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The role of a Public Relations Consultant is vital in shaping the public image of organizations. As of October 2025, the average annual salary stands at $50,333. This figure can vary based on several key elements:
According to recent data, states like New York and California lead in average salaries for this role. Those interested in maximizing their earning potential should consider relocating to these regions or seeking opportunities within high-paying industries. Understanding the salary landscape is crucial for making informed career decisions.
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The highest-paying states for public relations consultants are Washington, Oregon, and Virginia. The lowest average public relations consultant salary states are Kansas, New Mexico, and Florida.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $63,448 | $30.50 |
| 2 | District of Columbia | $67,286 | $32.35 |
| 3 | Virginia | $63,389 | $30.48 |
| 4 | Washington | $66,913 | $32.17 |
| 5 | West Virginia | $51,689 | $24.85 |
| 6 | Michigan | $53,422 | $25.68 |
| 7 | Rhode Island | $54,655 | $26.28 |
| 8 | New Jersey | $61,598 | $29.61 |
| 9 | Minnesota | $58,142 | $27.95 |
| 10 | California | $58,346 | $28.05 |
| 11 | Idaho | $56,297 | $27.07 |
| 12 | Tennessee | $47,802 | $22.98 |
| 13 | New York | $55,518 | $26.69 |
| 14 | Alaska | $57,053 | $27.43 |
| 15 | Connecticut | $53,748 | $25.84 |
| 16 | Massachusetts | $53,791 | $25.86 |
| 17 | North Dakota | $53,931 | $25.93 |
| 18 | Maryland | $57,926 | $27.85 |
| 19 | North Carolina | $50,460 | $24.26 |
| 20 | Ohio | $51,986 | $24.99 |
| 21 | Wisconsin | $51,917 | $24.96 |
| 22 | South Dakota | $45,248 | $21.75 |
| 23 | Delaware | $53,226 | $25.59 |
| 24 | Arkansas | $51,243 | $24.64 |
| 25 | Pennsylvania | $49,989 | $24.03 |
| 26 | Wyoming | $47,513 | $22.84 |
| 27 | Nevada | $47,668 | $22.92 |
| 28 | South Carolina | $44,533 | $21.41 |
| 29 | Utah | $45,734 | $21.99 |
| 30 | Colorado | $49,859 | $23.97 |
| 31 | Kentucky | $49,140 | $23.63 |
| 32 | Illinois | $46,412 | $22.31 |
| 33 | New Hampshire | $48,297 | $23.22 |
| 34 | Montana | $43,039 | $20.69 |
| 35 | Arizona | $44,656 | $21.47 |
| 36 | Alabama | $40,959 | $19.69 |
| 37 | Oklahoma | $40,819 | $19.62 |
| 38 | Vermont | $42,107 | $20.24 |
| 39 | New Mexico | $39,635 | $19.06 |
| 40 | Georgia | $42,698 | $20.53 |
| 41 | Iowa | $44,615 | $21.45 |
| 42 | Indiana | $43,549 | $20.94 |
| 43 | Missouri | $42,861 | $20.61 |
| 44 | Nebraska | $42,726 | $20.54 |
| 45 | Maine | $34,769 | $16.72 |
| 46 | Mississippi | $37,085 | $17.83 |
| 47 | Texas | $41,655 | $20.03 |
| 48 | Florida | $39,614 | $19.05 |
| 49 | Kansas | $40,678 | $19.56 |
| 50 | Louisiana | $40,709 | $19.57 |
| 51 | Hawaii | $38,113 | $18.32 |
The highest-paying cities for public relations consultants are Seattle, WA, Menlo Park, CA, and Edison, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $67,520 | $32.46 |
| 2 | Menlo Park, CA | $63,517 | $30.54 |
| 3 | Edison, NJ | $61,643 | $29.64 |
| 4 | Minneapolis, MN | $58,179 | $27.97 |
| 5 | Baltimore, MD | $58,059 | $27.91 |
| 6 | New York, NY | $55,807 | $26.83 |
| 7 | Boston, MA | $53,477 | $25.71 |
| 8 | Troy, MI | $53,472 | $25.71 |
| 9 | Cleveland, OH | $53,292 | $25.62 |
| 10 | Raleigh, NC | $51,566 | $24.79 |
| 11 | Philadelphia, PA | $50,268 | $24.17 |
| 12 | Memphis, TN | $47,278 | $22.73 |
| 13 | Las Vegas, NV | $47,111 | $22.65 |
| 14 | Chicago, IL | $46,680 | $22.44 |
| 15 | Phoenix, AZ | $44,766 | $21.52 |
| 16 | Kansas City, MO | $43,046 | $20.70 |
| 17 | Atlanta, GA | $42,814 | $20.58 |
| 18 | Austin, TX | $41,937 | $20.16 |
| 19 | Tallahassee, FL | $39,968 | $19.22 |
A public relations consultant's salary ranges from $29,000 a year at the 10th percentile to $85,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $85,000 | $7,083 | $41 |
| 75th Percentile | $66,000 | $5,500 | $32 |
| Average | $50,333 | $4,194 | $24 |
