A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Public Relations Coordinator Responsibilities

Here are examples of responsibilities from real public relations coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Develop content and manage email delivery of weekly online newsletter to customers and register users.
  • Manage the internationally recognize event's Internet presence, social media, and coordinate festival volunteers.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Update social media accounts and create social media strategy, as well as maintain the website and increase SEO.
  • Provide social media support like reviewing websites, reviewing and updating resumes and their skills for consultants on LinkedIn.
  • Execute a social media platform for the company s twitter account by posting relevant information concerning recent events within Prospect360.
  • Create advertisements promoting TCTV.- In charge of filming television shows for the program.- create and up keep Instagram account for TCTV.
Public Relations Coordinator Traits
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Organizational skills are essential to working as efficiently as possible through being able to focus on projects at hand while also keeping a clean workspace.
Problem-solving skills is the way that one is able to effectively solve a problem in a timely manner.

Public Relations Coordinator Job Description

Between the years 2018 and 2028, public relations coordinator jobs are expected to undergo a growth rate described as "as fast as average" at 6%, according to the Bureau of Labor Statistics. So if the thought "should I become a public relations coordinator?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of public relations coordinator opportunities that are projected to become available by 2028 is 17,300.

Public relations coordinators average about $20.56 an hour, which makes the public relations coordinator annual salary $42,763. Additionally, public relations coordinators are known to earn anywhere from $31,000 to $57,000 a year. This means that the top-earning public relations coordinators make $26,000 more than the lowest earning ones.

As is the case with most jobs, it takes work to become a public relations coordinator. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a publicist, marketing communications specialist, public affairs specialist, and communications associate.

Public Relations Coordinator Jobs You Might Like

Public Relations Coordinator Resume Examples

Public Relations Coordinator Skills and Personality Traits

We calculated that 32% of Public Relations Coordinators are proficient in Press Releases, Company Website, and Facebook. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.

We break down the percentage of Public Relations Coordinators that have these skills listed on their resume here:

  • Press Releases, 32%

    Drafted and issued press releases to communicate information about trial updates, foundation events and Community Service initiatives.

  • Company Website, 8%

    Updated key company statistics, assembled press kits, maintained company website and oversaw periodical subscriptions corporate library.

  • Facebook, 6%

    Broadened reach and increased stakeholder awareness, initiating and managing social media engagement on Facebook and Twitter.

  • Twitter, 5%

    Created, integrated and maintain corporate social media activity utilizing Twitter and LinkedIn.

  • Instagram, 4%

    Created advertisements promoting TCTV.- In charge of filming television shows for the program.- Created and up kept Instagram account for TCTV.

  • Special Events, 3%

    Assisted Regional Community Relations Director with internal and external corporate communications, media and government relations, and special events planning.

"press releases," "company website," and "facebook" aren't the only skills we found public relations coordinators list on their resumes. In fact, there's a whole list of public relations coordinator responsibilities that we found, including:

  • The most important skills for a public relations coordinator to have in this position are interpersonal skills. In this excerpt that we gathered from a public relations coordinator resume, you'll understand why: "public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly in order to maintain a favorable image for their organization." According to resumes we found, interpersonal skills can be used by a public relations coordinator in order to "distributed information to different athletic departments, students, faculty and partners using interpersonal, personal and strategic communication skills. "
  • While it may not be the most important skill, we found that many public relations coordinator duties rely on organizational skills. This example from a public relations coordinator explains why: "public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills." This resume example is just one of many ways public relations coordinators are able to utilize organizational skills: "engage community through public events and event sponsorships, inter-organizational collaborations and community partnerships. "
  • Problem-solving skills is also an important skill for public relations coordinators to have. This example of how public relations coordinators use this skill comes from a public relations coordinator resume, "public relations specialists sometimes must explain how a company or client is handling sensitive issues" Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "conduct regular market research to provide client with innovative project solutions and utilize industry knowledge in media placement. "
  • A thorough review of lots of resumes revealed to us that "speaking skills" is important to completing public relations coordinator responsibilities. This resume example shows just one way public relations coordinators use this skill: "public relations specialists regularly speak on behalf of their organization" Here's an example of how this skill is used from a resume that represents typical public relations coordinator tasks: "create and deliver press releases, media relations content, social media content, and speaking proposals. "
  • Another common skill for a public relations coordinator to be able to utilize is "writing skills." Public relations specialists must be able to write well-organized and clear press releases and speeches a public relations coordinator demonstrated the need for this skill by putting this on their resume: "compiled programming information from show producers and assisted in writing weekly programming notes and regular programming press releases. "
  • See the full list of public relations coordinator skills.

    We've found that 83.3% of public relations coordinators have earned a bachelor's degree. Furthermore, 7.1% earned their master's degrees before becoming a public relations coordinator. While it's true that most public relations coordinators have a college degree, it's generally impossible to become one with only a high school degree. In fact, one out of every nine public relations coordinators did not spend the extra money to attend college.

    Those public relations coordinators who do attend college, typically earn either a communication degree or a public relations degree. Less commonly earned degrees for public relations coordinators include a business degree or a journalism degree.

    When you're ready to become a public relations coordinator, you might wonder which companies hire public relations coordinators. According to our research through public relations coordinator resumes, public relations coordinators are mostly hired by Marriott International, Zynga, and DOWL. Now is a good time to apply as Marriott International has 5 public relations coordinators job openings, and there are 3 at Zynga and 2 at DOWL.

    If you're interested in companies where public relations coordinators make the most money, you'll want to apply for positions at Douglas Elliman, Ipsos America, and Jackson Spalding. We found that at Douglas Elliman, the average public relations coordinator salary is $54,793. Whereas at Ipsos America, public relations coordinators earn roughly $50,503. And at Jackson Spalding, they make an average salary of $50,351.

