What is a Public Relations Coordinator

Public relations coordinators are responsible for managing clients or an organization by creating awareness and maintaining their public image. As a public relations coordinator, your job is to use the media to create awareness and promote your client or the organization you are working with. You can carry out your job by developing content and managing their social media platform, issuing and promoting press releases, organizing conferences and social appearances. Your goal as a public relations coordinator is to constantly increase awareness of your clients and ensure the public gets the right image of your client.

As a public relations coordinator, you must have problem-solving skills, good communication skills, interpersonal skills, organizational skills, writing skills, and knowledge of public relations. You should also have a bachelor's degree in public relations, marketing, or any course relevant to the field. On average, public relations coordinators earn $42,763 per year.

There is more than meets the eye when it comes to being a Public Relations Coordinator. For example, did you know that they make an average of $23.27 an hour? That's $48,411 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Public Relations Coordinator Do

There are certain skills that many Public Relations Coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Interpersonal skills, Organizational skills and Problem-solving skills.

Learn more about what a Public Relations Coordinator does

How To Become a Public Relations Coordinator

If you're interested in becoming a Public Relations Coordinator, one of the first things to consider is how much education you need. We've determined that 83.3% of Public Relations Coordinators have a bachelor's degree. In terms of higher education levels, we found that 7.1% of Public Relations Coordinators have master's degrees. Even though most Public Relations Coordinators have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Public Relations Coordinator. When we researched the most common majors for a Public Relations Coordinator, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Public Relations Coordinator resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Public Relations Coordinator. In fact, many Public Relations Coordinator jobs require experience in a role such as Public Relations Internship. Meanwhile, many Public Relations Coordinators also have previous career experience in roles such as Internship or Marketing Internship.

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And if you’re looking for a job, here are the five top employers hiring now:

  1. Microsoft Jobs (6)
  2. Estee Lauder Jobs (9)
  3. L'Oreal USA Jobs (11)
  4. Highgate Hotels Jobs (7)
  5. Six Flags Jobs (13)
Average Salary
$48,411
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
37,829
Job Openings
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Average Salary for a Public Relations Coordinator

Public Relations Coordinators in America make an average salary of $48,411 per year or $23 per hour. The top 10 percent makes over $63,000 per year, while the bottom 10 percent under $36,000 per year.
Average Salary
$48,411
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12 Public Relations Coordinator Resume Examples

Learn How To Write a Public Relations Coordinator Resume

At Zippia, we went through countless Public Relations Coordinator resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Public Relations Coordinator Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Microsoft Jobs (6)
  2. Estee Lauder Jobs (9)
  3. L'Oreal USA Jobs (11)
  4. Highgate Hotels Jobs (7)
  5. Six Flags Jobs (13)

Choose From 10+ Customizable Public Relations Coordinator Resume templates

Zippia allows you to choose from different easy-to-use Public Relations Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Public Relations Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Public Relations Coordinator Demographics

Public Relations Coordinator Gender Statistics

female

75.7 %

male

24.3 %

Public Relations Coordinator Ethnicity Statistics

White

72.8 %

Hispanic or Latino

10.7 %

Black or African American

8.8 %

Public Relations Coordinator Foreign Languages Spoken Statistics

Spanish

49.5 %

French

13.2 %

Mandarin

6.4 %
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Public Relations Coordinator Education

Public Relations Coordinator Majors

Public Relations Coordinator Degrees

Bachelors

83.3 %

Masters

7.1 %

Associate

6.2 %

Top Colleges for Public Relations Coordinators

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759
Job Openings

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Online Courses For Public Relations Coordinator That You May Like

Press Coverage, Publicity & Public Relations For Branding
udemy
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Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP...

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Public Relations: You can shape and control your media messages at the worst possible times...

Public Library Marketing and Public Relations
edX (Global)

In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons. Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed...

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Top Skills For a Public Relations Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 32.2% of Public Relations Coordinators listed Press Releases on their resume, but soft skills such as Interpersonal skills and Organizational skills are important as well.

Best States For a Public Relations Coordinator

Some places are better than others when it comes to starting a career as a Public Relations Coordinator. The best states for people in this position are Virginia, Washington, New Jersey, and Connecticut. Public Relations Coordinators make the most in Virginia with an average salary of $61,837. Whereas in Washington and New Jersey, they would average $60,770 and $59,097, respectively. While Public Relations Coordinators would only make an average of $56,210 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Virginia

Total Public Relations Coordinator Jobs:
686
Highest 10% Earn:
$81,000
Location Quotient:
0.96
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Idaho

Total Public Relations Coordinator Jobs:
320
Highest 10% Earn:
$64,000
Location Quotient:
2.58
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Public Relations Coordinator Jobs:
277
Highest 10% Earn:
$72,000
Location Quotient:
1.11
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Public Relations Coordinators

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Top Public Relations Coordinator Employers

Most Common Employers For Public Relations Coordinator

RankCompanyZippia ScoreAverage Public Relations Coordinator SalaryAverage Salary
1$108,338
2$54,405
3$54,070
4$52,218
5$52,174
6$50,754

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