Top Public Relations Specialist Skills

Below we've compiled a list of the most important skills for a Public Relations Specialist. We ranked the top skills based on the percentage of Public Relations Specialist resumes they appeared on. For example, 24.4% of Public Relations Specialist resumes contained Press Releases as a skill. Let's find out what skills a Public Relations Specialist actually needs in order to be successful in the workplace.

The six most common skills found on Public Relations Specialist resumes in 2020. Read below to see the full list.

1. Press Releases

high Demand
Here's how Press Releases is used in Public Relations Specialist jobs:
  • Handled media relations contacts, coordinated paid advertising, developed promotional materials, edited press releases, coordinated and attended events.
  • Generate original press releases for a delegation of elected officials to be distributed to regional media outlets for publication.
  • Develop and implement all digital marketing content, including press releases and social media communications for entire organization.
  • Improved marketing collateral, conceptualizing and creating original ideas for social media and press releases.
  • Coordinated public relations events such releasing press releases and nurturing relationships with the community.
  • Created press releases and other written communication pieces for internal and external publications.
  • Developed press releases to promote interest and marketing of continuing care retirement community.
  • Developed internal/external communications including newsletters, media kits, and press releases.
  • Write press releases covering campus news, curriculum announcements and community activities.
  • Supervised public affairs and wrote press releases and external corporate messaging documents.
  • Press releases placed in industry publications Managed email campaigns Social media manager
  • Drafted press releases and fostered media relationships to encourage accurate reporting.
  • Drafted press releases and communicated with media regarding upcoming events.
  • Developed press releases, corporate communications and website content.
  • Develop press releases and other communication documents.
  • Coordinated event announcements and press releases.
  • Worked with printers, graphic designers and photographers to produce events/arts guides, group tour manual, press releases and brochures.
  • Designed, edited, and produced a variety of publications including newsletters, papers, media kits, and press releases.
  • Create and distribute materials including press releases, media briefings, human interest stories, and digital and print marketing pieces.
  • Worked with clients to determine their needs; wrote and sent out press releases, working with all forms of media.

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2. Web Content

high Demand
Here's how Web Content is used in Public Relations Specialist jobs:
  • Maintained web content using content management system.
  • Produced web content, landing pages, best practice guides, customer case studies, product catalogs, customer case studies.
  • Lead production of communication materials, web content, written materials (program, bio's, signage, etc.)
  • Developed large-scale promotional events, newsletters, news releases, brochures, posters, fliers, web content and videos.
  • Create brochures, news releases, web content, media placement and develop marketing concepts for start-up and community-based firms.
  • Conduct SEO keyword research and write optimized web content, news releases, blog posts and social media updates.
  • Edited newsletters, wrote web content, coordinated events and press conferences, supervised intern/photo archival project.
  • Edited web content for various lab divisions, including genetics, pathology, and pain management.
  • Write and distribute press releases, blogs, social media and web content and partner communications.
  • Train employees on use of web content management software; coordinate and administer web content.
  • Developed sample ads, brochures, forms, postcards, newspaper inserts and Web content.
  • Develop and publish social media posts and web content.
  • Proofread and edited outgoing English correspondence and web content.
  • Use search engine optimization in web content.
  • Researched and developed blog, newsletter and web content for marketing hospital services and offering insight into current healthcare initiatives.
  • Created voiceover scripts for video projects and reviewed web content as needed.
  • Advanced copywriting, web content writing and editorial writing.
  • Web content editor for www.wpahs.org.

