Public relations/communications manager job description

“The public is the only critic whose opinion is worth anything at all.” As the Communications Manager at Diablo/Freud Tools, you drive positive messaging in the market, implementing internal and external communications strategies that generate positive media coverage and further position us as an industry leader. This highly impactful manager works alongside marketing leadership in developing strategies, campaigns, messaging, etc. You'll manage a dynamic team of communications and community engagement professionals. You'll identify media placement opportunities that drive the image of the organization as a world class solutions provider in power tool accessories! More specifically:

Collaborate with leadership on designing and executing internal and external communications concepts, strategies and tactics.
Inspire, mentor and lead a cross-functional team.

Nurture strong relationships with key internal stakeholders, key contacts within the national media, community organizations, trade associations and end-user groups to deliver positive PR messaging.

In coordination with marketing leadership and cross-functional teams, you'll manage and coordinate responses from media inquiries and corporate communication requests.

Draft media materials - press releases, product bulletins, fact sheets, media kits, content for branded websites and internal portals, message briefings, key messages and talking points.

Partner with marketing leadership to develop guardrails that protect and enhance the reputation of the company in the press.

Use your storytelling skills to invoke emotion and inspiration - innovative ways to proactively pitch media stories and conduct outreach that generates positive media coverage.

Implement your direct experience in social media management to inspire team of creators in developing content that creates excitement and drives engagements/conversions; you'll also provide guidance in how to effective build partnerships with content creators and influencers.

Use your previous experience with event management to coordinate key events, which includes but is not limited to: media invites, event press coverage, media kit creation/distribution, booth/room setup, and working with third party vendors to coordinate A/V, lighting, catering, etc.

Develop and maintain a robust archival system of media clippings and social media posts.

Track and report on media coverage (press and social media) that includes in-depth performance analysis and detailed reporting on KPIs.

At Diablo/Freud Tools , we know that every career matters which is why you should conduct yours on a grand scale As the industry-leading manufacturer of premium cutting tools and power tool accessories, we offer premium solutions through our two main divisions: Freud Tools ( www.freudtools.com ) for the woodworker and operator and Diablo Tools ( www.diablotools.com ). for the professional construction, remodeler, and tradesman.

Diablo/Freud Tools is the only manufacturer of woodworking tools in the world that produces its own MicroGrain Carbide with titanium, called TiCo™, a high-density combination of titanium and cobalt. By producing their own carbide, Diablo/Freud Tools has the unique ability to formulate each tool for each specific application, thereby maximizing the cutting life and performance of the tool. Diablo/Freud Tool's full line of high-quality of wood, metal and concrete cutting tools and power tool accessories includes saw blades, router bits, shaper cutters, hammer drill bits, sandpaper, hole saws, reciprocating blades and much more.

**Diablo/Freud Tools** **is headquartered in High Point, NC and is the home of our North American Distribution Center as well as most corporate functions. Sales and marketing are headquartered in Atlanta, GA.**

**Diablo/Freud Tools** is looking for **a mid-level, organized,** **highly motivated, and driven individual** with **3-4 years of communication/public relations experience with a competitive fire to fill our communications role.** Knowledge of construction products or power tools is NOT necessary as we provide a world class, hands-on training for all candidates regardless of previous experience. Prior experience in managing a team of communicators is required. We offer a tremendous career track in sales and marketing focused on growth for our employees.

Diablo/Freud Tools is a division of the Robert Bosch Tool Corporation and is guided by the principles of founder Robert Bosch. We are an integral part of a multinational engineering and electronics organization and the largest privately held employer in the world. We offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

