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Public relations/marketing assistant skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Below we've compiled a list of the most critical public relations/marketing assistant skills. We ranked the top skills for public relations/marketing assistants based on the percentage of resumes they appeared on. For example, 32.3% of public relations/marketing assistant resumes contained press releases as a skill. Continue reading to find out what skills a public relations/marketing assistant needs to be successful in the workplace.

15 public relations/marketing assistant skills for your resume and career

1. Press Releases

Here's how public relations/marketing assistants use press releases:
  • Planned, developed and implemented public relations strategies including quarterly press releases and online advertisements.
  • Collaborated on advertising materials, facilitated ad placement and sent out various press releases.

2. Digital Marketing

Here's how public relations/marketing assistants use digital marketing:
  • Assist Digital Marketing Director with various SEO and Marketing exercises.
  • Strategized, developed digital marketing campaigns collaboration with distribution partners and online via Facebook and Twitter for customer acquisition and retention.

3. Facebook

Here's how public relations/marketing assistants use facebook:
  • Created an official website and company Facebook page to facilitate interaction with customers.
  • Supervised social media outreach and delivered content via Twitter and Facebook.

4. Twitter

Here's how public relations/marketing assistants use twitter:
  • Designed and publicized online giveaways through Facebook and Twitter, gaining several hundred followers and generating consumer interest in the merchandise.
  • Maintained relationships with current members, and increased new membership and awareness through constant communication via Facebook and Twitter.

5. Community Outreach

Here's how public relations/marketing assistants use community outreach:
  • Assisted in driving sales and awareness for this film festival through press release distribution and community outreach.
  • Created, coordinated and managed all external community outreach programs and events.

6. Event Planning

Here's how public relations/marketing assistants use event planning:
  • Assisted in event planning and logistics preparation including major news conferences.
  • Assisted with event planning, including distribution of promotional materials.

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7. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how public relations/marketing assistants use market research:
  • Conducted and analyzed market research in geographic areas with missed client opportunities.
  • Conducted consumer and competitive market research, trending analysis and reporting.

8. Instagram

Here's how public relations/marketing assistants use instagram:
  • Create and manage official library Instagram account in order to actively engage undergraduate and graduate students.
  • Developed online contest via Instagram and Facebook to maximize interactivity and following within graduate school community.

9. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how public relations/marketing assistants use promotional materials:
  • Designed advertisements and promotional materials to promote the hospital's activities within the community.
  • Assisted and designed marketing and promotional materials, while maintaining corporate identity and logo.

10. Trade Shows

Here's how public relations/marketing assistants use trade shows:
  • Organized co-op advertising program and coordinated trade shows with other New York-based commodities exchanges.
  • Coordinated industry events, including user group meetings and bazaars/trade shows

11. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how public relations/marketing assistants use photo shoots:
  • Orchestrated over 20 major celebrity initiatives, advertisement campaigns, photo shoots, and press appearances.
  • Assist with the planning and production of photo shoots for seasonal look books.

12. Adobe Photoshop

Here's how public relations/marketing assistants use adobe photoshop:
  • Worked with Adobe InDesign and Adobe Photoshop to layout weekly news bulletin posters.
  • Edited photos and graphics pieces with Adobe Photoshop and Illustrator.

13. Administrative Tasks

Here's how public relations/marketing assistants use administrative tasks:
  • Assisted with various administrative tasks including data entry, retrieval and appointment coordination.
  • Performed administrative tasks such as data entry, telesales, translating documents, etc.

14. Web Content

Here's how public relations/marketing assistants use web content:
  • Coordinated branding efforts with the web design team by assisting in photo selection and editing and composing web content.
  • Provided proofing support, which included web content, articles and other marketing materials.

15. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how public relations/marketing assistants use graphic design:
  • Collaborated with marketing assistants and graphic designers to create and implement campaigns.
  • Led the interview process and the selection of candidates for the graphic design and marketing departments.
top-skills

What skills help Public Relations/Marketing Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on public relations/marketing assistant resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young public relations/marketing assistants need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all public relations/marketing assistants possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for public relations/marketing assistants?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What public relations/marketing assistant skills would you recommend for someone trying to advance their career?

Jacqui Lowman Ph.D.Jacqui Lowman Ph.D. LinkedIn profile

Associate Professor, University of Maine at Presque Isle

If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.

What technical skills for a public relations/marketing assistant stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about public relations/marketing assistant

List of public relations/marketing assistant skills to add to your resume

Public relations/marketing assistant skills

The most important skills for a public relations/marketing assistant resume and required skills for a public relations/marketing assistant to have include:

  • Press Releases
  • Digital Marketing
  • Facebook
  • Twitter
  • Community Outreach
  • Event Planning
  • Market Research
  • Instagram
  • Promotional Materials
  • Trade Shows
  • Photo Shoots
  • Adobe Photoshop
  • Administrative Tasks
  • Web Content
  • Graphic Design
  • SEO
  • Event Coordination
  • Press Kits
  • PowerPoint
  • Writing Press Releases
  • Pr Campaigns
  • Alumni
  • Travel Arrangements
  • Blog Posts
  • Brand Marketing
  • Adobe Indesign
  • Proofread
  • Linkedin
  • Promotional Events
  • Community Events
  • Adobe Creative Suite
  • Business Cards
  • Email Blasts
  • Pinterest
  • Social Media Sites
  • Expense Reports
  • Social Media Management
  • Media Management
  • Press Events
  • YouTube
  • HTML
  • Promotional Campaigns
  • Press Materials
  • Feature Stories
  • Editorials
  • Event Logistics
  • Press Coverage
  • Health Fairs
  • Press Conferences

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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