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3. Special Events

high Demand
Here's how Special Events is used in Public Relations Specialist jobs:
  • Developed and implemented promotional materials; coordinated comprehensive communications plans; arranged publicity for special events and outreach programs.
  • Managed multiple initiatives aimed at creating customer awareness, including to cause-related marketing and special events.
  • Coordinated corporate retreats and employee development activities as well as facility special events.
  • Arranged and supervised special events to increase companies awareness within the community.
  • Coordinated special events and promotions, including company Christmas party.
  • Developed and executed special events around new product announcements.
  • Organized community service special events and coordinated volunteers.
  • Coordinated special events and established community outreach initiatives.
  • Planned and executed special events and cross-promotions.
  • Coordinated special events and educational programs.
  • Coordinated all company special events.
  • Be an ambassador for Lumiere Place while attending Career Fairs, Colleges and Universities, and special events in the community.
  • Developed public relations, marketing, branding and social media strategy as well as planned and executed special events and promotions.
  • Planned, implemented and managed all facets of special events, and public relations Planned monthly membership meetings secured guest speakers.
  • Lead the non-profit organization in public relations initiatives; write press releases for quarterly forums, special events and announcements.
  • Served as company's media spokesperson, wrote/disseminated news releases, and organized trade shows, conferences and special events.
  • Managed public relations efforts including media relations, advertising, publications, special events, and the college website.
  • Organized, planned and produced special events including facility tours as well as visits from the media and politicians.
  • Organize and publicize special events Extensive experience in setting up and publicizing events to obtain maximum news coverage.
  • Contacted key media to promote and publicize the image of Marshall Field's and special events happening in-store.

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4. Facebook

high Demand
Here's how Facebook is used in Public Relations Specialist jobs:
  • Developed comprehensive social media strategies; managed brand Twitter and Facebook account presence and delivered ROI/impression tracking.
  • Developed and support community relations social media strategy and outreach through Twitter and Facebook.
  • Developed and implemented university social media platforms such as Facebook and Twitter.
  • Created Facebook page for regular communication with congregants in youth department.
  • Managed social media campaign including Twitter and Facebook.
  • Developed social media strategies, coordinated and managed social media posts on Facebook, Twitter, LinkedIn, Google+, etc.
  • Engaged with cosponsors, Facebook, Twitter and the local public to promoted PlusBlue's brand and service they provide.
  • Work closely with the online team to align messaging across all platforms including web, Twitter Facebook and YouTube.
  • Directed content and posting to social media accounts including Facebook, Twitter, LinkedIn, blog and ConnectOhio website.
  • Captured further impressions through the handling of social media vehicles including Facebook, Twitter, LinkedIn, and Google+.
  • Co-created social marketing plan and standards for social networking websites (Twitter, Facebook, etc.).
  • Monitor and supervise websites and social media platforms such as Facebook, Twitter and YouTube for two brands.
  • Managed six social media Web sites for both facilities to include: Twitter, Facebook and MySpace.
  • Authored social media policy to include ways to implement Facebook, Twitter, Google+, and LinkedIn.
  • Manage (add)ventures social media communications, including blog, Facebook Page and Twitter account.
  • Manage and execute a social media plan for the Agency including Facebook, Twitter, and LinkedIn.
  • Maintained and analyzed metrics for social media efforts via Facebook, Twitter, LinkedIn and Google+.
  • Compose e-mails, letters, Facebook and Twitter replies, and other written communications as assigned.
  • Established consistent branding and regularly updated content on artist s homepage, Facebook and Twitter accounts.
  • Established and maintain social media presence on MySpace, Facebook, Twitter, and Constant Contact.

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5. Twitter

high Demand
Here's how Twitter is used in Public Relations Specialist jobs:
  • Established Twitter page and quickly built a following of over 1800 by engaging with the community.
  • Launched DDI's presence on social media outlets including our blog, Twitter and LinkedIn.
  • Created an official company page on Twitter and LinkedIn.
  • Increased Twitter follower count by 23% (13,244 to 17,200).
  • Find SC State University's twitter page @SCSTATE1896.
  • Led organization of several marketing events, such as e- consultations on Agrilinks.org and Twitter chats with industry professionals.
  • Maintained the social platforms by editing content by using Microsoft Office Suite, Twitter, and Pinterest.
  • Created campaign to promote event to students Wrote press releases and managed event day Twitter account
  • Use key clips in development of tweets for @RWJF_HumanCap Twitter account.
  • Redesigned and wrote content for Twitter account (@FemCoUSC).
  • Conducted internal trainings on blogging best practices and Twitter.

