A company's reputation and relationship with the public are crucial in business success and longevity. Therefore, it is the public affairs manager's job to ensure that the company maintains its public reputation by planning, implementing, and monitoring appropriate external communications strategies.
More than that, a public affairs manager stays on top of public policy changes that can affect their organization. They also maintain open lines of communication with government agencies, business organizations, and communities to preserve the best interests of their organization.
When hiring a public affairs manager, companies look for candidates that possess a degree in communication, political science, business, and other relevant fields. Furthermore, they highly consider those that have lots of experience in the industry and have a good track record in public affairs, PR relations, or other related lines of business.
Considering the critical nature of this job, a public affairs manager earns an average of $103,000 a year, which comes as no surprise seeing that a huge part of their company's reputation rests on their shoulders.