Automatically apply for jobs with Zippia
Upload your resume to get started.
Public information officer skills for your resume and career

15 public information officer skills for your resume and career
1. Press Releases
- Coordinated with global headquarters in Germany to write press releases and schedule executive interviews with national and international media.
- Generated press releases and public relations campaigns for businesses that seek assistance from the Chesapeake Economic Development Department.
2. Web Content
- Developed communication materials including news releases, annual reports, talking points, fact sheets, presentations and web content.
- Used Web Content management software to approve and post all documents submitted to the Office of Communications for posting.
3. Community Outreach
- Performed media/community outreach-related tasks; ordered promotional materials; updated databases; translated environmental informational brochures into Spanish.
- Forged effective stakeholder and partner relationships, collaborating on community outreach, press conferences and video productions.
4. Press Conferences
- Drafted written briefings and talking points for the General Manager and agency department heads for press conferences and legislative/community meetings.
- Organized and oversaw press conference activities/logistics during the U.S. Secretary of Transportation s visit to local area.
5. Graphic Design
Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.
- Collaborated with graphic designers and photographers to create communications collateral.
- Integrated graphic design and video and co-created a mobile app to attract and engage with a younger demographic of voters.
6. Emergency Operations
- Developed emergency public information strategy to disseminate information about the border conflict between Ethiopia and Eritrea and WFP Emergency Operations.
- Provided round-the-clock support as needed in the emergency operations center.
Choose from 10+ customizable public information officer resume templates
Build a professional public information officer resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your public information officer resume.7. Fact Sheets
A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.
- Overhauled existing public involvement processes and revamped marketing literature (informational newsletters/mailers, project fact sheets, meeting exhibits/presentations etc.)
- Developed and integrated key messages into collateral materials, including advertisements, fact sheets and brochures.
8. Facebook
- Incorporated social media into district marketing and communications plan by launching and maintaining the district Facebook account.
- Linked Facebook and Twitter social networking sites to maximize online publicity and marketing
9. Crisis Communications
Crisis communication refers to the communication systems, protocols, and technologies in place that enables an organization to effectively communicate both internally and externally during any major critics or threat faced by the business. Crisis can include major natural disasters, cyber-attacks, product failures, corporate mistakes, PR incidents, reputation crisis, and so on. Crisis communication is critical for reducing the impact of the crisis on the company's operations and public image.
- Performed as the equivalent of a deputy press secretary handling strategic/tactical/crisis communications planning and served as a primary media liaison.
- Managed feature placement and crisis communications with internal sources and major media including television, radio and websites.
10. Twitter
- Increased social media interactions; skyrocketed impressions on Twitter (462%)/Facebook (1,606%).
- Developed Twitter class and taught others within organization, and business clients, on its use.
11. Community Relations
Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.
- Key responsibilities were to employ proactive communications strategies to improve community relations and to promote EPA initiatives.
- Developed all marketing materials/website content, and oversee community relations and business advancement.
12. Flyers
- Generated electronic communications including e-newsletters, electronic memos and electronic flyers.
- Created banners, flyers, pamphlets, social media posts, website content, and email communications.
13. Public Health
- Direct the district-wide crisis team, including communication and school operations during natural disasters, public health events and other emergencies.
- Develop media releases and talking points on public health topics for publication in print, electronic and social media.
14. Strategic Communications
Strategic communication is the conscious use of communication by an organization to fulfill its mission. It is a prerequisite and a tool for effective policymaking and public participation that facilitates the exchange of information and establishes consensus amongst different points of view and interests.
- Direct creation and implementation of agency strategic communications plan.
- Develop strategic communications plan for the agency.
15. Instagram
- Suggested Instagram as superintendent's personal social media platform.
- Manage Hinge's Instagram account and post daily images featuring both current users and past success stories.
5 Public Information Officer resume examples
Build a professional public information officer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your public information officer resume.
What skills help Public Information Officers find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on public information officer resumes?
