FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Public Relations Director

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Public Relations Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $81,000

    Average Salary

What Does A Public Relations Director Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

Show More

Show Less

How To Become A Public Relations Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

Show More

Show Less

Do you work as a Public Relations Director?

Send To A Friend

Public Relations Director Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Public Relations Director Career Paths

Public Relations Director
Communications Director
Marketing Director
7 Yearsyrs
Communications Director
6 Yearsyrs
Marketing Director
Marketing Vice President
10 Yearsyrs
Executive Director
Chief Executive Officer
8 Yearsyrs
Vice President
Executive Vice President
11 Yearsyrs
President
Board Of Directors Member
8 Yearsyrs
Director
Director Of Sales
10 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Development Director
9 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Director, Corporate Communications
10 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Marketing And Public Relations
6 Yearsyrs
Senior Director
Sales Vice President
12 Yearsyrs
Director Of Public Affairs
7 Yearsyrs
Media Relations Director
5 Yearsyrs
Director Of Publications Marketing
5 Yearsyrs
Public Relations And Communications Director
7 Yearsyrs
Managing Director
Founder And Chief Executive Officer
7 Yearsyrs
Senior Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Director Of Marketing And Public Relations
Director Of Sales And Marketing
9 Yearsyrs
Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Director Of Public Affairs
Chief Of Staff
7 Yearsyrs
Community Relations Director
Business Development Director
11 Yearsyrs
Community Relations Director
8 Yearsyrs
Director Of Sales
Co-Owner
6 Yearsyrs
Marketing Vice President
Chief Marketing Officer
10 Yearsyrs
Operations Director
Owner And Chief Executive Officer
7 Yearsyrs
Chief Executive Officer
Advisory Board Member
5 Yearsyrs
Director Of Special Events
5 Yearsyrs
Director, Corporate Communications
Director, Global Marketing Communications
11 Yearsyrs
Community Development Director
9 Yearsyrs
Creative Director
Marketing And Creative Director
6 Yearsyrs
Director Of Marketing & Development
Senior Director Of Marketing
12 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Regional Director
National Director
10 Yearsyrs
Director Of Special Events
Director Of Marketing And Events
5 Yearsyrs
Executive Vice President
Chairperson, Board Of Directors
6 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Community Development Director
Director Of Economic Development
10 Yearsyrs
Planning Committee Member
Commissioner
5 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Director Of Events
Project Director
8 Yearsyrs
Board Of Directors Member
Center Director
7 Yearsyrs
Advertising Director
Account Director
9 Yearsyrs
Director Of Admissions
Campus Director
7 Yearsyrs
Director Of Admissions
7 Yearsyrs
Director Of Advancement
11 Yearsyrs
Director Of Alumni Relations
5 Yearsyrs
Chief Operating Officer
Partner-Director
10 Yearsyrs
Director Of Corporate Relations
Chief Development Officer
12 Yearsyrs
Director Of Corporate Relations
9 Yearsyrs
Membership Director
5 Yearsyrs
Director Of Outreach
6 Yearsyrs
Director Strategic Communications
11 Yearsyrs
Founder And Chief Executive Officer
Director Of Digital Marketing
9 Yearsyrs
Regional Marketing Director
Regional Sales Director
11 Yearsyrs
Regional Marketing Director
7 Yearsyrs
Senior Director Of Marketing
Executive Director, Marketing
9 Yearsyrs
Education Director
Interim Director
10 Yearsyrs
Director Of Outreach
Director Of Communications And Outreach
8 Yearsyrs
Resource Development Director
8 Yearsyrs
Chief Communications Officer
9 Yearsyrs
Interim Executive Director
11 Yearsyrs
Membership Director
Service Director
9 Yearsyrs
Project Director
Administrative Director
8 Yearsyrs
Co-Owner
Founder And Executive Director
6 Yearsyrs
Show More
Share

Do you work as a Public Relations Director?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Public Relations Director
Internship 10.9%
Reporter 4.4%
Director 4.2%
Editor 4.0%
Manager 3.2%
President 3.1%
Volunteer 2.9%
Top Careers After Public Relations Director
President 6.7%
Internship 6.4%
Owner 4.9%
Consultant 4.6%
Director 4.5%
Principal 4.1%

Do you work as a Public Relations Director?

