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Working as a Public Relations/Marketing Assistant

There is more than meets the eye when it comes to being a public relations/marketing assistant. For example, did you know that they make an average of $14.88 an hour? That's $30,954 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Public Relations/Marketing Assistant Do

There are certain skills that many public relations/marketing assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, organizational skills and problem-solving skills.

When it comes to the most important skills required to be a public relations/marketing assistant, we found that a lot of resumes listed 33.8% of public relations/marketing assistants included press releases, while 12.5% of resumes included internal communications, and 8.5% of resumes included company website. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the public relations/marketing assistant job title. But what industry to start with? Most public relations/marketing assistants actually find jobs in the health care and education industries.

How To Become a Public Relations/Marketing Assistant

If you're interested in becoming a public relations/marketing assistant, one of the first things to consider is how much education you need. We've determined that 70.3% of public relations/marketing assistants have a bachelor's degree. In terms of higher education levels, we found that 15.5% of public relations/marketing assistants have master's degrees. Even though most public relations/marketing assistants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a public relations/marketing assistant. When we researched the most common majors for a public relations/marketing assistant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on public relations/marketing assistant resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a public relations/marketing assistant. In fact, many public relations/marketing assistant jobs require experience in a role such as marketing internship. Meanwhile, many public relations/marketing assistants also have previous career experience in roles such as public relations internship or internship.

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Average Salary$30,954
Job Growth Rate6%

Public Relations/Marketing Assistant Career Paths

Top Careers Before Public Relations/Marketing Assistant

Top Careers After Public Relations/Marketing Assistant

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Average Salary for a Public Relations/Marketing Assistant

Public Relations/Marketing Assistants in America make an average salary of $30,954 per year or $15 per hour. The top 10 percent makes over $38,000 per year, while the bottom 10 percent under $24,000 per year.
Average Salary
$30,954

Best Paying Cities

0

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Marketing & PR Seasonal Assistant, 2020 OK State Fair
Marketing & PR Seasonal Assistant, 2020 OK State Fair
Oklahoma State Fair
Oklahoma State Fair
03/16/2020
03/16/2020
$20,87003/16/2020
$20,870
Public Relations/Marketing Assistant
Public Relations/Marketing Assistant
University of Alaska
University of Alaska
09/10/2019
09/10/2019
$45,05809/10/2019
$45,058
Public Relations/Marketing Assistant
Public Relations/Marketing Assistant
Full Circle Home LLC
Full Circle Home LLC
12/23/2016
12/23/2016
$45,00012/23/2016
$45,000
PR and Marketing Assistant
PR and Marketing Assistant
de Gournay Inc.
de Gournay Inc.
11/03/2016
11/03/2016
$40,00011/03/2016
$40,000
Public Relations/Marketing Assistant
Public Relations/Marketing Assistant
Full Circle Home LLC
Full Circle Home LLC
09/12/2016
09/12/2016
$45,00009/12/2016
$45,000

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Public Relations/Marketing Assistant Demographics

Gender

female

72.1 %

male

23.8 %

unknown

4.1 %

Ethnicity

White

70.8 %

Hispanic or Latino

11.4 %

Black or African American

8.8 %

Foreign Languages Spoken

Spanish

41.9 %

French

11.6 %

Chinese

7.1 %
See More Demographics

Public Relations/Marketing Assistant Education

Majors

Marketing
13.3 %

Degrees

Bachelors

70.3 %

Masters

15.5 %

Associate

5.5 %

Top Colleges for Public Relations/Marketing Assistants

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Public

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Public

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Public Relations/Marketing Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 33.8% of public relations/marketing assistants listed press releases on their resume, but soft skills such as interpersonal skills and organizational skills are important as well.

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Top Public Relations/Marketing Assistant Employers

1. Drexel University
3.8
Avg. Salary: 
$34,347
Public Relations/Marketing Assistants Hired: 
7+
2. Kent State University
4.1
Avg. Salary: 
$58,941
Public Relations/Marketing Assistants Hired: 
6+
3. Ocean Pines Assn.
3.7
Avg. Salary: 
$28,738
Public Relations/Marketing Assistants Hired: 
3+
4. Texas State Technical College
4.3
Avg. Salary: 
$37,096
Public Relations/Marketing Assistants Hired: 
3+
5. Verizon Communications
4.7
Avg. Salary: 
$32,375
Public Relations/Marketing Assistants Hired: 
3+
6. CARDONE Industries
4.7
Avg. Salary: 
$34,583
Public Relations/Marketing Assistants Hired: 
3+

Public Relations/Marketing Assistant Videos

Updated October 2, 2020