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6. Promotional Materials

high Demand
Here's how Promotional Materials is used in Public Relations Specialist jobs:
  • Developed promotional materials Tami Jackson and gave departmental presentations to help employees transition with new rules and regulations.
  • Created advertising, promotional materials and brochures for the continuing education department and the small business development center.
  • Advanced photographer and performs editing of photographs and images and/or text for promotional materials.
  • Directed the design and distribution of promotional materials and visual communication items.
  • Coordinated and developed media and promotional materials for internal and external clients.
  • Generated regular media attention, contributed content for and designed promotional materials.
  • Designed newspaper/magazine ads/promotional materials for student recruitment for UGA's extended campuses.
  • Create public relations/marketing campaigns, promotional materials exclusive to Client requirements.
  • Coordinated graphic design of company promotional materials and website.
  • Proofed and approved production and printings of promotional materials.
  • Involved in the procurement of promotional materials and collateral.
  • Create marketing/promotional materials, both print and electronic.
  • Coordinated internal and external events, for employees and patients, managing budgets, volunteers, vendors, and promotional materials.
  • Coordinate communications projects with vendors, contractors and internal content experts for the development of promotional materials and tools.
  • Created and designed all brochures, posters, advertisements and other promotional materials, including direct mail pieces.
  • Develop, edit and print agency's employee newsletter, informational brochures and other promotional materials.
  • Used Adobe design software to design promotional materials for programs, events, and organization.
  • Created promotional materials and news releases to increase agency, event and client exposure.
  • Create promotional materials to be used for recruiting material for all PRC community programs.
  • Created promotional materials: fliers, banners, placards, postcards and brochures.

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7. Community Outreach

high Demand
Here's how Community Outreach is used in Public Relations Specialist jobs:
  • Collaborated with fellow communications staff to ensure community outreach efforts reached those with limited English proficiency and people with disabilities.
  • Facilitated media and community relations and assisted with highly-visible events planning through tours and community outreach events.
  • Coordinate and manage hospital events, public forums and community outreach opportunities.
  • Organized, planned, and managed corporate philanthropic community outreach programs.
  • Increased public awareness through ongoing media and community outreach.
  • Managed a growing client directory to promote community outreach via emailing list, and direct consumer marketing to increase overall attendance.
  • Created and managed a Speakers Bureau and neighborhood meetings for the president as part of the university's community outreach initiative.
  • Acted as community outreach liaison with Verizon and Con Edison and attended quarterly meetings on the agency's behalf.
  • Initiate and manage community outreach, fund-raising, grant-writing, and serve as a company liaison.
  • Analyze monthly contact center management report to inform ad campaigns for community outreach and Hospital events.
  • Plan and organize events: 5k run, fundraisers, blood drives and community outreach events.
  • Report to Board and Sr. Management on PR and Community Outreach opportunities and results.
  • Promoted Love-Fed's message through community outreach, events, social media, etc.
  • Coordinated events and community outreach activities on behalf of the company's local brokerages.
  • Promoted company's initiatives through media pitching, event promotion and community outreach.
  • Performed community outreach to service and meet the needs of the homeless.
  • Plan and promote community outreach events.
  • Increase attendance at children's grief camp through rebranding and a strategic marketing campaign, including direct mail and community outreach.
  • transport and relations, Emergency Medicine, Emergency Vehicle Operations, Community Outreach program.
  • contract position Responsible for community outreach and recruitment activities for the Columbiana County Foster/Adoptive Parent Program.

