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Become A Public Relations Officer

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Working As A Public Relations Officer

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $48,000

    Average Salary

What Does A Public Relations Officer Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations Officer

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Public Relations Officer Jobs

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Public Relations Officer Career Paths

Public Relations Officer
Secretary Consultant Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Secretary Executive Assistant Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Secretary Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Account Executive Marketing Manager Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Executive Owner Communications Director
Director Of Public Affairs
7 Yearsyrs
Account Executive Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Tutor Editor Public Relations Manager
Director, Corporate Communications
10 Yearsyrs
Tutor Editor Communications Manager
Internal Communications Manager
8 Yearsyrs
Tutor Lead Teacher Assistant Director
Director Of Alumni Relations
5 Yearsyrs
Officer Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Officer Principal Public Relations Director
Media Relations Director
5 Yearsyrs
Officer Owner Communications Director
Community Development Director
9 Yearsyrs
Consultant Principal Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Consultant Product Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Reporter Writer And Editor Staff Writer
Public Information Officer
6 Yearsyrs
Reporter Editor Managing Editor
Publications Manager
5 Yearsyrs
Event Coordinator Marketing Consultant Brand Manager
Head Of Marketing
5 Yearsyrs
Reporter Marketing Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Instructor Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Emergency Medical Technician Training Officer Public Affairs Officer
Public Affairs Manager
6 Yearsyrs
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Do you work as a Public Relations Officer?

Help others decide if this is a good career for them

Average Length of Employment
Public Relations 2.4 years
Top Careers Before Public Relations Officer
Internship 15.0%
Volunteer 13.6%
President 5.8%
Secretary 4.0%
Cashier 3.8%
Assistant 3.4%
Tutor 3.2%
Teacher 3.2%
Reporter 3.0%
Officer 3.0%
Mentor 2.5%
Treasurer 2.4%
Top Careers After Public Relations Officer
Internship 14.5%
Volunteer 9.9%
President 8.4%
Secretary 4.9%
Cashier 4.3%
Manager 2.9%
Teacher 2.9%
Tutor 2.7%
Consultant 2.6%
Server 2.6%
Supervisor 2.5%

Do you work as a Public Relations Officer?

Public Relations Officer Demographics

Gender

Female

49.3%

Male

35.5%

Unknown

15.2%
Ethnicity

White

52.1%

Hispanic or Latino

16.3%

Asian

14.3%

Black or African American

10.9%

Unknown

6.4%
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Foreign Languages Spoken

Spanish

33.5%

French

13.3%

Mandarin

8.0%

Chinese

7.7%

Arabic

7.5%

Japanese

3.6%

Cantonese

3.6%

Hindi

3.4%

Korean

3.1%

Italian

3.1%

German

2.2%

Portuguese

1.9%

Urdu

1.7%

Tagalog

1.4%

Vietnamese

1.2%

Russian

1.0%

Thai

1.0%

Indonesian

1.0%

Malayalam

1.0%

Persian

1.0%
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Public Relations Officer Education

Schools

Texas A&M University

10.4%

University of Texas at Austin

7.3%

University of Washington

6.8%

University of Houston

5.2%

State University of New York Stony Brook

5.2%

Washington State University

5.2%

Ohio State University

4.9%

American University

4.9%

University of Texas at Dallas

4.7%

University of Massachusetts Amherst

4.7%

University of Phoenix

4.7%

New York University

4.4%

National University

4.4%

San Jose State University

4.2%

Florida State University

4.2%

University of California - San Diego

4.2%

University of Florida

3.9%

University of South Florida

3.6%

University of California - Berkeley

3.6%

University of the West

3.6%
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Majors

Business

17.8%

Communication

14.7%

Public Relations

7.4%

Marketing

6.6%

Psychology

6.3%

Political Science

5.3%

English

4.3%

Journalism

4.1%

Finance

3.8%

Management

3.3%

Accounting

3.3%

Criminal Justice

3.1%

Computer Science

3.1%

Economics

2.9%

Sociology

2.7%

Biology

2.6%

Education

2.3%

Nursing

2.2%

Human Resources Management

2.0%

Graphic Design

2.0%
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Degrees

Bachelors

55.1%

Masters

20.3%

Other

13.4%

Associate

3.9%

Certificate

3.1%

Diploma

2.2%

Doctorate

1.9%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$48,000
View Detailed Salary Report
$32,000
Min 10%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$72,000
Max 90%
Best Paying Company
Emory University
Highest Paying City
New York, NY
Highest Paying State
Hawaii
Avg Experience Level
2.1 years
How much does a Public Relations Officer make at top companies?
The national average salary for a Public Relations Officer in the United States is $48,394 per year or $23 per hour. Those in the bottom 10 percent make under $32,000 a year, and the top 10 percent make over $72,000.

