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Top 50 Public Relations Associate Skills

Below we've compiled a list of the most important skills for a Public Relations Associate. We ranked the top skills based on the percentage of Public Relations Associate resumes they appeared on. For example, 29.0% of Public Relations Associate resumes contained Press Releases as a skill. Let's find out what skills a Public Relations Associate actually needs in order to be successful in the workplace.

These Are The Most Important Skills For A Public Relations Associate

1. Press Releases
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high Demand
Here's how Press Releases is used in Public Relations Associate jobs:
  • Interviewed college professors and wrote press releases, news articles and technology transfer abstracts to increase communication for grant-funded intellectual property.
  • Assisted Fire and Military Victims Prepared Press Releases Coordinated fundraisers Wrote News Articles
  • Followed up with press releases sent to the media after the event to confirm the expected date of publications.
  • Write and distribute pitches and press releases to communicate client initiatives with broadcast, print and online media.
  • Drafted and distributed press releases, pitches and media alerts that were placed in top-tier publications.
  • Prepared, revised and completed press releases, pitches and media relations profiles for clients.
  • Designed, planned and oversaw execution of media tours, trade events and press releases.
  • Write and edit press releases, bios, build and maintain media lists, etc.
  • Designed, wrote and published District's newsletter, press releases for local media.
  • Prepared press releases, media advisories and scripts for officials.
  • Drafted press releases and other articles for local media outlets.
  • Developed press releases and social media outlets for the campaign.
  • Write, prepare and distribute press releases to media.
  • Compiled and wrote press releases and media advisories.
  • Created press releases and handled media awareness for project
  • Drafted press releases to local media outlets.
  • Worked as a high volume copywriter for websites on topics ranging from real estate to sports Wrote copy for press releases
  • Publish the monthly newsletter and initiate all promotion of library events such as press releases and flyers.
  • Developed: press releases, media advisories, press kits, flyers, etc.
  • Created and edited press releases Aided in fundraisers, Managed media contacts

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27 Press Releases Jobs

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2. Web Content
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high Demand
Here's how Web Content is used in Public Relations Associate jobs:
  • Edit and write web content, and co-chaired a redesign project, to ensure comprehension and consistent messaging.
  • Conducted promotional writings for products and web content that specified product features.
  • Created, updated, published and maintained web content via SiteMaker.
  • Maintained and edited Web content for Playhouse website.
  • Updated web content and social media feeds.
  • Developed, edited and produced print media and web content for multi-faceted community center.
  • Produced copy for brochures and flyers, development solicitations and Web content.
  • Authored - Agency press releases, fundraising materials and web content.

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12 Web Content Jobs

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3. Special Events
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high Demand
Here's how Special Events is used in Public Relations Associate jobs:
  • Prepared social media announcements and kept members informed of day-to-day information and special events connected with members
  • Created and implemented public relations programs in key markets, and executed special events (including budgeting) in regional markets.
  • Coordinated targeted special events including book signings, movie screenings and celebrity appearances, to increase website traffic and ticket sales.
  • Coordinated special events, developed promotional campaigns, held public speeches and client meetings, assisted with media marketing contents.
  • Drafted press releases, media alerts and various press materials for Apollo Theater programming and special events.
  • Accompanied press and contracted photographers when taking pictures at museum or special events.
  • Client-based public relations account support including plan development, media and special events.
  • Represented brand in trade shows, community functions, and special events.
  • Planned press conferences and special events involving the Mayor of New York.
  • Generated business with special events planning, tours, and marketing.
  • Planned and coordinated special events and other fund raising efforts.
  • Managed nine opening night events and several special events yearly.
  • Planned and organized corporate media and other special events.
  • Pitched special events and museum attractions to the media.
  • Coordinated Special Events and Tours for the National Headquarters.
  • Coordinated special events, trade shows, and conferences.
  • Assisted special events and scheduling of special events.
  • Assisted in the coordination of special events.
  • Collaborated with Special Events and Fundraising doing logistics, outreach and public relations.
  • Coordinated tradeshows, special events and press/analyst tours.

