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The differences between public relations associates and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $48,953 average annual salary of a public relations associate.
The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Public Relations Associate | Publicist | |
| Yearly salary | $48,953 | $50,679 |
| Hourly rate | $23.54 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,482 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Public relations associates and publicists have different pay scales, as shown below.
| Public Relations Associate | Publicist | |
| Average salary | $48,953 | $50,679 |
| Salary range | Between $34,000 And $68,000 | Between $30,000 And $83,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | AstraZeneca | J. The Jewish News of Northern California |
| Best paying industry | Finance | Media |
There are a few differences between a public relations associate and a publicist in terms of educational background:
| Public Relations Associate | Publicist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations associates' and publicists' demographics:
| Public Relations Associate | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.5% Female, 70.5% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |