Public relations consultant demographics and statistics in the US
Public relations consultant demographics research summary. Zippia estimates public relations consultant demographics and statistics in the United States by using a database of 30 million profiles. Our public relations consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about public relations consultants after extensive research and analysis:
- There are over 15,308 public relations consultants currently employed in the United States.
- 66.7% of all public relations consultants are women, while 33.3% are men.
- The average public relations consultant age is 41 years old.
- The most common ethnicity of public relations consultants is White (66.7%), followed by Hispanic or Latino (12.1%), Black or African American (10.2%) and Asian (5.3%).
- Public relations consultants are most in-demand in Los Angeles, CA.
- Seattle, WA pays an annual average wage of $67,520, the highest in the US.
- In 2022, women public relations consultants earned 94% of what men earned.
- Oregon is the best state for public relations consultants to live.
- Public relations consultants are 63% more likely to work at private companies in comparison to public companies.
On this page
Public relations consultant demographics by:
Public relations consultant gender statistics
66.7% of public relations consultants are women and 33.3% of public relations consultants are men.
- Female, 66.7%
- Male, 33.3%
Public relations consultant gender ratio
| Gender | Percentages |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
Public relations consultant gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$49,830
Female income
$46,692
Public relations consultant gender ratio over time
This data breaks down the percentage of men and women in public relations consultant positions over time. Currently, 66.7% of public relations consultants are female.
Public relations consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 35.38% | 64.62% |
| 2011 | 38.50% | 61.50% |
| 2012 | 36.24% | 63.76% |
| 2013 | 40.80% | 59.20% |
| 2014 | 36.49% | 63.51% |
| 2015 | 33.50% | 66.50% |
| 2016 | 33.99% | 66.01% |
| 2017 | 38.43% | 61.57% |
| 2018 | 35.81% | 64.19% |
| 2019 | 36.44% | 63.56% |
| 2020 | 35.10% | 64.90% |
| 2021 | 33.27% | 66.73% |
Public relations consultant related jobs gender ratio
We compared public relations consultants with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Public Relations Consultant | 33% | 67% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Public relations consultant demographics by race
The most common ethnicity among public relations consultants is White, which makes up 66.7% of all public relations consultants. Comparatively, 12.1% of public relations consultants are Hispanic or Latino and 10.2% of public relations consultants are Black or African American.
- White, 66.7%
- Hispanic or Latino, 12.1%
- Black or African American, 10.2%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Public relations consultant race
| Public relations consultant race | Percentages |
|---|---|
| White | 66.7% |
| Hispanic or Latino | 12.1% |
| Black or African American | 10.2% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Public relations consultant race and ethnicity over time
See how public relations consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Public relations consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.91% | 9.57% | 4.30% | 9.16% |
| 2011 | 74.15% | 9.73% | 4.42% | 8.92% |
| 2012 | 74.18% | 9.12% | 3.94% | 9.46% |
| 2013 | 72.98% | 10.34% | 4.41% | 9.43% |
| 2014 | 73.49% | 10.30% | 3.45% | 9.65% |
| 2015 | 72.55% | 9.26% | 5.41% | 10.43% |
| 2016 | 71.92% | 9.56% | 5.20% | 9.96% |
| 2017 | 73.54% | 9.65% | 4.14% | 10.48% |
| 2018 | 71.17% | 8.65% | 5.14% | 11.25% |
| 2019 | 72.92% | 8.81% | 4.62% | 10.64% |
| 2020 | 67.40% | 9.65% | 4.58% | 14.56% |
| 2021 | 66.75% | 10.18% | 5.32% | 12.06% |
Public relations consultant wage gap by race
According to our data, white public relations consultants have the highest average salary compared to other ethnicities. Hispanic or latino public relations consultants have the lowest average salary at $47,156.
| Ethnicity | Salary |
|---|---|
| Unknown | $52,629 |
| White | $53,091 |
| Black or African American | $47,236 |
| Asian | $49,364 |
| Hispanic or Latino | $47,156 |
Average public relations consultant age
See how the average age of public relations consultants varies based on ethnicity and gender.
