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Become A Public Relations Account Executive

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Working As A Public Relations Account Executive

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $50,000

    Average Salary

What Does A Public Relations Account Executive Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations Account Executive

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Public Relations Account Executive Jobs

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Public Relations Account Executive Career Paths

Public Relations Account Executive
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Senior Account Executive Public Relations Manager Manager Of Corporate Communications
Director, Corporate Communications
10 Yearsyrs
Senior Account Executive Account Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Public Relations Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Communications Manager Principal Public Relations Director
Media Relations Director
5 Yearsyrs
Communications Manager Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Marketing Communications Manager Sales Manager Sales And Marketing Manager
Events Marketing Manager
5 Yearsyrs
Marketing Communications Manager Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Marketing Communications Manager Product Marketing Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Communications Consultant Senior Editor Senior Technical Writer
Publications Manager
5 Yearsyrs
Communications Consultant Senior Editor Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Communications Consultant Social Media Manager
Content Marketing Manager
6 Yearsyrs
Marketing Consultant Promotion Manager
Manager Of Special Events
5 Yearsyrs
Editor Content Writer Staff Writer
Public Information Officer
6 Yearsyrs
Editor Managing Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Editor Content Manager Social Media Strategist
Marketing Strategist
6 Yearsyrs
Marketing Consultant Freelance Marketing Consultant Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Public Relations Account Executive?

Help others decide if this is a good career for them

Average Length of Employment
Public Relations 2.4 years
Top Careers Before Public Relations Account Executive
Internship 12.0%
Reporter 4.5%
Volunteer 3.1%
Top Careers After Public Relations Account Executive
Internship 3.5%
Principal 3.3%

Do you work as a Public Relations Account Executive?

Public Relations Account Executive Demographics

Gender

Female

61.9%

Male

25.4%

Unknown

12.7%
Ethnicity

White

56.7%

Hispanic or Latino

17.8%

Asian

11.0%

Black or African American

10.5%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

47.6%

French

9.6%

Chinese

9.1%

Italian

7.5%

Mandarin

6.4%

Portuguese

3.2%

Cantonese

3.2%

Arabic

2.7%

German

2.1%

Hindi

1.1%

Russian

1.1%

Thai

1.1%

Tamil

1.1%

Japanese

1.1%

Swedish

0.5%

Korean

0.5%

Malay

0.5%

Catalan

0.5%

Armenian

0.5%

Hokkien

0.5%
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Public Relations Account Executive Education

Schools

Boston University

9.8%

New York University

7.6%

University of Texas at Austin

6.8%

Northwestern University

5.3%

University of Central Florida

5.3%

Florida International University

5.3%

Syracuse University

4.9%

University of Wisconsin - Milwaukee

4.9%

University of Southern California

4.5%

University of Oregon

4.5%

Fashion Institute of Technology

4.5%

Temple University

4.2%

University of Florida

4.2%

University of Missouri - Columbia

4.2%

University of Iowa

4.2%

Sacred Heart University

4.2%

American University

4.2%

Michigan State University

3.8%

DePaul University

3.8%

University of Delaware

3.8%
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Majors

Communication

22.9%

Public Relations

16.9%

Journalism

10.8%

Business

9.3%

Marketing

8.1%

English

5.6%

Agricultural Public Services

2.9%

Journalism And Mass Communications

2.8%

Management

2.7%

Business Communications

2.3%

Political Science

2.2%

Advertising

2.0%

Psychology

1.9%

Writing

1.7%

Specialized Sales And Merchandising

1.5%

Law

1.4%

Education

1.3%

Finance

1.3%

Photography

1.2%

Audiovisual Communications Technologies

1.2%
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Degrees

Bachelors

60.2%

Masters

22.2%

Other

10.0%

Certificate

3.0%

Associate

2.3%

Doctorate

1.4%

Diploma

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$50,000
View Detailed Salary Report
$32,000
Min 10%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$50,000
Median 50%
$77,000
Max 90%
Highest Paying City
San Francisco, CA
Highest Paying State
Hawaii
Avg Experience Level
2.0 years
How much does a Public Relations Account Executive make at top companies?
The national average salary for a Public Relations Account Executive in the United States is $50,726 per year or $24 per hour. Those in the bottom 10 percent make under $32,000 a year, and the top 10 percent make over $78,000.

