Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
What is a public relations/communications manager and how to become one
Public relations or communication managers are professionals responsible for curating, developing, implementing, and maintaining an organization's public image, reputation, and media strategy. Primarily, you are to liaise with customers to know their needs. More importantly, you are to supervise the creation of media content and releases in social media. You must ensure that there is effective media coverage. Also, you are expected to establish and maintain relationships with customers, and you have to approach media channels to negotiate advertising opportunities. Furthermore, you must develop relationships with major influencers and journalists. This will help you to manage responses to crises.
Public relations or communication managers study public relations, communication, or journalism. You must hold at least a bachelor's degree in any of these fields. To be successful, you should possess excellent communication skills, top-notch leadership skills, and organizational skills. An average public relations or communication manager earns $88,261 in a year.
What general advice would you give to a public relations/communications manager?
Jamie Shaw
Avg. Salary $82,261
Avg. Salary $59,228
Growth rate 8%
Growth rate 0.3%
American Indian and Alaska Native 0.42%
Asian 5.10%
Black or African American 5.90%
Hispanic or Latino 9.06%
Unknown 4.66%
White 74.86%
Genderfemale 64.51%
male 35.49%
Age - 41American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 41Stress level is very high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Public relations/communications manager career paths
Key steps to become a public relations/communications manager
Explore public relations/communications manager education requirements
Start to develop specific public relations/communications manager skills
Skills Percentages Press Releases 16.29% External Communications 5.63% Web Content 5.08% Blog Posts 4.01% Crisis Communications 3.25% Complete relevant public relations/communications manager training and internships
Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New public relations/communications managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a public relations/communications manager based on U.S. Bureau of Labor Statistics data and data from real public relations/communications manager resumes.Research public relations/communications manager duties and responsibilities
- Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
- Create a website and Facebook page.
- Establish online marketing and Facebook ad campaigns.
- Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Prepare your public relations/communications manager resume
When your background is strong enough, you can start writing your public relations/communications manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a public relations/communications manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable public relations/communications manager resume templates
Build a professional public relations/communications manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your public relations/communications manager resume.
Apply for public relations/communications manager jobs
Now it's time to start searching for a public relations/communications manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first public relations/communications manager job
Are you a public relations/communications manager?
Share your story for a free salary report.
Average public relations/communications manager salary
The average public relations/communications manager salary in the United States is $82,261 per year or $40 per hour. Public relations/communications manager salaries range between $56,000 and $120,000 per year.
What am I worth?
How do public relations/communications managers rate their job?
Public relations/communications manager reviews
People relations Results behavioural change
marketing especially retailing products and or fundraising
Heart leeds capital
English life to advance by clearing the wreckage of its past
Updated January 8, 2025
