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Public affairs manager skills for your resume and career
15 public affairs manager skills for your resume and career
1. External Stakeholders
- Recruited and trained internal staff and external stakeholders for deployment of similar models in expanded territory.
- Implemented campaigns to proactively communicate with core external stakeholders.
2. Press Releases
- Developed all press releases, position papers, marketing materials and strategy.-Monitored and analyzed all legislative telecommunications proposals.
- Coordinated public affairs initiatives including editorial boards, press releases, media interviews and high-profile campaigns.
3. Government Relations
Government Relations are strategies used by government officials to influence public policy. These affected policies may be found at every level of government, including local, state-wide, and national. The overarching goal of government relations is to influence a policy maker to edit or preserve a particular policy based on what a socio- group needs.
- Develop, implement and direct internal and external communications, media relations and government relations for largest water provider in Idaho.
- Developed strategy and company-wide communications on public affairs and government relations programming impacting the communities where U.S. Cellular does business.
4. Strategic Communications
Strategic communication is the conscious use of communication by an organization to fulfill its mission. It is a prerequisite and a tool for effective policymaking and public participation that facilitates the exchange of information and establishes consensus amongst different points of view and interests.
- Developed and implemented successful strategic communications programs and Public Affairs counsel for Dow Louisiana Leadership.
- Engage public, non-profit, government and business partners in strategic communications and construction mitigation.
5. Community Relations
Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.
- Directed public involvement, community relations, publications, special events, media relations, and other internal and external communications.
- Managed community relations activities/community investments to build a socially responsible reputation.
6. Community Outreach
- Managed bilingual community outreach projects and created and updated project specific stakeholder mailing lists from existing sources and research data.
- Worked with mill environmental department to more effectively position community outreach programs to support facility's long-term strategic needs.
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A spokesperson advertises and represents a company, organization, or brand's message in public to the target consumers and audiences. The aim is to promote, maintain and build the right image for a business. Spokespeople ought to own a professional capacity and be an ethical representative on behalf of their authority. They should know their audience and capture their attention and adjust their interest according to a service or goods they want by using real-world examples.
- Responded to media queries, wrote news releases and managed media engagements while acting as spokesperson for several multifaceted organizations.
- Experienced on-the-record spokesperson working with news media and the public for information regarding programs and activities.
8. Crisis Communications
Crisis communication refers to the communication systems, protocols, and technologies in place that enables an organization to effectively communicate both internally and externally during any major critics or threat faced by the business. Crisis can include major natural disasters, cyber-attacks, product failures, corporate mistakes, PR incidents, reputation crisis, and so on. Crisis communication is critical for reducing the impact of the crisis on the company's operations and public image.
- Provided strategic counsel on reputation management and crisis communication issues, including local and national media, and direct customer response.
- Established crisis communications plan to mitigate negative public opinion of Afghan pilots training in South Georgia through targeted marketing efforts.
9. Public Policy Issues
- Researched public policy issues and prepared position papers, including health care.
- Advised internal market units on legislative and public policy issues.
10. External Communications
External communications refer to the exchange of information between the organization one is working with and another organization.
- Managed internal and external communications, advised management, worked with city officials and managed all publicity relating to the event.
- Managed group that developed internal and external communications strategies on behalf of executive-level management.
11. Business Objectives
Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.
- Coordinated and implemented internal and external communication programs to support the business objectives and strategic goals of the company.
- Developed, implemented, and evaluated publicity programs to achieve specific business objectives.
12. External Audiences
External audiences refer to groups or individuals outside the company, who aren't closely related, don't have inside information about the organization, and have no common background (unlike internal audiences). To grow its business, a company needs to define the external audience within its target audience.
- Supported and built the GTE brand and created an understanding of GTE's service and charitable foundation policies with external audiences.
- Provided research and analysis of pending legislative issues and franchise issues for internal and external audiences.
13. Public Affairs
Public Affairs refers to the relationships a company has with its investors and stakeholders. Depending on the size of the corporation, multiple departments may be required to balance the various aspects of public affairs, including any media interaction, government relationships, strategic information reveals, and discussing and managing any company problems.
- Managed personnel from multiple agencies scheduling and ensuring all public affairs representatives knew and understood their role and responsibilities at incident.
- Formed operating infrastructure and established all global public affairs objectives, strategies and initiatives for $5B specialty chemical company.
14. Corporate Communications
Corporate communication is a way for a company or a business to communicate and interact with their clients, whether external or internal. They usually work as investors, government agencies, employees, the media sector, employees, and the public. It is written reports, advertisements, promotional materials, press releases, interviews, and meetings.
- Developed new corporate communications plan for office and field operations.
- Organized and facilitated corporate communications meetings.