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85 Special Events Jobs

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4. Facebook
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high Demand
Here's how Facebook is used in Public Relations Associate jobs:
  • Developed and maintained Facebook social media pages.
  • Managed social media accounts including Facebook and Twitter, created photographs, videos, and copy for marketing collateral.
  • Coordinate with managers to tweet daily specials and promotions, as well as maintain the Facebook page.
  • Managed all aspects of social media- Twitter, Facebook, blogger outreach and assist with SEO team.
  • Managed and monitored eight client social media accounts resulting in 20 percent increase in Facebook impressions.
  • Created and scheduled social media posts on Twitter and Facebook to promote organization's projects.
  • Marketed Facebook page resulting in a record number of race participants and money raised.
  • Revamped company social media outlets (MySpace, Facebook) and website.
  • Raised the number of Facebook likes from just under 5000 to 8,000, a 60% increase.
  • Increased Facebook likes by 39% since June 2015.
  • Developed social media outreach campaign and drafted press releases utilizing Facebook, Twitter, Tweetdeck and YouTube to increase SEO.
  • Managed all social media (Twitter, Instagram, Facebook) and website updates globally.
  • Coordinated all social media tools of the company including Twitter, Facebook and Instagram.
  • Aided TGIF's digital marketing campaign for their Iftar meal during Ramadan via Facebook.
  • Promote events through Facebook, Instagram, Twitter, and our company website.
  • Created the company's and clients Facebook, Twitter and Instagram accounts.
  • Maintained Twitter and Facebook social media for various restaurant and bar clients.
  • Worked in Google Analytics and Facebook advertising.
  • Promoted Inner Circle Band via social media platforms including Snapchat, Instagram, Facebook, and Twitter.
  • Promoted articles through social networking sites (Digg, del.ico.us, Facebook).

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314 Facebook Jobs

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5. Twitter
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high Demand
Here's how Twitter is used in Public Relations Associate jobs:
  • Directed all changes to 3 websites while increasing Twitter followers by 66% and Facebook by 45% in 6 months.
  • Lead and manage client's social media channels, producing engaging content (Twitter and Facebook).
  • Developed and built fan base for client Facebook and Twitter profiles through creative social updates and contests.
  • Curated social media content for HP s product-specific and cross-enterprise Twitter, LinkedIn, and Facebook channels.
  • Managed all social media accounts including Facebook, Twitter, LinkedIn, etc.
  • Boosted clients social media platforms due to expertise in Twitter and Linked-in.
  • Maintained organization s social media presence: Facebook and Twitter.
  • Rebooted the use of Twitter in the company.
  • Developed and implemented social media strategy for the organization including Facebook and Twitter accounts.
  • Increased Twitter - Major: Public Relations following by 18 percent in 1.5 years.
  • Propose strategy and create content for the @FinanceSecure Twitter profile.
  • Manage website, Facebook, Twitter and other social media Create and produce in-house/organizational flyers, calendars and other communications materials.
  • Copyedited student-published literary magazine of approximately 100 pages Handled Twitter account and executed guerrilla marketing plans

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15 Twitter Jobs

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6. Trade Publications
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high Demand
Here's how Trade Publications is used in Public Relations Associate jobs:
  • Identify and maintain positive working relationships with key media contacts at global financial and insurance trade publications.
  • Researched daily media articles and trade publications for local and national DDB coverage to understand landscape of potential and current clients.
  • Pitched story ideas to and secured placements in print media and trade publications.

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2 Trade Publications Jobs

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7. News Stories
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high Demand
Here's how News Stories is used in Public Relations Associate jobs:
  • Compiled extensive daily media report presenting key news stories, editorials, op-eds, and letters to the editor.
  • Engaged the medical center's management to select and write key news stories for the monthly newsletter.
  • Developed news stories and prepare press releases.
  • Arranged interviews and news stories.
  • Cable Channel 4, Mooresville, NC Reporter Developed, filmed, and edited local news stories.

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3 News Stories Jobs

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8. Instagram
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high Demand
Here's how Instagram is used in Public Relations Associate jobs:
  • Promoted to assist in the launch and management of clients' social media pages including Facebook, Twitter and Instagram.
  • Created social media channels and developed messaging for Facebook, Twitter, Instagram, and LinkedIn.
  • Spearheaded the WVFS Instagram marketing campaign, increasing followers by 25%.
  • Launched a Team Chevy Instagram account.
  • Delivered high-quality reporting, and curated viral content for Facebook, Instagram, Twitter & Snapchat.
  • Created Kalani's social media content on Facebook and Instagram.
  • Launched Instagram account for Chevy Motorsports fans.