| 25th Percentile | $38,000 | $3,167 | $18 |
| 10th Percentile | $29,000 | $2,417 | $14 |
The highest paying types of public relations consultants are public relations director, marketing and communication consultant, and communications consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Social Media Internship | $31,145 | $2,595 | $14.97 | 79,411 |
| Account Coordinator | $39,973 | $3,331 | $19.22 | 93,480 |
| Communications Internship | $33,458 | $2,788 | $16.09 | 62,641 |
| Communications Coordinator | $47,075 | $3,923 | $22.63 | 39,790 |
| Consultant | $78,912 | $6,576 | $37.94 | 171,733 |
| Media Consultant | $53,443 | $4,454 | $25.69 | 28,768 |
Top companies hiring public relations consultants now:
Public relations consultant salaries at AbbVie and Morgan Stanley are the highest-paying according to our most recent salary estimates. In addition, the average public relations consultant salary at companies like Allergan plc and Health Alliance are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | AbbVie | $97,946 | $47.09 |
| 2 | Morgan Stanley | $95,472 | $45.90 |
| 3 | Allergan plc | $77,591 | $37.30 |
| 4 | Health Alliance | $68,945 | $33.15 |
| 5 | Cambridge Health Alliance | $61,883 | $29.75 |
| 6 | Deloitte | $61,002 | $29.33 |
| 7 | Stanford Children's Health | $58,103 | $27.93 |
| 8 | Henry Ford Health System | $57,410 | $27.60 |
| 9 | Indiana University Health La Porte Hospital Inc | $56,007 | $26.93 |
| 10 | M.E.I | $51,129 | $24.58 |
| 11 | DKMS | $50,142 | $24.11 |
| 12 | The Henry Ford | $47,287 | $22.73 |
| 13 | FleishmanHillard | $45,681 | $21.96 |
| 14 | Lighthouse | $43,813 | $21.06 |
| 15 | Trinity Health | $34,886 | $16.77 |
The average public relations consultant salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $55,422 | $26.65 |
| 2 | Technology | $52,717 | $25.34 |
| 3 | Government | $51,831 | $24.92 |
| 4 | Professional | $50,593 | $24.32 |
| 5 | Manufacturing | $50,371 | $24.22 |
| 6 | Health Care | $49,799 | $23.94 |
| 7 | Hospitality | $47,107 | $22.65 |
| 8 | Non Profits | $43,821 | $21.07 |
| 9 | Retail | $40,510 | $19.48 |
The average public relations consultant salary has risen by $7,709 over the last ten years. In 2014, the average public relations consultant earned $42,624 annually, but today, they earn $50,333 a year. That works out to a 8% change in pay for public relations consultants over the last decade.
Compare public relations consultant salaries for cities or states with the national average over time.
Compare public relations consultant salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $50,300 | $24.20 | +2.6% |
| 2025 | $49,000 | $23.56 | +1.9% |
| 2024 | $48,100 | $23.12 | +1.2% |
| 2023 | $47,500 | $22.85 | +2.2% |
| 2022 | $46,500 | $22.35 | +2.2% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| University of California System | Workforce Relations (Labor Relations) Consultant | Orange, CA | 06/11/2025 | $116,000 |
| Wells Fargo | Employee Relations Consultant-General Consulting | West Des Moines, IA | 04/23/2025 | $63,600 |
| Wells Fargo | Employee Relations Consultant-General Consulting | Phoenix, AZ | 04/23/2025 | $63,600 |
| Nypcc-New York Psychotherapy Counseling Center | Public Relations Consultant | Fine, NY | 03/27/2025 | $104,350 |
| LPL Financial Services | Public Relations Consultant | San Diego, CA | 03/14/2025 | $60,188 |
| LPL Financial Corp | Public Relations Consultant | Charlotte, NC | 03/14/2025 | $60,188 |
| Monde A LLC | PR & Brand Consultant | New York, NY | 02/06/2025 | $112,698 |
| Baylor Scott & White Health | Austin Area Media and Public Relations Consultant-Senior | Atlanta, GA | 01/12/2025 | $66,221 |
| Baylor Scott & White Health | Austin Area Media and Public Relations Consultant-Senior | Helena, MT | 01/12/2025 | $66,221 |
| Baylor Scott & White Health | Austin Area Media and Public Relations Consultant-Senior | Little Rock, AR | 01/12/2025 | $66,221 |
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