15. Government Officials
- Established and maintained effective working relationships with customers, government officials and media representatives resulting in increased sales.
- Coordinated events and campaigns with citizens, government officials and private entrepreneurs.
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What skills help Public Affairs Managers find jobs?
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What skills stand out on public affairs manager resumes?
Proven skills in advocating and supporting diversity, equity, and inclusion are similarly important across all industries. Being able to speak concretely about actions that positively impact these areas is of particular interest and stand out on a resume.
Skills that highlight the ability to think critically, problem solve, be productive without supervision, and also to collaborate and work with teams - these are skills that continue to be important across all positions. Solid skills in interpersonal and applied communications can greatly enhance these abilities, which are important both within the field and across industries.
What soft skills should all public affairs managers possess?
Kimberley Garth-James
Program Director, Master of Public Administration, Director, Center for Public Affairs (Sacramento), Associate Professor, Azusa Pacific University
What hard/technical skills are most important for public affairs managers?
Kimberley Garth-James
Program Director, Master of Public Administration, Director, Center for Public Affairs (Sacramento), Associate Professor, Azusa Pacific University
What public affairs manager skills would you recommend for someone trying to advance their career?
Clarke Caywood
Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University
What type of skills will young public affairs managers need?
Dr. Arsalan Memon
Assistant Professor and Chair, Lewis University
Critical thinking and problem skills: these skills are essential because they are applicable in all aspects of life, even if we cannot clearly and distinctly see that. For instance, let's say that a student who has majored in chemistry must write a personal statement for graduate school. Just taking this general example, we can see that she would be required to make an argument (understood in the broadest sense possible) to the committee to select her over other equally (if not more) qualified candidates. The student would have to construct a coherent, compelling, and precise narrative to move the readers of her application. Teaching since 2009 and at various universities, I have noticed that a lot of students are not taught such critical thinking and problem-solving skills.
Resume construction skills: such skills are quite self-explanatory. A lot of my students who have graduated have asked me to write letters of recommendation for them. Most of the time, they would send me their resume. I have noticed that some students do not know how to properly organize their information in the outline (say, what goes first etc.). Other students do not know what should be included in the resume. Some students do not know how much information per item must be included. In some summaries, I have seen paragraphs and paragraphs. I have witnessed insufficient data (e.g., 2-3 words describing their previous jobs).
Communication Skills: more often than not, a lot of my students struggle with in-class student presentations. I have also noticed that many students do not actively participate in class discussions. I speculate that they are afraid of being wrong or genuinely not knowing the answer to some of the questions. Whatever the source of their silence may be, it does not change the fact that some students are afraid to speak their minds. But lacking such communication skills can play a significant role in the actual interview process (for instance). If students cannot articulate their thoughts clearly and distinctly, especially during an interview, they may be less inclined to hire the person. Thus, we need to empower our students to speak their minds, even if they may be wrong at times. In my opinion, being wrong is part of life. We learn from our mistakes. However, being silent is worse than being wrong because when we are silent, our interlocuters can assume many things about us and our lack of responses.
Life skills: no one teaches us life skills. Regardless of one's major, such skills need to be taught in some way. I do not know how such skills would be taught, but that they should be taught. By "life skills," I mean skills that play a central role in determining the outcome of certain events and actions, especially as they pertain to life as such. For instance, based on my perception of teaching students since 2009, no one teaches students to have contingency plans. No one teaches students that effort does not equal outcome. That is, a student can put all the effort into making sure that a particular event or situation actualizes itself in their favor; the work remains independent of the action, mainly because there are so many factors that shape the outcome (and most of those factors are outside of our control). No one teaches students the skill of resilience. The list goes on. I fundamentally believe that such life skills are essential and that students should be oriented to such gifts.
List of public affairs manager skills to add to your resume
The most important skills for a public affairs manager resume and required skills for a public affairs manager to have include:
- External Stakeholders
- Press Releases
- Government Relations
- Strategic Communications
- Community Relations
- Community Outreach
- Spokesperson
- Crisis Communications
- Public Policy Issues
- External Communications
- Business Objectives
- External Audiences
- Public Affairs
- Corporate Communications
- Government Officials
- Government Agencies
- Web Content
- Issues Management
- Fact Sheets
- Local Community
- Local Government
- Community Organizations
- Press Conferences
- Crisis Management
- Communications Plan
- Direct Reports
- Executive Communications
- Intranet
- Brand Positioning
- Community Events
- Economic Development
- Media Analysis
- Media Management
- Law Enforcement
- Political Action Committee
- Public Awareness
- Feature Stories
- Strategic Partnerships
- Non-Profit Organization
- Communications Media
- Public Events
- Pr Campaigns
- Public Relations Efforts
- Public Relations Programs
- News Stories
- Press Materials
Updated January 8, 2025