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8. Annual Reports

high Demand
Here's how Annual Reports is used in Public Relations Specialist jobs:
  • Produced annual reports and supporting marketing collateral for agency's additional programs.
  • Coordinated production of newsletters and annual reports.
  • Monitor programs, conduct monthly progress reports, and evaluate enhance-able future changes for revision through developed annual reports.
  • Designed and wrote a monthly newsletter and annual reports for 300-employee non-profit agency using Microsoft Office Suite.
  • Produced various promotional materials including brochures, annual reports and newsletters and handled all media requests.
  • Coordinated editing of annual reports for the St. Joe Paper Company and Florida East Coast Railway.
  • Prepared annual reports and wrote proposals for various projects, investors and business partners.
  • Produced internal newsletters (digital and print) and aided with annual reports.
  • Designed dynamic meeting reports and assisted with writing and producing annual reports.
  • Prepared annual reports and authored proposals for a wide range of projects.
  • Proof read annual reports for fortune 500 businesses and law firms.
  • Produce award-winning newsletters, calendars, annual reports, and photography.
  • Planned, wrote and edited award-winning annual reports for the enterprise.
  • Developed annual reports, information brochures, and press materials.
  • Prepare annual reports and write proposals for various projects.
  • Created professional brochures, newsletters and annual reports.
  • Created, edited and produced marketing materials including ad campaigns, annual reports, yearly budgets, and monthly fiscal statements.
  • Designed newsletters, annual reports and flyers.

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9. News Stories

high Demand
Here's how News Stories is used in Public Relations Specialist jobs:
  • Acquired news coverage by preparing visual events for TV and Web and placing photos and news stories in print media.
  • Developed, wrote and edited news stories for clarity and content to present on-air each week.
  • Created and submitted monthly features and wrote medical news stories & releases.
  • Collaborated with media outlets to develop health-relating news stories and press releases.
  • Conducted Internet research and posted news stories to the intranet.
  • Publish hometown news stories of students in the program.
  • Use persuasive telephone skills to pitch news stories.
  • Pitched news stories on latest brand initiatives.
  • Verified the accuracy of news stories and responses, and promptly researching the appropriate response(s) to ensure accuracy.
  • Created interest and media attention through press releases, cold calling and personal visits for breaking or developing news stories.

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10. Customer Service

high Demand
Here's how Customer Service is used in Public Relations Specialist jobs:
  • Provided exceptional customer service and excelled at customer advocacy by providing accurate information and utilizing research and resolution skills.
  • Applied excellent customer service when communicating to potential clients/users regarding the Apps gaming and user capabilities.
  • Promoted to Public Relations Specialist after gaining recognition as a Customer Service expert.
  • Developed, coordinated, and managed cross-sales training for customer service representatives.
  • Have excellent communication, negotiation, and customer service relationship.
  • Conduct daily operation involved with a customer service oriented business.
  • Introduced new customer service ideas to enhance customer satisfaction.
  • Monitored clients experience to develop advanced customer service.
  • Demonstrated an unwavering commitment to customer service, adding new clients, all while maintaining premium service levels with existing accounts.
  • Worked with clients as well as many walk in customers providing them with quality customer service, while driving company sales.
  • Managed an operation that was based on precision and creativity in application and promotion, in addition to excellent customer service.
  • Key Results:* My job duties were to provide excellent customer service to homeowners with mortgages with the company.
  • Administer solid-waste franchise agreements, monitor overall performance, payment of franchise fees and delivery terms and customer service levels.
  • Provided excellent customer service by completing assigned duties, working with a team, and meeting project goals.
  • Generated great customer service, made sure that the highest quality of service was provided to all guests.
  • Recruit and supervise a marketing team specialized in product support, customer service and graphic design;
  • Delivered superior customer service to 250 patrons a month and processed over 50 food orders weekly.
  • Utilized superior customer service and problem solving skills in complex situations and dealing with irate patrons.
  • Resolve customer service issues with sales team, union and union members, if necessary.
  • Provided personalized customer service, reservations, and VIP treatment, including bottle service.

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11. Instagram

high Demand
Here's how Instagram is used in Public Relations Specialist jobs:
  • Increased both Twitter and Instagram followers by 100%.
  • Improved social media presence, which includes: Twitter, Instagram, and Pinterest.
  • Started Instagram and Twitter accounts for the company - responsible for posting information in these avenues as well as others.
  • Manage Hinge's Instagram account and post daily images featuring both current users and past success stories.
  • Expanded and maintained social media presence to Twitter, Instagram, and Google Blogger.
  • Launched company Instagram and SnapChat accounts.

