What does a public relations manager do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

These skill sets are where the common ground ends though. The responsibilities of a public relations manager are more likely to require skills like "web content," "digital marketing," "instagram," and "press materials." On the other hand, a job as a manager of corporate communications requires skills like "project management," "strategic communications," "employee engagement," and "executive communications." As you can see, what employees do in each career varies considerably.

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that public relations manager responsibilities requires skills like "web content," "pr campaigns," "marketing campaigns," and "digital marketing." But a director, customer relations might use other skills in their typical duties, such as, "customer relations," "leveraged," "government relations," and "payroll."

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

The required skills of the two careers differ considerably. For example, public relations managers are more likely to have skills like "web content," "fact sheets," "external communications," and "corporate communications." But a campaign manager is more likely to have skills like "email marketing," "email campaigns," "integrated marketing," and "campaign management."

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.