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Become A Public Relations/Marketing Assistant

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Working As A Public Relations/Marketing Assistant

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $41,000

    Average Salary

What Does A Public Relations/Marketing Assistant Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations/Marketing Assistant

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Public Relations/Marketing Assistant Jobs

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Public Relations/Marketing Assistant Career Paths

Public Relations/Marketing Assistant
Marketing Coordinator Marketing Specialist Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Marketing Coordinator Marketing Consultant Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Assistant Marketing Specialist Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Marketing Assistant Editor Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Executive Assistant Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Executive Assistant Property Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Account Executive Office Manager Communications Manager
Communications Project Manager
6 Yearsyrs
Account Executive Senior Account Executive Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Public Relations Coordinator Senior Account Executive Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Public Relations Coordinator Editor Content Manager
Web Content Manager
5 Yearsyrs
Public Relations Coordinator Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Event Coordinator Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Event Coordinator Editor Content Manager
Digital Content Manager
5 Yearsyrs
Event Coordinator Media Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Account Coordinator Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Account Coordinator Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Media Coordinator Communications Consultant Strategist
Senior Strategist
8 Yearsyrs
Account Coordinator Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Public Relations/Marketing Assistant?

Help others decide if this is a good career for them

Average Length of Employment
Public Relations 2.4 years
Top Careers Before Public Relations/Marketing Assistant
Internship 12.5%
Volunteer 2.9%
Assistant 2.2%
Cashier 2.2%
Manager 2.1%
Top Careers After Public Relations/Marketing Assistant
Internship 6.0%
Assistant 3.1%

Do you work as a Public Relations/Marketing Assistant?

Public Relations/Marketing Assistant Demographics

Gender

Female

68.4%

Male

21.4%

Unknown

10.2%
Ethnicity

White

58.8%

Hispanic or Latino

16.1%

Black or African American

11.7%

Asian

9.4%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

41.9%

French

11.6%

Chinese

7.1%

Italian

5.8%

Korean

5.2%

Mandarin

3.9%

Russian

3.9%

Portuguese

3.9%

Japanese

3.2%

German

3.2%

Turkish

1.9%

Swedish

1.3%

Vietnamese

1.3%

Dutch

1.3%

Arabic

1.3%

Cherokee

0.6%

Romanian

0.6%

Ukrainian

0.6%

Georgian

0.6%

Thai

0.6%
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Public Relations/Marketing Assistant Education

Schools

New York University

10.0%

Fashion Institute of Technology

8.5%

Drexel University

7.0%

University of California - Los Angeles

6.5%

Kent State University

6.5%

University of Washington

5.5%

University of Florida

5.5%

Florida International University

5.0%

Arizona State University

4.5%

Florida State University

4.5%

George Washington University

4.0%

Temple University

4.0%

West Virginia University

4.0%

Full Sail University

4.0%

California State University - Fullerton

3.5%

Columbia College Chicago

3.5%

Texas State University

3.5%

College of Charleston

3.5%

Pennsylvania State University

3.5%

University of Southern California

3.5%
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Majors

Communication

21.2%

Business

13.7%

Public Relations

13.6%

Marketing

13.2%

Journalism

5.3%

Management

4.4%

English

4.4%

Psychology

2.7%

Graphic Design

2.3%

Specialized Sales And Merchandising

2.2%

Business Communications

2.2%

Fine Arts

2.1%

Political Science

2.1%

Entertainment Business

1.8%

Kinesiology

1.5%

Audiovisual Communications Technologies

1.5%

Hospitality Management

1.5%

Advertising

1.5%

General Education, Specific Areas

1.5%

Photography

1.4%
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Degrees

Bachelors

62.4%

Masters

18.2%

Other

11.3%

Certificate

3.2%

Associate

3.2%

Doctorate

0.9%

Diploma

0.5%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Highest Public Relations/Marketing Assistant Salaries

Job Title Company Location Start Date Salary
PR and Marketing Assistant de Gournay Inc. New York, NY Jun 04, 2016 $40,000
Marketing Assistant-Public Relations Fibergrate Composite Structures, Incorporated Dallas, TX Mar 31, 2011 $36,500
Marketing and Public Relations Assistant Belzona, Inc. Miami, FL Nov 01, 2011 $36,000
Marketing and PR Assistant Crumpler New York Ltd. New York, NY Dec 16, 2011 $29,218

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Top Skills for A Public Relations/Marketing Assistant

  1. Press Releases
  2. Company Website
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Performed all promotional activities: Press releases, advertisements and liaising with other venues to maximize local and regional PR opportunities.
  • Gathered and published all press-relevant content for company website.
  • Orchestrated planning of special events and tours with minimal supervision in a fast-paced, quality-driven environment.
  • Managed social media presence including YouTube and Facebook.
  • Designed advertisements and promotional materials to promote the hospital's activities within the community.

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Top Public Relations/Marketing Assistant Employers

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Jobs From Top Public Relations/Marketing Assistant Employers

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