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12. Trade Shows

high Demand
Here's how Trade Shows is used in Public Relations Specialist jobs:
  • IowaCoordinated exhibits for trade shows for international software developer.
  • Researched and solicited speaking engagements for the CEO, COO and other company executives at trade shows, conventions and conferences.
  • Manage and execute all media and industry events including product launches, media tours, trade shows and PGA Tour events.
  • Work with art department to create desired results on projects, collateral and represented agency at trade shows and conferences.
  • Generated press material; interacted with the media; supported press conferences, trade shows, and user shows.
  • Created concepts for video and marketing presentations at industry trade shows while maintaining budgets and reporting on multimedia spending.
  • Handled planning and project management of trade shows and virtual events resulting in new customer and partner relationships.
  • Developed content for the creation of several Smart Panels for global trade shows and other marketing material.
  • Assisted management at fashion events, trunk shows and trade shows such as New York Fashion Week.
  • Served as spokesperson at events and trade shows; coordinated media interviews with subject matter experts.
  • Attended trade shows to maintain and grow company relations with distributors, customers and media personnel.
  • Attended industry trade shows for the purpose of meeting and further developing rapport with media representatives.
  • Created and presented all material needed to run promotions at public events & trade shows.
  • Managed Digital Reef's participation in trade shows, customer advisory board meetings and symposiums.
  • Coordinate media events such as tours, press conferences, trade shows and receptions.
  • Prepare clients for trade shows including booth design, setup, shipping and scheduling.
  • Developed and managed marketing strategies for online, print, and trade shows.
  • Assisted in execution and preparation of at least 3 trade shows annually.
  • Travel nationally and abroad for annual trade shows and company sales events.
  • Represented organization at trade shows, chamber meetings and other community events.

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13. Public Relations Strategies

high Demand
Here's how Public Relations Strategies is used in Public Relations Specialist jobs:
  • Developed new & exciting marketing & public relations strategies; established relationships with trade journalists to promote product awareness.
  • Developed and executed global editorial, marketing communications, and public relations strategies designed to reach sales objectives.
  • Developed and implemented public relations strategies including institutional ads.
  • Developed recruitment and public relations strategies to increase membership.
  • Interfaced with senior management to develop public relations strategies.
  • Developed effective public relations strategies for promoted ideas.
  • Planned, developed and implemented Public Relations strategies.
  • Implemented public relations strategies for clients in health care, high tech, legal, and finance industries.
  • Developed public relations strategies for big and small businesses on behalf of a Fifth Avenue advertising agency.
  • Create and implements short and long term public relations strategies for an array of clients.
  • Collaborated with Persona PR to create public relations strategies for our clients.
  • Develop public relations strategies and market research to in Latin America.
  • Advised administrators, faculty and staff on public relations strategies.
  • Developed public relations strategies that positively impact the company's mission and triggers allcorporate image and product marketing efforts; i.e.
  • Develop and implement public relations strategies for AtlantiCare, the region s largest healthcare organization.

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14. Public Relations Campaigns

high Demand
Here's how Public Relations Campaigns is used in Public Relations Specialist jobs:
  • Conducted research analysis to proactively develop new public relations campaigns, along with internal and external communications.
  • Developed and executed public relations campaigns that integrated with clients' marketing strategies.
  • Put in place measurement programs to determine effectiveness of public relations campaigns.
  • Develop strategic communications and public relations campaigns for client partners.
  • Create, manage and implement Public Relations campaigns with the goal of enriching the Library's position within the community.
  • Developed 15 public relations campaigns in order to influence local national participation in U.S. and host nation led community events.
  • Assisted Brand Public Relations Managers in the development and execution of Public Relations Campaigns for high-profile General Mills products.
  • Handle all public relations campaigns/events, oversee all operational and employee matters, editor of Religion Journal.
  • Prepared press releases and contacted media to drive success of strategic public relations campaigns.
  • Supervised public relations campaigns for new flights in the US and Latin America.
  • Produced average of 500% ROI for all public relations campaigns managed.
  • Develop public relations campaigns for the LMI Research Institute.
  • Develop public relations campaigns for ethnic markets.
  • Developed and launched integrated, multi-channel print, social media and direct public relations campaigns that propelled public visibility.
  • Strategized effective public relations campaigns.
  • Developed public relations campaigns and managed the tasks of responding to phone calls, email enquiries and faxes.
  • Created communications plans for small business owners Researched media leads and publicity opportunities for small businesses Planned and implemented public relations campaigns
  • Developed public relations campaigns including design and creation of all print materials, press releases, newsletters and fundraising events.
  • Key accomplishments: Redesigned newsletter Won several Vox Awards for outstanding public relations campaigns

