Public relations manager resume examples from 2025
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How to write a public relations manager resume
Craft a resume summary statement
A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the public relations manager role.
Step 1: Mention your current job title or the role you're pursuing.
Step 2: Include your years of experience in public relations manager-related roles. Consider adding relevant company and industry experience as relevant to the job listing.
Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.
Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.
These four steps should give you a strong elevator pitch and land you some public relations manager interviews.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Your Skills section is a place to list all relevant skills and abilities. Here is how to make the most of your skills section and make sure you have the right keywords:
- Look to the job listing. You often need to include the exact keywords from the job description. Take note of the skills listed for the job.
- Put all relevant hard and soft skills in your skills section.
- Be specific. If you are too broad, you may not be giving the best picture of your skills and leave the hiring manager uncertain of your abilities.
- Be up to date. Software names change and companies merge. Don't look out of touch by being careless.
- Be accurate. Spelling and even upper or lowercase can dramatically change meanings. Make sure you are correctly listing your skills.
Here are example skills to include in your “Area of Expertise” on a public relations manager resume:
- Press Releases
- Web Content
- Pr Campaigns
- Marketing Campaigns
- Digital Marketing
- Fact Sheets
- External Communications
- PowerPoint
- Corporate Communications
- Brand Awareness
- Crisis Communications
- Press Materials
- Public Relations Efforts
- Event Planning
- Communications Strategies
- Blog Posts
- Public Relations Strategies
- Media Buying
- Content Marketing
- Press Conferences
- Crisis Management
- Press Coverage
- Media Management
- ROI
- Writing Press Releases
- Community Relations
Zippia’s AI can customize your resume for you.
How to structure your work experience
Next you should include your work experience. Structure your work experience section by listing your most recent experience first, followed by earlier roles in reverse chronological order.
Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
Include only recent, relevant jobs. Avoid including work experience over 20 years to avoid ageism.
Beneath each job, you should have bullet points to emphasize why you're the perfect fit for the public relations manager.
How to write public relations manager experience bullet points
Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.
- Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
- What were your responsibilities or goals?
- How did you accomplish them?
- Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )
Here are examples from great public relations manager resumes:
Work history example #1
Public Relations Coordinator
GameStop
- Inspected layouts, advertising copy, and promotional material to ensure adherence to company specifications.
- Managed online and offline advertising, e-mail and direct mail campaigns, and customer correspondence.
- Compiled and maintained VIP/celebrity guest list database for Armani-related events.
- Created and conducted training for field personnel on writing, photography, and PowerPoint.
- Coordinated Satellite Media Tours, archived print and broadcast coverage, arranged PowerPoint presentations for speeches and meetings.
Work history example #2
Senior Account Executive
Advertising Specialty Institute
- Joined Nexus Retail LLC, a build-to-suit retail store development firm at its very inception.
- Developed supplemental program materials and communication plans to ensure customer engagement in deployment.
- Searched for different verticals for our SaaS.
- Orchestrated and executed a competitive 3G wireless RFP win worth $20M in the Northeast.
- Assisted with USA Intercargo logistics, route planning, and shipment tracking.
Work history example #3
News Editor
North Texas Steel Co
- Located useful links and used basic SEO to drive traffic to the Facebook fan page.
- Implemented and developed new online management system for editor review process increasing story quality and reducing production time by half.
- Conducted layout and design of the newspaper - typically 25 to 30 pages each week - using Adobe InDesign.
- Assisted with Color Correction and compressing outputs for websites and DVD s.
- Worked closely with subject matter experts to develop effective classroom and online training materials for national marketing and advertising company.
Work history example #4
Public Relations Manager
AT&T
- Coordinated daily information flow through company newsletter via intranet, e-mail and news-by-fax channels.
- Used YouTube, Twitter, Linked-In, etc.
- Delivered a $36 million implementation of a Customer Relationship Management (CRM) system.
- Developed content and managed email delivery of weekly online newsletter to customers and registered users.
- Collaborated on implementation of CRM software and customer profitability analysis.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
The education section should display your highest degree first.
Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.
If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.
Here are some examples of good education entries from public relations manager resumes:
Bachelor's Degree in communication
University of Washington, Seattle, WA
2011 - 2014
Highlight your public relations manager certifications on your resume
Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.
Include the full name of the certification, along with the name of the issuing organization and date of obtainment.
If you have any of these certifications, be sure to include them on your public relations manager resume:
- Accreditation in Public Relations (PR)
- Professional Certified Marketer (PCM)
- Certified Medical Interpreter - Spanish (CMI)
- Certified Interior Designer (NCIDQ)
- Certified Resume Specialist:Public Relations and Marketing Communications (CRS+PR)
- Certified Manager Certification (CM)
- Certified Economic Developer (CEcD)
- Accredited Business Communicator (ABC)
- Certified Security Supervision & Management (CSS)
- International Accredited Business Accountant (IABA)