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How to hire a promotions producer

Promotions producer hiring summary. Here are some key points about hiring promotions producers in the United States:

  • In the United States, the median cost per hire a promotions producer is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new promotions producer to become settled and show total productivity levels at work.

How to hire a promotions producer, step by step

To hire a promotions producer, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a promotions producer:

Here's a step-by-step promotions producer hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a promotions producer job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new promotions producer
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    Before you start hiring a promotions producer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect promotions producer also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    This list shows salaries for various types of promotions producers.

    Type of Promotions ProducerDescriptionHourly rate
    Promotions ProducerProducers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.$17-37
    Stage ManagerA stage manager is someone who oversees theatrical performances and all practical and technical aspects of rehearsals and shows, such as lighting cues, sound, prop usage, and costume changes. The core skills that stage managers should possess to accomplish their responsibilities include excellent attention to detail, the ability to multi-task and work under pressure, and strong leadership and problem-solving skills... Show more$15-36
    Producer InternshipProducer interns require strong analytical, delegation, planning, time management, and prioritization skills, in addition to flexibility and the ability to work in fast-paced environments. Interns will need to set up rehearsals, transport musicians and instruments, plan and assist with recreational activities, and perform various other production tasks.$13-23
  2. Create an ideal candidate profile

    Common skills:
    • Digital Marketing
    • Adobe Creative Suite
    • Promotional Content
    • Promotional Spots
    • Graphic Design
    • Motion Graphics
    • Image Campaigns
    • Promotional Videos
    • ABC
    • Facebook
    • News Promotion
    • Marketing Campaigns
    • News Stories
    • Animation
    Check all skills
    Responsibilities:
    • Manage the Facebook events page and answering questions and acting as the main point of contact for inquiries.
    • Manage day-to-day completion activities including project planning and QA testing.
    • Develop ideas, plan, and coordinate promotional campaigns for the ABC affiliate television station.
    • Shoot digital HD video on location.
    • Produce noon and weekend news programs.
    • Use organic Facebook ads to boost nightly ratings.
  3. Make a budget

    Including a salary range in your promotions producer job description is a great way to entice the best and brightest candidates. A promotions producer salary can vary based on several factors:
    • Location. For example, promotions producers' average salary in south carolina is 47% less than in connecticut.
    • Seniority. Entry-level promotions producers earn 53% less than senior-level promotions producers.
    • Certifications. A promotions producer with a few certifications under their belt will likely demand a higher salary.
    • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a promotions producer's salary.

    Average promotions producer salary

    $54,517yearly

    $26.21 hourly rate

    Entry-level promotions producer salary
    $37,000 yearly salary
    Updated December 19, 2025
  4. Writing a promotions producer job description

    A good promotions producer job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a promotions producer job description:

    Promotions producer job description example

    CW26 , Chicago’s home for the CW, has an immediate opening for a skilled writer/producer/editor to join our promotions department. You will be responsible for creating on-air promos for a variety of entertainment, sports and syndicated programming. Our company continues to grow and we need talented people who can accept a creative challenge, and produce innovative and unique promotional content

    Duties/Responsibilities:

    Write, produce, direct and edit various on-air promotional content.

    Work with various departments to guide projects through the entire production process.

    Create unique & clever ways to promote our content digitally.

    Other duties, as assigned.

    Requirements:

    Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for job, if not currently employed by Weigel Broadcasting Co.

    The ideal candidate is a seasoned creative professional with outstanding writing, producing and editing skills as well as strong visual and graphic sense

    Previous experience writing, producing and editing promos for television is required

    Self-starter who is assertive, enthusiastic and highly motivated

    Proficient in Adobe Premiere and additional experience in Adobe Creative Suite is preferred

    Videography experience a definite plus.

    This is a high quality, deadline driven environment

    We need professional promotion creatives with demonstrated experience in producing great content from conception through completion

    If interested please submit your resume, cover letter and link to reel.

    Our Perks & Benefits:

    Medical, Dental, Vision, Life Insurance package

    Long Term Disability Insurance

    HSA Plans

    401k with Company Match

    Vacation/PTO/Sick/Paid Holidays

    Paid Qualified-FMLA Leave

    Tax-free Transit

    Discounted Parking Access

    Gym Membership Discount

    Convenient access to highways and public transportation

    One block from the aptly named Restaurant Row

    Weigel Broadcasting Co. maintains an Equal Employment Opportunity Policy for all applicants and employees. We give fair consideration to all qualified persons and afford all our employees opportunities for advancement according to their individual abilities, regardless of race, color, religion, national origin, age or sex, or other protected categories. No opportunities for promotion, transfer or any other benefit of employment will be diminished through discriminatory practices. Employees or prospective employees have the right to notify an appropriate local, state or Federal agency if they believe they have been discriminated against.

  5. Post your job

    There are various strategies that you can use to find the right promotions producer for your business:

    • Consider promoting from within or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to find candidates who meet your education requirements.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
    Post your job online:
    • Post your promotions producer job on Zippia to find and recruit promotions producer candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    To successfully recruit promotions producers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new promotions producer

    Once you've decided on a perfect promotions producer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    After that, you can create an onboarding schedule for a new promotions producer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a promotions producer?

Hiring a promotions producer comes with both the one-time cost per hire and ongoing costs. The cost of recruiting promotions producers involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of promotions producer recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $54,517 per year for a promotions producer, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for promotions producers in the US typically range between $17 and $37 an hour.

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