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15. Internal Communications

average Demand
Here's how Internal Communications is used in Public Relations Specialist jobs:
  • Co-developed/implemented comprehensive strategic plan for internal communications.
  • Directed internal One Voice communications system migration to an Email-based application to improve efficiency and speed of delivery for internal communications.
  • Managed internal communications for the organization by collecting, editing, formatting, and disseminating information from forty-six staff members.
  • Executed international internal communications strategies across the organization * Developed awareness campaigns * Launched a new brand and public relations strategy
  • Manage college external relations through public affairs initiatives, including media relations, community relations and internal communications.
  • Coordinated internal communications programs focused on educating the workforce about the Navy wide implementation of ERP.
  • Crafted content for internal communications vehicles, including text for intranet site and new product internal announcements
  • Collaborate with the Global Marketing Manager by coordinating all internal communications including writing and editing copy.
  • Conducted internal communications activities, writing copy for internal branding guide and company newsletters.
  • Managed all internal communications, including company events and employee newsletter.
  • Managed brochures and other collateral, including internal communications materials.
  • Served in public relations role, oversaw agency internal communications.
  • Designed, developed and managed company's internal communications efforts.
  • Key crisis counselor for media relations and internal communications.
  • Developed and implemented messaging system to improve internal communications.
  • Managed internal communications and external community outreach projects.
  • Design and maintain internal Communications SharePoint site.
  • Coordinated internal communications with management.
  • Facilitate internal communications with employees.
  • Prepared executive communications including key messages, speaking points, presentations, internal communications, and Q and A's.

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16. Communication Plans

average Demand
Here's how Communication Plans is used in Public Relations Specialist jobs:
  • Developed and implemented comprehensive advertising, marketing and communication plans for various service lines to increase patient census rates.
  • Created and initiated guidelines and internal communication plans to train Red Cross volunteers on proper social media interaction.
  • Collaborated with administrative teams to gather significant information and develop strong crisis communication plans and strategies.
  • Developed 20 crisis communication plans that minimized potential business losses by alleviating investor concerns.
  • Delivered comprehensive media research to support communication plans, assessments, and proposals.
  • Coordinated news and information media interviews, developed communication plans.
  • Developed and Implemented marketing and communication plans for client departments.
  • Interacted directly with the client to develop strategic communication plans and community relations plans, and to discuss programmatic details.
  • Develop seeding communication plans including local and global strategy, budget and tactics.
  • Implemented campaign strategies, marketing and communication plans for various campaigns.
  • Designed marketing and communication plans to meet college and departmental goals.
  • Created various specialized communication plans to promote new service lines.
  • Lead the creation and execution of communication plans.
  • Developed communication plans that support events, partnerships and sponsorships.
  • Perform Marketing and Communication plans for the on-going and accomplished projects.
  • Created hashtags within communication plans to track campaign ROIs and online responses to sponsored events.

