Five Key Resume Tips For Writing A Public Relations Associate Resume:

1.
Relevant Experience
Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.
2.
The Right Skills
This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Press Releases, be sure to list it in your resume’s skills section.
3.
Quantifiable Achievements
Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..
4.
ATS-Friendly
An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.
5.
Impeccable Formatting
Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.
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What Should Be Included In A Public Relations Associate Resume

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1. Add Contact Information To Your Public Relations Associate Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

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2. Add Your Relevant Education To The Resume

Your resume's education section should include:

  • The name of your school
  • The date you graduated (Month, Year or Year are both appropriate)
  • The name of your degree
If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

  • Academic awards (Dean's List, Latin honors, etc. )
  • GPA (if you're a recent graduate and your GPA was 3.5+)
  • Extra certifications
  • Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

  • If you're a recent graduate, you might opt to place your education section above your experience section
  • The more work experience you get, the shorter your education section should be
  • List your education in reverse chronological order, with your most recent and high-ranking degrees first
  • If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

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3. Next, Create A Public Relations Associate Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

  • Include 6-12 skills, in bullet point form
  • List mostly hard skills; soft skills are hard to test
  • Emphasize the skills that are most important for the job
Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Top Skills for a Public Relations Associate
Source: Zippia.com
Not sure which skills are really important?
3 Big Tips For Listing Skills On Your Resume
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4. List Your Public Relations Associate Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.


Work History Example # 1
Marketing And Event Planning Internship
Live Nation Entertainment
  • Assisted with everyday operations within the marketing department such as constructing Internet advertisements.
  • Designed give-away contests on Twitter and Instagram to encourage follower interaction and attendance at shows.
  • Corresponded directly with VIP clients and local artists to maintain consistent customer satisfaction
  • Developed corporate PowerPoint presentations and managed updates.
  • Organized the sales and client database using salesforce.com

Work History Example # 2
Public Relations
American Cancer Society
  • Designed social media content on platforms such as Twitter and Facebook generating a 3% bump in views and likes.
  • Managed social media campaign including Twitter and Facebook.
  • Utilized the BERT database to run reports, verify records, and create mailing lists for Law School alumni mailings.
  • Designed and created PowerPoint presentations, informational sheets, reports and guides to raise awareness internally regarding Medicaid requirements.
  • Researched 100+ legislative targets via social media and websites, recording pertinent data into spreadsheets for strategic communication and advocacy.

Work History Example # 3
Writing Internship
Arizona Department of Transportation
  • Produced weekly new media performance reports comparing analytics for social media accounts from four different online measuring tools.
  • Consulted and advised Agency officials on public affairs programs and strategic communication topics.
  • Composed the monthly newsletter using Adobe Indesign CS.
  • Developed new social media and branding strategies, including writing Instagram and Twitter copy.
  • Developed and compiled a PowerPoint presentation which suggested improvements based on parent feedback.

Work History Example # 4
Public Relations Associate
The Zimmerman Agency
  • Developed and implemented social media strategy for the organization including Facebook and Twitter accounts.
  • Designed layout and edited seven proposals using PowerPoint.
  • Recommended and implemented best practices in leadership to enhance employee engagement and service delivery through two-way dialogue.
  • Marketed Facebook page resulting in a record number of race participants and money raised.
  • Coordinated content for all media accounts, including Facebook, Twitter, monthly e-newsletters, and paper communications.

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5. Highlight Your Public Relations Associate Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your public relations associate resume:

  1. Accreditation in Public Relations (PR)
  2. Professional Certified Marketer (PCM)

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6. Finally, Add A Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

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