How To Become A Promotions Producer: What It Is and Career Path

What is a promotions producer and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Johnathan Paul

Every ad or commercial that you see on TV, hear on the radio, or encounter on social media has gone through the hands of a promotions producer. A promotions producer is someone who creates promotions for a company or agency. They plan, create, tape, and edit promotional material for businesses, government agencies, or news programs according to a set of specifications.

The typical workflow of a promotions producer looks like this: determine the client specifications, conceptualize ideas, plan the flow of promotional material, record footage, and edit the footage to bring the final plan to life. After this process, the promotions producer makes any necessary edits and communicates with the client until the job is finalized.

As you would expect, the typical requirement for this position is a media-related job, particularly in film, fine arts, or advertising. An aspiring promotions producer also usually needs to have an established portfolio before they can qualify for a job past entry-level. As such, most promotions producers start by working as part of a production team.

What general advice would you give to a promotions producer?

Johnathan Paul

Adjunct Professor, University of North Texas

My number one piece of advice for soon-to-be or recent graduates is never to stop learning. I always strive to tell my students to be as diverse as possible. Don't just know one thing; in today's market, you need to know how to do several things. Diversify your tool palette. This will help you in the long run and may lead you to a career path you didn't realize existed.

ScorePromotions ProducerUS Average

Salary

4.3

Avg. Salary $54,517

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.35%

Black or African American 7.87%

Hispanic or Latino 14.46%

Unknown 5.58%

White 65.58%

Gender

female 32.07%

male 67.93%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become a promotions producer

Explore promotions producer education requirements

Most common promotions producer degrees

Bachelor's

81.8 %

Associate

8.9 %

Master's

5.3 %

Start to develop specific promotions producer skills

Skills	Percentages
Digital Marketing	14.72%
Adobe Creative Suite	7.83%
Promotional Content	7.48%
Promotional Spots	6.87%
Graphic Design	5.75%

Complete relevant promotions producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New promotions producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a promotions producer based on U.S. Bureau of Labor Statistics data and data from real promotions producer resumes.

Research promotions producer duties and responsibilities

Manage the Facebook events page and answering questions and acting as the main point of contact for inquiries.
Manage day-to-day completion activities including project planning and QA testing.
Develop ideas, plan, and coordinate promotional campaigns for the ABC affiliate television station.
Shoot digital HD video on location.

Prepare your promotions producer resume

When your background is strong enough, you can start writing your promotions producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a promotions producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable promotions producer resume templates

Build a professional promotions producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your promotions producer resume.