A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Public Relations Coordinator Responsibilities

Here are examples of responsibilities from real public relations coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Authore and edit press releases, media alerts, executive biographies, and corporate responsibility blog content.
  • Update social media accounts and create social media strategy, as well as maintain the website and increase SEO.
  • Provide social media support like reviewing websites, reviewing and updating resumes and their skills for consultants on LinkedIn.
  • Execute a social media platform for the company s twitter account by posting relevant information concerning recent events within Prospect360.
  • Create advertisements promoting TCTV.- In charge of filming television shows for the program.- create and up keep Instagram account for TCTV.
  • Proofread various marketing and medical documents.
  • Streamline and implement social media website on Facebook.
  • Coordinate meetings for executive team including creating PowerPoint presentations.
  • Participate in creative direction and SEO of client website development

Public Relations Coordinator Skills and Personality Traits

We calculated that 25% of Public Relations Coordinators are proficient in Press Releases, Facebook, and Twitter. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Problem-solving skills.

We break down the percentage of Public Relations Coordinators that have these skills listed on their resume here:

  • Press Releases, 25%

    Drafted and issued press releases to communicate information about trial updates, foundation events and Community Service initiatives.

  • Facebook, 6%

    Broadened reach and increased stakeholder awareness, initiating and managing social media engagement on Facebook and Twitter.

  • Twitter, 5%

    Created, integrated and maintain corporate social media activity utilizing Twitter and LinkedIn.

  • Instagram, 4%

    Created advertisements promoting TCTV.- In charge of filming television shows for the program.- Created and up kept Instagram account for TCTV.

  • PowerPoint, 3%

    Coordinated the Many Mansions Speakers Bureau, soliciting support from government and community organizations through polished, thorough PowerPoint presentations.

  • Event Planning, 3%

    Achieved a crucial understanding for marketing and communication as well as organization, event planning, and external communication.

"press releases," "facebook," and "twitter" aren't the only skills we found public relations coordinators list on their resumes. In fact, there's a whole list of public relations coordinator responsibilities that we found, including:

  • The most important skills for a public relations coordinator to have in this position are interpersonal skills. In this excerpt that we gathered from a public relations coordinator resume, you'll understand why: "public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly in order to maintain a favorable image for their organization." According to resumes we found, interpersonal skills can be used by a public relations coordinator in order to "provided the highest level of customer service and client relations which are based on outstanding communication and excellent interpersonal skills. "
  • While it may not be the most important skill, we found that many public relations coordinator duties rely on organizational skills. This example from a public relations coordinator explains why: "public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills." This resume example is just one of many ways public relations coordinators are able to utilize organizational skills: "developed internal and external public relations strategies to cultivate a positive organizational image for aisd. "
  • Problem-solving skills is also an important skill for public relations coordinators to have. This example of how public relations coordinators use this skill comes from a public relations coordinator resume, "public relations specialists sometimes must explain how a company or client is handling sensitive issues" Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "conduct regular market research to provide client with innovative project solutions and utilize industry knowledge in media placement. "
  • A thorough review of lots of resumes revealed to us that "speaking skills" is important to completing public relations coordinator responsibilities. This resume example shows just one way public relations coordinators use this skill: "public relations specialists regularly speak on behalf of their organization" Here's an example of how this skill is used from a resume that represents typical public relations coordinator tasks: "managed press clippings and i connected with our best youtube stars and spoke models to increase brand awareness. "
  • Another common skill for a public relations coordinator to be able to utilize is "writing skills." Public relations specialists must be able to write well-organized and clear press releases and speeches a public relations coordinator demonstrated the need for this skill by putting this on their resume: "promoted company endeavors by writing news releases and feature stories. "
  • See the full list of public relations coordinator skills.

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    What Publicists Do

    Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

    In this section, we compare the average public relations coordinator annual salary with that of a publicist. Typically, publicists earn a $4,454 higher salary than public relations coordinators earn annually.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both public relations coordinators and publicists positions are skilled in press releases, twitter, and instagram.

    As far as similarities go, this is where it ends because a public relations coordinator responsibility requires skills such as "facebook," "web content," "press kits," and "linkedin." Whereas a publicist is skilled in "publicity materials," "fiction," "nyc," and "press junkets." So if you're looking for what truly separates the two careers, you've found it.

    Publicists tend to make the most money in the media industry by averaging a salary of $52,774. In contrast, public relations coordinators make the biggest average salary of $48,390 in the health care industry.

    On average, publicists reach similar levels of education than public relations coordinators. Publicists are 0.1% less likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Marketing Communications Specialist?

