What does a public relations coordinator do?
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Public relations coordinator responsibilities
Here are examples of responsibilities from real public relations coordinator resumes:
- Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
- Manage all copywriting elements for live broadcasts and promotional commercials.
- Start the team Instagram page.
- Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
- Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
- Control, write, and edit press releases, e-blasts, and social media through HootSuite.
- Authore and edit press releases, media alerts, executive biographies, and corporate responsibility blog content.
- Update social media accounts and create social media strategy, as well as maintain the website and increase SEO.
- Provide social media support like reviewing websites, reviewing and updating resumes and their skills for consultants on LinkedIn.
- Execute a social media platform for the company s twitter account by posting relevant information concerning recent events within Prospect360.
- Create advertisements promoting TCTV.- In charge of filming television shows for the program.- create and up keep Instagram account for TCTV.
- Proofread various marketing and medical documents.
- Streamline and implement social media website on Facebook.
- Coordinate meetings for executive team including creating PowerPoint presentations.
- Participate in creative direction and SEO of client website development
Public relations coordinator skills and personality traits
We calculated that 25% of Public Relations Coordinators are proficient in Press Releases, Facebook, and Twitter. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.
We break down the percentage of Public Relations Coordinators that have these skills listed on their resume here:
- Press Releases, 25%
Drafted and issued press releases to communicate information about trial updates, foundation events and Community Service initiatives.
- Facebook, 6%
Broadened reach and increased stakeholder awareness, initiating and managing social media engagement on Facebook and Twitter.
- Twitter, 5%
Created, integrated and maintain corporate social media activity utilizing Twitter and LinkedIn.
- Instagram, 4%
Created advertisements promoting TCTV.- In charge of filming television shows for the program.- Created and up kept Instagram account for TCTV.
- PowerPoint, 3%
Coordinated the Many Mansions Speakers Bureau, soliciting support from government and community organizations through polished, thorough PowerPoint presentations.
- Event Planning, 3%
Achieved a crucial understanding for marketing and communication as well as organization, event planning, and external communication.
"press releases," "facebook," and "twitter" are among the most common skills that public relations coordinators use at work. You can find even more public relations coordinator responsibilities below, including:
Interpersonal skills. The most essential soft skill for a public relations coordinator to carry out their responsibilities is interpersonal skills. This skill is important for the role because "public relations specialists deal with the public and the media regularly." Additionally, a public relations coordinator resume shows how their duties depend on interpersonal skills: "provided the highest level of customer service and client relations which are based on outstanding communication and excellent interpersonal skills. "
Organizational skills. Many public relations coordinator duties rely on organizational skills. "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements.," so a public relations coordinator will need this skill often in their role. This resume example is just one of many ways public relations coordinator responsibilities rely on organizational skills: "developed internal and external public relations strategies to cultivate a positive organizational image for aisd. "
Problem-solving skills. This is an important skill for public relations coordinators to perform their duties. For an example of how public relations coordinator responsibilities depend on this skill, consider that "public relations specialists sometimes must explain how a company or client is handling sensitive issues." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a public relations coordinator: "conduct regular market research to provide client with innovative project solutions and utilize industry knowledge in media placement. ".
Speaking skills. A big part of what public relations coordinators do relies on "speaking skills." You can see how essential it is to public relations coordinator responsibilities because "public relations specialists regularly speak on behalf of clients or their organization." Here's an example of how this skill is used from a resume that represents typical public relations coordinator tasks: "managed press clippings and i connected with our best youtube stars and spoke models to increase brand awareness. "
Writing skills. Another common skill required for public relations coordinator responsibilities is "writing skills." This skill comes up in the duties of public relations coordinators all the time, as "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." An excerpt from a real public relations coordinator resume shows how this skill is central to what a public relations coordinator does: "promoted company endeavors by writing news releases and feature stories. "
The three companies that hire the most public relations coordinators are:
- Jackson Spalding4 public relations coordinators jobs
- Live Nation Entertainment3 public relations coordinators jobs
- Latham & Watkins3 public relations coordinators jobs
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Compare different public relations coordinators
Public relations coordinator vs. Publicist
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
While similarities exist, there are also some differences between public relations coordinators and publicist. For instance, public relations coordinator responsibilities require skills such as "facebook," "web content," "press kits," and "linkedin." Whereas a publicist is skilled in "publicity materials," "fiction," "nyc," and "press junkets." This is part of what separates the two careers.
Publicists tend to make the most money working in the media industry, where they earn an average salary of $52,774. In contrast, public relations coordinators make the biggest average salary, $48,390, in the health care industry.On average, publicists reach similar levels of education than public relations coordinators. Publicists are 0.1% less likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.Public relations coordinator vs. Marketing communications specialist
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
In addition to the difference in salary, there are some other key differences worth noting. For example, public relations coordinator responsibilities are more likely to require skills like "press materials," "press clippings," "press kits," and "press coverage." Meanwhile, a marketing communications specialist has duties that require skills in areas such as "digital marketing," "project management," "marketing campaigns," and "channel marketing." These differences highlight just how different the day-to-day in each role looks.
Marketing communications specialists may earn a higher salary than public relations coordinators, but marketing communications specialists earn the most pay in the technology industry with an average salary of $70,324. On the other hand, public relations coordinators receive higher pay in the health care industry, where they earn an average salary of $48,390.In general, marketing communications specialists achieve similar levels of education than public relations coordinators. They're 2.6% more likely to obtain a Master's Degree while being 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for public relations coordinators in the next 3-5 years?
Mike Bromberg
Assistant Professor, East-West University
How we get our information will be more relevant, and new media platforms will continue to change how it is consumed.
I felt it essential to engage students with sources from both liberal and conservative views, especially with the discussion on fake news. For many people, unfortunately, ideology is more important than facts.
Public relations coordinator vs. Public affairs specialist
Psychology research assistants take charge of the operational and administrative tasks like mailing surveys, summarizing results, and managing correspondence. The research assistants identify the areas in need of improvement and score psychological tests. They prepare the interview questions and summarize test results. Their job involves responding to research-related emails and take part in project meetings. Also, they update the content of websites and prepare reports of their progress. The skills they need in carrying out this job include communication, critical thinking, attention to detail, and technical skills.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a public relations coordinator is likely to be skilled in "event planning," "press materials," "press clippings," and "linkedin," while a typical public affairs specialist is skilled in "news stories," "veterans," "conduct interviews," and "news articles."
Public affairs specialists earn the highest salary when working in the government industry, where they receive an average salary of $76,898. Comparatively, public relations coordinators have the highest earning potential in the health care industry, with an average salary of $48,390.public affairs specialists typically earn higher educational levels compared to public relations coordinators. Specifically, they're 7.5% more likely to graduate with a Master's Degree, and 1.3% more likely to earn a Doctoral Degree.Public relations coordinator vs. Communications associate
A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.
Types of public relations coordinator
Updated January 8, 2025
