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A public relations representative is a media and communication specialist who is in charge of managing a company's corporate communications and promoting its public image. He/she develops press releases, media clips, and brochures containing information about the company. They are also responsible for planning and directing public relations programs that align with the company objectives and meet client expectations.
A public relations representative works closely with both internal and external stakeholders to properly execute their roles. They work with the media and marketing agencies, and the finance, marketing, and procurement departments internally. A successful public relations representative must have excellent communication skills, research skills, organizational skills, and must be up to date with the current social media trends.
Public relations representatives work 40 hours per week from Monday to Friday between 9 and 5. They may work extra hours and over the weekends since the role involves a lot of traveling and holding meetings with stakeholders.
Avg. Salary $57,476
Avg. Salary $59,228
Growth Rate 8%
Growth Rate 0.3%
American Indian and Alaska Native 0.59%
Asian 5.28%
Black or African American 9.98%
Hispanic or Latino 11.88%
Unknown 5.08%
White 67.19%
Genderfemale 64.30%
male 35.70%
Age - 40American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 40Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
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Skills | Percentages |
---|---|
Press Releases | 29.21% |
5.62% | |
Event Planning | 4.73% |
Promotional Materials | 4.17% |
4.12% |
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The average Public Relations Representative salary in the United States is $57,476 per year or $28 per hour. Public relations representative salaries range between $36,000 and $89,000 per year.
What Am I Worth?
I love my work. I don't love who I work for. They do not understand the steps involved in social media. And keep asking for analytics. I send them in a thoughtfully presented report. And they just don't get it. Sales thinks I jack around all day on social media. That is my job. Then there's the fact that I have to be paid to monitor the work and campaigns I shoot down the feeds. Ugh. Run for your life unless you work for a corporation.
I do not like slowness and lie