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37 Instagram Jobs

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9. Customer Service
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high Demand
Here's how Customer Service is used in Public Relations Associate jobs:
  • Managed wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
  • Trained individuals for ELI's Customer Service and Fulfillment Representative positions.
  • Provide exceptional customer service and assist with all aspects of inventory to include purchasing, pricing, and stocking.
  • Check in/out guests with superior customer service and accommodate guests with amenities upon request.
  • Serve as second-tier phone and email customer service for listeners and supporters.
  • Trained new employees on company customer service policies and service level standards.
  • Team up with co-workers to ensure proper customer service.
  • Provided customer service to media, journalists and tourists.
  • Provided customer service to students.
  • Provide excellent customer service to GSA clients and manage the Helpdesk covering technical, finance and general inquiries.
  • Key Contribution: Resolved customer service issues quickly and efficiently.
  • Worked from home) Customer Service for Home Improvement Company.

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901 Customer Service Jobs

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10. Adobe Photoshop
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high Demand
Here's how Adobe Photoshop is used in Public Relations Associate jobs:
  • Worked within the advertising department using desktop publishing software, Aldus and Adobe Photoshop.

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15 Adobe Photoshop Jobs

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11. Fact Sheets
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high Demand
Here's how Fact Sheets is used in Public Relations Associate jobs:
  • Develop and refined writing skills through editing press releases, backgrounders, bios, fact sheets and PR plans for talent.
  • Developed and implemented annual media strategy, drafting op-eds, white papers, fact sheets, and annual reports.
  • Created campaign materials including news releases, fact sheets, media advisories, and sample Facebook posts.
  • Developed research and collateral for new business outreach (case studies, fact sheets, testimonials).
  • Developed story ideas, wrote/edited press releases, media alerts, fact sheets, scientific abstracts.
  • Edit and proofread materials including press releases, pitch letters, fact sheets and client correspondence.
  • Handle the tasks of drafting and distributing fact sheets and news releases to media outlets.
  • Drafted press releases, media advisories, talking points, fact sheets, and op-eds.
  • Created fact sheets, content calenders, press lists, communicated with clients directly.
  • Created Breast Cancer Awareness Fact Sheets and circulated them around Miami s campus.
  • Write and edit press releases, quote and fact sheets.
  • Develop social media strategies, fact sheets, and content !
  • Distributed public information and educational materials to the media through press releases, fact sheets and PSAs.
  • Officer: Consulting/Advising/Freelance Wrote updated bio and fact sheets about the board
  • Created and presented webinars on key policy topics, developed educational presentations, fact sheets and other communication tools.
  • Developed press releases for fundraisers Created fact sheets for each events Formed and executed promotions strategies

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31 Fact Sheets Jobs

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12. Public Relations Campaigns
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high Demand
Here's how Public Relations Campaigns is used in Public Relations Associate jobs:
  • Developed strategic public relations campaigns in conjunction with corporate and divisional marketing objectives.
  • Cultivated positive relationships with the community through public relations campaigns.
  • Developed strategic public relations campaigns for museum initiatives.
  • Supported execution of public relations campaigns.
  • Initiated the implementation of new social media as part of comprehensive public relations campaigns to increase brand awareness of our clients.
  • Managed marketing and public relations campaigns for clients, including the Beach Ball Classic.
  • Designed marketing and public relations campaigns for business-to-business clients to complete determined ob- jectives.

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13. Internal Communications
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high Demand
Here's how Internal Communications is used in Public Relations Associate jobs:
  • Involved in internal communications including creation of internal messaging to educate employees on corporate benefit programs and volunteer opportunities.
  • Supported internal communications as necessary through newsletter writing, CEO tours and other initiatives.

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139 Internal Communications Jobs

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14. Trade Shows
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high Demand
Here's how Trade Shows is used in Public Relations Associate jobs:
  • Participated in promotional campaigns and national trade shows to market products and services
  • Represented organization at trade shows and education conferences.
  • Co-managed various elements of company trade shows and conventions including booth coordination, design, activities and staffing.
  • Coordinate and deliver events, including product launches, press previews, VIP events, and trade shows.
  • Press release writing and distribution, lining up interviews, and represent the firm at trade shows.
  • Recruited Top Medical Professionals at Trade Shows, Gala s, and other Marketing and Community events.
  • Attended trade shows to preserve company relations with distributors, customers and media personnel..
  • Manned booths and displays at events, trade shows and volunteer recruitment fairs.
  • Coordinated trade shows for seasonal bridal shows.
  • Produced all key industry trade shows.
  • Developed and maintained social media and campaign strategies Created presentations for conferences and trade shows
  • Conduct presentations and demonstrations about Garmin and its products at trade shows, media briefings, and elsewhere as necessary.
  • Travelled extensively throughout the US in order to promote, provide customer service, and sell marketing at trade shows.
  • Coordinated onsite presence, including media outreach strategy, and managed society's brand at industry trade shows.
  • Organized and supervised numerous international trade shows including, Premiere Classe, Project, etc.