    View more details on public relations coordinator salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Weber Shandwick, Ogilvy, and American Red Cross. These three companies have hired a significant number of public relations coordinators from these institutions.

    The industries that public relations coordinators fulfill the most roles in are the hospitality and retail industries. But the highest public relations coordinator annual salary is in the manufacturing industry, averaging $47,871. In the retail industry they make $47,536 and average about $47,397 in the hospitality industry. In conclusion, public relations coordinators who work in the manufacturing industry earn a 3.9% higher salary than public relations coordinators in the education industry.

    The three companies that hire the most prestigious public relations coordinators are:

      What Publicists Do

      Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

      In this section, we compare the average public relations coordinator annual salary with that of a publicist. Typically, publicists earn a $12,702 lower salary than public relations coordinators earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both public relations coordinators and publicists positions are skilled in press releases, twitter, and instagram.

      As far as similarities go, this is where it ends because a public relations coordinator responsibility requires skills such as "company website," "facebook," "web content," and "linkedin." Whereas a publicist is skilled in "publicity materials," "nyc," "publicity plans," and "feature film." So if you're looking for what truly separates the two careers, you've found it.

      Publicists tend to make the most money in the internet industry by averaging a salary of $52,713. In contrast, public relations coordinators make the biggest average salary of $47,871 in the manufacturing industry.

      On average, publicists reach similar levels of education than public relations coordinators. Publicists are 2.2% less likely to earn a Master's Degree and 0.6% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Marketing Communications Specialist?

      A marketing communications specialist is a professional who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

      The next role we're going to look at is the marketing communications specialist profession. Typically, this position earns a higher pay. In fact, they earn a $6,923 higher salary than public relations coordinators per year.

      A similarity between the two careers of public relations coordinators and marketing communications specialists are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "press releases," "company website," and "facebook. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, public relations coordinator responsibilities are more likely to require skills like "community outreach," "community relations," "public speaking," and "public relations strategies." Meanwhile, a marketing communications specialist might be skilled in areas such as "project management," "customer service," "crm," and "communication plans." These differences highlight just how different the day-to-day in each role looks.

      Marketing communications specialists may earn a higher salary than public relations coordinators, but marketing communications specialists earn the most pay in the technology industry with an average salary of $70,351. On the other side of things, public relations coordinators receive higher paychecks in the manufacturing industry where they earn an average of $47,871.

      In general, marketing communications specialists study at higher levels of education than public relations coordinators. They're 8.7% more likely to obtain a Master's Degree while being 0.6% more likely to earn a Doctoral Degree.

      What technology do you think will become more important and prevalent for Public Relationss in the next 3-5 years?

      Jessica Koth

      Director of Public Relations, NFDA - National Funeral Directors Association

      Technology is already impacting funeral service in many ways, from funeral home management software that replaces paper-based record keeping to funeral webcasting, which has grown exponentially during the pandemic.

      Funeral webcasting (or live streaming as it is sometimes called) - that is, the ability to broadcast a funeral online, enabling family and friends from around the globe to participate in service, when they cannot attend in person - has been around for several years. However, during the pandemic, families needed a way to gather to honor their loved ones when they could not do so because of restrictions on public gatherings. Webcasting offered a safe, yet meaningful, alternative to in-person attendance. About 15% of our members were contributing to webcasts before the pandemic. But, nearly 50% have started offering to do webcasts since the onset of the epidemic; another 21% are adding webcasting to their service offerings.
      Show more

      How a Public Affairs Specialist Compares

      Psychology research assistants take charge of the operational and administrative tasks like mailing surveys, summarizing results, and managing correspondence. The research assistants identify the areas in need of improvement and score psychological tests. They prepare the interview questions and summarize test results. Their job involves responding to research-related emails and take part in project meetings. Also, they update the content of websites and prepare reports of their progress. The skills they need in carrying out this job include communication, critical thinking, attention to detail, and technical skills.

      The third profession we take a look at is public affairs specialist. On an average scale, these workers bring in higher salaries than public relations coordinators. In fact, they make a $23,211 higher salary per year.

      Using public relations coordinators and public affairs specialists resumes, we found that both professions have similar skills such as "press releases," "facebook," and "twitter," but the other skills required are very different.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a public relations coordinator is likely to be skilled in "company website," "content marketing," "linkedin," and "photo shoots," while a typical public affairs specialist is skilled in "news stories," "emergency," "accurate information," and "veterans."

      Additionally, public affairs specialists earn a higher salary in the government industry compared to other industries. In this industry, they receive an average salary of $56,523. Additionally, public relations coordinators earn an average salary of $47,871 in the manufacturing industry.

      Public affairs specialists are known to earn higher educational levels when compared to public relations coordinators. Additionally, they're 9.9% more likely to graduate with a Master's Degree, and 1.8% more likely to earn a Doctoral Degree.

      Description Of a Communications Associate

      A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

      Now, we'll look at communications associates, who generally average a higher pay when compared to public relations coordinators annual salary. In fact, the difference is about $1,158 per year.

      According to resumes from both public relations coordinators and communications associates, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "press releases," "company website," and "facebook. "

      Each job requires different skills like "photo shoots," "market research," "trade shows," and "public speaking," which might show up on a public relations coordinator resume. Whereas communications associate might include skills like "customer service," "project management," "administrative tasks," and "photoshop."

      Now, let's take a closer look at the financials in each career. The finance industry tends to pay more for communications associates with an average of $38,192. While the highest public relations coordinator annual salary comes from the manufacturing industry.

      In general, communications associates reach higher levels of education when compared to public relations coordinators resumes. Communications associates are 9.1% more likely to earn their Master's Degree and 1.2% more likely to graduate with a Doctoral Degree.