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Become A Public Relations Coordinator

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Working As A Public Relations Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $50,832

    Average Salary

What Does A Public Relations Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Do you work as a Public Relations Coordinator?

Public Relations Coordinator Jobs

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Public Relations Coordinator Career Paths

Public Relations Coordinator
Marketing Coordinator Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Coordinator Marketing Director Development Director
Community Development Director
8 Yearsyrs
Communications Manager Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Public Relations Specialist Public Relations Manager Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Manager Senior Account Executive Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Marketing Director Director Of Communications And Marketing Communications Director
Director Strategic Communications
11 Yearsyrs
Public Relations Manager Public Relations Director Communications Director
Director, Corporate Communications
10 Yearsyrs
Marketing Manager Communications Manager
Internal Communications Manager
9 Yearsyrs
Account Executive Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Account Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Marketing Manager Writer And Editor Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Public Relations Consultant Public Relations Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Public Relations Specialist Media Relations Specialist
Media Relations Manager
5 Yearsyrs
Marketing Director Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Writer Managing Editor Public Relations Specialist
Public Information Officer
6 Yearsyrs
Writer And Editor Senior Writer Managing Editor
Publications Manager
5 Yearsyrs
Public Relations Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Executive Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Do you work as a Public Relations Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Media Coordinator 1.6 years
Top Employers Before
Internship 14.6%
Reporter 3.4%
Volunteer 3.1%
Editor 2.6%
Top Employers After
Internship 6.5%

Do you work as a Public Relations Coordinator?

Public Relations Coordinator Demographics

Gender

Female

73.9%

Male

23.7%

Unknown

2.3%
Ethnicity

White

60.0%

Hispanic or Latino

15.7%

Black or African American

11.6%

Asian

8.5%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

49.5%

French

13.2%

Chinese

5.6%

Mandarin

5.1%

Italian

5.1%

German

3.4%

Portuguese

2.7%

Arabic

2.7%

Japanese

2.0%

Russian

1.8%

Korean

1.6%

Hindi

1.3%

Urdu

1.1%

Cantonese

0.9%

Swedish

0.7%

Vietnamese

0.7%

Turkish

0.7%

Gujarati

0.7%

Hebrew

0.5%

Hungarian

0.5%
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Public Relations Coordinator Education

Schools

University of Phoenix

7.8%

Florida State University

7.7%

Temple University

6.0%

Fashion Institute of Technology

6.0%

University of Central Florida

5.5%

Pennsylvania State University

5.3%

Michigan State University

5.0%

Arizona State University

4.8%

Virginia Commonwealth University

4.6%

DePaul University

4.6%

University of Miami

4.6%

Rowan University

4.6%

University of Arizona

4.6%

University of Alabama

4.3%

Georgia State University

4.3%

San Diego State University

4.3%

University of Texas at Austin

4.1%

New York University

3.9%

Texas State University

3.9%

West Virginia University

3.9%
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Majors

Communication

23.7%

Public Relations

15.9%

Business

12.0%

Marketing

9.4%

Journalism

8.4%

English

4.7%

Management

3.1%

Psychology

2.8%

Political Science

2.8%

Journalism And Mass Communications

2.4%

Business Communications

2.1%

Agricultural Public Services

1.8%

Graphic Design

1.7%

Writing

1.6%

Specialized Sales And Merchandising

1.5%

Fine Arts

1.4%

Advertising

1.3%

Education

1.3%

Sociology

1.1%

Kinesiology

1.1%
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Degrees

Bachelors

61.1%

Masters

21.0%

Other

11.0%

Certificate

2.8%

Associate

2.5%

Doctorate

1.1%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Public Relations Coordinator Salaries

