Public relations consultants communicate the mission and image of a company or organization to the public. They work as part of a communications team or department and disseminate information about the company, putting across the desired message about company policies or goals to generate trust for its products or services.
Working as a public relations consultant, you will write press releases, newsletters, brochures, articles, and product information and publish them on media platforms. You might be entrusted with organizing publicity events to raise awareness of new brands or products and represent the company at press conferences or other public appearances.
The chances of finding a job as a public relations consultant are predicted to increase steadily over the next decade. Familiarity with the nuances of social media will be expected of successful candidates. This profession is a popular choice of many, so prepare for some healthy competition.
There is more than meets the eye when it comes to being a public relations consultant. For example, did you know that they make an average of $23.08 an hour? That's $47,999 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.
There are certain skills that many public relations consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.
When it comes to the most important skills required to be a public relations consultant, we found that a lot of resumes listed 23.8% of public relations consultants included press releases, while 11.8% of resumes included web content, and 9.3% of resumes included strategic communications. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the public relations consultant job title. But what industry to start with? Most public relations consultants actually find jobs in the hospitality and non profits industries.
If you're interested in becoming a public relations consultant, one of the first things to consider is how much education you need. We've determined that 75.8% of public relations consultants have a bachelor's degree. In terms of higher education levels, we found that 10.8% of public relations consultants have master's degrees. Even though most public relations consultants have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a public relations consultant. When we researched the most common majors for a public relations consultant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on public relations consultant resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a public relations consultant. In fact, many public relations consultant jobs require experience in a role such as public relations manager. Meanwhile, many public relations consultants also have previous career experience in roles such as public relations internship or account executive.