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Proposal coordinator vs marketing coordinator

The differences between proposal coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a proposal coordinator has an average salary of $60,014, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a proposal coordinator include RFP, powerpoint and business development. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Proposal coordinator vs marketing coordinator overview

Proposal CoordinatorMarketing Coordinator
Yearly salary$60,014$48,326
Hourly rate$28.85$23.23
Growth rate6%19%
Number of jobs16,35391,281
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Average age4437
Years of experience-6

What does a proposal coordinator do?

Proposal coordinators are employees with strong written communication skills who manage proposals. They create proposals as needed by the company. These proposals are usually marketing-related. Proposal coordinators may create these proposals for the company when they are bidding for a particular project such as contracting work, advertorial campaigns, or publicity-related activities. They should be able to capture the strengths of the company, the reason why they are fit for the project, and the company's proven track record. Aside from that, they may also create proposals for marketing campaigns and business development opportunities. In these proposals, it is important that proposal coordinators communicate the benefits of going for such opportunities. Proposal coordinators are also in charge of following through with the proposals and getting status updates.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Proposal coordinator vs marketing coordinator salary

Proposal coordinators and marketing coordinators have different pay scales, as shown below.

Proposal CoordinatorMarketing Coordinator
Average salary$60,014$48,326
Salary rangeBetween $41,000 And $86,000Between $34,000 And $67,000
Highest paying CityProvidence, RINew York, NY
Highest paying stateRhode IslandNew Jersey
Best paying companyCitiKeller Williams Capital Properties
Best paying industryTechnologyTechnology

Differences between proposal coordinator and marketing coordinator education

There are a few differences between a proposal coordinator and a marketing coordinator in terms of educational background:

Proposal CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeWestern Carolina UniversityUniversity of Georgia

Proposal coordinator vs marketing coordinator demographics

Here are the differences between proposal coordinators' and marketing coordinators' demographics:

Proposal CoordinatorMarketing Coordinator
Average age4437
Gender ratioMale, 25.2% Female, 74.8%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage11%10%

Differences between proposal coordinator and marketing coordinator duties and responsibilities

Proposal coordinator example responsibilities.

  • Implement Salesforce for division and manage pipeline and post-award contract documentation.
  • Provide desktop publishing and production support including graphics, proofreading, editing, reproduction, electronic media, and binding.
  • Assist in the development of proposal win themes, discriminators, ghosting tactics and win strategies.
  • Coordinate with the sales team and SMEs to develop a proposal strategy and ensure the timely completion.
  • Participate in various aspects of the proposal process including design, layout, keyboarding, proofreading, production, and filing.
  • Analyze, research, and review RFQs and RFPs to determine if client meets minimum organizational, produce and/or services requirements.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Proposal coordinator vs marketing coordinator skills

Common proposal coordinator skills
  • RFP, 8%
  • PowerPoint, 8%
  • Business Development, 6%
  • SharePoint, 6%
  • Proofreading, 5%
  • Proposal Management, 4%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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