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Public relations chairperson skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Jennifer Jackson Ph.D.,
Dr. Amilcar Challu
Below we've compiled a list of the most critical public relations chairperson skills. We ranked the top skills for public relations chairpeople based on the percentage of resumes they appeared on. For example, 16.5% of public relations chairperson resumes contained facebook as a skill. Continue reading to find out what skills a public relations chairperson needs to be successful in the workplace.

15 public relations chairperson skills for your resume and career

1. Facebook

Here's how public relations chairpeople use facebook:
  • Maintained a relationship with alumnae and communicated chapter activities via newsletters and Facebook updates.
  • Utilized Facebook groups and Twitter followers to identify potential recruits.

2. Instagram

Here's how public relations chairpeople use instagram:
  • Developed new marketing strategies such as implementing a weekly Instagram post highlighting a sister and her accomplishment
  • Developed content for the University of Kentucky Delta Zeta Instagram account

3. Twitter

Here's how public relations chairpeople use twitter:
  • Maintained positive relationship with campus, guests, and fellow sororities and fraternities Maintained Twitter page with Chapter activities and achievements
  • Increased Twitter followers by 23% in 2015 Improved frequency of tweets by implementing a social media plan.

4. Alumni Events

Here's how public relations chairpeople use alumni events:
  • Planned and coordinated alumni events, maintained alumni database (newsletters, e-mailing, etc.)
  • Created Alumni events to bridge the gap between the undergraduates and the alumni.

5. Press Releases

Here's how public relations chairpeople use press releases:
  • Coordinated promotional strategies by drafting press releases and creating various promotional materials to advertise campus events and activities.
  • Manage social media accounts and re-design website; produce press releases and implement external promotional strategies

6. Philanthropic Events

Here's how public relations chairpeople use philanthropic events:
  • Planned social and philanthropic events in conjunction with other campus organizations.
  • Designed promotional materials for events including philanthropic events around campus.

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7. Alumnae

Here's how public relations chairpeople use alumnae:
  • Corresponded with alumnae through newsletters and invitations, building relationships between collegiate and graduated members.
  • Planned networking event for current members with local alumnae to establish mentoring relationships.

8. Social Events

Here's how public relations chairpeople use social events:
  • Communicated with other Greek chapters regarding philanthropy and social events
  • Planned, organized and executed large-scale social events with chapters from other states, primarily within the northeast region.

9. Plan Events

Plan event, also called event planning, is all that is needed to organize an event. It includes the coordination of every detail of events such as meetings, congresses, fairs, ceremonies, retreats, or parties. This feature is part of the broader framework of event management.

Here's how public relations chairpeople use plan events:
  • Plan events to incorporate interaction between alumni and active brothers.
  • Coordinate with third party venues to plan events for 60+ participants and administer allocated budgets and resources.

10. Adobe Photoshop

Here's how public relations chairpeople use adobe photoshop:
  • Craft weekly marketing materials using Adobe Illustrator and Adobe Photoshop to advertise the club's upcoming events.
  • Designed posters and fliers with Adobe Photoshop in an effort to promote the society's events.

11. Student Organizations

Student organizations are commonly found in colleges or universities. Students join together and organize a club, event, or other activity in order to meet other students with similar interests. This may be a sport, leisurely activity, or academic pursuit that students wish to discuss; however, there may also be student organizations to raise awareness and funds for a particular disease or cause.

Here's how public relations chairpeople use student organizations:
  • Worked alongside fellow senators to ensure that the $18.1 Million Dollar budget was allocated effectively among Registered Student Organizations.
  • Communicated and collaborated with other professional student organizations on campus.

12. Social Media Sites

Social media sites are interactive digital platforms that allow the creation, sharing, and exchange of information, interest, and ideas with others through virtual networks and communication. Popular social media sites include Facebook, Instagram, Twitter, Snapchat, and TikTok.

Here's how public relations chairpeople use social media sites:
  • Promoted events on campus and on social media sites, made posters for events, and attended chapter meetings.
  • Lead meetings, manage social media sites, and participate in member activities such as community service

13. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how public relations chairpeople use promotional materials:
  • Designed all promotional materials for chapter events, fostered relationships with other campus organizations, and preserved positive image of chapter.
  • Compile promotional materials for all Sports Management Society events.

14. PowerPoint

Here's how public relations chairpeople use powerpoint:
  • Create content using Microsoft programs (MS Word, Excel, and PowerPoint).
  • Created and executed numerous projects using PowerPoint and various Microsoft Office Prodpucts.

