reveals the differences in what each career does.
The education levels that ad setters earn slightly differ from promotions directors. In particular, ad setters are 5.1% less likely to graduate with a Master's Degree than a promotions director. Additionally, they're 0.3% less likely to earn a Doctoral Degree.Promotions director vs. Media services manager
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that promotions director responsibilities requires skills like "photoshop," "giveaways," "radio station," and "on-air promotions." But a media services manager might use other skills in their typical duties, such as, "video production," "process improvement," "av," and "direct reports."
Average education levels between the two professions vary. Media services managers tend to reach higher levels of education than promotions directors. In fact, they're 6.9% more likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.Promotions director vs. Classified advertising manager
The required skills of the two careers differ considerably. For example, promotions directors are more likely to have skills like "giveaways," "radio station," "on-air promotions," and "fm." But a classified advertising manager is more likely to have skills like "customer service," "real estate," "online sales," and "payroll."
Most classified advertising managers achieve a similar degree level compared to promotions directors. For example, they're 1.0% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Promotions director vs. Creator and founder
Types of promotions director
Updated January 8, 2025