+ _This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with Diablo/Freud Tools:_ *
**_GO DIABLO/FREUD TOOLS, AND EXPERIENCE BIG REWARDS._**
Diablo/Freud Tools offers the competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.
**Equal Opportunity Employer**
_With more than 400,000 associates in a variety of locations, including 60 countries worldwide, diversity and inclusion (D&I) is a lived experience at Robert Bosch Tool Corporation._
**Job Description**
**"The public is the only critic whose opinion is worth anything at all."** As the Communications Manager at Diablo/Freud Tools, you drive positive messaging in the market, implementing internal and external communications strategies that generate positive media coverage and further position us as an industry leader. This highly impactful manager works alongside marketing leadership in developing strategies, campaigns, messaging, etc. You'll manage a dynamic team of communications and community engagement professionals. You'll identify media placement opportunities that drive the image of the organization as a world class solutions provider in power tool accessories! More specifically:
+ Collaborate with leadership on designing and executing internal and external communications concepts, strategies and tactics.
+ Inspire, mentor and lead a cross-functional team.
+ Nurture strong relationships with key internal stakeholders, key contacts within the national media, community organizations, trade associations and end-user groups to deliver positive PR messaging.
+ In coordination with marketing leadership and cross-functional teams, you'll manage and coordinate responses from media inquiries and corporate communication requests.
+ Draft media materials - press releases, product bulletins, fact sheets, media kits, content for branded websites and internal portals, message briefings, key messages and talking points.
+ Partner with marketing leadership to develop guardrails that protect and enhance the reputation of the company in the press.
+ Use your storytelling skills to invoke emotion and inspiration - innovative ways to proactively pitch media stories and conduct outreach that generates positive media coverage.
+ Implement your direct experience in social media management to inspire team of creators in developing content that creates excitement and drives engagements/conversions; you'll also provide guidance in how to effective build partnerships with content creators and influencers.
+ Use your previous experience with event management to coordinate key events, which includes but is not limited to: media invites, event press coverage, media kit creation/distribution, booth/room setup, and working with third party vendors to coordinate A/V, lighting, catering, etc.
+ Develop and maintain a robust archival system of media clippings and social media posts.
+ Track and report on media coverage (press and social media) that includes in-depth performance analysis and detailed reporting on KPIs.
**Qualifications**
+ BS degree in Communications, PR or Journalism.
+ Agency experience in a consumer goods industry is preferred.
+ Experience pitching products is a must.
+ 3+ years of prior experience in media relations and corporate communications along with a history of delivering media relations results that advance the business objectives is a must.
+ 3+ years of prior experience in social media management with a history of developing content, vetting out and working with content creators, and creating and executing social media campaigns that exceed established KPIs.
+ Your prior management experience allows you to mentor, inspire, lead, and develop a diverse communications team.
+ Experience in managing a predetermined social media budget.
+ You'll have contacts and relationships with national media outlets and the ability to engage the media in places where you don't have prior relationships.
+ Your ability to clearly define project roadmaps, manage inputs needed and manage projects from start to completion is a necessity for this role.
+ Your prior successes creating and implementing internal and external campaigns will be your pride and joy!
+ You can't be shy about working with and advising senior level executives. Your communications and presentation skills must be on-point and outstanding.

At AriensCo, we build more than exceptional products - we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities. Our environment? We're corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you'll always have the freedom to create and contribute. Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people Speaking of people, you're not just employee #1,762 to us. You're family and your role is invaluable. Without exceptional people, we can't continue to produce the amazing products we're known for around the world. Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.
Job Description:

AriensCo is seeking an enthusiastic Product PR & Communications Manager to lead and build our external multi-brand product public/media relations. You will promote a positive public image and control the dissemination of product information on our company's behalf. This position is located in Brillion, WI.

The Day to Day...
Scan for product PR/media opportunities in local, regional and national media (including trade publications, podcasts, web/digital and print) Foster relationships and pitch product news to stable of industry reporters/media contacts Develop and implement multi-brand product PR/media relations editorial calendar that aligns with industry/trades editorial calendars Manage dealer and supplier communications as they relate to products (email, social media, extranet, newsletters, etc.) Draft content (e.g. press releases), in AP style, for mass media and/or company website Liaise with media contacts and handle requests for interviews, statements, etc.Develop effective communication strategies Work closely with team members to promote PR/media and Influencer efforts in social media, website, content marketing and internal/corporate channels Manage multi-brand influencer/ambassador programs Manage product giveaways/lending contracts/agreements with media contacts and influencers Maintain relationships with vendors responsible for digital and print publications as they relate to PR/media Attend tradeshows as the primary media contact; assist Marketing & Communications team, including social media content assistance Assist in communication of strategies or messages to senior leadership

The Requirements...
BS/BA in public relations, communications or relevant field]3-5 years of experience in PR/media relations including strategy development and writing Experience in using a digital clipping service and reporting performance Management of PR agency relationships and budget Experience in web updating and producing content Working knowledge of MS Office; photo and video-editing software is an asset Excellent communication (oral and written) and presentation skills Outstanding organizational and planning abilities High level of initiative25% travel (attendance of tradeshows to meet with industry media contacts and ongoing dealer visits to create additional content)

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values - Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success. Our employees' quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:
Medical, Dental, Vision Insurance effective first day of employment Onsite health clinic with Bellin HealthLife Insurance 401(k) and profit-sharing plans Bonus ProgramsAccident and Critical Illness InsurancePaid vacation, holidays and leave programs Flexible spending account (FSA) plan Voluntary wellness programs Employee Product discount program Employee Assistance ProgramGym discount membership program Tuition ReimbursementSafety shoes and safety prescription glasses reimbursement Apprenticeship opportunities Cross-training and job rotation opportunities Career paths Ongoing development through the Ariens AcademyKaizen Events - continuous improvement Ability to win products Daycare facility in Brillion, WI
EEO Statement
The concept of diversity is important to us at AriensCo. That's why we've created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.

AriensCo is an equal opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law. AriensCo hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best talent, foster productive teamwork, and expand our business opportunities.