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Become A Public Affairs Specialist

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Working As A Public Affairs Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $99,521

    Average Salary

What Does A Public Affairs Specialist Do At Textron

* Writing, editing and copyediting communications and marketing materials including press releases and advisories, FAQs, web and social media copy, fact sheets, and media pitches.
* Mastery of AP Style is required.
* Designing and editing promotional materials including print and digital ads, marketing collateral and digital assets for social media.
* Drafting media lists, tracking media coverage - both traditional and social, and following trends in related news media.
* An understanding of the news cycle and news media landscape is important.
* Coordinating engagements with news media, think tank, and industry analysts as well as public speaking engagements
* Planning and preparing written and visual communications and distribution of information using print media, speeches, scripts, intranet and external website content.
* Maintaining effective working relationships with Bell Helicopter’s business development teams and DoD operators and public affairs offices to determine appropriate planning and tactical decision making.
* Qualifications

What Does A Public Affairs Specialist Do At Peace Corps

* Develops communication plans and recommends to the supervisor a written communications/marketing strategy and budget designed to generate specific recruitment leads, including leads to applicants with scarce skills, minorities, and older Americans, and to increase public awareness about the Peace Corps.
* Confers with recruiters to ascertain publicity requirements for ongoing support of planned campus and community campaigns; research media markets in which campaigns are scheduled; and recommends most productive media/marketing techniques to draw wide public response.
* As a part of the written media/marketing strategy, develops a plan for a follow-up evaluation of the effectiveness of the strategies used.
* Independently implements such plans at the local level.
* Informs other recruitment staff of the results of marketing activities.
* Assists the Office of Press Relations and the Office of the Director to coordinate media appearances of the Peace Corps Director and other senior staff; seeks media opportunities; builds a press schedule; prepares full briefing packages; personally briefs officials upon arrival and follows up on press contacts.
* Writes press releases, backgrounders, and fact sheets; authors stories and articles for website, news articles, and other outlets.
* Generates story ideas and news opportunities for potential promotion; contributes understanding to relevant local media markets.
* Serves as point of contact for incoming media and data requests in assigned territory

What Does A Public Affairs Specialist Do At Headquarters, Air Force Reserve Command

* Plans, directs and manages the public affairs program for an Air Force Reserve wing
* Plans, organizes and administers an AFRC wing external information program
* Conducts an internal information program to keep military and civilian personnel informed on current Air Force policies and developments as well as local activities, plans, and problems.
* Serves as the public affairs focal point for community relations on proposed Installation Restoration Program (IRP) actions and the Environmental Impact Analysis Process (EIAP).
* Establishes contact and maintains a positive relationship with local businesses, information agencies, and social and civic groups.
* Plans, directs and conducts the Congressional Outreach program.
* Manages and executes the Employer Support program.
* Performs supervisory personnel management responsibilities for approximately 1 to 3 employees

What Does A Public Affairs Specialist Do At Army National Guard Units (Title 32/Title 5)

* Assist the Public Affairs Officer in the formulation of long-range plans and policies to enhance public understanding, support and acceptance of Public Affairs programs and/or activities statewide.
* Create new or adapt or modify accepted communication campaign formats to reach a target audience with a specific message.
* Respond to media requests for information of both a routine and controversial nature.
* Prepare or assemble information kits, edit informational materials drafted by subordinate public affairs specialists or unit UPAR's, releases photographs and/or feature stories to the news media, coordinates media interviews with NG subject matter experts and arranges photographic and electronic media coverage of newsworthy NG events.
* Review all press releases, feature stories, background statements, special reports, etc., developed by UPARs, prior to their release to the media.
* GS-12 Duties and Responsibilities:
* Plan, develop, implement, and evaluate the state Public Affairs (PA) program through media and audience analysis, determine PA program needs and organizational direction to achieve National Guard PA goals
* Formulate long range plans, and develop policies to enhance public understanding, support, and acceptance of National Guard (NG) programs and/or activities statewide.
* Provide PA advice to the Adjutant General and staff in support of policies and programs of interest to internal audiences.
* Advise NGB of activities and/or incidents that may generate national, regional, or local criticism, and that may create media, community, or congressional interest.
* Respond to public requests and develop materials that expound on the nature and purpose of the NG

What Does A Public Affairs Specialist Do At HQ USAF and Support Elements

* As the senior PA Specialist for the organization plans, organizes, directs, and evaluates a major public affairs function with applicability, ensuring public affairs activities comply with legal and regulatory requirements and meet customer needs.
* Responds to, or leads initiative to respond to information requests on the organization's program from the news media and specialized and general publics, to include all levels of local, state, and federal elected officials and special interest groups, community, and civic organizations.
* Manages wide-ranging programs, special projects, and initiatives with responsibility for researching,planning, executing, and evaluating complex public affairs operations, programs, policies, and strategies of significant importance and which affect functional areas and multiple organizational levels.
* Represents the organization with a variety of councils, boards, working groups, and panels inside and outside the agency, including, DoD (Office of the Secretary of Defense, Joint Staff, unified combatant command and sister services), and other governmental, nongovernmental, public, civic, service, industry, business, educational, entertainment, think tank, and media organizations.
* Serves as the senior adviser in the assigned area of responsibility.
* Travel Required
* Occasional travel
* You may be expected to travel for this position.
* Supervisory status
* No
* Who May Apply
* This job is open to…
* Federal Employees, VEOA, Individuals with Disabilities.
* See Job Summary for further information on "Who May Apply".
* Questions? This job is open to 3 groups.
* Job family (Series)
* Public Affairs
* Requirements
* Help
* Requirements
* Conditions of Employment
* U.S.
* Citizenship Required
* Males must be registered for Selective Service, see www.sss.gov.
* A security clearance may be required
* PCS expenses if authorized will be paid IAW JTR and Air Force Regulations
* This posn is subject to provisions of the DoD Priority Placement Program
* Disclosure of Political Appointments
* Employee may be required to work other than normal duty hours, to include evenings, weekends and/or holidays
* Position may require to obtain/maintain an appropriate security clearance
* Qualifications

