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Become A Public Relations Internship

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Working As A Public Relations Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $37,000

    Average Salary

What Does A Public Relations Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Public Relations Internship Jobs

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Public Relations Internship Career Paths

Public Relations Internship
Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Coordinator Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Public Relations Specialist Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Assistant Executive Assistant Event Manager
Director Of Special Events
5 Yearsyrs
Executive Assistant Property Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Public Relations Specialist Public Relations Manager Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Production Assistant Writer Staff Writer
Public Information Officer
6 Yearsyrs
Publicist Senior Publicist
Publications Manager
5 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Editor Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Assistant Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Public Relations Coordinator Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Production Assistant Editor Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Marketing Assistant Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Production Assistant Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Media Coordinator Media Planner And Buyer Digital Media Planner
Digital Account Manager
5 Yearsyrs
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Do you work as a Public Relations Internship?

Average Yearly Salary
$37,000
View Detailed Salary Report
$23,000
Min 10%
$37,000
Median 50%
$37,000
Median 50%
$37,000
Median 50%
$37,000
Median 50%
$37,000
Median 50%
$37,000
Median 50%
$37,000
Median 50%
$58,000
Max 90%
Best Paying Company
Talbots
Highest Paying City
Columbia, MD
Highest Paying State
Hawaii
Avg Experience Level
0.5 years
How much does a Public Relations Internship make at top companies?
The national average salary for a Public Relations Internship in the United States is $37,485 per year or $18 per hour. Those in the bottom 10 percent make under $23,000 a year, and the top 10 percent make over $58,000.

How Would You Rate The Salary Of a Public Relations Internship?

Have you worked as a Public Relations Internship? Help other job seekers by rating your experience as a Public Relations Internship.

Top Skills for A Public Relations Internship

  1. Press Releases
  2. Company Website
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Performed day-to-day Public Relations workload including press releases, website editing, and advertisements.
  • Provided support by developing and managing company website and social media platforms.
  • Managed social media platforms including Facebook and Twitter.
  • Maintained the Red Wings' Twitter presence during games by tweeting relevant information regarding the team, players, and opponents.
  • Designed and developed material for special events and promotions.

Public Relations Internship Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 37,418 Public Relations Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Public Relations Internship Resume

View Resume Examples

Public Relations Internship Demographics

Gender

Female

66.2%

Male

23.1%

Unknown

10.7%
Ethnicity

White

58.6%

Hispanic or Latino

16.1%

Black or African American

11.6%

Asian

9.9%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

44.7%

French

15.0%

Chinese

6.6%

Mandarin

6.4%

Italian

5.5%

German

3.0%

Korean

2.6%

Cantonese

2.3%

Portuguese

2.2%

Japanese

2.0%

Russian

2.0%

Arabic

1.6%

Hindi

1.2%

Hebrew

1.1%

Greek

1.0%

Tagalog

0.6%

Vietnamese

0.6%

Urdu

0.5%

Polish

0.5%

Turkish

0.4%
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Public Relations Internship Education

Schools

New York University

11.4%

Fashion Institute of Technology

8.0%

Fordham University

5.7%

Boston University

5.6%

University of Texas at Austin

5.4%

Temple University

5.4%

University of Florida

5.2%

Pennsylvania State University

5.1%

Michigan State University

4.9%

University of Southern California

4.8%

Syracuse University

4.6%

Florida State University

4.6%

University of Alabama

4.5%

University of Central Florida

3.7%

DePaul University

3.7%

Hofstra University

3.7%

University of Georgia

3.6%

LIM College

3.5%

University of North Carolina at Chapel Hill

3.4%

University of California - Los Angeles

3.4%
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Majors

Communication

27.6%

Public Relations

22.0%

Marketing

7.5%

Business

6.9%

Journalism

6.1%

English

3.8%

Business Communications

3.4%

Political Science

2.5%

Journalism And Mass Communications

2.3%

Specialized Sales And Merchandising

2.3%

Management

2.2%

Psychology

1.9%

Agricultural Public Services

1.6%

Writing

1.5%

Graphic Design

1.5%

Advertising

1.5%

Kinesiology

1.4%

Law

1.4%

Sociology

1.3%

Audiovisual Communications Technologies

1.1%
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Degrees

Bachelors

73.6%

Masters

13.2%

Other

8.6%

Associate

1.7%

Doctorate

1.4%

Certificate

1.3%

Diploma

0.2%

License

0.1%
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