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What Does A Public Affairs Manager Do?

Psychology associates are entry-level professionals who assist psychologists with assessing, diagnosing, and treating individuals with mental, emotional, and behavioral disorders. These associates are required to provide psychological services for children and adults who are under the supervision of a licensed psychologist. They must conduct assessments on individuals to identify psychological, emotional, and behavioral issues after they are discharged from hospitals. Psychology associates must also design and facilitate individual and group therapy programs specifically for adolescents who are involved in substance abuse.

Here are examples of responsibilities from real public affairs manager resumes representing typical tasks they are likely to perform in their roles.

  • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
  • Provide organization and senior executive reputation management and strategic client counsel; prepare executives for private, public and media engagement.
  • Establish air show hashtags to auto-populate the wing s Facebook page with images taken by viewers in the crowd.
  • Support SEO strategy to drive traffic to website, e-store and B2B sites.
  • Perform military public relations with an emphasis on community relations, media relations, strategic messaging and photojournalism.
Public Affairs Manager Traits
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Leadership skills directly correlate with a person's ability to lead others toward success or an accomplishment.
Organizational skills are essential to working as efficiently as possible through being able to focus on projects at hand while also keeping a clean workspace.

Public Affairs Manager Overview

Between the years 2018 and 2028, public affairs manager jobs are expected to undergo a growth rate described as "faster than average" at 8%, according to the Bureau of Labor Statistics. So if the thought "should I become a public affairs manager?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of public affairs manager opportunities that are projected to become available by 2028 is 6,300.

Public affairs managers average about $49.57 an hour, which makes the public affairs manager annual salary $103,108. Additionally, public affairs managers are known to earn anywhere from $66,000 to $159,000 a year. This means that the top-earning public affairs managers make $93,000 more than the lowest earning ones.

Once you've become a public affairs manager, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a manager of corporate communications, vice president of communication, development director, and manager of special events.

Public Affairs Manager Jobs You Might Like

Public Affairs Manager Skills and Personality Traits

We calculated that 17% of Public Affairs Managers are proficient in Key Stakeholders, Press Releases, and Government Relations. They’re also known for soft skills such as Communication skills, Leadership skills, and Organizational skills.

We break down the percentage of Public Affairs Managers that have these skills listed on their resume here:

  • Key Stakeholders, 17%

    Recruited and trained internal staff and external stakeholders for deployment of similar models in expanded territory.

  • Press Releases, 6%

    Developed all press releases, position papers, marketing materials and strategy.-Monitored and analyzed all legislative telecommunications proposals.

  • Government Relations, 5%

    Develop, implement and direct internal and external communications, media relations and government relations for largest water provider in Idaho.

  • Strategic Communications, 4%

    Collaborated with senior agency and marketing leadership to develop and test strategic communications planning tools and brand evaluation techniques.

  • Community Relations, 4%

    Directed public involvement, community relations, publications, special events, media relations, and other internal and external communications.

  • Community Outreach, 4%

    Managed bilingual community outreach projects and created and updated project specific stakeholder mailing lists from existing sources and research data.

Most public affairs managers list "key stakeholders," "press releases," and "government relations" as skills on their resumes. We go into more details on the most important public affairs manager responsibilities here:

  • Communication skills can be considered to be the most important personality trait for a public affairs manager to have. According to a public affairs manager resume, "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." Public affairs managers are able to use communication skills in the following example we gathered from a resume: "improved external communications programs that were aligned with the company s mission and goals for community outreach. "
  • While it may not be the most important skill, we found that many public affairs manager duties rely on leadership skills. This example from a public affairs manager explains why: "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." This resume example is just one of many ways public affairs managers are able to utilize leadership skills: "represented organization through community leadership, educational events, speaking engagements and outreach programs. "
  • Another skill that is quite popular among public affairs managers is organizational skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a public affairs manager resume: "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." This example from a resume shows how this skill is used: "worked with executive officers to integrate communication and public relations initiatives as determined by the larger organizational strategic planning process. "
  • In order for certain public affairs manager responsibilities to be completed, the job requires the skill "problem-solving skills." According to a public affairs manager resume, "managers sometimes must explain how the company or client is handling sensitive issues" As an example, this snippet was taken directly from a resume about how this skill applies: "solved complex legislative and regulatory issues for global clientele and devised advocacy programs. "
  • As part of the public affairs manager description, you might find that one of the skills that might be helpful to the job is "speaking skills." A public affairs manager resume included this snippet: "public relations and fundraising managers regularly speak on behalf of their organization" This skill could be useful in this scenario: "serve as the strategic communications leader, spokesperson, and crisis communications manager for the cincinnati/dayton division. "
  • Lastly, this career requires you to be skillful in "writing skills." According to public affairs manager resumes, "managers must be able to write well-organized and clear press releases and speeches." This resume example highlights how public affairs manager responsibilities rely on this skill: "specialized in deadline writing, including speeches and press releases. "
  • See the full list of public affairs manager skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a public affairs manager. We found that 71.5% of public affairs managers have graduated with a bachelor's degree and 13.3% of people in this position have earned their master's degrees. While most public affairs managers have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every nine public affairs managers were not college graduates.

    Those public affairs managers who do attend college, typically earn either a communication degree or a political science degree. Less commonly earned degrees for public affairs managers include a journalism degree or a business degree.

    When you're ready to become a public affairs manager, you might wonder which companies hire public affairs managers. According to our research through public affairs manager resumes, public affairs managers are mostly hired by Google, Citigroup, and Gilead Sciences. Now is a good time to apply as Google has 16 public affairs managers job openings, and there are 2 at Citigroup and 2 at Gilead Sciences.

