Most public affairs managers list "key stakeholders," "press releases," and "government relations" as skills on their resumes. We go into more details on the most important public affairs manager responsibilities here: Communication skills can be considered to be the most important personality trait for a public affairs manager to have. According to a public affairs manager resume, "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." Public affairs managers are able to use communication skills in the following example we gathered from a resume: "improved external communications programs that were aligned with the company s mission and goals for community outreach. " While it may not be the most important skill, we found that many public affairs manager duties rely on leadership skills. This example from a public affairs manager explains why: "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." This resume example is just one of many ways public affairs managers are able to utilize leadership skills: "represented organization through community leadership, educational events, speaking engagements and outreach programs. " Another skill that is quite popular among public affairs managers is organizational skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a public affairs manager resume: "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." This example from a resume shows how this skill is used: "worked with executive officers to integrate communication and public relations initiatives as determined by the larger organizational strategic planning process. " In order for certain public affairs manager responsibilities to be completed, the job requires the skill "problem-solving skills." According to a public affairs manager resume, "managers sometimes must explain how the company or client is handling sensitive issues" As an example, this snippet was taken directly from a resume about how this skill applies: "solved complex legislative and regulatory issues for global clientele and devised advocacy programs. " As part of the public affairs manager description, you might find that one of the skills that might be helpful to the job is "speaking skills." A public affairs manager resume included this snippet: "public relations and fundraising managers regularly speak on behalf of their organization" This skill could be useful in this scenario: "serve as the strategic communications leader, spokesperson, and crisis communications manager for the cincinnati/dayton division. " Lastly, this career requires you to be skillful in "writing skills." According to public affairs manager resumes, "managers must be able to write well-organized and clear press releases and speeches." This resume example highlights how public affairs manager responsibilities rely on this skill: "specialized in deadline writing, including speeches and press releases. "
See the full list of public affairs manager skills.
After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a public affairs manager. We found that 71.5% of public affairs managers have graduated with a bachelor's degree and 13.3% of people in this position have earned their master's degrees. While most public affairs managers have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine public affairs managers were not college graduates.
Those public affairs managers who do attend college, typically earn either a communication degree or a political science degree. Less commonly earned degrees for public affairs managers include a journalism degree or a business degree.
When you're ready to become a public affairs manager, you might wonder which companies hire public affairs managers. According to our research through public affairs manager resumes, public affairs managers are mostly hired by Google, Citigroup, and Gilead Sciences. Now is a good time to apply as Google has 16 public affairs managers job openings, and there are 2 at Citigroup and 2 at Gilead Sciences.
If you're interested in companies where public affairs managers make the most money, you'll want to apply for positions at Adobe, Google, and Luminex. We found that at Adobe, the average public affairs manager salary is $158,105. Whereas at Google, public affairs managers earn roughly $157,009. And at Luminex, they make an average salary of $156,733.
View more details on public affairs manager salaries across the United States.
If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at United States Army, United States Department of State, and United States Navy. These three companies have hired a significant number of public affairs managers from these institutions.
In general, public affairs managers fulfill roles in the manufacturing and health care industries. While employment numbers are high in those industries, the public affairs manager annual salary is the highest in the energy industry with $134,181 as the average salary. Meanwhile, the retail and utilities industries pay $126,035 and $115,486 respectively. This means that public affairs managers who are employed in the energy industry make 58.3% more than public affairs managers who work in the hospitality Industry.