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Become A Public Relations Internship

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Working As A Public Relations Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Public Relations Internship Do

A Public Relations Intern drafts basic public relations materials, such as news releases, fact sheets, client meeting summaries, and other materials, as directed. They create and write copy for flyers or web content from multiple previously produced materials.

How To Become A Public Relations Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Public Relations Internship jobs

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Top Skills for A Public Relations Internship

PressReleasesCompanyWebsiteFacebookTwitterGeneralPublicPressKitsNewsReleasesPressClippingsSpecialEventsEventPlanningInstagramPromotionalMaterialsBlogPostsAdobePhotoshopPressConferencesFactSheetsPressMaterialsPhotoShootsPressCoverageSuite

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Top Public Relations Internship Skills

  1. Press Releases
  2. Company Website
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Developed and distributed press releases to local media to spread the word about volunteer opportunities in the community.
  • Recommended, implemented and maintained site design and operation (4 company websites in total).
  • Create and maintain social networks like Twitter and Facebook building digital strategies for fundraiser.
  • Maintained all social media outlets (Facebook, MySpace, Twitter).
  • Edit company website to include current speaker programs for clients and general public; update internal database respectively.

Top Public Relations Internship Employers

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