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Public Relations Consultant Careers

Public relations consultants communicate the mission and image of a company or organization to the public. They work as part of a communications team or department and disseminate information about the company, putting across the desired message about company policies or goals to generate trust for its products or services.

Working as a public relations consultant, you will write press releases, newsletters, brochures, articles, and product information and publish them on media platforms. You might be entrusted with organizing publicity events to raise awareness of new brands or products and represent the company at press conferences or other public appearances.

The chances of finding a job as a public relations consultant are predicted to increase steadily over the next decade. Familiarity with the nuances of social media will be expected of successful candidates. This profession is a popular choice of many, so prepare for some healthy competition.

There is more than meets the eye when it comes to being a public relations consultant. For example, did you know that they make an average of $23.08 an hour? That's $47,999 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Public Relations Consultant Do

There are certain skills that many public relations consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.

When it comes to the most important skills required to be a public relations consultant, we found that a lot of resumes listed 23.8% of public relations consultants included press releases, while 11.8% of resumes included web content, and 9.3% of resumes included strategic communications. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the public relations consultant job title. But what industry to start with? Most public relations consultants actually find jobs in the hospitality and non profits industries.

How To Become a Public Relations Consultant

If you're interested in becoming a public relations consultant, one of the first things to consider is how much education you need. We've determined that 75.8% of public relations consultants have a bachelor's degree. In terms of higher education levels, we found that 10.8% of public relations consultants have master's degrees. Even though most public relations consultants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a public relations consultant. When we researched the most common majors for a public relations consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on public relations consultant resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a public relations consultant. In fact, many public relations consultant jobs require experience in a role such as public relations manager. Meanwhile, many public relations consultants also have previous career experience in roles such as public relations internship or account executive.

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Average Salary
$47,999
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
9,470
Job Openings

Public Relations Consultant Career Paths

Top Careers Before Public Relations Consultant

Top Careers After Public Relations Consultant

Public Relations Consultant Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Public Relations Consultant

Public Relations Consultants in America make an average salary of $47,999 per year or $23 per hour. The top 10 percent makes over $82,000 per year, while the bottom 10 percent under $27,000 per year.
Average Salary
$47,999
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Edison, NJ
Salary Range42k - 79k$58k$57,724
New York, NY
Salary Range37k - 71k$52k$52,233
Los Angeles, CA
Salary Range37k - 65k$49k$49,482
Chicago, IL
Salary Range32k - 58k$44k$43,782
$32k
$79k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Public Relations Consultant
Public Relations Consultant
Mei Media Corp.
Mei Media Corp.
05/19/2020
05/19/2020
$42,03705/19/2020
$42,037
Public Relations Consultant
Public Relations Consultant
Mei Media Corp.
Mei Media Corp.
05/09/2020
05/09/2020
$45,65605/09/2020
$45,656
Public Relations Consultant
Public Relations Consultant
Randstad
Randstad
10/12/2019
10/12/2019
$83,48010/12/2019
$83,480
PR & Brand Consultant
PR & Brand Consultant
Monde A LLC
Monde A LLC
05/20/2019
05/20/2019
$104,35005/20/2019
$104,350
Public Relations Consultant
Public Relations Consultant
Dundas Media
Dundas Media
05/16/2019
05/16/2019
$73,04505/16/2019
$73,045
See More Recent Salaries

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Public Relations Consultant Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Public Relations Consultant. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Public Relations Consultant Resume

At Zippia, we went through countless Public Relations Consultant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Public Relations Consultant Demographics

Gender

female

62.0 %

male

31.8 %

unknown

6.2 %

Ethnicity

White

71.0 %

Hispanic or Latino

11.3 %

Black or African American

8.7 %

Foreign Languages Spoken

Spanish

44.9 %

French

19.5 %

Italian

5.5 %
See More Demographics

Public Relations Consultant Education

Majors

Degrees

Bachelors

75.8 %

Masters

10.8 %

Certificate

6.3 %

Top Colleges for Public Relations Consultants

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Pennsylvania State University

University Park, PA • Public

In-State Tuition
$18,454
Enrollment
40,108

5. University of Houston

Houston, TX • Public

In-State Tuition
$8,913
Enrollment
37,291

6. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

7. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

8. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

9. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

10. Marquette University

Milwaukee, WI • Private

In-State Tuition
$41,870
Enrollment
8,200
See More Education Info

Online Courses For Public Relations Consultant That You May Like

Public Relations: Media Crisis Communications
udemy
4.5
(692)

Public Relations: You can shape and control your media messages at the worst possible times...

Press Coverage, Publicity & Public Relations For Branding
udemy
4.3
(339)

Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP...

Public Library Marketing and Public Relations
edX (Global)

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons. Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed...

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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Public Relations Consultant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 23.8% of public relations consultants listed press releases on their resume, but soft skills such as interpersonal skills and organizational skills are important as well.

Best States For a Public Relations Consultant

Some places are better than others when it comes to starting a career as a public relations consultant. The best states for people in this position are Virginia, New Hampshire, New Jersey, and Washington. Public relations consultants make the most in Virginia with an average salary of $60,571. Whereas in New Hampshire and New Jersey, they would average $59,209 and $57,721, respectively. While public relations consultants would only make an average of $53,868 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. District of Columbia

Total Public Relations Consultant Jobs:
261
Highest 10% Earn:
$114,000
Location Quotient:
2.99
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. West Virginia

Total Public Relations Consultant Jobs:
251
Highest 10% Earn:
$92,000
Location Quotient:
3.16
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Public Relations Consultant Jobs:
433
Highest 10% Earn:
$103,000
Location Quotient:
0.88
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Public Relations Consultant Employers

1. Fairview Health Services
4.5
Avg. Salary: 
$46,915
Public Relations Consultants Hired: 
8+
2. Mercer County Bd Social Svcs
3.6
Avg. Salary: 
$40,538
Public Relations Consultants Hired: 
8+
3. Pfizer
4.7
Avg. Salary: 
$89,974
Public Relations Consultants Hired: 
5+
4. AT&T
4.7
Avg. Salary: 
$72,890
Public Relations Consultants Hired: 
5+
5. Hill+Knowlton Strategies
4.1
Avg. Salary: 
$51,614
Public Relations Consultants Hired: 
4+
6. Strategic communication
4.5
Avg. Salary: 
$53,948
Public Relations Consultants Hired: 
4+

Public Relations Consultant Videos

Updated October 2, 2020