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Public relations coordinator skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Heidi Mau Ph.D.,
Dr. Alexander Rose
Public relations coordinator example skills
Below we've compiled a list of the most critical public relations coordinator skills. We ranked the top skills for public relations coordinators based on the percentage of resumes they appeared on. For example, 25.1% of public relations coordinator resumes contained press releases as a skill. Continue reading to find out what skills a public relations coordinator needs to be successful in the workplace.

15 public relations coordinator skills for your resume and career

1. Press Releases

Here's how public relations coordinators use press releases:
  • Drafted and issued press releases to communicate information about trial updates, foundation events and Community Service initiatives.
  • Compiled programming information from show producers and assisted in writing weekly programming notes and regular programming press releases.

2. Facebook

Here's how public relations coordinators use facebook:
  • Broadened reach and increased stakeholder awareness, initiating and managing social media engagement on Facebook and Twitter.
  • Leveraged social media marketing skills to increase the Facebook advertising campaigns monthly traffic.

3. Twitter

Here's how public relations coordinators use twitter:
  • Created, integrated and maintain corporate social media activity utilizing Twitter and LinkedIn.
  • Capitalized on social media; created and maintained company Facebook page, Twitter account, and LinkedIn profile.

4. Instagram

Here's how public relations coordinators use instagram:
  • Created advertisements promoting TCTV.- In charge of filming television shows for the program.- Created and up kept Instagram account for TCTV.
  • Tweet, Vine and Instagram about the 1st ever JaxbyJax event.

5. PowerPoint

Here's how public relations coordinators use powerpoint:
  • Coordinated the Many Mansions Speakers Bureau, soliciting support from government and community organizations through polished, thorough PowerPoint presentations.
  • Develop content and provide administration support on all projects including PowerPoint presentations and Executive Communications.

6. Event Planning

Here's how public relations coordinators use event planning:
  • Achieved a crucial understanding for marketing and communication as well as organization, event planning, and external communication.
  • Promoted, developed, and sold vineyard products and services including wines, wine products, rental spaces and event planning.

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7. Press Materials

Here's how public relations coordinators use press materials:
  • Drafted press materials and coordinated promotional and special events.
  • Solicited press materials and discussed presentations to media representatives.

8. Media Management

Here's how public relations coordinators use media management:
  • Provided social media management, including designing and developing website and creating new client kits.
  • Fax, multi function phone switchboards, copier, scanning and social media management Even planning and Coordination.

9. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how public relations coordinators use graphic design:
  • Managed various vendor relationships, including mailing house, premiums distributor and graphic designers/ advertising agency.
  • Developed eye-catching marketing copy for major newspapers in collaboration with graphic designers.

10. Social Media Management

Here's how public relations coordinators use social media management:
  • Helped produce issues of weekly emails using MailChimpSkills UsedResearch, Writing, Blog writing, Editing, Social Media management

11. Press Clippings

Here's how public relations coordinators use press clippings:
  • Create and maintain monthly electronic press clippings, along with multiple daily and weekly reports.
  • Manage and Maintain press clippings, sample trafficking, and daily company-specific activities and projects.

12. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how public relations coordinators use promotional materials:
  • Involved with all aspects of integrated non-profit event management: site selection/contract negotiation, proposal negotiation and production of promotional materials.
  • Initiated, organized, and coordinated public outreach campaigns and events-Created marketing and promotional materials and managed interaction with public

13. Writing Press Releases

Here's how public relations coordinators use writing press releases:
  • Assisted the Director of Public Relations in coordinating media events, journalists' visits and writing press releases.
  • Assist with writing press releases and publicity materials including media alerts, photo captions and awards entries.

14. Web Content

Here's how public relations coordinators use web content:
  • Updated and maintained online events calendar using web content management system.
  • Served as liaison to in-house marketing team for web content management, media relations support at key trade conferences and events.

15. Press Kits

Here's how public relations coordinators use press kits:
  • Updated key company statistics, assembled press kits, maintained company website and oversaw periodical subscriptions corporate library.
  • Maintained consistently all electronic press kits and social networks with upcoming company events.
top-skills

What skills help Public Relations Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on public relations coordinator resumes?

Heidi Mau Ph.D.Heidi Mau Ph.D. LinkedIn profile

Assistant Professor, Albright College

Skills particular to industry needs and unique experiences that help a candidate stand out continue to be important to highlight, but what is often forgotten is the emphasis on strong communication skills needed for all professions - written, verbal, visual, and digital communication skills. These are skills that continue to translate across all industries.

Proven skills in advocating and supporting diversity, equity, and inclusion are similarly important across all industries. Being able to speak concretely about actions that positively impact these areas is of particular interest and stand out on a resume.

Skills that highlight the ability to think critically, problem solve, be productive without supervision, and also to collaborate and work with teams - these are skills that continue to be important across all positions. Solid skills in interpersonal and applied communications can greatly enhance these abilities, which are important both within the field and across industries.

What type of skills will young public relations coordinators need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all public relations coordinators possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for public relations coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What public relations coordinator skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What technical skills for a public relations coordinator stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about public relations coordinator

List of public relations coordinator skills to add to your resume

Public relations coordinator skills

The most important skills for a public relations coordinator resume and required skills for a public relations coordinator to have include:

  • Press Releases
  • Facebook
  • Twitter
  • Instagram
  • PowerPoint
  • Event Planning
  • Press Materials
  • Media Management
  • Graphic Design
  • Social Media Management
  • Press Clippings
  • Promotional Materials
  • Writing Press Releases
  • Web Content
  • Press Kits
  • Fact Sheets
  • Linkedin
  • Press Coverage
  • Photo Shoots
  • YouTube
  • Press Conferences
  • Editorial Calendar
  • Market Research
  • SEO
  • Community Events
  • Press Events
  • Blog Posts
  • Community Outreach
  • Trade Shows
  • Community Relations
  • External Communications
  • Pr Campaigns
  • Content Marketing
  • Public Speaking
  • Google Analytics
  • Public Relations Strategies
  • Social Media Sites
  • Social Media Analytics
  • HTML
  • Copywriting
  • Biographies
  • Promotional Events
  • External Audiences
  • Develop Marketing Materials
  • Event Coordination
  • Public Relations Efforts
  • Feature Stories
  • Client Events
  • Product Launches

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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