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Working as a Public Relations Account Executive

There is more than meets the eye when it comes to being a public relations account executive. For example, did you know that they make an average of $24.37 an hour? That's $50,685 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Public Relations Account Executive Do

There are certain skills that many public relations account executives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.

When it comes to the most important skills required to be a public relations account executive, we found that a lot of resumes listed 26.5% of public relations account executives included press releases, while 5.7% of resumes included fact sheets, and 4.5% of resumes included content marketing. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the public relations account executive job title. But what industry to start with? Most public relations account executives actually find jobs in the media and professional industries.

How To Become a Public Relations Account Executive

If you're interested in becoming a public relations account executive, one of the first things to consider is how much education you need. We've determined that 69.3% of public relations account executives have a bachelor's degree. In terms of higher education levels, we found that 21.5% of public relations account executives have master's degrees. Even though most public relations account executives have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a public relations account executive. When we researched the most common majors for a public relations account executive, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on public relations account executive resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a public relations account executive. In fact, many public relations account executive jobs require experience in a role such as public relations internship. Meanwhile, many public relations account executives also have previous career experience in roles such as internship or public relations coordinator.

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Average Salary$50,685
Job Growth Rate6%

Public Relations Account Executive Career Paths

Top Careers Before Public Relations Account Executive

Top Careers After Public Relations Account Executive

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Average Salary for a Public Relations Account Executive

Public Relations Account Executives in America make an average salary of $50,685 per year or $24 per hour. The top 10 percent makes over $70,000 per year, while the bottom 10 percent under $36,000 per year.
Average Salary
$50,685

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range48k - 90k$66k$66,229
Washington, DC
Salary Range43k - 76k$57k$57,437
Seattle, WA
Salary Range42k - 71k$55k$55,379
Atlanta, GA
Salary Range42k - 70k$54k$54,443
New York, NY
Salary Range39k - 74k$54k$54,328
Philadelphia, PA
Salary Range36k - 67k$50k$49,665
$32k
$90k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Public Relations Account Executive
Public Relations Account Executive
Robert Half
Robert Half
01/27/2020
01/27/2020
$50,00001/27/2020
$50,000
Public Relations Account Executive
Public Relations Account Executive
Wilbron Inc.
Wilbron Inc.
12/31/2019
12/31/2019
$39,00012/31/2019
$39,000
Public Relations Account Executive
Public Relations Account Executive
Robert Half
Robert Half
12/20/2019
12/20/2019
$65,00012/20/2019
$65,000
Public Relations Account Executive
Public Relations Account Executive
Axiom Communications
Axiom Communications
11/30/2019
11/30/2019
$70,00011/30/2019
$70,000
Public Relations Account Executive
Public Relations Account Executive
Kahn Media, Inc.
Kahn Media, Inc.
11/27/2019
11/27/2019
$50,00011/27/2019
$50,000
See More Recent Salaries

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Public Relations Account Executive Demographics

Gender

female

65.3 %

male

28.3 %

unknown

6.4 %

Ethnicity

White

71.1 %

Hispanic or Latino

11.3 %

Black or African American

8.7 %

Foreign Languages Spoken

Spanish

47.6 %

French

9.6 %

Chinese

9.1 %
See More Demographics

Public Relations Account Executive Education

Majors

Degrees

Bachelors

69.3 %

Masters

21.5 %

Certificate

3.6 %

Top Colleges for Public Relations Account Executives

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

3. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Pennsylvania State University

University Park, PA • Public

In-State Tuition
$18,454
Enrollment
40,108

6. University of Houston

Houston, TX • Public

In-State Tuition
$8,913
Enrollment
37,291

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

9. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

10. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Public Relations Account Executive

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 26.5% of public relations account executives listed press releases on their resume, but soft skills such as interpersonal skills and organizational skills are important as well.

Best States For a Public Relations Account Executive

Some places are better than others when it comes to starting a career as a public relations account executive. The best states for people in this position are Connecticut, New Jersey, California, and Nevada. Public relations account executives make the most in Connecticut with an average salary of $62,701. Whereas in New Jersey and California, they would average $59,123 and $57,211, respectively. While public relations account executives would only make an average of $55,595 in Nevada, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Public Relations Account Executive Jobs:
172
Highest 10% Earn:
$111,000
Location Quotient:
0.94
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Georgia

Total Public Relations Account Executive Jobs:
441
Highest 10% Earn:
$87,000
Location Quotient:
0.95
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. California

Total Public Relations Account Executive Jobs:
2,637
Highest 10% Earn:
$101,000
Location Quotient:
1.41
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Public Relations Account Executive Employers

1. Weber Shandwick
4.3
Avg. Salary: 
$55,590
Public Relations Account Executives Hired: 
11+
2. Daniel J. Edelman Holdings
4.4
Avg. Salary: 
$53,603
Public Relations Account Executives Hired: 
10+
3. Hill+Knowlton Strategies
3.9
Avg. Salary: 
$48,848
Public Relations Account Executives Hired: 
10+
4. RUDER & FINN FUND
4.2
Avg. Salary: 
$51,172
Public Relations Account Executives Hired: 
6+
5. Bader Rutter
4.1
Avg. Salary: 
$49,609
Public Relations Account Executives Hired: 
6+
6. San Jose
4.0
Avg. Salary: 
$44,318
Public Relations Account Executives Hired: 
5+

Public Relations Account Executive Videos

Updated October 2, 2020