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Public relations specialist job description

Updated March 14, 2024
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Example public relations specialist requirements on a job description

Public relations specialist requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in public relations specialist job postings.
Sample public relations specialist requirements
  • Bachelor's degree in Communications, Journalism, Public Relations or related field
  • 3+ years of PR experience
  • Proficiency in using PR software and tools
  • Familiarity with media outlets, journalists and influencers
  • Excellent writing and editing skills
Sample required public relations specialist soft skills
  • Strong communication and interpersonal skills
  • Creative problem-solving skills
  • Ability to work in a fast-paced environment
  • Attention to detail and accuracy
  • Ability to prioritize tasks and manage time

Public relations specialist job description example 1

Echo Global Logistics public relations specialist job description

At Echo we are committed to help our Associates grow their career. Apply today and grow with Echo!

Echo Global Logistics is a leading provider of technology-enabled solutions and supply chain management. We utilize technology to simplify transportation management for our clients and carriers by handling the critical tasks on their behalf so they can focus on what they do best. From coast to coast, dock to dock, and across all major transportation modes, Echo connects businesses that ship their product with carriers who transport those goods quickly, securely, and cost-effectively.
Position:
The Marketing Copywriter will collaborate with Marketing team members and employees of other departments, such as sales, to create a variety of written materials. These materials include sales collateral, blog articles, press releases, email campaigns, digital and print advertisements, advertorials, website copy, and internal communications. Content will be targeted mainly towards clients, which are fellow businesses, but some content is developed for our carrier partners.
What we offer:
Hybrid work schedule Competitive compensation package Full benefits and 401K MatchPet and childcare assistance Development opportunities Great company culture
Responsibilities
Write clear, concise content consistent with Echo's brand voice Write both short-form and long-form copy, including email campaigns, digital and print advertisements, website copy, sales collateral, and blog articles Edit and proofread Marketing materials Write PR-related materials such as press releases and award applications Regularly update the News section of echo.com Manage a 12-month editorial calendar for all communications organization-wide Collaborate with Echo's PR agency to raise the profile of Echo by increasing share-of-voice through media engagement and press releases
Qualifications
3-5 years of copywriting experience1-2 years of public relations experience Bachelor's degree

Work environment/physical demands summary:

This job operates in an office environment and uses a computer, telephone and other office equipment as needed to perform duties. The noise level in the work environment is typical of that of an office with an open seating floor plan. The employee may encounter frequent interruptions throughout the work day. The employee is regularly required to sit, talk, or hear.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, or Vietnam era or other protected veteran. #LI-AW1
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Public relations specialist job description example 2

M&T Bank public relations specialist job description

At M&T we're not your stereotypical suit and tie bankers. We're an innovative team of leading experts, pushing boundaries, and taking risks. We're building a team of the most skilled and creative workers to solve complex problems and chart our new path, all to make the lives of our customers and the communities that we serve better. Join the team that facilitates external communications and be part of something new as we build tomorrow's bank, today.

In this highly visible role you will focus on developing external communications strategies for Western and Upstate NY. This means working very closely with our CEO, Regional President and other ELT members. At the same time, you'll also be a member of a dynamic external communications team that is your source of standards, professional collaboration and career development.

Provide counsel and support on external communications strategy to regional leaders and others across the company. Develop and implement communications programs and initiatives for Bank-related products, services, activities, decisions, policies and personnel across assigned region or market.
Working with this team, you will:
Serve as content manager for bank social media platforms (e.g. Facebook, Twitter, Linked-in, You Tube) including but not limited to the following responsibilities: recommend strategy, develop, schedule and post content, archive approvals, edit photos and graphics, manage key vendor relationships (external public relations agency, technology service providers, and tactical vendors), process billing for boosted content, coordinate with internal compliance and audit departments Manage track and analyze company media coverage, including daily and/or quarterly reporting of key media activity, share of voice, tone of media, and media coverage.Coordinate and produce external Bank communications, including press releases, talking points, speeches, community news articles, social media content, newsroom content.Anticipate and respond to media inquiries and issues Develop contacts inside the organization and with media and key community partners and leaders Coordinate with Marketing and key Bank sponsorship staff on special events, promotions and social media content.Provide advice, counsel, and support to other regions and departments in the Bank for the above outlined activities.

What you bring:
Bachelor's Degree
4 years relevant experience, with minimum 2 years PR experience

Experience Desired:
Previous PR Agency experience
Advanced media relations experience

Come join an engaging and dynamic team that works collaboratively to impact real change within M&T and the communities we serve.

Location
Buffalo, New York, United States of America
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Public relations specialist job description example 3

Alliance of Professionals & Consultants public relations specialist job description

Our client is actively seeking a talented Public Relations Specialist to work with a team located in Charlotte, NC. This is a 8-month contract opportunity with our client.

This is a hybrid position with some work from home flexibility.

Job Overview: #LI-LB1

Our client is looking for a Public Relations (PR) Specialist to join the team, starting in early December, on a six-month contract. This role will join a fast-paced team and provide support to the team’s PR Manager and Senior PR Specialist as they provide communication strategies and execute on complex plans for city departments and special projects.

Job Responsibilities:

  • Work closely with the PR Team to support communication strategies and plans from ideation to execution
  • Collaborate with CC&M team members across each of our channels (i.e. media, Council support, digital, broadcast, creative services) on campaigns
  • Support citywide events from planning stages to production and follow-up
  • Produce written content around storytelling opportunities
  • Keep on track using strong project management tactics and follow through with various stakeholders
  • Ensure consistency in branding, formatting and overall look and feel as outlined in city style guides
  • Help maintain a standard of excellence for work products and the team’s reputation across the city

Requirements:

• Ability to juggle multiple projects and priorities in a fast-paced environment
• Critical thinker who can ramp up quickly to working in local government
• Interest in current events/politics/government
• Strong communication acumen and attention to detail
• Exceptional organizational and time management skills
• Must be located in Charlotte, NC area – this position will be a mixture of remote work and days in the office.

Preferred Skills:

• Bachelor’s Degree in public relations, marketing, communication, or related field with one or more years of relevant work experience; or an equivalent combination of education and relevant

Job Requisition # 36117

A reasonable estimate of the pay range for this role is $20 - $25 per hour.

The disclosed pay range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The compensation decisions are dependent on the facts and circumstances of each case, such as skills and experience levels.

General Description of Benefits:

Medical, Dental, Vision insurance, 401(K) and other supplemental coverage.

APC believes that the workplace should be fun and enjoyable. Join our team today and ignite your career!

Meet APC

Company – Staffing – 501 – 1000 employees

APC is a professional services organization focused on engaging people and positively impacting lives. As professionals serving professionals, we take pride in providing our employees with the highest level of customer service and support, creating meaningful, fulfilling and rewarding experiences every day.

APC is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, genetics, or veteran status.

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Updated March 14, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.