Public information relations manager skills for your resume and career

Updated January 8, 2025

1 min read

Below we've compiled a list of the most critical public information relations manager skills. We ranked the top skills for public information relations managers based on the percentage of resumes they appeared on. For example, 45.7% of public information relations manager resumes contained press releases as a skill. Continue reading to find out what skills a public information relations manager needs to be successful in the workplace.

4 public information relations manager skills for your resume and career

1. Press Releases

Here's how public information relations managers use press releases:

Coordinated press releases, fact sheets, talking points and media response.
Distributed/initiated press releases and developed/maintained influential relationships with local/national media.

2. Fact Sheets

A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.

Here's how public information relations managers use fact sheets:

Overhauled existing public involvement processes and revamped marketing literature (informational newsletters/mailers, project fact sheets, meeting exhibits/presentations etc.)
Developed and integrated key messages into collateral materials, including advertisements, fact sheets and brochures.

3. Strategic Communications

Strategic communication is the conscious use of communication by an organization to fulfill its mission. It is a prerequisite and a tool for effective policymaking and public participation that facilitates the exchange of information and establishes consensus amongst different points of view and interests.

Here's how public information relations managers use strategic communications:

Managed all media relations and provided strategic communications counsel to Sheriff and senior command staff.
Carried out strategic communications for climate/oceans/fisheries for international nonprofit conservation organization.

4. Communications Plan

Here's how public information relations managers use communications plan:

Introduced and incorporated social media platforms into communications plan.
Developed public relations strategy, messages and communications plan for start-up business unit in the metro optical networking arena.

What skills help Public Information Relations Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of public information relations manager skills to add to your resume

The most important skills for a public information relations manager resume and required skills for a public information relations manager to have include:

Press Releases
Fact Sheets

Strategic Communications
Communications Plan

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Zippia Careers
Executive Management Industry
Public Information Relations Manager
Public Information Relations Manager Skills

Updated January 8, 2025

Browse executive management jobs