Public Relations Director Demographics

Gender

Female

57.4%

Male

32.5%

Unknown

10.2%
Ethnicity

White

61.7%

Hispanic or Latino

14.7%

Black or African American

12.0%

Asian

8.0%

Unknown

3.6%
Show More
Foreign Languages Spoken

Spanish

46.7%

French

14.5%

Chinese

6.0%

Italian

5.6%

Mandarin

4.6%

German

3.9%

Portuguese

3.1%

Russian

2.9%

Arabic

2.4%

Cantonese

1.5%

Vietnamese

1.4%

Korean

1.4%

Japanese

1.4%

Polish

1.2%

Hindi

0.7%

Ukrainian

0.7%

Armenian

0.7%

Hebrew

0.5%

Malay

0.5%

Thai

0.5%
Show More

Public Relations Director Education

Schools

New York University

7.2%

University of Florida

6.9%

Syracuse University

6.8%

University of Alabama

6.1%

Michigan State University

6.0%

Pennsylvania State University

5.5%

University of Phoenix

5.3%

George Washington University

5.2%

Arizona State University

5.2%

University of Texas at Austin

5.2%

Florida State University

4.6%

Temple University

4.5%

University of Georgia

4.5%

University of Southern California

4.2%

Auburn University

4.0%

Northwestern University

3.8%

Ohio State University

3.8%

Florida International University

3.7%

West Virginia University

3.7%

Ohio University -

3.6%
Show More
Majors

Communication

21.7%

Public Relations

12.9%

Business

12.0%

Journalism

12.0%

Marketing

7.5%

English

5.3%

Political Science

4.1%

Management

3.4%

Psychology

3.0%

Education

2.2%

Business Communications

2.2%

Journalism And Mass Communications

2.0%

Fine Arts

1.6%

Writing

1.6%

Agricultural Public Services

1.5%

History

1.4%

Liberal Arts

1.4%

Public Administration

1.4%

Graphic Design

1.4%

Sociology

1.4%
Show More
Degrees

Bachelors

58.7%

Masters

21.5%

Other

12.8%

Associate

2.4%

Certificate

2.3%

Doctorate

1.8%

Diploma

0.3%

License

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$81,000
View Detailed Salary Report
$46,000
Min 10%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$141,000
Max 90%
Best Paying Company
Saturn Consortium
Highest Paying City
San Francisco, CA
Highest Paying State
Maryland
Avg Experience Level
2.9 years
How much does a Public Relations Director make at top companies?
The national average salary for a Public Relations Director in the United States is $81,523 per year or $39 per hour. Those in the bottom 10 percent make under $46,000 a year, and the top 10 percent make over $141,000.

Real Public Relations Director Salaries

Job Title Company Location Start Date Salary
Public Relations Director Page One Media LLC Miami, FL Sep 26, 2011 $256,800
Public Relation and Marketing Director Saturn Wireless Consulting, LLC Jersey City, NJ Sep 16, 2014 $250,000
Public Relation and Marketing Director Saturn Wireless Consulting, LLC Hoboken, NJ Sep 16, 2014 $250,000
Director Public Relations Microsoft Corporation Redmond, WA Mar 30, 2015 $203,370
Public Relations Director Image Craft, Inc. Los Angeles, CA Sep 15, 2012 $200,000
Public Relations Director Image Craft, Inc. Los Angeles, CA Sep 15, 2013 $200,000
Director Public Relations Microsoft Corporation Redmond, WA Sep 06, 2014 $199,570
Director, Fixed Income Valuation Controller/Securitized PR UBS Services LLC Weehawken, NJ Jan 17, 2015 $183,000 -
$185,000
Director, Public Relations Starwood Hotels and Resorts, Inc. New York, NY Oct 21, 2015 $156,832
Public Relation and Marketing Director Saturn Wireless Consulting LLC Jersey City, NJ Sep 26, 2011 $150,000
Overseas Public Relations Director QIHU 360, Inc. Sunnyvale, CA Sep 17, 2015 $150,000
Public Relations Director Ustream, Inc. San Francisco, CA Oct 25, 2012 $140,200 -
$150,000
Director of Public Relations Foreign Trade Corporation Simi Valley, CA May 15, 2012 $118,414
Director, Public Relations 61St. & Park Ave Corporation New York, NY Aug 24, 2015 $117,268
Public Relations Director Niagara Educational Services Inc. Mount Prospect, IL Feb 24, 2016 $115,648
Director of Public Relations 61St. & Park Ave Corporation New York, NY Sep 23, 2013 $115,000
Director, Public Relations Coach, Inc. New York, NY Aug 06, 2012 $110,000
Public Relations Director C2 Educational Systems, Inc. Edison, NJ Apr 17, 2015 $105,934
Director of Public Relations Bop, LLC New York, NY Jun 20, 2011 $105,000
Public Relations Director Karla Otto Inc. New York, NY Jun 19, 2015 $105,000
Public Relations Director/Events Manager Bon LLC New York, NY Dec 01, 2011 $78,000
Public Relations Director/Events Manager Bon LLC New York, NY Sep 01, 2012 $78,000
Public Relations Director Apex Ventures, Inc. Cedarhurst, NY Nov 03, 2014 $76,500
Public Relations and Marketing Director Truth Be Told, Inc. Beverly Hills, CA Mar 08, 2011 $75,007
Public Relations Account Director John Doe LLC New York, NY Oct 06, 2014 $75,000 -
$95,000
Public Relations Director Eklundgomes, LLC New York, NY Sep 24, 2014 $75,000
Public Relations Director True World Foods Los Angeles LLC San Diego, CA Oct 31, 2013 $71,213

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Public Relations Director?

Have you worked as a Public Relations Director? Help other job seekers by rating your experience as a Public Relations Director.

Top Skills for A Public Relations Director

  1. Press Releases
  2. Web Application
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Assist with PR efforts: including distributing press releases, clipping press breaks, creating reports, building media lists.
  • Positioned NAPEO members as healthcare reform thought leaders with creation of a web application.
  • Coordinated preparations for special events and assembly of all event related materials.
  • Created summer promotion with Tory Burch and JetBlue resulting in 1,000 % increase in reach and impressions on Facebook.
  • Supervised all media relations, corporate and community relations; Represented company and foundation as spokesperson for community and corporate events.

How Would You Rate Working As a Public Relations Director?

Are you working as a Public Relations Director? Help us rate Public Relations Director as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Public Relations Directors

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. New Jersey
  6. Colorado
  7. California
  8. Washington
  9. Massachusetts
  10. Delaware
  • (177 jobs)
  • (489 jobs)
  • (26 jobs)
  • (159 jobs)
  • (132 jobs)
  • (98 jobs)
  • (980 jobs)
  • (141 jobs)
  • (270 jobs)
  • (14 jobs)

Top Public Relations Director Employers

Show More

Jobs From Top Public Relations Director Employers

Public Relations Director Videos

Public Relations Director, Career Video from drkit.org

A Day in the Life - Public Relations Manager

Public Relations : What Does a Publicity Agent Do?

Related to your recently viewed content