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7 Trade Shows Jobs

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15. Pitch Letters
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average Demand
Here's how Pitch Letters is used in Public Relations Associate jobs:
  • Assist in the creation of media lists, pitch letters, press releases, and social media promotion
  • Develop and distribute press materials including story angles, press releases, media strategies and pitch letters.
  • Conducted media outreach via press releases, pitch letters, telephone, email, and fax.
  • Gained valuable public relations experience by writing press releases and pitch letters for clients.
  • Produced and distributed press releases, pitch letters, and media advisories.
  • Publicized the Center and its events and programs through press releases, PSAs and pitch letters.

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7 Pitch Letters Jobs

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16. Youtube
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average Demand
Here's how Youtube is used in Public Relations Associate jobs:
  • Created YouTube repository of content.
  • Serve as Administrator for church's Facebook, Twitter, and YouTube accounts.
  • Produced semi-viral YouTube video, has over 60,000+ views.
  • Created over 39 YouTube videos.
  • Supported daily coordination of social media strategy, primarily comprising of Twitter and YouTube.

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14 Youtube Jobs

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17. Powerpoint
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Here's how Powerpoint is used in Public Relations Associate jobs:
  • Maintain point of contact for PowerPoint presentations with clients.
  • Compiled data from monthly reports to prepare directors' and executive management Microsoft PowerPoint presentation to board members.
  • Utilized Excel, Salesforce.com and Powerpoint.

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474 Powerpoint Jobs

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18. Promotional Materials
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average Demand
Here's how Promotional Materials is used in Public Relations Associate jobs:
  • Ensured results/revenue generating appeals by collaborating with other creative team members to integrate content and visual presentation in all promotional materials.
  • Created advertising and promotional materials, updated and maintained web-site and social media, Creation and implementation of community programming.
  • Communicated with alumni and students for promotional materials.
  • Coordinated and trafficked design briefs for promotional materials, cross sells between company products and licensee products and some packaging call-outs.
  • Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, website and newsletter content.
  • Created press release, media alerts, and other promotional materials and tracked their distribution nationally.
  • Developed media strategies, events, press releases and promotional materials.
  • Coordinated distribution of press releases, direct mail and promotional materials.
  • Conduct interviews with clients to create biographies and other promotional materials.
  • Designed/distributed promotional materials for spring fundraising event with approximately 200 attendees.
  • Created press releases, organized promotions and promotional materials for all presentations at The Mechanic Theatre and Pier Six Concert Pavilion
  • Created press releases, organized promotions and promotional materials for all presentations at the Aronoff Center and Taft Theatres.

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3 Promotional Materials Jobs

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19. Client Relationships
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12 Client Relationships Jobs

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20. Annual Reports
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average Demand
Here's how Annual Reports is used in Public Relations Associate jobs:
  • Increased employee knowledge of media relations and campaign development through training and supervision Created annual reports, brochures, and newsletters.

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5 Annual Reports Jobs

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21. Promotional Events
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average Demand
Here's how Promotional Events is used in Public Relations Associate jobs:
  • Created, developed, and promoted national and regional sports marketing programs, as well as national and corporate promotional events.
  • Helped to coordinate press conferences and promotional events, wrote and distributed press releases, and assisted with media relations.
  • Pitched, researched, and wrote featured stories while maintaining media kit; Orchestrated promotional events; Multimedia blogging
  • Created and staffed promotional events at various South Carolina area venues to generate awareness for LGBT rights.
  • Created press releases Created promotional events under strict budget Designed social media plan Developed timeline for campaign implementation
  • Activelyparticipated in several aspects of promotional events and news conferences.
  • Organize and support promotional events including online crowdfunded campaigns and fundraising events.