Real Public Relations Officer Salaries

Job Title Company Location Start Date Salary
Public and Media Relations Officer Govdesk LLC Redondo Beach, CA Dec 07, 2012 $70,000
Public and Media Relations Officer Govdeskllc Redondo Beach, CA Mar 26, 2015 $70,000
Public and Media Relations Officer Govdeskllc Redondo Beach, CA Mar 25, 2013 $70,000
Public Relations Officer Industrial and Commercial Bank of China Limited New York, NY Jun 15, 2015 $60,000
Public Relations and Liaison Officer Christ Life Ministries Inc. New York, NY Mar 30, 2012 $60,000
Public Relation Officer International Consultation for Educators, LLC Minneapolis, MN Jan 09, 2016 $52,175
PR and Internal Communications Officer Spielman Koenigsberg & Parker, LLP New York, NY Jul 01, 2011 $51,000 -
$55,000
Development and PR Officer The Asia Society San Francisco, CA Jul 09, 2015 $50,000
Public Relation Officer Atekon Investment, LLC Katy, TX Sep 20, 2016 $50,000
Public Relations Officer Ngdata Us, Inc. New York, NY Mar 05, 2014 $50,000
Public and Media Relations Officer Structural Monitoring Systems Beverly Hills, CA Jun 07, 2012 $45,000
Public and Media Relations Officer Structural Monitoring Systems Beverly Hills, CA Jun 04, 2012 $45,000
Marketing & Public Relations Officer Greencore USA Inc. (FKA Home Made Brand Foods, Inc. Newburyport, MA Sep 20, 2010 $43,000
Public Relations Officer Travel University International Inc. CA Sep 20, 2014 $41,740
Arts and Cultural Public Relations Officer Clemente Soto Velez Cultural & Eduction Center, In New York, NY Aug 01, 2014 $41,740
Public Relations Officer Lewis Cho LLC New York, NY Feb 01, 2010 $41,156
International Mission Public Relation Officer Senior Sonshine Christian Association Scholarship Fund, Inc. Sunrise, FL Mar 21, 2011 $39,288
International Mission Public Relation Officer Senior Sonshine Christian Association Scholarship Fund, Inc. Sunrise, FL Sep 24, 2008 $39,288
Public Relations Officer Bright Stone, Corp. New York, NY Sep 21, 2016 $38,610
Public Relations Officer Bright Stone, Corp. New York, NY Sep 23, 2016 $38,610
Public Relations Officer Travel University International, Inc. San Diego, CA Sep 12, 2014 $38,088
Public Relations Officer Renaissance Resources, Inc. Dallas, TX Sep 01, 2013 $36,338
Public Relations Officer Sigmah Home Health Services Houston, TX Dec 15, 2011 $35,688
Public Relations Officer Childrens Tree Montessori School Inc. Old Saybrook, CT Oct 16, 2015 $35,152

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Top Skills for A Public Relations Officer

  1. Press Releases
  2. Company Website
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Served as news editor for Dance Philippines Journal and wrote volumes of press releases, features articles and media correspondence letters.
  • Drafted and proofread copy, including project descriptions, for company website and clients Cloud-computing related websites.
  • Develop communications plans and public notices for special events and dissemination of general information.
  • Administrated the team's Twitter and Facebook accounts, created posters and other media to market the team and events.
  • Photographed company events for inclusion in monthly newsletter.

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Top 10 Best States for Public Relations Officers

  1. District of Columbia
  2. Alaska
  3. Rhode Island
  4. Washington
  5. Nevada
  6. Virginia
  7. New Jersey
  8. Connecticut
  9. New York
  10. Tennessee
  • (105 jobs)
  • (19 jobs)
  • (27 jobs)
  • (106 jobs)
  • (26 jobs)
  • (111 jobs)
  • (96 jobs)
  • (38 jobs)
  • (321 jobs)
  • (73 jobs)

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