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Become A Public Relations Assistant

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Working As A Public Relations Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $43,144

    Average Salary

What Does A Public Relations Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Do you work as a Public Relations Assistant?

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Public Relations Assistant Videos

Fabulous Fashion Careers: Fashion PR

Careers in Communications and Public Relations

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

Public Relations Assistant Jobs

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Public Relations Assistant Career Paths

Public Relations Assistant
Public Relations Coordinator Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Writer And Editor Marketing Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
Event Coordinator Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Account Executive Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Public Relations Manager Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Coordinator Senior Account Executive Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Account Executive Marketing Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Marketing Coordinator Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Assistant Marketing Communications Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Public Relations Specialist Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Office Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Public Relations Specialist Public Relations Consultant Public Relations Director
Media Relations Director
5 Yearsyrs
Editor Managing Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Public Relations Manager Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Writer And Editor Senior Writer Managing Editor
Publications Manager
5 Yearsyrs
Public Relations Coordinator Public Relations Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Marketing Assistant Marketing Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as a Public Relations Assistant?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Public Relations Assistant
Internship 17.3%
Volunteer 4.5%
Assistant 3.0%
Reporter 2.8%
Server 2.0%
Top Careers After Public Relations Assistant
Internship 9.4%
Manager 3.3%
Server 3.3%
Volunteer 3.2%

Do you work as a Public Relations Assistant?

Public Relations Assistant Demographics

Gender

Female

73.2%

Male

23.1%

Unknown

3.8%
Ethnicity

White

58.6%

Hispanic or Latino

16.9%

Black or African American

11.6%

Asian

9.1%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

44.0%

French

15.2%

Chinese

6.7%

Mandarin

5.3%

German

5.3%

Italian

4.8%

Korean

2.7%

Russian

2.7%

Portuguese

2.6%

Arabic

2.0%

Japanese

1.9%

Cantonese

1.2%

Greek

1.2%

Vietnamese

0.7%

Romanian

0.7%

Hebrew

0.7%

Filipino

0.7%

Albanian

0.7%

Thai

0.5%

Tagalog

0.5%
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Public Relations Assistant Education

Schools

Fashion Institute of Technology

8.4%

Northeastern University

6.8%

Boston University

6.3%

Temple University

6.1%

Florida State University

5.9%

Howard University

5.9%

University of Alabama

5.5%

Georgia State University

5.1%

New York University

4.9%

University of Tampa

4.9%

Michigan State University

4.8%

Hofstra University

4.8%

University of Houston

4.4%

University of Phoenix

4.4%

Syracuse University

4.0%

Texas State University

3.8%

West Virginia University

3.6%

Towson University

3.6%

California State University - Northridge

3.4%

American University

3.4%
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Majors

Communication

25.6%

Public Relations

17.4%

Business

9.5%

Journalism

7.9%

Marketing

7.3%

English

5.1%

Business Communications

2.6%

Psychology

2.5%

Political Science

2.3%

Management

2.3%

Graphic Design

2.3%

Writing

2.1%

Journalism And Mass Communications

2.0%

Specialized Sales And Merchandising

1.9%

Kinesiology

1.7%

Agricultural Public Services

1.6%

Advertising

1.5%

Photography

1.5%

Fine Arts

1.4%

Sociology

1.3%
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Degrees

Bachelors

61.7%

Masters

18.6%

Other

12.2%

Associate

3.3%

Certificate

2.8%

Doctorate

1.0%

Diploma

0.3%

License

0.1%
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Public Relations Assistant Videos

Fabulous Fashion Careers: Fashion PR

Careers in Communications and Public Relations

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

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Internship
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Real Public Relations Assistant Salaries

Job Title Company Location Start Date Salary
Public Relations Assistant Mulberry Company (USA) Inc. New York, NY Sep 05, 2014 $45,000
Public Relations Assistant Euro Pacific Capital New York, NY Oct 01, 2011 $43,827 -
$50,088
Public Relations Assistant MODA LLC New York, NY Oct 01, 2011 $42,053
Public Relations Assistant Steppingstone Theatre Company Inc. New York, NY Sep 08, 2014 $41,740
Public Relations Assistant Morfra Designs New York, NY Aug 15, 2015 $40,000
PR Assistant Brandstyle Communications, LLC New York, NY Oct 09, 2016 $38,355
Fashion PR Assistant Entertainment Fusion Group Los Angeles, CA Sep 26, 2016 $32,000
Public Relations Assistant Young and Barnes, LLC Louisville, KY Sep 14, 2016 $30,534 -
$41,246
Public Relations Assistant Young and Barnes Louisville, KY Sep 13, 2016 $30,534 -
$41,246
Public Relation Assistant & Publicist Christopher Foltz & Company Chicago, IL Jun 01, 2012 $30,262
Public Relation Assistant YWCA of San Gabriel Valley Covina, CA Jul 01, 2012 $27,131
Assistant Advertising and Public Relations Coordin Calumet Jewelers Schererville, IN Dec 15, 2009 $27,131

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Top Skills for A Public Relations Assistant

  1. Press Releases
  2. Company Website
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Created press releases; implemented marketing and promotion campaigns to advertise events locally and regionally.
  • Managed company website content to align and support communication program.
  • Planned and coordinated community events and hospital special events included budgeting and costing.
  • Facilitated monthly social media planning meetings: maintained social media calendar, developed targeted text/ graphic content for Twitter and Facebook.
  • Develop and maintain relationship with hotel concierges * Responsible for managing social media accounts including Facebook and Twitter.

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Top 10 Best States for Public Relations Assistants

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Washington
  5. Nevada
  6. Rhode Island
  7. Connecticut
  8. New Jersey
  9. New York
  10. Massachusetts
  • (144 jobs)
  • (23 jobs)
  • (183 jobs)
  • (142 jobs)
  • (35 jobs)
  • (23 jobs)
  • (55 jobs)
  • (113 jobs)
  • (480 jobs)
  • (221 jobs)

Top Public Relations Assistant Employers

Jobs From Top Public Relations Assistant Employers

Public Relations Assistant Videos

Fabulous Fashion Careers: Fashion PR

Careers in Communications and Public Relations

Career Advice on becoming an Internal Communications Manager by Sophie M (Full Version)

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