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Become A Public Information Officer

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Working As A Public Information Officer

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $104,140

    Average Salary

What Does A Public Information Officer Do At City of Pflugerville

* 1. Coordinate media efforts, press conferences (as needed), and public communications during police emergency response events.
* Oversee media training of key department spokespersons and assist in media relations and procedures.
* Respond to media inquiries related to the Police Department and coordinate interviews and information response.
* Write, edit, and publish news releases about the Pflugerville Police Department, including a weekly article for the Key to the City E-newsletter.
* Support the Chief of Police and Command Staff with prewritten statements and messages for media interviews and appearances.
* Prepare reports and presentations about the Police Department for community groups and City Council.
* Attend neighborhood and community-wide programs to increase awareness of Community Services programs and law enforcement initiatives.
* Update and keep current information on the Police Department website and intranet through the city-s content management system.
* Assist with police recruitment efforts for the department, to include but not limited to: website, advertisements, and recruitment video and script messages.
* Coordinate ceremonial events for the Department to include promotion and officer-coining ceremonies and annual awards.
* Promote events including National Night Out, Bike Rodeo and Open House.
* Provide content and assist in managing the police social media efforts (Facebook, Twitter, Instagram).
* Develop brochures, flyers and promotional/ marketing materials as needed.
* Attends conferences, trainings, and other meetings to stay current with successful practices in law enforcement public information.
* Participate in Emergency Operation Center (EOC) upon activation in partnership with the communications division

What Does A Public Information Officer Do At State of Nebraska

* develop and implement the agency's statewide communicational platform, including NLAC's outreach program; develop, write and design the Commission's quarterly newsletter, compose and distribute news releases, author and design the agency's website, coordinate and represent the Commission at various public events hosted or sponsored by the Commission; draft position statements, papers, and legislative testimony on the Commission's position regarding issues that affect Nebraska's Hispanic/Latino population; develop and maintain the agency's database of over 6,000 contacts for the newsletter and events distribution; coordinate with printshop for printing and mailing; and maintain email address book contacts for receiving updates; provide State government services to the Latino American Commission and indirect support to other State agencies.
* Implement the agency's statewide communications/media platform as well as its multi-agency outreach program.
* Empowered to carry out the duties of the Executive Director in the event of an emergency

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How To Become A Public Information Officer

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.


For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Public Information Officer jobs

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Public Information Officer Career Paths

Public Information Officer
Marketing Manager Senior Product Manager
Associate Director, Marketing
8 Yearsyrs
Communications Consultant Marketing Communications Manager
Brand Marketing Manager
7 Yearsyrs
Public Relations Marketing Manager
Communications Director
7 Yearsyrs
Communications Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Public Relations Manager Director Of Communications And Marketing
Director Of Marketing & Development
9 Yearsyrs
Communications Coordinator Associate Director
Director Of Public Affairs
8 Yearsyrs
Communications Coordinator Public Relations Manager
Director Of Publications Marketing
6 Yearsyrs
Public Relations Manager Marketing Director
Executive Director, Marketing
10 Yearsyrs
Press Secretary Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Writer And Editor Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Communications Manager Marketing Manager
Marketing Director
7 Yearsyrs
Marketing Specialist Brand Manager
Marketing Lead
6 Yearsyrs
Communications Director Marketing Consultant
Marketing Manager
6 Yearsyrs
Writer And Editor Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Communications Consultant Marketing And Communication Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Communications Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Public Relations Communications Director
Vice President Of Communication
5 Yearsyrs
Marketing Director Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
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Public Information Officer Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • German

  • Swedish

  • Portuguese

  • Chinese

  • Finnish

  • Dutch

  • Mandarin

  • Dakota

  • Navajo

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Public Information Officer

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Public Information Officer Education

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Real Public Information Officer Salaries

Job Title Company Location Start Date Salary
Public Information Officer Ramsey County Human Resources Saint Paul, MN Dec 06, 2007 $53,558
Public Information Officer/Scientist Research Corporation of The University of Hawaii Hilo, HI Aug 16, 2013 $46,123
Public Information Officer/Scientist Research Corporation of The University of Hawaii Hilo, HI Aug 16, 2010 $46,123
Public Information Officer-Spanish Language American Civil Liberties Union Foundation of Flori Miami, FL Aug 28, 2013 $40,000 -
Public Information Officer Greater Austin Merchants Cooperative Association Austin, TX Jan 21, 2016 $36,000
Public Information Officer Greater Austin Merchants Cooperative Association Austin, TX Jun 13, 2016 $36,000

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Top Skills for A Public Information Officer


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Top Public Information Officer Skills

  1. Web Content
  2. Press Releases
  3. Public Information Office
You can check out examples of real life uses of top skills on resumes here:
  • Developed communication materials including news releases, annual reports, talking points, fact sheets, presentations and web content.
  • Generated press releases and public relations campaigns for businesses that seek assistance from the Chesapeake Economic Development Department.
  • Assist in writing press releases and working with Public Information Officer at the Joint Information Center during drill operations.
  • Served as official spokesperson for the school.
  • Served as Disaster Public Information Officer from 2010-2012 on as needed basis during activation of State Emergency Operations Center.

Top Public Information Officer Employers

Public Information Officer Videos

Public Information Officer (PIO) Seminar

Sheriff Public Information Officer Introduction

Public Information Officer - Career Conversation