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Promotions producer skills for your resume and career

Updated January 8, 2025
2 min read
Quoted experts
Michael Wagner,
Amy Hesketh
Below we've compiled a list of the most critical promotions producer skills. We ranked the top skills for promotions producers based on the percentage of resumes they appeared on. For example, 14.7% of promotions producer resumes contained digital marketing as a skill. Continue reading to find out what skills a promotions producer needs to be successful in the workplace.

15 promotions producer skills for your resume and career

1. Digital Marketing

Here's how promotions producers use digital marketing:
  • Created and executed all digital marketing on MyNews3.com.
  • Create Brochures, Flyers, and Banner graphics for a variety of print and digital marketing material.

2. Adobe Creative Suite

Here's how promotions producers use adobe creative suite:
  • Work within the Adobe Creative Suite to write, edit and produce branded content for distribution nation wide.
  • Utilized Adobe Creative Suite 6 and Final Cut Pro 7 for post-production needs.

3. Promotional Content

Here's how promotions producers use promotional content:
  • Coordinated the promotional content for Northern Nevada's largest holiday food drive.
  • Write, shoot, voice and edit promotional content for KY3, KSPR and the Ozarks CW.

4. Promotional Spots

Here's how promotions producers use promotional spots:
  • Produced promotional spots for a Fox affiliated television station.
  • Captured and duplicated commercials and promotional spots for broadcast.

5. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how promotions producers use graphic design:
  • Worked with graphic design team to create effective and eye-catching graphics
  • Maintain a dynamic but consistent branded look for station promos using graphic design and motion graphics.

6. Motion Graphics

Here's how promotions producers use motion graphics:
  • Designed all motion graphics used in station commercials.
  • Design and animate still and motion graphics for promos, opens and news packages.

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7. Image Campaigns

Here's how promotions producers use image campaigns:
  • Captured b-roll and beauty shots of the city and edited footage with graphics to create image campaigns and show opens.
  • Conceived, wrote, produced and edited high-priority station image campaigns, client commercials, and long format presentations.

8. Promotional Videos

Here's how promotions producers use promotional videos:
  • Write, direct, shoot, edit promotional videos for on-air use.
  • Orphan Foundation of America: Promotional video about care package program.

9. ABC

ABC commonly stands for the American Broadcasting Company. It is an American commercial television broadcast network and the flagship property of Walt Disney. It is also a part of the Disney General Entertainment Content. ABC was founded on October 12th, 1943. The company's headquarters is based in New York.

Here's how promotions producers use abc:
  • Planned, wrote, edited, directed and produced content for ABC News 4.
  • Served as location coordinator for ABC News 4.

10. Facebook

Here's how promotions producers use facebook:
  • Managed the Facebook events page and answering questions and acting as the main point of contact for inquiries.
  • Leveraged social media websites such as Facebook & Twitter to promote services and gauge customer needs and preferences.

11. News Promotion

Here's how promotions producers use news promotion:
  • Managed film crews, wrote, produced and directed news promotion and station promotion campaigns.
  • Managed content selection and copy for all topical news promotion based on station research.

12. Marketing Campaigns

Here's how promotions producers use marketing campaigns:
  • Generated breakthrough-marketing campaigns using creative writing, editing & producing skills.
  • Created three Guerrilla Marketing campaigns so extraordinary that competing news outlets were compelled to cover them.

13. News Stories

News Story is a term that is quite self-explanatory as it refers to all the information that is recorded either in writing or as an interview and aims to inform the public about any particular matter, event, idea or mishap. A news story can be very short as well lengthy depending on the type and quantity of content and consist of relevant facts and figures.

Here's how promotions producers use news stories:
  • Work collaboratively with reporters to publicize news stories.
  • Set up live shots and microwave trucks in the field and capture video to share news stories with viewers.

14. Animation

Here's how promotions producers use animation:
  • Created, developed, and wrote scripts for a satirical animation based on current events in the Middle East.
  • Manage teams for film, video, animation, & multimedia creation of any kind.

15. Wide Orbit

Here's how promotions producers use wide orbit:
  • Placed Promos via Wide Orbit to run strategically throughout the day.
  • Used Wide Orbit software to schedule and maintain commercial inventory for separate on-air channels.
top-skills

What skills help Promotions Producers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on promotions producer resumes?

Michael WagnerMichael Wagner LinkedIn profile

Professor and Department Head of Digital Media, Drexel University

Primarily an understanding of how to be productive in virtual teams. Anything that proves that somebody is capable of working independently and reliably.

What soft skills should all promotions producers possess?

Amy Hesketh

Full Time Faculty, Olympic College

-Collaboration.
-Teamwork.
-Project management.
-Crew management.
-Professionalism.

What promotions producer skills would you recommend for someone trying to advance their career?

Craig Stark Ph.D.Craig Stark Ph.D. LinkedIn profile

Associate Professor of Communications, Department Head of Communications, Susquehanna University

If a graduate needs to take a gap year from work, the best thing I think they could do is stay involved with the industry. Subscribe to email and text updates from trade magazines, follow regulatory agencies like the FCC and FTC online, and stay in touch. Maintain contact with anyone that you've networked with and attend any virtual job fairs or conferences that you can. Use the time to practice and hone any technical or professional skills that you're interested in. The most important thing is to stay up-to-date and involved as much as you can, so that when the gap year is over it will be easier to get back into the swing.

What type of skills will young promotions producers need?

David CarrenDavid Carren LinkedIn profile

Professor, The University of Texas Rio Grande Valley

Critical thinking, a significant component of all successful creative endeavors, will be a considerable asset. Another essential ability to collaborate or work with others efficiently and effectively will also matter a great deal.
Do you want to know more?
Read more about what experts have to say about promotions producer

List of promotions producer skills to add to your resume

Promotions producer skills

The most important skills for a promotions producer resume and required skills for a promotions producer to have include:

  • Digital Marketing
  • Adobe Creative Suite
  • Promotional Content
  • Promotional Spots
  • Graphic Design
  • Motion Graphics
  • Image Campaigns
  • Promotional Videos
  • ABC
  • Facebook
  • News Promotion
  • Marketing Campaigns
  • News Stories
  • Animation
  • Wide Orbit
  • News Topicals
  • YouTube
  • Edit Video
  • Station Image
  • Community Events
  • Adobe Photoshop
  • Promotional Materials
  • News Image
  • Station Events
  • Promotional Campaigns
  • TV Stations
  • On-Air Promotions
  • Market Research
  • Promotional Events
  • HD
  • VO
  • Psas
  • Adobe Audition
  • Graphic Elements
  • Copywriting
  • Television Station
  • Emmy
  • Public Service Announcements
  • Web ADS
  • Event Planning
  • Sony
  • Local Events
  • Promotional Concepts
  • Creative Development
  • Press Releases

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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