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22. Photo Shoots
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average Demand
Here's how Photo Shoots is used in Public Relations Associate jobs:
  • Developed marketing slogans, organized and directed photo shoots, and helped develop advertising/promotional materials.
  • Managed and coordinated transfer of product between stores, showrooms, photo shoots, and events via Fashion GPS.
  • Coordinated and accompanied clients to media appearances, photo shoots, and interviews with journalists and reporters.
  • Coordinated product submissions and samples for 300 photo shoots monthly.
  • Assisted in production of fashion shows and photo shoots.
  • Scheduled and directed all photo shoots.
  • Facilitated photo shoots for client awareness and fundraising events.
  • Collaborated with photographers on photo shoots and sets to conceive best shots and achieve best styling opportunities.
  • Assist with production for all major fashion shows Assist with styling for photo shoots and fashion shows

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6 Photo Shoots Jobs

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23. Community Outreach
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Here's how Community Outreach is used in Public Relations Associate jobs:
  • Performed community outreach for corporate responsibility, organizing grassroots events and drumming up media coverage to generate positive buzz.
  • Coordinated and managed community outreach events designed to increase positive perceptions of children in foster care.
  • Created awareness and promoted a positive image through various community outreach programs.
  • Represented organization at various community outreach projects.
  • Coordinated and publicized community outreach programs.
  • Worked in community outreach with other non-profits and as speaker s bureau member and coordinated and supervised media events.
  • Create awareness and develop online presence for the business and clients through community outreach and media relations.
  • Press releases, media list development and outreach, message development, plan writing, community outreach
  • Planned and directed community outreach events informing those on Spinal Cord treatment and care.
  • Worked with all program departments to develop online strategy and community outreach.
  • Increase social media following through community outreach.
  • Assisted Community Relations Director & Executive Director in promotions, grant research/writing, event collaborations, and community outreach efforts.
  • Managed marketing distributions, emergency response plan, scholarship program and community outreach efforts.
  • coordinate all community outreach programs.
  • Managed community outreach, media relations, and marketing efforts for a $2MM three-theatre complex.
  • Supported the "Think Blue Storm Water Prevention Outreach Program by facilitating community outreach events.

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21 Community Outreach Jobs

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24. Market Research
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Here's how Market Research is used in Public Relations Associate jobs:
  • Provided market research for information pertaining to the company electronic newsletter - Current Business Weekly.
  • Helped win two client renewals and a new client by conducting market research used as basis for new business pitches.
  • Conducted extensive market research to present pitches to the most relevant publications and blogs.
  • Conducted market research on cruise industry and generated reports for the head office.
  • Provided market research and forecasts, analyzed data and made appropriate adjustments.
  • Conducted market research work on New York and Philadelphia advertising campaigns.
  • Conducted market research studies and presented findings to the Interactive Director.
  • Identified customer needs through market research and analysis.
  • Conducted national focus groups to gather targeted market research for Juicy Couture and Liz Claiborne International.

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118 Market Research Jobs

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25. External Communications
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Here's how External Communications is used in Public Relations Associate jobs:
  • Developed, implemented, and maintained an efficient documentation system to keep track of all internal and external communications.
  • Led all external communications for non-profit organ and tissue recovery organization, and assisted in internal communications.
  • Translated advocacy content into Spanish for external communications projects.
  • Produced marketing pieces for internal and external communications.
  • Produced external communications materials and website content.
  • Managed internal and external communications projects.
  • Provided assistance with external communications via local media companies for press releases and pitch letters.
  • Oversee all graphic design and company marketing materials contributing to the external communications planning.

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49 External Communications Jobs

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26. Blog Posts
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Here's how Blog Posts is used in Public Relations Associate jobs:
  • Draft and distribute press releases and other written communications such as blog posts and pitches.
  • Create newsletters, press releases, blog posts and social media posts for clients.
  • Promote healthy lifestyles to students and faculty through social media and blog posts.
  • Proofread, wrote and uploaded blog posts through WordPress for PRSAY blog channel.
  • Write blog posts that focus in on drawing in our target audience.
  • Write blog posts for company active lifestyle blog Active RVA.
  • Run company blog, write 4 blog posts a week.

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7 Blog Posts Jobs

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27. Public Relations Activities
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Here's how Public Relations Activities is used in Public Relations Associate jobs:
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Directed public relations activities for leading consumer goods accounts.
  • Conducted public relations activities, including drafting press releases, publishing advertisements, and working closely with local media.
  • Secured media coverage for multiple clients through planning, coordinating and executing public relations activities and events.

