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The differences between public relations and customer service consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations, becoming a customer service consultant takes usually requires 6-12 months. Additionally, a public relations has an average salary of $48,383, which is higher than the $37,471 average annual salary of a customer service consultant.
The top three skills for a public relations include press releases, web content and facebook. The most important skills for a customer service consultant are strong customer service, customer service, and strong problem-solving.
| Public Relations | Customer Service Consultant | |
| Yearly salary | $48,383 | $37,471 |
| Hourly rate | $23.26 | $18.01 |
| Growth rate | 8% | -4% |
| Number of jobs | 22,721 | 225,026 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 46% |
| Average age | 42 | 40 |
| Years of experience | 4 | 12 |
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
A customer service consultant is responsible for addressing the customers' inquiries and concerns regarding the company's services and resolving complaints to provide the best customer service and satisfaction. Customer service consultants also sell new goods and products to the customers, demonstrating features and benefits before proceeding with the orders, payment, and delivery details. They develop excellent sales pitches to attract customer to purchase items which would generate more revenue resources and profits for the business.
Public relations and customer service consultants have different pay scales, as shown below.
| Public Relations | Customer Service Consultant | |
| Average salary | $48,383 | $37,471 |
| Salary range | Between $32,000 And $72,000 | Between $20,000 And $68,000 |
| Highest paying City | Richmond, VA | Hartford, CT |
| Highest paying state | Virginia | Connecticut |
| Best paying company | Edelman Financial Engines | Accenture |
| Best paying industry | Professional | Technology |
There are a few differences between a public relations and a customer service consultant in terms of educational background:
| Public Relations | Customer Service Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 46% |
| Most common major | Communication | Business |
| Most common college | Stanford University | - |
Here are the differences between public relations' and customer service consultants' demographics:
| Public Relations | Customer Service Consultant | |
| Average age | 42 | 40 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 36.8% Female, 63.2% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 11.5% Unknown, 5.6% Hispanic or Latino, 19.6% Asian, 6.9% White, 55.7% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 12% | 7% |