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The differences between public relations directors and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations director and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $94,692 average annual salary of a public relations director.
The top three skills for a public relations director include press releases, web content and pr campaigns. The most important skills for a vice president of public relations are press releases, external communications, and business development.
| Public Relations Director | Vice President Of Public Relations | |
| Yearly salary | $94,692 | $143,172 |
| Hourly rate | $45.52 | $68.83 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,693 | 55,300 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 84% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
Public relations directors and vice presidents of public relations have different pay scales, as shown below.
| Public Relations Director | Vice President Of Public Relations | |
| Average salary | $94,692 | $143,172 |
| Salary range | Between $59,000 And $150,000 | Between $88,000 And $232,000 |
| Highest paying City | Napa, CA | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | Exelixis | We Communications |
| Best paying industry | Internet | Health Care |
There are a few differences between a public relations director and a vice president of public relations in terms of educational background:
| Public Relations Director | Vice President Of Public Relations | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 84% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between public relations directors' and vice presidents of public relations' demographics:
| Public Relations Director | Vice President Of Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.9% Female, 64.1% | Male, 38.3% Female, 61.7% |
| Race ratio | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |