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The differences between public relations and advertising sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations and an advertising sales. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a public relations include press releases, web content and facebook. The most important skills for an advertising sales are media sales, business relationships, and business development.
| Public Relations | Advertising Sales | |
| Yearly salary | $48,383 | $73,239 |
| Hourly rate | $23.26 | $35.21 |
| Growth rate | 8% | -8% |
| Number of jobs | 22,721 | 132,877 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Average age | 42 | 44 |
| Years of experience | 4 | 4 |
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
Public relations and advertising sales have different pay scales, as shown below.
| Public Relations | Advertising Sales | |
| Average salary | $48,383 | $73,239 |
| Salary range | Between $32,000 And $72,000 | Between $58,000 And $91,000 |
| Highest paying City | Richmond, VA | New York, NY |
| Highest paying state | Virginia | New York |
| Best paying company | Edelman Financial Engines | eBay |
| Best paying industry | Professional | Transportation |
There are a few differences between a public relations and an advertising sales in terms of educational background:
| Public Relations | Advertising Sales | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between public relations' and advertising sales' demographics:
| Public Relations | Advertising Sales | |
| Average age | 42 | 44 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 47.8% Female, 52.2% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 12% | 10% |