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How To Become A Public Affairs Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Public Affairs Specialist jobs

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Public Affairs Specialist Career Paths

Public Affairs Specialist
Public Relations Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Communications Manager Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Account Executive Senior Account Executive Public Relations
Director Of Publications Marketing
6 Yearsyrs
Public Affairs Officer Director Of Public Affairs Communications Director
Director, Corporate Communications
10 Yearsyrs
Communications Consultant Sales Consultant Marketing Consultant
Head Of Marketing
6 Yearsyrs
Program Manager Business Developer Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Public Affairs Officer Communications Director Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Communications Specialist Project Manager Program Manager
Marketing Director
7 Yearsyrs
Account Executive Marketing Consultant
Marketing Lead
6 Yearsyrs
Communications Director Writer And Editor Communications Manager
Marketing Manager
6 Yearsyrs
Public Relations Communications Specialist Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Communications Consultant Communications Director Marketing Consultant
Marketing Strategist
6 Yearsyrs
Program Manager Marketing Manager Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Public Information Officer Public Relations Manager Community Relations Manager
Public Affairs Manager
7 Yearsyrs
Public Relations Specialist
Public Information Officer
6 Yearsyrs
Communications Manager Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Communications Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Communications Specialist Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Public Affairs Manager Communications Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Public Affairs Manager Director Of Public Affairs Communications Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Public Affairs Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Russian

  • German

  • Arabic

  • Portuguese

  • Japanese

  • Italian

  • Chinese

  • Swahili

  • Mandarin

  • Korean

  • Hebrew

  • Swedish

  • Turkish

  • Azerbaijani

  • Hmong

  • Hindi

  • Somali

  • Danish

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Public Affairs Specialist

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Public Affairs Specialist Education

Public Affairs Specialist

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Real Public Affairs Specialist Salaries

Job Title Company Location Start Date Salary
Senior Public Affairs Specialist Environmental Resources Management, Inc. Minneapolis, MN Nov 23, 2015 $110,006
Senior Public Affairs Specialist Natural Resource Group, LLC Minneapolis, MN Oct 01, 2015 $110,006
Public Affairs Specialist Scribe Strategies & Advisors, Inc. Washington, DC Nov 21, 2011 $100,400
Senior Public Affairs Specialist Scura Paley Securities, LLC New York, NY Sep 15, 2016 $90,000
Public Affairs Specialist Sealing Gasketing Corrosion Controls Miami, FL Nov 16, 2015 $89,128
Public Affairs Specialist Smithsonian Institution Washington, DC Jun 14, 2016 $73,270
Latin America and Hispanic Culture Public Affairs Specialist Ogilvy Public Relations Worldwide Washington, DC Jul 12, 2015 $72,093
Public Affairs Specialist Smithsonian Institution Washington, DC Jun 15, 2013 $70,794
Public Affairs Specialist Smithsonian Institution Washington, DC Jul 01, 2010 $69,285
Public Affairs Specialist Cemex, Inc. New York, NY Sep 13, 2013 $60,000 -
Public Affairs Specialist Institute of Modern Russia New York, NY Oct 01, 2012 $60,000
Public Affairs Specialist ENEL Green Power North America, Inc. Andover, MA Oct 01, 2011 $58,000
Communications & Public Affairs Specialist Special School District No. 1 Minneapolis, MN Dec 15, 2012 $49,712 -
Public Affairs Specialist U.S.-Ukraine Foundation Washington, DC Sep 27, 2013 $43,827
Public Affairs and Community Specialist Scenyc, Inc. New York, NY Sep 09, 2013 $41,400
Public Affairs Specialist Caremax International San Rafael, CA Sep 15, 2012 $41,142
Public Affairs Specialist Caremax Inc. San Rafael, CA Oct 01, 2012 $41,142

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Top Skills for A Public Affairs Specialist


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Top Public Affairs Specialist Skills

  1. Public Affairs Programs
  2. Press Releases
  3. Disseminate News Releases
You can check out examples of real life uses of top skills on resumes here:
  • Communicate public affairs programs designed to inform and educate public and specific constituencies of programs, activities and services at USDA.
  • Prepared press releases, features and photographic materials for release to broadcast and print media.
  • Research, prepare and disseminate news releases, articles, web-based material and photographs on Army personnel and activities.
  • Prepared broadcast and video scripts, screens video products and oversees the final production.
  • Organized and participated in city festivals and community relations activities.

Top Public Affairs Specialist Employers

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Public Affairs Specialist Videos

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