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Become A Proposal Analyst

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Working As A Proposal Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Proposal Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Proposal Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Proposal Analyst Demographics

Gender

Female

57.5%

Male

40.5%

Unknown

2.1%
Ethnicity

White

64.1%

Black or African American

13.0%

Hispanic or Latino

11.8%

Asian

6.8%

Unknown

4.3%
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Languages Spoken

Spanish

50.0%

Carrier

12.5%

Portuguese

6.3%

Chinese

6.3%

Japanese

6.3%

French

6.3%

Mandarin

6.3%

Russian

6.3%
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Proposal Analyst Education

Schools

University of Phoenix

14.7%

Villanova University

8.0%

Drexel University

6.7%

James Madison University

5.3%

University of Colorado at Boulder

5.3%

Bellevue University

5.3%

University of Florida

4.0%

Temple University

4.0%

University of Central Florida

4.0%

New York University

4.0%

Pennsylvania State University

4.0%

East Carolina University

4.0%

Strayer University

4.0%

Towson University

4.0%

Salem State University

4.0%

Seton Hall University

4.0%

Colorado Technical University

4.0%

George Washington University

4.0%

University of Maryland - College Park

4.0%

University of Southern Maine

2.7%
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Majors

Business

33.3%

Finance

9.8%

Communication

7.2%

Marketing

7.2%

Management

6.4%

English

5.7%

Political Science

4.5%

Accounting

4.5%

Project Management

3.4%

International Business

2.3%

Computer Science

2.3%

Public Relations

2.3%

Writing

1.9%

Law

1.5%

Education

1.5%

Psychology

1.5%

Liberal Arts

1.1%

Management Information Systems

1.1%

Biology

1.1%

Economics

1.1%
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Degrees

Bachelors

49.3%

Masters

30.7%

Other

11.1%

Certificate

3.6%

Associate

2.8%

Doctorate

1.7%

Diploma

0.8%
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Top Skills for A Proposal Analyst

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  1. Proposals
  2. RFP
  3. Financial Statements
You can check out examples of real life uses of top skills on resumes here:
  • Review and evaluate Department of Defense Request for Proposals to determine personnel staffing requirements and recruitment Strategies.
  • Collaborate with Marketing Communications to customize and produce presentation materials and supervise production of RFP responses.
  • Oversee completion of all RFI requests while continuously updating reference library material for accurate responses.
  • Worked with sales and account managers to develop proposal strategies* Wrote and edited proposal content* Helped develop strategic proposal database
  • Consulted with sales and subject matter experts to write professional and effective RFP responses and executive summaries.

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Top Proposal Analyst Employers

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Jobs From Top Proposal Analyst Employers

Proposal Analyst Videos

What Would Proposal 4 Do?

Greece submits proposal to European creditors

What Would Proposal 5 Do?

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