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2 Public Relations Activities Jobs

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28. Graphic Design
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average Demand
Here's how Graphic Design is used in Public Relations Associate jobs:
  • Conferred with production, graphic design and web-design personnel to coordinate production of corporate communications materials.
  • Supervised work of interns, graphic designers and freelance writers/photographers on a project-by-project basis.
  • Collaborated with graphic design team to generate all event advertisements.
  • Managed multiple graphic design projects and produced event photography.
  • Experienced graphic designer and photographer.
  • Managed and coordinated graphic design projects, designed brochures, newsletters, logos, posters and other campaign material.
  • Managed budgets and vendor contracts for printers, translators, and outside graphic designers for the Health Policy Project.
  • Worked with graphic designers to produce ads, posters, banners, and brochures.
  • Supervised the graphic design team and ensured projects met client goals and deadlines.
  • Created logos, flyers, and posters which contributed the graphic design department of Penn State's television network.
  • Created graphic design for flyers and cards.

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259 Graphic Design Jobs

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29. Linkedin
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Here's how Linkedin is used in Public Relations Associate jobs:
  • Maintained school's social media accounts, including Flickr, Delicious and LinkedIn.

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4 Linkedin Jobs

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30. Prssa
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low Demand
Here's how Prssa is used in Public Relations Associate jobs:
  • Participated in the 2014 PRSSA National Conference
  • Awarded the Best Campaign at PRSSA's National Conference for the [ ] school year
  • Planned events to fundraise for PRSSA Attended weekly meetings and seminars focused on strengthening PR skills

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31. Event Management
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low Demand
Here's how Event Management is used in Public Relations Associate jobs:
  • Mentored teammates' development of public relations and event management skills
  • Coordinated brand development, growth strategies, and event management.
  • Provided a wide range of services and project/event management.
  • Create press releases for various beauty brands Write editorial pieces for Beautypress Topic of the Week newsletter Assist in event management

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53 Event Management Jobs

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32. Street Journal
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low Demand
Here's how Street Journal is used in Public Relations Associate jobs:
  • Conducted all research and coauthored a research study that was published in The Wall Street Journal, Main Justice and Business Insider
  • Connected clients with journalists for new product and study introductions, leading to features in PC Magazine and Wall Street Journal.
  • Garnered press coverage in International Wall Street Journal for Creative Labs.
  • Copy has appeared in Barron's and The Wall Street Journal

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5 Street Journal Jobs

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33. Client Events
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low Demand
Here's how Client Events is used in Public Relations Associate jobs:
  • Managed clients' social media accounts and developed social media campaigns to highlight client events.
  • Participate in planning and implementing client events.
  • Create Spearheaded client events and press conferences.

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34. New Product Development
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low Demand
Here's how New Product Development is used in Public Relations Associate jobs:
  • Participated in new product development.

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41 New Product Development Jobs

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35. Company Website
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low Demand
Here's how Company Website is used in Public Relations Associate jobs:
  • Maintained company website including content management and all merchandising.
  • Manage company website with blogs including event notifications, music articles, and company news.
  • Complete redesign of the company website to include content management.
  • Entered various types of data for company website and spreadsheets
  • Update external company website with press releases, coverage.

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7 Company Website Jobs

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36. Special Projects
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low Demand
Here's how Special Projects is used in Public Relations Associate jobs:
  • Performed typical Administrative Assistant office support duties for Manager including correspondence, calendaring, special projects and expenses.
  • Executed Photography Exhibits and special projects with the National Association of Children's Hospitals and Related Institutions (NACHRI).
  • Assisted in the preparation of fashion shows, advertising, press events, and special projects.
  • Coordinated special projects - notably 2 Home Town Heroes community projects.
  • Manage departmental and special projects budgets totaling $3MM.
  • Supported media relations and special projects.

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165 Special Projects Jobs

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37. Pinterest
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low Demand
Here's how Pinterest is used in Public Relations Associate jobs:
  • Generate blog posts for clients' websites and social media content for their Facebook, Twitter, Houzz and Pinterest.
  • Contributed to creation of Instagram - Minor: Marketing and Pinterest accounts.

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15 Pinterest Jobs

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38. Business Development
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low Demand
Here's how Business Development is used in Public Relations Associate jobs:
  • Provided contract negotiation and execution and was responsible for new business development tasks.
  • Prepare the presentation of the company business and assure business development in the region.
  • Developed business development presentations to promote the companies' capabilities and to pitch specific research based client focused projects.
  • Involved in ThinkInk s business development new product ideas and launches

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258 Business Development Jobs

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39. Local Businesses
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low Demand
Here's how Local Businesses is used in Public Relations Associate jobs:
  • Collaborated with local businesses and school districts and high level executives daily
  • Called on local businesses to promote the agency and the economic and social benefits of hiring a disabled employee.
  • Served as a liaison between students and local businesses to encourage volunteerism within the community.