    A marketing communications specialist is a professional who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

    The next role we're going to look at is the marketing communications specialist profession. Typically, this position earns a higher pay. In fact, they earn a $7,768 higher salary than public relations coordinators per year.

    A similarity between the two careers of public relations coordinators and marketing communications specialists are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "press releases," "facebook," and "twitter. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, public relations coordinator responsibilities are more likely to require skills like "press materials," "press clippings," "press kits," and "press coverage." Meanwhile, a marketing communications specialist might be skilled in areas such as "digital marketing," "project management," "marketing campaigns," and "channel marketing." These differences highlight just how different the day-to-day in each role looks.

    Marketing communications specialists may earn a higher salary than public relations coordinators, but marketing communications specialists earn the most pay in the technology industry with an average salary of $70,324. On the other side of things, public relations coordinators receive higher paychecks in the health care industry where they earn an average of $48,390.

    In general, marketing communications specialists study at similar levels of education than public relations coordinators. They're 2.6% more likely to obtain a Master's Degree while being 0.4% less likely to earn a Doctoral Degree.

    What Technology Do You Think Will Become More Important And Prevalent For Public Relationss In The Next 3-5 Years?

    Jessica Koth

    Director of Public Relations, NFDA - National Funeral Directors Association

    Technology is already impacting funeral service in many ways, from funeral home management software that replaces paper-based record keeping to funeral webcasting, which has grown exponentially during the pandemic.

    Funeral webcasting (or live streaming as it is sometimes called) - that is, the ability to broadcast a funeral online, enabling family and friends from around the globe to participate in service, when they cannot attend in person - has been around for several years. However, during the pandemic, families needed a way to gather to honor their loved ones when they could not do so because of restrictions on public gatherings. Webcasting offered a safe, yet meaningful, alternative to in-person attendance. About 15% of our members were contributing to webcasts before the pandemic. But, nearly 50% have started offering to do webcasts since the onset of the epidemic; another 21% are adding webcasting to their service offerings.
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    How a Public Affairs Specialist Compares

    Psychology research assistants take charge of the operational and administrative tasks like mailing surveys, summarizing results, and managing correspondence. The research assistants identify the areas in need of improvement and score psychological tests. They prepare the interview questions and summarize test results. Their job involves responding to research-related emails and take part in project meetings. Also, they update the content of websites and prepare reports of their progress. The skills they need in carrying out this job include communication, critical thinking, attention to detail, and technical skills.

    The third profession we take a look at is public affairs specialist. On an average scale, these workers bring in higher salaries than public relations coordinators. In fact, they make a $20,158 higher salary per year.

    Using public relations coordinators and public affairs specialists resumes, we found that both professions have similar skills such as "press releases," "facebook," and "twitter," but the other skills required are very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a public relations coordinator is likely to be skilled in "event planning," "press materials," "press clippings," and "linkedin," while a typical public affairs specialist is skilled in "news stories," "veterans," "conduct interviews," and "news articles."

    Additionally, public affairs specialists earn a higher salary in the government industry compared to other industries. In this industry, they receive an average salary of $76,898. Additionally, public relations coordinators earn an average salary of $48,390 in the health care industry.

    Public affairs specialists are known to earn higher educational levels when compared to public relations coordinators. Additionally, they're 7.5% more likely to graduate with a Master's Degree, and 1.3% more likely to earn a Doctoral Degree.

    Description Of a Communications Associate

    A communications associate is responsible for assisting with writing and communication projects and tasks within an organization. They are responsible for planning and implementing communication strategies, overseeing the company's media promotion, and editing and proofreading communication materials and texts. As a communications associate, you will be most likely to manage an organization's online presence by developing, updating, or revising its website and creating copy for social media. You also must cultivate and consolidate good media relations, and oversee the company's promotion campaigns and advertising.

    Now, we'll look at communications associates, who generally average a lower pay when compared to public relations coordinators annual salary. In fact, the difference is about $1,748 per year.

    According to resumes from both public relations coordinators and communications associates, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "press releases," "facebook," and "twitter. "

    Each job requires different skills like "press clippings," "press kits," "press coverage," and "photo shoots," which might show up on a public relations coordinator resume. Whereas communications associate might include skills like "customer service," "patients," "project management," and "administrative tasks."

    Now, let's take a closer look at the financials in each career. The finance industry tends to pay more for communications associates with an average of $63,395. While the highest public relations coordinator annual salary comes from the health care industry.

    In general, communications associates reach similar levels of education when compared to public relations coordinators resumes. Communications associates are 3.9% more likely to earn their Master's Degree and 0.6% more likely to graduate with a Doctoral Degree.