Public Relations Associate Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applicant with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate.

At Zippia, we went through over 3,030 Public Relations Associate resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Five Key Resume Tips For Landing a Public Relations Associate Job:

Relevant Experience
Make sure that the jobs, experience, and accolades that you do include are relevant to the position you’re applying for.
The Right Skills
This is a great time to run wild with those keywords found in the job description. If they’re looking for someone with Press Releases, be sure to list it as a skill.
Quantifiable Achievements
Achievements and awards relevant to the position speak louder than a high GPA, especially if you can quantify your achievement with a number.
Your Unique Qualities
Recruiters and hiring managers are looking at hundreds of resumes. Let yours stand out, and try not to sound too boring.
Strong Content
If you’ve had a lot of jobs, this shouldn’t necessarily be a list of all of them. This is a document designed to market you to a potential employer, so choose the strongest content.

How To Write a Public Relations Associate Resume

Contact Information
First things first — employers only spend about six seconds looking at resumes before they decide to keep them or throw them away, so you should definitely let them know whose it is.
Commute and relocation are things that employers take into consideration when sifting through candidates, so provide your current address in your resume header so that employers have an idea of where you are in relation to their office.
LinkedIn Profile
If you feel that a link to your social media profile could further your standing as a candidate, go ahead and include it. This doesn’t mean you should throw in a link to your hilarious Twitter profile, but instead provide your LinkedIn profile.
Professional Summary (Objective)
Career objective statements are one of the most overlooked pieces of otherwise stellar resumes. It’s not that every Public Relations Associate CV out there needs one — it’s just that the ones that really do need them typically never think to include them.
The goal of this section is simple: to summarize the resume in a few short sentences. Through your resume summary you enable employers to quickly learn whether you are a good match for the job. Here are a few things to keep in mind when writing a professional summary:
Keep it short: it should be 4 sentences max
Highlight your most impressive skills or achievements

Not sure which skills are really important?

3 Big Tips For Listing Skills On Your Resume
For Public Relations Associates, the skill that stands out above all others in terms of how frequently it shows up on public relations associate resumes is press releases, which is more than twice as common as the next common skill: web content. Including these skills on your resume won't necessarily make you stand out from the crowd, but they can help reinforce your experience as a public relations associate.
Top Skills for a Public Relations Associate
See All Public Relations Associate Skills
Here are a few key points of to keep in mind while writing your skills section:
Include between 6 to 12 skills
Make sure to only include hard skills
Highlight your most impressive skills or achievements
Write your work experience section in a way that embraces your public relations associate skills. Sounds easier said than done? Take a look at how other people have done it. Below are real examples from public relations associate resumes that people have included in their work experience section to demonstrate their knowledge of key skills:
Public Relations Associate

Candidate Info

Years In Workforce
Years As a Public Relations Associate
Bachelor's Degree
Bachelor's Degree - Journalism
  • Develop content for agency's Instagram account.
  • Create social content for live Twitter and other social media feeds for clients.
  • Drafted monthly content calendars for Emerson's Facebook page.
  • Developed PowerPoint presentations for use in prospective client meetings.
  • Measured ROI on key client programs and campaigns through timely monitoring reports.
News Reporter

Candidate Info

Years In Workforce
Years As a Public Relations Associate
Bachelor's Degree
Bachelor's Degree - Journalism
  • Create special presentations in WordPress and Shorthand.Enforce SEO optimization and prepare content for social media.
  • Beat reporter for the NBA D-League's Austin Toros.
  • Re-joined KGAN full-time in December after freelancing during the fall Bureau reporter for Johnson County Fill-in anchor for all newscasts
  • Appeared on-air as a reporter, anchor, sports anchor, and weatherman.
  • Co-anchored the station's noon newscast, also launched and co-anchored the station's debut 5 PM newscast.
Product Management Internship

Candidate Info

Years In Workforce
Years As a Public Relations Associate
Bachelor's Degree
Bachelor's Degree - Business/Commerce
  • Exposed to all processes of the business from distribution, buying, design, and customer service.
  • Synthesized PowerPoint media presentations for Path to the Draft activities & sponsorship activation.
  • Researched and developed Hyland's AnyDoc software for Certificates of Analysis to cut cost from using the outdated SharePoint site.
  • Review and interpret pharmacy financial data.
  • Updated artist's social networking profiles including MySpace, Facebook, Twitter and YouTube.
Public Relations Associate

Candidate Info

Years In Workforce
Years As a Public Relations Associate
Bachelor's Degree
Bachelor's Degree - Marketing
  • Managed social media campaign including Twitter and Facebook.
  • Serve as a liaison between active chapter and AAB (Alumni Advisory Board).
  • Increased readership 50% by authoring and posting relevant articles on Deloitte intranet.
  • Launched Instagram account for Chevy Motorsports fans.
  • Key Achievements Exceeded ROI expectations for coverage of the firm's New York market entry.
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As a public relations associate, you may be curious how your education stacks up against other applicants. As long as you have a bachelor's degree, you're in the majority. Our research showed that most Public Relations Associates have a 4-year degree as the highest education level.
Based on our analysis of public relations associate resumes, the most common major for public relations associate candidates is Communication, but other majors made their way in as well. Public Relations, Business and Journalism were relatively common.
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As shown above, the Education section can be very brief. However make sure to include the following:
The name of the school you attended
The year you attended
Your major
Your GPA
The level of education you attained

Public Relations Associate Salary

Did your resume land you an interview? Be prepared to talk salary.

How To Answer "What Are Your Salary Requirements"

When you are ready to send your resume to employers, it's important to be aware of the current market conditions for Public Relations Associates. Salary can vary based on factors such as location, company, and industry. Check out our detailed salary information for Public Relations Associates to learn more.

Average Employee Salary
Min 10%
Median 50%
Max 90%