Public Affairs Specialists are in charge of crafting, growing, and maintaining a client's or company's brand and image. Their job involves finding opportunities to create positive public and media attention, as well as maintaining already existing relationships and forming new ones with the client's media network.
Some individuals in this role are specialized in avoiding and dealing with crises and issues. The job typically requires a Bachelor's degree in Public Relations, Communication, Journalism, or English, though some employers will accept a number of years of experience in this position instead, or a mix of education and experience. IT and social media knowledge is also a bonus.
There is more than meets the eye when it comes to being a public affairs specialist. For example, did you know that they make an average of $31.34 an hour? That's $65,183 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.
There are certain skills that many public affairs specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed organizational skills, problem-solving skills and speaking skills.
When it comes to the most important skills required to be a public affairs specialist, we found that a lot of resumes listed 9.5% of public affairs specialists included news stories, while 8.4% of resumes included emergency, and 7.0% of resumes included accurate information. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the public affairs specialist job title. But what industry to start with? Most public affairs specialists actually find jobs in the professional and finance industries.
If you're interested in becoming a public affairs specialist, one of the first things to consider is how much education you need. We've determined that 50.7% of public affairs specialists have a bachelor's degree. In terms of higher education levels, we found that 25.9% of public affairs specialists have master's degrees. Even though most public affairs specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a public affairs specialist. When we researched the most common majors for a public affairs specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on public affairs specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a public affairs specialist. In fact, many public affairs specialist jobs require experience in a role such as internship. Meanwhile, many public affairs specialists also have previous career experience in roles such as reporter or customer service representative.