Job Title Company Location Start Date Salary
Public Relation/Client Coordinator Merit Diamond Corporation Hollywood, FL Aug 19, 2014 $97,000 -
$98,000
Public Relations Coordinator Creative Global Investment, Inc. Los Angeles, CA May 06, 2015 $90,000
Public Relations Coordinator F&O Melrose Inc. Fig & Olive West Hollywood, CA Sep 30, 2013 $90,000
Public Relations Coordinator Fig & Olive Thirteen Street LLC West Hollywood, CA May 20, 2013 $90,000
Public Relations Coordinator One Big Switch LLC New York, NY Apr 01, 2016 $80,000
Public Relations Events Coordinator Blue Hill at Stone Barns, LLC Hillsdale, NY Jun 26, 2015 $75,000
Public Relations Coordinator Success New York Inc. NY Jan 15, 2014 $71,542
Public Relations Coordinator Highgate Hotels L.P. New York, NY Jun 09, 2015 $71,302
Program & Public Relations Coordinator Abraham Lincoln Brigade Archives New York, NY Jan 01, 2014 $67,500
Public Relations and Marketing Senior Coordinator Union Square Hospitality Group New York, NY Sep 23, 2013 $63,130
Marketing & Public Relations Coordinator Medical Imaging Center of Southern California, Inc. Santa Monica, CA Sep 18, 2015 $60,000
Public Relations Coordinator Autumn Pr LLC New York, NY Feb 23, 2015 $60,000
Public Relations and Brand Development Coordinator Gwynnie Bee Inc. Islandia, NY Sep 21, 2015 $60,000
PR Coordinator Givergy Inc. New York, NY Sep 03, 2016 $45,000
Public Relations Coordinator Healey International Relief Foundation Lumberton, NJ Feb 15, 2015 $45,000 -
$60,000
PR Coordinator Givergy Inc. New York, NY Apr 15, 2016 $45,000
Marketing and PR Coordinator House of Quirky Los Angeles, CA Jun 27, 2016 $45,000
Marketing and PR Coordinator HQ Brands LLC Los Angeles, CA Jun 27, 2016 $45,000
PR Coordinator Givergy Inc. New York, NY Mar 02, 2016 $45,000
Public Relations Coordinator Hearst Communications Inc.-Hearst Magazines Divisi New York, NY Jan 09, 2014 $44,880
Public Relations Coordinator HAKS Engineers, Architects and Land Surveyors, P.C New York, NY Sep 21, 2013 $41,371
Public Relations Coordinator Korin Japanese Trading Corp. New York, NY Sep 10, 2013 $41,371
PR and Marketing Coordinator Wildfox Couture LLC Day, NY Sep 21, 2013 $41,371
Public Relations & Marketing Coordinator Thoughtful Media Group, Inc. CA Feb 09, 2016 $40,750
Public Relations Coordinator Perkas, Inc. Miami, FL Sep 01, 2015 $40,697
Public Relations Coordinator Law Offices of Jean D. Chen San Jose, CA Jan 05, 2015 $40,581
Public Relations Coordinator Law Offices of Jean D. Chen San Jose, CA Mar 03, 2014 $40,230
Public Relations Coordinator Success New York Inc. New York, NY Sep 01, 2014 $40,216

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Top Skills for A Public Relations Coordinator

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  1. Press Releases
  2. Company Website
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Drafted and issued press releases to communicate information about trial updates, foundation events and Community Service initiatives.
  • Updated key company statistics, assembled press kits, maintained company website and oversaw periodical subscriptions corporate library.
  • Develop and implement public relations programs and special events to maximize affiliation with top consumer and industry magazines.
  • Implemented responsive social and digital media campaigns that quadrupled Twitter followers and tripled Facebook followers to increase city's reach.
  • Created, integrated and maintain corporate social media activity utilizing Twitter and LinkedIn.

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Top 10 Best States for Public Relations Coordinators

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Rhode Island
  5. Nevada
  6. New York
  7. Connecticut
  8. Washington
  9. New Jersey
  10. Massachusetts
  • (171 jobs)
  • (20 jobs)
  • (203 jobs)
  • (30 jobs)
  • (40 jobs)
  • (580 jobs)
  • (64 jobs)
  • (147 jobs)
  • (130 jobs)
  • (238 jobs)

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