    If you're interested in companies where public affairs managers make the most money, you'll want to apply for positions at Adobe, Google, and Luminex. We found that at Adobe, the average public affairs manager salary is $158,105. Whereas at Google, public affairs managers earn roughly $157,009. And at Luminex, they make an average salary of $156,733.

    View more details on public affairs manager salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at United States Army, United States Department of State, and United States Navy. These three companies have hired a significant number of public affairs managers from these institutions.

    In general, public affairs managers fulfill roles in the manufacturing and health care industries. While employment numbers are high in those industries, the public affairs manager annual salary is the highest in the energy industry with $134,181 as the average salary. Meanwhile, the retail and utilities industries pay $126,035 and $115,486 respectively. This means that public affairs managers who are employed in the energy industry make 58.3% more than public affairs managers who work in the hospitality Industry.

    The three companies that hire the most prestigious public affairs managers are:

      What Manager Of Corporate Communicationss Do

      A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

      We looked at the average public affairs manager annual salary and compared it with the average of a manager of corporate communications. Generally speaking, managers of corporate communications receive $13,590 lower pay than public affairs managers per year.

      Even though public affairs managers and managers of corporate communications have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require key stakeholders, press releases, and strategic communications in the day-to-day roles.

      As far as similarities go, this is where it ends because a public affairs manager responsibility requires skills such as "government relations," "public policy issues," "public affairs activities," and "government officials." Whereas a manager of corporate communications is skilled in "project management," "powerpoint," "content marketing," and "communications programs." So if you're looking for what truly separates the two careers, you've found it.

      Managers of corporate communications receive the highest salaries in the media industry coming in with an average yearly salary of $152,992. But public affairs managers are paid more in the energy industry with an average salary of $134,181.

      The education levels that managers of corporate communications earn is a bit different than that of public affairs managers. In particular, managers of corporate communications are 2.4% more likely to graduate with a Master's Degree than a public affairs manager. Additionally, they're 1.9% less likely to earn a Doctoral Degree.

      What Are The Duties Of a Vice President Of Communication?

      A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

      The next role we're going to look at is the vice president of communication profession. Typically, this position earns a higher pay. In fact, they earn a $28,298 higher salary than public affairs managers per year.

      A similarity between the two careers of public affairs managers and vice president of communications are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "press releases," "government relations," and "strategic communications. "

      But both careers also use different skills, according to real public affairs manager resumes. While public affairs manager responsibilities can utilize skills like "key stakeholders," "spokesperson," "public policy issues," and "business objectives," some vice president of communications use skills like "oversight," "project management," "business development," and "powerpoint."

      It's been discovered that vice president of communications earn higher salaries compared to public affairs managers, but we wanted to find out where vice president of communications earned the most pay. The answer? The media industry. The average salary in the industry is $183,532. Additionally, public affairs managers earn the highest paychecks in the energy with an average salary of $134,181.

      In general, vice president of communications study at lower levels of education than public affairs managers. They're 16.7% less likely to obtain a Master's Degree while being 1.9% less likely to earn a Doctoral Degree.

      How a Development Director Compares

      A development director is a professional who is responsible for securing funds and sponsors for non-profit organizations. Development directors must actively seek new business partners and develop relationships with volunteers and donors. They meet with members of the development team to help advertise and promote brand awareness and funding. Development directors must possess skills and experience in managing human resources, marketing, and budgeting functions. They must also obtain a bachelor's degree in business management, public relations, or related field.

      The third profession we take a look at is development director. On an average scale, these workers bring in lower salaries than public affairs managers. In fact, they make a $26,579 lower salary per year.

      While looking through the resumes of several public affairs managers and development directors we discovered that both professions have similar skills. These similarities include skills such as "press releases," "community relations," and "community outreach," but they differ when it comes to other required skills.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from public affairs manager resumes include skills like "key stakeholders," "government relations," "strategic communications," and "internal communications," whereas a development director might be skilled in "donor database," "business development," "oversight," and "roi. "

      Development directors make a very good living in the technology industry with an average annual salary of $132,439. Whereas public affairs managers are paid the highest salary in the energy industry with the average being $134,181.

      Development directors typically study at similar levels compared with public affairs managers. For example, they're 2.3% more likely to graduate with a Master's Degree, and 2.6% more likely to earn a Doctoral Degree.

      Description Of a Manager Of Special Events

      A manager of special events is responsible for organizing events and programs for a company and various organizations. Managers of special events monitor the event procedures from conceptualization to the actual execution. They analyze the event purpose, manage participants' list, coordinate with suppliers for resources, allocate budget accurately, and ensure that the program outlines and agendas are polished on time. A manager of special events must have excellent communication and organizational skills to deliver a successful event and resolve complications as they arise.

      Managers of special events tend to earn a lower pay than public affairs managers by about $68,985 per year.

      While their salaries may vary, public affairs managers and managers of special events both use similar skills to perform their jobs. Resumes from both professions include skills like "press releases," "special events," and "community leaders. "

      Even though a few skill sets overlap, there are some differences that are important to note. For one, a public affairs manager might have more use for skills like "key stakeholders," "government relations," "strategic communications," and "community relations." Meanwhile, some managers of special events might include skills like "customer service," "event management," "event logistics," and "powerpoint" on their resume.

      In general, managers of special events make a higher salary in the media industry with an average of $65,826. The highest public affairs manager annual salary stems from the energy industry.

      The average resume of managers of special events showed that they earn lower levels of education to public affairs managers. So much so that the likelihood of them earning a Master's Degree is 16.2% less. Additionally, they're less likely to earn a Doctoral Degree by 2.0%.