Male
Female
Public relations consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Public relations consultant age breakdown
The average age of public relations consultants is 40+ years years old, representing 53% of the public relations consultant population.
Public relations consultant age breakdown
| Public Relations Consultant Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Public relations consultant educational attainment
The most common degree for public relations consultants is bachelor's degree, with 81% of public relations consultants earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 5%.
- Bachelor's, 81%
- Master's, 12%
- Associate, 5%
- High School Diploma, 1%
- Other Degrees, 1%
Public relations consultants by degree level
| Public relations consultant degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 12% |
| Associate | 5% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Public relations consultant jobs you might like
Public relations consultant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $56,346 |
| Bachelor's Degree | $51,060 |
Public relations consultant employment statistics
Most public relations consultants work for a private in the health care industry.
Company size where public relations consultants work
Below, you can see the size of companies where public relations consultants work.
Public relations consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 23% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 16% |
| > 10,000 employees | 20% |
Public relations consultant jobs by company type
Employees with the public relations consultant job title have their preferences when it comes to working for a company. For instance, most public relations consultants prefer to work at private companies over public companies.
Public relations consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 20% |
| Private | 63% |
| Government | 6% |
Public relations consultant jobs by industry
The most common industries for public relations consultants are health care, professional and non profits.
Public relations consultant industry statistics
| Industry | Percentages |
|---|---|
| Health Care | 10% |
| Professional | 9% |
| Fortune 500 | 9% |
| Media | 8% |
| Retail | 8% |
| Non Profits | 8% |
| Education | 8% |
| Technology | 8% |
| Hospitality | 5% |
| Government | 5% |
| Manufacturing | 4% |
| Finance | 3% |
| Start-up | 3% |
| Internet | 2% |
| Construction | 2% |
| Insurance | 2% |
| Real Estate | 2% |
| Transportation | 1% |
| Telecommunication | 1% |
| Automotive | 1% |
| Energy | 1% |
Public relations consultant turnover and employment statistics
Public relations consultant unemployment rate over time
The unemployment rate for public relations consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Public relations consultant unemployment rate by year
| Year | Public relations consultant unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average public relations consultant tenure
The average public relations consultant stays at their job for 1-2 years, based on the 4,615 public relations consultants resumes in Zippia's database.
Public relations consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 27% |
| 3-4 years | 11% |
| 5-7 years | 13% |
| 8-10 years | 7% |
| 11+ years | 16% |
Public relations consultant LGBT ratio compared to similar jobs
Review the percent of public relations consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Weekend Anchor | 10.10% | 987 |
| On-Air Disc Jockey | 10.34% | 3,451 |
| Public Relations Consultant | 12.01% | - |
| Social Media Editor | 12.38% | 37,769 |
| Interpreter And Translator | 14.90% | 3,787 |
| Writer | 16.36% | 13,931 |
| Public Address Announcer | 16.36% | 9,474 |
Similar public relations consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Weekend Anchor | 10.10% | 987 |
| On-Air Disc Jockey | 10.34% | 3,451 |
| Social Media Editor | 12.38% | 37,769 |
| Interpreter And Translator | 14.90% | 3,787 |
| Writer | 16.36% | 13,931 |
| Public Address Announcer | 16.36% | 9,474 |
Foreign languages spoken by public relations consultants
The most common foreign language among public relations consultants is Spanish at 44.9%. The second-most popular foreign language spoken is French at 19.5% and Italian is the third-most popular at 5.5%.
- Spanish, 44.9%
- French, 19.5%
- Italian, 5.5%
- German, 4.7%
- Portuguese, 4.2%
- Other, 21.2%
Public relations consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.9% |
| French | 19.5% |
| Italian | 5.5% |
| German | 4.7% |
| Portuguese | 4.2% |
| Other | 21.2% |
