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Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.Duties
Public relations specialists typically do the following:
Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.
Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.
Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Public Relations Specialist||Kotobuki-Ya Inc. Dba Cps||Torrance, CA||Feb 02, 2016||$206,731|
|Public Relations Specialist||Milkyway Education Center, Inc.||Wayne, NJ||May 07, 2015||$150,405|
|Public Relations Specialist-Fashion||Purple USA Inc.||New York, NY||Nov 30, 2016||$128,000|
|Public Relations Specialist||Dan Klores Communications LLC||New York, NY||Apr 04, 2016||$120,000|
|Public Relations Specialist||The King Collective||New York, NY||Mar 07, 2015||$120,000|
|Public Relations & Communications Specialist||Brzozka Industries, Inc.||Holbrook, NY||Aug 27, 2015||$112,216|
|Senior Public Relations Specialist||Kronos Incorporated||Chelmsford, MA||Apr 30, 2016||$112,183|
|Public Relations Specialist||Paypal, Inc.||San Francisco, CA||Dec 10, 2015||$108,000|
|Public Relations Specialist||Paypal, Inc.||San Francisco, CA||Feb 11, 2015||$108,000|
|Public Relations Specialist, Digital Communications||Electronic Arts, Inc.||Redwood City, CA||Nov 21, 2016||$107,000|
|Public Relations Specialist||Clarins USA Inc.||New York, NY||Nov 18, 2016||$101,656|
|Public Relations Specialist||The Beautiful Foundation USA||Fort Lee, NJ||Oct 13, 2016||$99,154|
|Public Relations Specialist||Finn Partners, Inc.||New York, NY||Jan 07, 2016||$98,000|
|Public Relations Specialist||The Barbarian Group LLC||New York, NY||Sep 04, 2015||$95,000|
|Public Relations Specialist (Sales & Marketing)||Archstone Builders LLC||New York, NY||Nov 09, 2015||$54,642|
|Public Relations Specialist||Greg & Loulou LLC||New York, NY||Jun 11, 2015||$54,642|
|Public Relations Specialists||Cheung Kong Graduate School of Business(North America) Inc.||New York, NY||Jan 15, 2015||$54,642|
|Public Relations Specialist (Sales & Marketing)||Archstone Builders LLC||New York, NY||Sep 11, 2015||$54,642|
|Public Relations Specialist||Sinovision Inc.||New York, NY||Dec 01, 2016||$54,642|
|Public Relations Specialist (Sales & Marketing)||J.T. Magen & Company, Inc.||New York, NY||Nov 09, 2015||$54,642|
|Public Relations Specialist (Sales & Marketing)||J.T. Magen & Company, Inc.||New York, NY||Sep 11, 2015||$54,642|
|Public Relations Specialist||March Communications, Inc.||San Francisco, CA||Sep 01, 2015||$54,500|
|Public Relations Specialist||SZT LLC||New York, NY||Mar 25, 2015||$41,740|
|Public Relations Specialist||Pacific Ambulatory Surgery Center||Alhambra, CA||Jan 09, 2016||$41,740|
|Public Relations Specialist||SZT LLC||New York, NY||Mar 04, 2015||$41,740|
|Public Relations Specialist||SZT LLC||New York, NY||Mar 14, 2015||$41,740|
|Public Relations Specialist||Kim's Acupuncture & Chiropractic, P.C.||Suwanee, GA||Sep 27, 2015||$41,740|
|Public Relations Specialist||Lams USA Group, LLC||San Marino, CA||Aug 29, 2016||$41,740|
|Public Relation Specialist||Main Valley Inc.||Alhambra, CA||May 09, 2016||$41,740|
|Public Relations Specialist||Liberty Miracle Limited||Westbury, NY||Jul 09, 2016||$41,740|
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