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What is a public information relations manager and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being a public information relations manager. For example, did you know that they make an average of $32.34 an hour? That's $67,269 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.
ScorePublic Information Relations ManagerUS Average
Salary
5.3

Avg. Salary $67,269

Avg. Salary $59,228

Stability level
8.7

Growth rate 8%

Growth rate 0.3%

Diversity
4.4
Race

American Indian and Alaska Native 0.41%

Asian 4.64%

Black or African American 4.06%

Hispanic or Latino 7.46%

Unknown 4.56%

White 78.86%

Gender

female 42.86%

male 57.14%

Age - 41
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 41
Stress level
8.7

Stress level is very high

7.1 - high

Complexity level
9.4

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Key steps to become a public information relations manager

  1. Explore public information relations manager education requirements

    Most common public information relations manager degrees

    Bachelor's

    84.6 %

    Master's

    11.5 %

    Diploma

    3.8 %
  2. Start to develop specific public information relations manager skills

    SkillsPercentages
    Press Releases45.74%
    Fact Sheets34.33%
    Strategic Communications10.71%
    Communications Plan9.23%
  3. Complete relevant public information relations manager training and internships

    Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New public information relations managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a public information relations manager based on U.S. Bureau of Labor Statistics data and data from real public information relations manager resumes.
  4. Research public information relations manager duties and responsibilities

    • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
    • Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
    • Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.
  5. Apply for public information relations manager jobs

    Now it's time to start searching for a public information relations manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first public information relations manager job

Zippi

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Average public information relations manager salary

The average public information relations manager salary in the United States is $67,269 per year or $32 per hour. Public information relations manager salaries range between $45,000 and $100,000 per year.

Average public information relations manager salary
$67,269 Yearly
$32.34 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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