15. Student Body

Here's how public relations chairpeople use student body:
  • Exhibit and maintain efficient communication between the administration and student body.
  • Communicated innovative ideas to aid program in reaching student body.
top-skills

What skills help Public Relations Chairpeople find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on public relations chairperson resumes?

Jennifer Jackson Ph.D.Jennifer Jackson Ph.D. LinkedIn profile

Assistant Professor, Missouri Western State University

Skills that stand out are all applied skills. These include work with video, photography, podcasting, layout and website design, and the coordinating computer programs (including coding, editing, etc.). The more skills your experience can show you have, in that applied fashion, the more they will stand out. This means not just listing a set of skills, but discussing the application of those skills in the previous experience listed on a resume.

What public relations chairperson skills would you recommend for someone trying to advance their career?

Dr. Amilcar ChalluDr. Amilcar Challu LinkedIn profile

Associate Professor and Department Chair Graduate Faculty, Bowling Green State University

I recommend graduate school. History is a good fit for a wide array of programs. If you want to keep working in the history field (museums, cultural heritage, education), a history M.A. is a good possibility. The History major prepares you very well for other graduate school paths; public administration, library and information sciences, law, business, etc... shop wisely for programs with funding opportunities but also with a solid record of professional development. Some are one-year programs, some are part-time. Bear in mind that you are starting a career and you are not seeking a credential for a job you already have. For that reason, I strongly suggest programs that work with cohorts of students and value the community experience. That generates tons of opportunities for networking with peers and employers.

If you take a leap year, or you are taking a sub-standard job that you privilege that area of development, you may want to explore volunteer opportunities that build certain skills. Their value is less about what you learn, but about building connections. Some opportunities are paid; peace corps (in uncertain territory right now), and Americorps stand out. Or volunteer opportunities in historical societies, museums, archives. In whatever you do, be strategic. Identify the one thing that you can get from that opportunity and develop that. In unpaid opportunities that exploit you, do them just to the extent that they provide you with career growth. Abandon them if they do not contribute (but be mindful of not burning bridges for possible future growth). From the outset, think about making connections with potential references that will help you land a job.

What type of skills will young Public Relations Chairpeople need?

David BennettDavid Bennett LinkedIn profile

Assistant Professor, University of North Florida

Historians are uniquely poised for finding employment in our current environment because our field applications are quite broad. The study of history provides a solid foundation of knowledge and skills applicable within many areas. Historians' research skills can help them find positions within the legal, medical, and education fields. I've even seen graduates apply their knowledge of rhetoric to careers in tourism and sales. A recent survey of history graduates from the University of North Florida, where I teach, showed our alumni employed as "museum professionals, college professors, school teachers, park rangers, consultants, business professionals, and nonprofit professionals, among other things." This kind of flexibility is particularly useful during an era like our own when the nature of American employment is shifting foundationally.

What soft skills should all Public Relations Chairpeople possess?

Anonymous Professor Anonymous Professor LinkedIn profile

Folks who study international relations tend to graduate with strong writing, analytical, research, and presentation skills. Many also possess strong language skills.

What hard/technical skills are most important for Public Relations Chairpeople?

Anne Marie Mitchell

Associate Professor, Columbia College Chicago

Demonstrate you have experience with the tools that professionals regularly use, such as media list building/research (e.g., Cision or Just Reach Out), data analytics (e.g., Google Analytics, Hootsuite), and strategy/messaging (e.g., media pitching, message maps, strategic planning/creative briefs). You also will want a portfolio with real work for real clients (e.g., client presentations, press releases/media alerts, media plans/media lists for real clients, social media content, event management, influencer marketing, etc.). The tools evolve, so LinkedIn certifications are an easy way to supplement your experience.
Do you want to know more?
Read more about what experts have to say about public relations chairperson

List of public relations chairperson skills to add to your resume

Public relations chairperson skills

The most important skills for a public relations chairperson resume and required skills for a public relations chairperson to have include:

  • Facebook
  • Instagram
  • Twitter
  • Alumni Events
  • Press Releases
  • Philanthropic Events
  • Alumnae
  • Social Events
  • Plan Events
  • Adobe Photoshop
  • Student Organizations
  • Social Media Sites
  • Promotional Materials
  • PowerPoint
  • Student Body
  • Graphic Design
  • Community Outreach
  • Chapter Events
  • Tumblr
  • Chapter Website
  • Professional Development
  • T-Shirts
  • Recruitment Events
  • YouTube
  • Local Community
  • Guest Speakers
  • Thon
  • Greek Life
  • Local Businesses
  • Greek Community
  • Pinterest
  • Snapchat
  • Greek Organizations
  • Community Events
  • Public Image
  • Wide Events
  • Kappa

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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