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Become A Public Relations Representative

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Working As A Public Relations Representative

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $48,000

    Average Salary

What Does A Public Relations Representative Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Public Relations Representative

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Do you work as a Public Relations Representative?

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Public Relations Representative Jobs

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Public Relations Representative Career Paths

Public Relations Representative
Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Community Relations Director
8 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Coordinator Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Consultant Owner Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Consultant Owner Communications Director
Director, Corporate Communications
10 Yearsyrs
Consultant Manager Property Manager
Assistant Director, Communications
5 Yearsyrs
Editor Office Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Editor Marketing Specialist Event Manager
Director Of Special Events
5 Yearsyrs
Editor Public Relations Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Executive Assistant Property Manager Communications Manager
Community Relations Manager
7 Yearsyrs
Executive Assistant Marketing Specialist Public Relations Manager
Public Relations And Communications Director
7 Yearsyrs
Public Relations Specialist Communications Consultant Senior Technical Writer
Publications Manager
5 Yearsyrs
Public Relations Specialist Communications Consultant
Public Information Officer
6 Yearsyrs
Public Relations Specialist Public Relations Consultant Communications Consultant
Media Relations Manager
5 Yearsyrs
Marketing Assistant Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Assistant Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Communications Specialist Public Relations Consultant Public Information Officer
Public Affairs Manager
6 Yearsyrs
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Do you work as a Public Relations Representative?

Help others decide if this is a good career for them

Average Length of Employment
Public Relations 2.4 years
Top Careers Before Public Relations Representative
Internship 14.7%
Cashier 7.5%
Volunteer 5.5%
Manager 3.7%
Server 3.4%
Reporter 2.9%
Editor 2.9%
Teacher 2.6%
Assistant 2.6%
Secretary 2.5%
Top Careers After Public Relations Representative
Internship 11.5%
Volunteer 5.1%
Manager 4.2%
Server 4.1%
Cashier 3.9%
Consultant 3.6%
Owner 3.4%
Teacher 3.4%
President 3.3%

Do you work as a Public Relations Representative?

Public Relations Representative Demographics

Gender

Female

57.6%

Male

31.8%

Unknown

10.6%
Ethnicity

White

59.9%

Hispanic or Latino

16.7%

Black or African American

11.4%

Asian

8.1%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

44.9%

French

15.7%

Japanese

5.1%

German

4.5%

Chinese

4.0%

Mandarin

3.5%

Portuguese

3.5%

Arabic

3.0%

Italian

2.5%

Hindi

2.0%

Russian

2.0%

Greek

2.0%

Korean

1.5%

Hebrew

1.5%

Ukrainian

1.0%

Urdu

1.0%

Swedish

0.5%

Tagalog

0.5%

Turkish

0.5%

Hmong

0.5%
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Public Relations Representative Education

Schools

University of Phoenix

9.3%

Brigham Young University

8.9%

Pennsylvania State University

6.9%

Florida State University

6.9%

Purdue University

6.9%

New York University

5.0%

University of Alabama

4.6%

Michigan State University

4.6%

West Virginia University

4.6%

University of South Florida

4.2%

Ohio State University

4.2%

University of Florida

4.2%

Mississippi State University

4.2%

University of Tennessee - Knoxville

3.9%

American University

3.9%

Syracuse University

3.5%

University of North Texas

3.5%

Arizona State University

3.5%

Columbia College Chicago

3.5%

Georgia State University

3.5%
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Majors

Communication

22.1%

Business

18.3%

Public Relations

11.5%

Journalism

7.8%

Marketing

6.9%

English

4.6%

Psychology

4.2%

Management

3.3%

Political Science

2.7%

Education

2.0%

Journalism And Mass Communications

2.0%

Fine Arts

1.8%

Law

1.7%

Economics

1.7%

Kinesiology

1.6%

Graphic Design

1.6%

Business Communications

1.6%

Finance

1.5%

Human Resources Management

1.5%

Sociology

1.5%
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Degrees

Bachelors

58.3%

Other

17.0%

Masters

14.2%

Associate

5.8%

Certificate

2.5%

Doctorate

1.2%

Diploma

0.6%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$48,000
View Detailed Salary Report
$31,000
Min 10%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$74,000
Max 90%
Best Paying Company
Diplomat
Highest Paying City
Seattle, WA
Highest Paying State
Hawaii
Avg Experience Level
2.2 years
How much does a Public Relations Representative make at top companies?
The national average salary for a Public Relations Representative in the United States is $48,301 per year or $23 per hour. Those in the bottom 10 percent make under $31,000 a year, and the top 10 percent make over $74,000.

Real Public Relations Representative Salaries

Job Title Company Location Start Date Salary
Public Relations Representative Traust Sollus Wealth Management, LLC Princeton, NJ Dec 15, 2012 $78,000
Public Relations Representative Zdenek Financial Planning, LLC Flemington, NJ Dec 15, 2009 $78,000
Public Relations Representative James Nolan Law Office Atlanta, GA Oct 01, 2009 $69,873
Community Outreach/PR REP Israel Emergency Alliance TX Jan 06, 2015 $62,422
Public Relations Representative Television Services, Inc. Miami, FL Nov 27, 2009 $56,349
Public Relations Representative Television Services, Inc. Miami, FL Nov 28, 2010 $56,349
Public Relations Representative Ho Jung Kim DDS, Inc. Fullerton, CA Mar 03, 2015 $50,523
Public Relations Representative Mobis Parts America, LLC Miami, FL Jun 27, 2008 $50,000
Public Relations Representative Leo USA Co New Brighton, PA May 04, 2013 $49,200
Public Relations Representative Leo USA Co New Brighton, PA May 04, 2010 $49,200
Public Relations Representative Confianca Moving, Inc. Miami, FL Oct 07, 2009 $47,500
Public Relations Representative Beyond Sushi Inc. New York, NY Jan 08, 2016 $44,000
Public Relations Representative Paul Smith, Inc. New York, NY Feb 27, 2012 $43,500
Public Relations Representative Zdenek Financial Planning, LLC. Flemington, NJ Dec 15, 2009 $43,035
Public Relations Representative New England Sports Academy Westwood, MA Dec 14, 2009 $41,000
Public Relations/Cooperate Representative Khan Hospitality, Inc. Oklahoma City, OK May 03, 2010 $38,672
Public Relations Representa Korean Community Services, Inc. Buena Park, CA Oct 01, 2012 $38,501
Public Relations Representative Korean Community Services, Inc. Buena Park, CA Oct 01, 2012 $38,501
Public Relations Representative Armenian Media Network Los Angeles, CA Apr 15, 2012 $36,000

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Top Skills for A Public Relations Representative

  1. Press Releases
  2. Special Events
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Coordinate material for broadcast and media advertising in addition to writing and distributing press releases announcing important company events.
  • Assisted with public relations activities including print advertisement and special events promotions.
  • Update company website with new articles and press releases * Sold promotional materials at performances on a national tour
  • Created Facebook events of campus events
  • Assisted marketing department with product launches, development of literature and promotional materials.

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Top 10 Best States for Public Relations Representatives

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. Rhode Island
  5. Washington
  6. Nevada
  7. New Jersey
  8. Connecticut
  9. New York
  10. Oregon
  • (97 jobs)
  • (9 jobs)
  • (130 jobs)
  • (27 jobs)
  • (99 jobs)
  • (28 jobs)
  • (95 jobs)
  • (34 jobs)
  • (306 jobs)
  • (66 jobs)

Top Public Relations Representative Employers

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Jobs From Top Public Relations Representative Employers

Public Relations Representative Videos

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