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2 Local Businesses Jobs

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40. SEO
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low Demand
Here's how SEO is used in Public Relations Associate jobs:
  • Worked on affiliate marketing plan, as well as planned and implemented company's first SEO strategy.
  • Leveraged knowledge of Search Engine Optimization (SEO) process to target specific audiences.
  • Conduct SEO strategy to drive traffic in order to develop a competitive advantage.
  • Utilized marketing software Cision MediaSource to distribute SEO press releases, generate and sustain relationships with local and international press.
  • Create, execute social media strategies, including curation and writing of SEO keyword-focused content.
  • State College, Pennsylvania Created and developed blogs for various clients Managed social media outlets Focused on increasing SEO

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70 SEO Jobs

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41. VIP
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low Demand
Here's how VIP is used in Public Relations Associate jobs:
  • Supported preparation, set up, organization, tear down, and review of main annual fundraiser for 300 VIP guests.
  • Print out emergency reports, am/pm reports for quality service with VIP's and in case system is down.
  • Strengthened relationships with local and regional media as well as with Opera VIPs.
  • Assisted with the creation and implementation of a VIPO phone banking system.
  • Ushered the VIP section for concerts.
  • Booked and conducted daily consumer and VIP tours as well as private tastings for distributors and VIP guests.

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6 VIP Jobs

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42. Monthly Newsletter
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low Demand
Here's how Monthly Newsletter is used in Public Relations Associate jobs:
  • Author articles for monthly newsletters distributed statewide to Foundation grantees and communities.
  • Designed monthly newsletters and promotional calendars.
  • Create a monthly newsletter to send our to players, parents, and coaches across the country.
  • Managed all aspects of the creation and distribution of the monthly newsletter.
  • Created unique social media plans and carried out the monthly newsletter.

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6 Monthly Newsletter Jobs

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43. Public Service Announcements
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low Demand
Here's how Public Service Announcements is used in Public Relations Associate jobs:
  • Researched and developed articles, press releases public service announcements and media alerts to promote national recognition of various clients.
  • Authored press releases, newsletters, and scripts for public service announcements.
  • Developed, wrote and produced Public Service Announcements (PSA).
  • Created and distributed press kits Prepared and edited press releases Wrote radio spots and public service announcements Directed recruitment campaign

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44. Fashion Week
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low Demand
Here's how Fashion Week is used in Public Relations Associate jobs:
  • Coordinated Shanghai Fashion Week Logistics.
  • Initiated partnership with leading fashion week venue Spring Studios for 2015 -16 Fashion Weeks.
  • Managed event trackers and prepared media materials for New York Fashion Week Show.
  • Helped coordinate NY Fashion week to launch H Hilfiger on the runway.
  • Coordinated PR campaigns including NY Fashion Week rating blog Fashion Check-In.
  • Planned and executed the details for New York Fashion Week Shows.
  • Styled models for New York Fashion Week fashion show fitting.

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36 Fashion Week Jobs

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45. Target Audience
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low Demand
Here's how Target Audience is used in Public Relations Associate jobs:
  • Conducted market research; suggested and developed marketing strategies to widen scope of target audience.
  • Outlined PR strategies and tactics to increase target audience response.

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21 Target Audience Jobs

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46. Fashion Shows
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low Demand
Here's how Fashion Shows is used in Public Relations Associate jobs:
  • Discussed and executed several events and PR initiatives to promote SHEI on campus, such as fashion shows and benefit dinners

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47. Crisis Communications
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low Demand
Here's how Crisis Communications is used in Public Relations Associate jobs:
  • Provided media relations and crisis communications assistance for Fortune 500 corporate clientele.
  • Developed crisis communications plan for all system communicators.
  • Major responsibilities include: - Frequently handled urgent media requests, crisis communications, and planned corporate and public relations-specific events.

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7 Crisis Communications Jobs

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48. Public Relations Efforts
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low Demand
Here's how Public Relations Efforts is used in Public Relations Associate jobs:
  • Monitor all public relations efforts through multiple channels including but not limited to internet, print, radio and television.
  • Lead public relations efforts for merchandising sector of client business, including press releases and social media.
  • Handled all public relations efforts for Temple University Children's Medical Center.
  • Coordinated public relations efforts and developed events and promotions for Playboy magazine.
  • Associate for PR agency responsible for public relations efforts for several internet (dot com) and hi-technology companies.

