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Become A Public Relations Assistant

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Working As A Public Relations Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $41,000

    Average Salary

What Does A Public Relations Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Public Relations Assistant Jobs

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Public Relations Assistant Career Paths

Public Relations Assistant
Public Relations Coordinator Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Assistant Data Analyst Web Developer
Web Content Manager
5 Yearsyrs
Marketing Assistant Editor Communications Manager
Internal Communications Manager
8 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Account Coordinator Senior Account Executive Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Marketing Coordinator Writer And Editor Staff Writer
Public Information Officer
6 Yearsyrs
Public Relations Coordinator Publicist Senior Publicist
Publications Manager
5 Yearsyrs
Executive Assistant Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Editor Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Executive Assistant Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Event Coordinator Marketing Consultant Brand Manager
Head Of Marketing
5 Yearsyrs
Public Relations Coordinator Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Writer And Editor Editor Content Manager
Digital Content Manager
5 Yearsyrs
Event Coordinator Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Event Coordinator Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Public Relations Assistant?

Help others decide if this is a good career for them

Average Length of Employment
Public Relations 2.4 years
Top Careers Before Public Relations Assistant
Internship 15.9%
Volunteer 4.3%
Assistant 3.4%
Cashier 2.6%
Server 2.5%
Reporter 2.2%
Top Careers After Public Relations Assistant
Internship 8.7%
Volunteer 3.4%
Assistant 3.4%
Server 3.2%
Manager 3.1%

Do you work as a Public Relations Assistant?

Public Relations Assistant Demographics

Gender

Female

66.3%

Male

22.1%

Unknown

11.6%
Ethnicity

White

58.3%

Hispanic or Latino

17.1%

Black or African American

12.0%

Asian

8.8%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

43.1%

French

16.1%

Chinese

5.9%

Italian

5.7%

Mandarin

4.8%

German

4.8%

Portuguese

3.1%

Russian

3.0%

Korean

2.5%

Japanese

2.3%

Arabic

2.1%

Cantonese

1.5%

Greek

0.9%

Vietnamese

0.7%

Hebrew

0.7%

Romanian

0.6%

Albanian

0.6%

Tagalog

0.6%

Filipino

0.5%

Czech

0.5%
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Public Relations Assistant Education

Schools

New York University

10.0%

Fashion Institute of Technology

9.3%

Florida State University

6.6%

Northeastern University

6.6%

Temple University

5.1%

University of Phoenix

5.0%

Boston University

5.0%

Michigan State University

4.6%

Georgia State University

4.6%

Howard University

4.5%

University of Tampa

4.3%

University of Houston

4.2%

American University

4.2%

University of Alabama

4.1%

University of Texas at Austin

3.8%

Syracuse University

3.7%

LIM College

3.7%

Hofstra University

3.7%

University of Maryland - College Park

3.5%

Florida International University

3.5%
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Majors

Communication

24.2%

Public Relations

16.1%

Business

10.9%

Marketing

7.9%

Journalism

7.7%

English

5.0%

Psychology

3.0%

Business Communications

2.8%

Specialized Sales And Merchandising

2.8%

Political Science

2.6%

Graphic Design

2.5%

Management

2.5%

Writing

1.8%

Journalism And Mass Communications

1.7%

Fine Arts

1.6%

Kinesiology

1.5%

Photography

1.5%

Agricultural Public Services

1.3%

Advertising

1.3%

Audiovisual Communications Technologies

1.3%
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Degrees

Bachelors

62.3%

Masters

17.6%

Other

11.8%

Associate

4.0%

Certificate

2.6%

Doctorate

0.9%

Diploma

0.5%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$41,000
View Detailed Salary Report
$26,000
Min 10%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$41,000
Median 50%
$63,000
Max 90%
Best Paying Company
NFL
Highest Paying City
Philadelphia, PA
Highest Paying State
Hawaii
Avg Experience Level
1.5 years
How much does a Public Relations Assistant make at top companies?
The national average salary for a Public Relations Assistant in the United States is $41,415 per year or $20 per hour. Those in the bottom 10 percent make under $26,000 a year, and the top 10 percent make over $63,000.

Real Public Relations Assistant Salaries

Job Title Company Location Start Date Salary
Public Relations Assistant Mulberry Company (USA) Inc. New York, NY Sep 05, 2014 $45,000
Public Relations Assistant Euro Pacific Capital New York, NY Oct 01, 2011 $43,827 -
$50,088
Public Relations Assistant MODA LLC New York, NY Oct 01, 2011 $42,053
Public Relations Assistant Steppingstone Theatre Company Inc. New York, NY Sep 08, 2014 $41,740
Public Relations Assistant Morfra Designs New York, NY Aug 15, 2015 $40,000
PR Assistant Brandstyle Communications, LLC New York, NY Oct 09, 2016 $38,355
Fashion PR Assistant Entertainment Fusion Group Los Angeles, CA Sep 26, 2016 $32,000
Public Relations Assistant Young and Barnes Louisville, KY Sep 13, 2016 $30,534 -
$41,246
Public Relations Assistant Young and Barnes, LLC Louisville, KY Sep 14, 2016 $30,534 -
$41,246
Public Relation Assistant & Publicist Christopher Foltz & Company Chicago, IL Jun 01, 2012 $30,262
Public Relation Assistant YWCA of San Gabriel Valley Covina, CA Jul 01, 2012 $27,131
Assistant Advertising and Public Relations Coordin Calumet Jewelers Schererville, IN Dec 15, 2009 $27,131

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Top Skills for A Public Relations Assistant

  1. Press Releases
  2. Company Website
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Drafted press releases and assisted in the organization and execution of a publicity event involving the college and the local reporters.
  • Managed company website content to align and support communication program.
  • Assist with the coordination of a variety of activities surrounding university and non-university special events.
  • Created an official company page on Facebook to facilitate interaction with customers.
  • Facilitated monthly social media planning meetings: maintained social media calendar, developed targeted text/ graphic content for Twitter and Facebook.

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Top 10 Best States for Public Relations Assistants

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Washington
  5. Nevada
  6. Rhode Island
  7. Connecticut
  8. New Jersey
  9. New York
  10. Massachusetts
  • (144 jobs)
  • (23 jobs)
  • (183 jobs)
  • (142 jobs)
  • (35 jobs)
  • (23 jobs)
  • (55 jobs)
  • (113 jobs)
  • (480 jobs)
  • (221 jobs)

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