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Public relations vs community relations representative

The differences between public relations and community relations representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations and a community relations representative. Additionally, a public relations has an average salary of $48,383, which is higher than the $42,421 average annual salary of a community relations representative.

The top three skills for a public relations include press releases, web content and facebook. The most important skills for a community relations representative are community relations, patients, and community organizations.

Public relations vs community relations representative overview

Public RelationsCommunity Relations Representative
Yearly salary$48,383$42,421
Hourly rate$23.26$20.39
Growth rate8%8%
Number of jobs22,72124,898
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

What does a community relations representative do?

Community Relations Representatives are ambassadors for an organization. Their purpose is to spread awareness of an organization's vision throughout community groups. Their work scope includes nurturing relationships with stakeholders for fundraising efforts, organizing community outreach programs, and coordinating for volunteers. Other duties include hosting activities, delivering speeches driving fundraising initiatives, and attending meetings. This job requires good interpersonal skills to negotiate across a broad demographic. They must have good analytical skills, such as using cost-benefit analysis in budgeting for a program. They also manage the company image and mission through social media management.

Public relations vs community relations representative salary

Public relations and community relations representatives have different pay scales, as shown below.

Public RelationsCommunity Relations Representative
Average salary$48,383$42,421
Salary rangeBetween $32,000 And $72,000Between $30,000 And $58,000
Highest paying CityRichmond, VA-
Highest paying stateVirginia-
Best paying companyEdelman Financial Engines-
Best paying industryProfessional-

Differences between public relations and community relations representative education

There are a few differences between a public relations and a community relations representative in terms of educational background:

Public RelationsCommunity Relations Representative
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityNorthwestern University

Public relations vs community relations representative demographics

Here are the differences between public relations' and community relations representatives' demographics:

Public RelationsCommunity Relations Representative
Average age4242
Gender ratioMale, 36.1% Female, 63.9%Male, 26.1% Female, 73.9%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations and community relations representative duties and responsibilities

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Community relations representative example responsibilities.

  • Manage YouTube channel to promote the brand.
  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Deliver education regarding hospice services to key decision makers to provide to appropriate patients.
  • Utilize a personal computer and relate software including Microsoft office, powerpoint and the internet.
  • Facilitate the admission process of incoming patients.
  • Obtain Medicare requirement of percentage of volunteer/patient.
  • Show more

Public relations vs community relations representative skills

Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%
Common community relations representative skills
  • Community Relations, 15%
  • Patients, 11%
  • Community Organizations, 10%
  • Communicate Issues, 8%
  • Medicaid, 6%
  • Community Outreach, 6%

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