Real Public Relations Account Executive Salaries

Job Title Company Location Start Date Salary
Public Relations Executive Standard International Management New York, NY Apr 27, 2015 $108,000
Public Relations Account Executive Vaynermedia, LLC New York, NY Oct 01, 2015 $75,000
Public Relations Account Executive Creativefeed, Inc. New York, NY Dec 20, 2011 $70,000
Public Relations Executive ABG Standard Operator LLC DBA The Standard, New Yo New York, NY Sep 27, 2012 $68,250
Public Relations Executive ABG Standard Operator, LLC New York, NY Sep 27, 2012 $68,250
Public Relations Account Executive MWW Group LLC New York, NY Oct 17, 2011 $65,000
Public Relations Account Executive The Horn Group, Inc. San Francisco, CA Oct 10, 2011 $60,000
Public Relations Account Executive Vaynermedia, LLC New York, NY Jul 20, 2016 $58,000
Public Relations Account Executive Riester Pacific, Inc. El Segundo, CA Apr 04, 2016 $58,000 -
$78,000
Public Relations Executive X-Treme Care, LLC NY Apr 15, 2008 $56,996
Public Relations Account Executive Acorn Payroll Services Inc. Torrance, CA Sep 12, 2012 $55,300
Public Relations Account Executive Appleone Payroll & Tax Filing Services Torrance, CA Sep 12, 2012 $55,300
Public Relations Account Executive Appleone Payroll, Inc. Torrance, CA Sep 12, 2012 $55,300
Public Relations Account Executive Fusion Public Relations, Inc. New York, NY Sep 10, 2015 $55,000
Public Relations Account Executive Cheryl Andrews Marketing Communications, Inc. Coral Gables, FL Sep 12, 2015 $51,000
Public Relations Account Executive The Brandman Agency, Inc. New York, NY Aug 29, 2016 $50,000
Public Relations Account Executive Vaynermedia, LLC New York, NY Oct 01, 2012 $50,000
Public Relations and Account Executive The Latino Group, Inc. Corte Madera, CA Oct 01, 2009 $48,000
PR Account Executive GCK Partners LLC New York, NY Sep 23, 2013 $46,000
Public Relations Account Executive Ward Creative Communications, Inc. Bellaire, TX Mar 01, 2013 $45,497
Account Executive, Public Relations Teneo Holdings, LLC New York, NY Jun 25, 2011 $43,333
Public Relation Account Executive The BLAQ Group New York, NY Sep 01, 2013 $43,180
Public Relations Account Executive Antiquorum USA Inc. New York, NY Oct 01, 2011 $43,180
Public Relations Account Executive The BLAQ Group, LLC New York, NY Oct 01, 2012 $43,180
Fashion Public Relations Account Executive Krupp Public Relations Inc. New York, NY Nov 08, 2010 $42,000
Account Executive, Public Relations Declan Kelly Consulting LLC New York, NY Oct 01, 2010 $41,500
Public Relations Account Executive Fusion Public Relations, Inc. Los Angeles, CA Sep 17, 2016 $41,000
Public Relations Account Executive Exposure Communications LLC New York, NY Sep 05, 2014 $40,216

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Top Skills for A Public Relations Account Executive

  1. Press Releases
  2. Special Events
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Managed press release development and distribution, including drafting and editing press releases and related media materials.
  • Coordinated celebrity dressing relations for annual awards shows and special events.
  • Conducted research, developed proposals and delivered presentations to potential new clients.
  • Represented the company at Trade Shows and during sales calls to the Aleutian Chain and Seattle Area.
  • Selected and drafted event advertising, promotional materials, and publicity.

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Top 10 Best States for Public Relations Account Executives

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Connecticut
  5. Rhode Island
  6. Washington
  7. Nevada
  8. California
  9. Massachusetts
  10. New Jersey
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