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What is a public relations coordinator and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Mike Bromberg,
Anonymous Professor
introduction image

Public relations coordinators are responsible for managing clients or an organization by creating awareness and maintaining their public image. As a public relations coordinator, your job is to use the media to create awareness and promote your client or the organization you are working with. You can carry out your job by developing content and managing their social media platform, issuing and promoting press releases, organizing conferences and social appearances. Your goal as a public relations coordinator is to constantly increase awareness of your clients and ensure the public gets the right image of your client.

As a public relations coordinator, you must have problem-solving skills, good communication skills, interpersonal skills, organizational skills, writing skills, and knowledge of public relations. You should also have a bachelor's degree in public relations, marketing, or any course relevant to the field. On average, public relations coordinators earn $42,763 per year.

What general advice would you give to a Public Relations Coordinator?

Mike BrombergMike Bromberg LinkedIn Profile

Assistant Professor, East-West University

There are many great careers out there that can be attained as a result of getting a degree in English. One great example is the fact that many companies find that it's a necessity to develop and maintain their social media presence. They look for Communications Coordinators, social media managers, and media directors to make sure their materials, themes, and messages are organized and broadcasted efficiently and appropriately. Some people go on to graduate programs such as law school, as English courses engage heavily with reading, writing, and critical thinking skills.
ScorePublic Relations CoordinatorUS Average
Salary
3.6

Avg. Salary $46,225

Avg. Salary $59,228

Stability Level
7.3

Growth Rate 8%

Growth Rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.32%

Black or African American 10.21%

Hispanic or Latino 12.09%

Unknown 5.10%

White 66.68%

Gender

female 75.72%

male 24.28%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress Level
7.3

Stress level is high

7.1 - high

Complexity Level
8.8

Complexity Level is advanced

7 - challenging

Work Life Balance
3.8

Work Life balance is poor

6.4 - fair

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Public Relations Coordinator career paths

Key steps to become a public relations coordinator

  1. Explore public relations coordinator education requirements

    Most common public relations coordinator degrees

    Bachelor's

    83.3 %

    Master's

    7.1 %

    Associate

    6.2 %
  2. Start to develop specific public relations coordinator skills

    SkillsPercentages
    Press Releases25.09%
    Facebook6.48%
    Twitter5.24%
    Instagram4.45%
    PowerPoint3.06%
  3. Complete relevant public relations coordinator training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New public relations coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a public relations coordinator based on U.S. Bureau of Labor Statistics data and data from real public relations coordinator resumes.
  4. Research public relations coordinator duties and responsibilities

    • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
    • Manage all copywriting elements for live broadcasts and promotional commercials.
    • Start the team Instagram page.
    • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  5. Prepare your public relations coordinator resume

    When your background is strong enough, you can start writing your public relations coordinator resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a public relations coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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    Public Relations Coordinator Resume
    Public Relations Coordinator Resume
  6. Apply for public relations coordinator jobs

    Now it's time to start searching for a public relations coordinator job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Public Relations Coordinator Job

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Average public relations coordinator salary

The average Public Relations Coordinator salary in the United States is $46,225 per year or $22 per hour. Public relations coordinator salaries range between $35,000 and $60,000 per year.

Average Public Relations Coordinator Salary
$46,225 Yearly
$22.22 hourly

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How do public relations coordinators rate their job?

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Public Relations Coordinator reviews

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A zippia user wrote a review on Nov 2019
Pros

People relations Results behavioural change

Cons

marketing especially retailing products and or fundraising


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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