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Become A Promotions Producer

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Working As A Promotions Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $68,440

    Average Salary

What Does A Promotions Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become A Promotions Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Promotions Producer jobs

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Promotions Producer Career Paths

Promotions Producer
Video Editor Senior Editor Communications Director
Chief Communications Officer
11 Yearsyrs
Producer Writer And Editor Communications Manager
Communications Director
7 Yearsyrs
Editor Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Production Manager Art Director
Creative Manager
6 Yearsyrs
Production Manager Production Director Art Director
Creative Services Director
8 Yearsyrs
Video Editor Producer Digital Producer
Digital Project Manager
7 Yearsyrs
Promotion Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Executive Producer Communications Director
Director Of Marketing And Public Relations
7 Yearsyrs
Creative Services Director Creative Director Marketing Communications Manager
Director, Corporate Communications
10 Yearsyrs
Senior Producer Product Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Executive Producer Managing Editor Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Creative Services Director Marketing Manager Creative Director
Marketing And Creative Director
7 Yearsyrs
Producer Project Manager Product Manager
Marketing Communications Manager
7 Yearsyrs
Promotion Manager Marketing Manager
Marketing Director
7 Yearsyrs
Writer/Producer Writer And Editor Communications Manager
Marketing Manager
6 Yearsyrs
Senior Producer Senior Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director General Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Commercial Producer Producer News Director
Public Information Officer
6 Yearsyrs
Marketing Director Property Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Writer/Producer Creative Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Promotions Producer Demographics

Gender

Male

64.6%

Female

33.3%

Unknown

2.1%
Ethnicity

White

79.5%

Hispanic or Latino

10.1%

Asian

8.6%

Unknown

1.4%

Black or African American

0.4%
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Languages Spoken

Spanish

56.8%

French

10.8%

Portuguese

5.4%

Chinese

5.4%

Mandarin

5.4%

Japanese

2.7%

Greek

2.7%

Arabic

2.7%

Italian

2.7%

Korean

2.7%

Russian

2.7%
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Promotions Producer Education

Schools

Syracuse University

6.9%

University of Washington

6.9%

Michigan State University

6.9%

San Francisco State University

6.9%

University of Memphis

5.2%

Savannah College of Art and Design

5.2%

University of Florida

5.2%

Full Sail University

5.2%

Ohio State University

5.2%

Texas State University

5.2%

Lyndon State College

5.2%

Indiana University Bloomington

5.2%

Stephen F Austin State University

5.2%

Ball State University

5.2%

Marshall University

3.4%

Kutztown University of Pennsylvania

3.4%

Elon University

3.4%

Miami University

3.4%

University of Arkansas, Fayetteville

3.4%

Emerson College

3.4%
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Majors

Communication

28.6%

Photography

13.2%

Journalism

12.4%

Marketing

7.1%

Digital Media

5.3%

Business

4.5%

Computer Networking

3.8%

Graphic Design

3.8%

Audiovisual Communications Technologies

3.0%

Entertainment Business

2.6%

Psychology

2.3%

Political Science

2.3%

Fine Arts

1.9%

Theatre

1.5%

Computer Science

1.5%

History

1.5%

Liberal Arts

1.5%

Writing

1.1%

Music

1.1%

Agricultural Public Services

1.1%
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Degrees

Bachelors

61.7%

Other

15.3%

Masters

12.3%

Associate

6.4%

Certificate

2.5%

Doctorate

1.2%

Diploma

0.6%
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Job type you want
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Part Time
Internship
Temporary

Real Promotions Producer Salaries

Job Title Company Location Start Date Salary
Artistic Producer: Advertising and Promotions NBC Universal, Inc. Burbank, CA May 21, 2010 $151,840 -
$166,400
Producer-On Air Promotions Discovery Communications, LLC Miami, FL Dec 01, 2011 $75,000
Producer, On-Air Promotions Nbcuniversal Media, LLC Hialeah, FL Jan 20, 2014 $70,366 -
$75,000
Promotions Producer Azteca International Corporation Glendale, CA Oct 01, 2011 $61,000
Promotions Producer Entertainment Ecosystem Inc. Simi Valley, CA Oct 01, 2010 $40,000

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Top Skills for A Promotions Producer

PromoSpotsPromotionalVideosTopicalPromosOverseeProductionPromotionalMaterialsFacebookNewsTopicalsAdobePhotoshopEmmySpecialEventsNewsStoriesFinalCutProPublicServiceAnnouncementsPromotionalCampaignsImageCampaignsPromotionalConceptsSpecialProjectsTwitterCommunityEventsStationImageSpots

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Top Promotions Producer Skills

  1. Promo Spots
  2. Promotional Videos
  3. Topical Promos
You can check out examples of real life uses of top skills on resumes here:
  • Handled all aspects of commercial video production, tagged network promotional videos, maintained the "Community Calendar" commercials.
  • Specialized in news topical promos, image and proof of performance spots edited on Final Cut Pro.
  • Write and oversee production of daily promotion for live air.
  • Brainstormed and executed other promotional materials, including print and radio.
  • Use organic Facebook ads to boost nightly ratings.

Top Promotions Producer Employers