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1 Public Relations Efforts Jobs

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49. Editorial Calendar
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low Demand
Here's how Editorial Calendar is used in Public Relations Associate jobs:
  • Maintained and updated media lists for multiple accounts; handled VMS clip service, including negotiations; managed editorial calendar.
  • Created press releases, pitch letters, media alerts, editorial calendars and bios for clients and events.
  • Developed and maintained editorial calendar, assigned budgets, and database of key media contacts.
  • Created social media editorial calendars to be used for the duration of the campaign.
  • Served as key member of internal team that developed editorial calendar for magazine.
  • Create weekly editorial calendars in order to meet company and client deadlines.
  • Created and updated media, contact and editorial calendar lists via MyMediaInfo.

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16 Editorial Calendar Jobs

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50. Public Relations Strategies
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low Demand
Here's how Public Relations Strategies is used in Public Relations Associate jobs:
  • Designed and executed proactive public relations strategies to ensure comprehensive media coverage for the organization services, programs and events.
  • Developed and implemented public relations strategies for a 695-bed state-designated trauma center, children's hospital and teaching hospital.
  • Developed and evaluated complex public relations strategies and programs in support of business objectives or revenue targets.
  • Created and executed communications and public relations strategies to gain recognition and drive business opportunities.
  • Created and executed public relations strategies.
  • Assisted partners and other associates with creating public relations strategies for clients.
  • Applied market research to develop public relations strategies.
  • Develop and influence public relations strategieswith coordination and development of printed materials.
  • Collaborate with board members to develop fundraising events and public relations strategies to build more name recognition.

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2 Public Relations Strategies Jobs

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Public Relations Associate Jobs

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20 Most Common Skills For A Public Relations Associate

Press Releases

36.4%

Web Content

13.9%

Special Events

7.4%

Facebook

6.7%

Twitter

5.8%

Trade Publications

5.1%

News Stories

3.1%

Instagram

2.4%

Customer Service

2.3%

Adobe Photoshop

2.0%

Fact Sheets

1.9%

Public Relations Campaigns

1.8%

Internal Communications

1.7%

Trade Shows

1.5%

Pitch Letters

1.4%

Youtube

1.4%

Powerpoint

1.4%

Promotional Materials

1.3%

Client Relationships

1.3%

Annual Reports

1.3%
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Typical Skill-Sets Required For A Public Relations Associate

Rank Skill
1 Press Releases 29.0%
2 Web Content 11.1%
3 Special Events 5.9%
4 Facebook 5.3%
5 Twitter 4.6%
6 Trade Publications 4.0%
7 News Stories 2.5%
8 Instagram 1.9%
9 Customer Service 1.8%
10 Adobe Photoshop 1.6%
11 Fact Sheets 1.5%
12 Public Relations Campaigns 1.4%
13 Internal Communications 1.4%
14 Trade Shows 1.2%
15 Pitch Letters 1.1%
16 Youtube 1.1%
17 Powerpoint 1.1%
18 Promotional Materials 1.1%
19 Client Relationships 1.1%
20 Annual Reports 1.0%
21 Promotional Events 1.0%
22 Photo Shoots 1.0%
23 Community Outreach 1.0%
24 Market Research 0.9%
25 External Communications 0.9%
26 Blog Posts 0.8%
27 Public Relations Activities 0.8%
28 Graphic Design 0.7%
29 Linkedin 0.7%
30 Prssa 0.7%
31 Event Management 0.7%
32 Street Journal 0.7%
33 Client Events 0.7%
34 New Product Development 0.7%
35 Company Website 0.6%
36 Special Projects 0.6%
37 Pinterest 0.6%
38 Business Development 0.6%
39 Local Businesses 0.6%
40 SEO 0.6%
41 VIP 0.6%
42 Monthly Newsletter 0.6%
43 Public Service Announcements 0.6%
44 Fashion Week 0.6%
45 Target Audience 0.5%
46 Fashion Shows 0.5%
47 Crisis Communications 0.5%
48 Public Relations Efforts 0.5%
49 Editorial Calendar 0.5%
50 Public Relations Strategies 0.5%
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4,391 Public Relations Associate Jobs

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