A company's reputation and relationship with the public are crucial in business success and longevity. Therefore, it is the public affairs manager's job to ensure that the company maintains its public reputation by planning, implementing, and monitoring appropriate external communications strategies.
More than that, a public affairs manager stays on top of public policy changes that can affect their organization. They also maintain open lines of communication with government agencies, business organizations, and communities to preserve the best interests of their organization.
When hiring a public affairs manager, companies look for candidates that possess a degree in communication, political science, business, and other relevant fields. Furthermore, they highly consider those that have lots of experience in the industry and have a good track record in public affairs, PR relations, or other related lines of business.
Considering the critical nature of this job, a public affairs manager earns an average of $103,000 a year, which comes as no surprise seeing that a huge part of their company's reputation rests on their shoulders.
There is more than meets the eye when it comes to being a public affairs manager. For example, did you know that they make an average of $49.57 an hour? That's $103,108 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.
There are certain skills that many public affairs managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and organizational skills.
When it comes to the most important skills required to be a public affairs manager, we found that a lot of resumes listed 17.5% of public affairs managers included key stakeholders, while 6.4% of resumes included press releases, and 4.7% of resumes included government relations. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the public affairs manager job title. But what industry to start with? Most public affairs managers actually find jobs in the manufacturing and health care industries.
If you're interested in becoming a public affairs manager, one of the first things to consider is how much education you need. We've determined that 71.5% of public affairs managers have a bachelor's degree. In terms of higher education levels, we found that 13.3% of public affairs managers have master's degrees. Even though most public affairs managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a public affairs manager. When we researched the most common majors for a public affairs manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on public affairs manager resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a public affairs manager. In fact, many public affairs manager jobs require experience in a role such as public affairs specialist. Meanwhile, many public affairs managers also have previous career experience in roles such as internship or reporter.