"press releases," "company website," and "facebook" aren't the only skills we found public relations coordinators list on their resumes. In fact, there's a whole list of public relations coordinator responsibilities that we found, including: The most important skills for a public relations coordinator to have in this position are interpersonal skills. In this excerpt that we gathered from a public relations coordinator resume, you'll understand why: "public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly in order to maintain a favorable image for their organization." According to resumes we found, interpersonal skills can be used by a public relations coordinator in order to "distributed information to different athletic departments, students, faculty and partners using interpersonal, personal and strategic communication skills. " While it may not be the most important skill, we found that many public relations coordinator duties rely on organizational skills. This example from a public relations coordinator explains why: "public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills." This resume example is just one of many ways public relations coordinators are able to utilize organizational skills: "engage community through public events and event sponsorships, inter-organizational collaborations and community partnerships. " Problem-solving skills is also an important skill for public relations coordinators to have. This example of how public relations coordinators use this skill comes from a public relations coordinator resume, "public relations specialists sometimes must explain how a company or client is handling sensitive issues" Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "conduct regular market research to provide client with innovative project solutions and utilize industry knowledge in media placement. " A thorough review of lots of resumes revealed to us that "speaking skills" is important to completing public relations coordinator responsibilities. This resume example shows just one way public relations coordinators use this skill: "public relations specialists regularly speak on behalf of their organization" Here's an example of how this skill is used from a resume that represents typical public relations coordinator tasks: "create and deliver press releases, media relations content, social media content, and speaking proposals. " Another common skill for a public relations coordinator to be able to utilize is "writing skills." Public relations specialists must be able to write well-organized and clear press releases and speeches a public relations coordinator demonstrated the need for this skill by putting this on their resume: "compiled programming information from show producers and assisted in writing weekly programming notes and regular programming press releases. "
See the full list of public relations coordinator skills.
We've found that 83.3% of public relations coordinators have earned a bachelor's degree. Furthermore, 7.1% earned their master's degrees before becoming a public relations coordinator. While it's true that most public relations coordinators have a college degree, it's generally impossible to become one with only a high school degree. In fact, one out of every nine public relations coordinators did not spend the extra money to attend college.
Those public relations coordinators who do attend college, typically earn either a communication degree or a public relations degree. Less commonly earned degrees for public relations coordinators include a business degree or a journalism degree.
When you're ready to become a public relations coordinator, you might wonder which companies hire public relations coordinators. According to our research through public relations coordinator resumes, public relations coordinators are mostly hired by Marriott International, Zynga, and DOWL. Now is a good time to apply as Marriott International has 5 public relations coordinators job openings, and there are 3 at Zynga and 2 at DOWL.
If you're interested in companies where public relations coordinators make the most money, you'll want to apply for positions at Douglas Elliman, Ipsos America, and Jackson Spalding. We found that at Douglas Elliman, the average public relations coordinator salary is $54,793. Whereas at Ipsos America, public relations coordinators earn roughly $50,503. And at Jackson Spalding, they make an average salary of $50,351.
View more details on public relations coordinator salaries across the United States.
If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Weber Shandwick, Ogilvy, and American Red Cross. These three companies have hired a significant number of public relations coordinators from these institutions.
The industries that public relations coordinators fulfill the most roles in are the hospitality and retail industries. But the highest public relations coordinator annual salary is in the manufacturing industry, averaging $47,871. In the retail industry they make $47,536 and average about $47,397 in the hospitality industry. In conclusion, public relations coordinators who work in the manufacturing industry earn a 3.9% higher salary than public relations coordinators in the education industry.