Companies hire service providers for needs outside of their business as usual. These may include business requirements that are only needed during specific periods, such as product launches, publishing write-ups, or even award ceremonies. For such types of activities, companies hire public relations firms to handle the publicity requirements, and those public relations firms assign public relations account executives to handle specific clients.

Public relations account executives are assigned specific clients based on their experience or area of expertise. They craft public relations write-ups, coordinate with media, and create and implement the communication plan. They are also in charge of briefing involved suppliers. Public relations account executives also conduct regular meetings with their clients. This helps them ensure that they are on the same page as their clients. It also helps them assess the feasibility of the client's vision and gives them the opportunity to discuss action plans.

If you enjoy public relations and client management, working as an account executive is right up your alley. Should you pursue this career, you will need to build credibility with your clients and you will need to create a good reputation.

What Does a Public Relations Account Executive Do

There are certain skills that many public relations account executives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.

Learn more about what a Public Relations Account Executive does

How To Become a Public Relations Account Executive

If you're interested in becoming a public relations account executive, one of the first things to consider is how much education you need. We've determined that 85.9% of public relations account executives have a bachelor's degree. In terms of higher education levels, we found that 8.6% of public relations account executives have master's degrees. Even though most public relations account executives have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Public Relations Account Executive

Public Relations Account Executive Career Paths

Average Salary for a Public Relations Account Executive

Public Relations Account Executives in America make an average salary of $53,485 per year or $26 per hour. The top 10 percent makes over $79,000 per year, while the bottom 10 percent under $36,000 per year.
Average Public Relations Account Executive Salary
$53,485 Yearly
$25.71 hourly
$36,000
10 %
$53,000
Median
$79,000
90 %

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Public Relations Account Executive Education

Public Relations Account Executive Majors

Public Relations Account Executive Degrees

Bachelors

85.9 %

Masters

8.6 %

Associate

2.7 %

Top Colleges for Public Relations Account Executives

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

3. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

9. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

10. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

Top Skills For a Public Relations Account Executive

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 26.5% of public relations account executives listed press releases on their resume, but soft skills such as interpersonal skills and organizational skills are important as well.

Choose From 10+ Customizable Public Relations Account Executive Resume templates

Zippia allows you to choose from different easy-to-use Public Relations Account Executive templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Public Relations Account Executive resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Public Relations Account Executive Resume

Public Relations Account Executive Demographics

Public Relations Account Executive Gender Distribution

Female
Female
71%
Male
Male
29%

After extensive research and analysis, Zippia's data science team found that:

  • Among public relations account executives, 70.7% of them are women, while 29.3% are men.

  • The most common race/ethnicity among public relations account executives is White, which makes up 73.1% of all public relations account executives.

  • The most common foreign language among public relations account executives is Spanish at 47.6%.

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Best States For a Public Relations Account Executive

Some places are better than others when it comes to starting a career as a public relations account executive. The best states for people in this position are Virginia, Washington, Connecticut, and Oregon. Public relations account executives make the most in Virginia with an average salary of $73,372. Whereas in Washington and Connecticut, they would average $68,952 and $67,876, respectively. While public relations account executives would only make an average of $67,859 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Virginia

Total Public Relations Account Executive Jobs:
1,833
Highest 10% Earn:
$109,000
Location Quotient:
1.19

2. Washington

Total Public Relations Account Executive Jobs:
1,586
Highest 10% Earn:
$97,000
Location Quotient:
1.33

3. Connecticut

Total Public Relations Account Executive Jobs:
700
Highest 10% Earn:
$100,000
Location Quotient:
1.3
Full List Of Best States For Public Relations Account Executives

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Top Public Relations Account Executive Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ public relations account executives and discovered their number of public relations account executive opportunities and average salary. Through our research, we concluded that Weber Shandwick was the best, especially with an average salary of $62,105. Hill+Knowlton Strategies follows up with an average salary of $50,130, and then comes Ruder Finn with an average of $62,419. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a public relations account executive. The employers include Matter, greenroommv.com, and Wpp Us Holdings Inc

Most Common Employers For Public Relations Account Executive

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1MMM Holdings, Inc.$76,058$36.573
2Lopez Negrete Communications$70,190$33.754
3We Communications$62,571$30.085
4Ruder Finn$62,419$30.016
5Weber Shandwick$62,105$29.8611
6Osborn Barr Paramore$61,117$29.384
7Young & Rubicam$59,340$28.534
8Gibbs Truck Centers$58,696$28.224
9Leo Burnett$58,416$28.084
10Boston University$58,382$28.073

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