Proven skills in advocating and supporting diversity, equity, and inclusion are similarly important across all industries. Being able to speak concretely about actions that positively impact these areas is of particular interest and stand out on a resume.
Skills that highlight the ability to think critically, problem solve, be productive without supervision, and also to collaborate and work with teams - these are skills that continue to be important across all positions. Solid skills in interpersonal and applied communications can greatly enhance these abilities, which are important both within the field and across industries.
What public information officer skills would you recommend for someone trying to advance their career?
Clarke Caywood
Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University
What type of skills will young public information officers need?
Dr. Arsalan Memon
Assistant Professor and Chair, Lewis University
Critical thinking and problem skills: these skills are essential because they are applicable in all aspects of life, even if we cannot clearly and distinctly see that. For instance, let's say that a student who has majored in chemistry must write a personal statement for graduate school. Just taking this general example, we can see that she would be required to make an argument (understood in the broadest sense possible) to the committee to select her over other equally (if not more) qualified candidates. The student would have to construct a coherent, compelling, and precise narrative to move the readers of her application. Teaching since 2009 and at various universities, I have noticed that a lot of students are not taught such critical thinking and problem-solving skills.
Resume construction skills: such skills are quite self-explanatory. A lot of my students who have graduated have asked me to write letters of recommendation for them. Most of the time, they would send me their resume. I have noticed that some students do not know how to properly organize their information in the outline (say, what goes first etc.). Other students do not know what should be included in the resume. Some students do not know how much information per item must be included. In some summaries, I have seen paragraphs and paragraphs. I have witnessed insufficient data (e.g., 2-3 words describing their previous jobs).
Communication Skills: more often than not, a lot of my students struggle with in-class student presentations. I have also noticed that many students do not actively participate in class discussions. I speculate that they are afraid of being wrong or genuinely not knowing the answer to some of the questions. Whatever the source of their silence may be, it does not change the fact that some students are afraid to speak their minds. But lacking such communication skills can play a significant role in the actual interview process (for instance). If students cannot articulate their thoughts clearly and distinctly, especially during an interview, they may be less inclined to hire the person. Thus, we need to empower our students to speak their minds, even if they may be wrong at times. In my opinion, being wrong is part of life. We learn from our mistakes. However, being silent is worse than being wrong because when we are silent, our interlocuters can assume many things about us and our lack of responses.
Life skills: no one teaches us life skills. Regardless of one's major, such skills need to be taught in some way. I do not know how such skills would be taught, but that they should be taught. By "life skills," I mean skills that play a central role in determining the outcome of certain events and actions, especially as they pertain to life as such. For instance, based on my perception of teaching students since 2009, no one teaches students to have contingency plans. No one teaches students that effort does not equal outcome. That is, a student can put all the effort into making sure that a particular event or situation actualizes itself in their favor; the work remains independent of the action, mainly because there are so many factors that shape the outcome (and most of those factors are outside of our control). No one teaches students the skill of resilience. The list goes on. I fundamentally believe that such life skills are essential and that students should be oriented to such gifts.
List of public information officer skills to add to your resume

The most important skills for a public information officer resume and required skills for a public information officer to have include:
- Press Releases
- Web Content
- Community Outreach
- Press Conferences
- Graphic Design
- Emergency Operations
- Fact Sheets
- Crisis Communications
- Community Relations
- Flyers
- Public Health
- Strategic Communications
- External Communications
- Public Speaking
- Law Enforcement
- Public Outreach
- Writing Press Releases
- Public Service Announcements
- Public Affairs
- Media Management
- Informational Materials
- Promotional Materials
- Public Events
- News Conferences
- State Agencies
- Government Officials
- Event Planning
- Emergency Situations
- Social Media Sites
- Government Agencies
- Public Education
- Public Relations Efforts
- Community Organizations
- Feature Stories
- YouTube
- Crisis Management
- State Government
- Public Inquiries
- Community Events
- Internal Newsletter
- News Stories
- Subpoenas
- PowerPoint
- Public Awareness
Updated January 8, 2025