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17. Fact Sheets

average Demand
Here's how Fact Sheets is used in Public Relations Specialist jobs:
  • Authored a variety of communications materials, including but not limited to fact sheets, special notices, and press releases.
  • Drafted written documents to support public relations activities including press releases, fact sheets, company backgrounders and executive biographies.
  • Developed media kits including creating packaging materials and all written materials including backgrounders, press releases and fact sheets.
  • Authored website text, presentations, e-newsletter, backgrounders, product presentations, and product fact sheets.
  • Prepare, write and edit publications such as brochures, fact sheets, programs and advertising copy.
  • Prepared ceremonial scripts, biographies of senior leaders, fact sheets on military units and their equipment.
  • Create persuasive, effective communications campaigns, including fact sheets, news releases, and special notices.
  • Produced company brochures, direct mail and monthly newsletters, speeches, and fact sheets.
  • Design and write copy for collateral, including fact sheets, event invitations and communications.
  • Created press kit materials including fact sheets, backgrounders, newsletters and press releases.
  • Prepared press releases and fact sheets, and compose letters, using computer.
  • Created general information materials including backgrounders, fact sheets and talking points.
  • Selected Achievements: Developed media action kits, grassroots promotional kits, consumer brochures, and industry fact sheets.
  • Create press releases, product fact sheets, briefing materials, case studies, white papers and executive bios.
  • Created all instructional and promotional materials (newsletters, fact sheets, brochures, trade show handouts, etc.
  • Crafted variety of public relations materials: press releases, fact sheets, Q&As, etc.
  • Contentincluded press releases, blogs, fact sheets and video scripts for media and consumer audiences
  • Produced brochures, fact sheets and flyers outlining events and programs.

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18. Youtube

average Demand
Here's how Youtube is used in Public Relations Specialist jobs:
  • Maintained and updated clients websites, YouTube, and Twitter channels.
  • Manage budgets for YouTube video series projects and Holiday Celebration.
  • Scripted and appeared in instructional YouTube videos for company.
  • Researched and contacted digital influencers (YouTube).
  • Developed an all-intensive social media marketing campaign that garnered 3,000 total likes on YouTube videos highlighting different campus celebrities.
  • Managed the creation and display of both user-generated and resort-developed videos for YouTube.

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19. Linkedin

average Demand
Here's how Linkedin is used in Public Relations Specialist jobs:
  • Promoted WiserU LinkedIn seminars to colleges and universities so upcoming college graduates can master LinkedIn for job search and career.
  • Launched internal relations programs including LinkedIn group, website and training tool.
  • Created Sports Creative LinkedIn group that contains high profile members from across the worlds largest sports and lifestyle brands.
  • Manage and supervise all HRSS social media channels (LinkedIn, website, newsletter, employee portal).
  • Manage company's LinkedIn page in accordance with Bostik brand position and messaging guidelines.
  • Managed corporate social media campaign using Facebook, Twitter, WordPress, YouTube and LinkedIn-- growing followers by 60%.

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20. SEO

average Demand
Here's how SEO is used in Public Relations Specialist jobs:
  • Work with administrators, managers and department heads to add/edit/develop content as necessary, ensuring accuracy of content and utilizing SEO.
  • Initiated digital marketing strategies including SEM, SEO, social media marketing, mobile website development, and ongoing website improvements.
  • Work closely with SEO and marketing analysts to make sure content on the blogs and website is engaging to readers.
  • Used SEO Meta Keywords, Meta Descriptions and Title Tagging to get maximum attention from prospective customers.
  • Managed clients' search engine optimization (SEO) and search engine marketing (SEM) strategies.
  • Devise social media plans to triple exposure vehicles, reduce advertising spending and maximize SEO rankings.
  • Manage the company's graphic design, PR, SEO and advertising firms, including budgets.
  • Created social media program to augment SEO efforts resulting in 500 followers and 60,000 Google+ followers.
  • Write website content with a focus on sales and Search Engine Optimization (SEO).
  • Analyzed website, social media, and SEO/SEM statistics to recognize and respond to trends.
  • Manage online marketing and optimize online resources, including social media campaigns and SEO/SEM
  • Conducted market research using SEO in to gain a stronger online traffic.
  • Created email blasts and used SEO devices to maximize readership.
  • Worked with various Social Media, Blog and SEO platforms.
  • Dedicated a large amount of personal time researching SEO best-practices.
  • Manage website terms for maximum SEO exposure during Google searches.
  • Used marketing and SEO tactics for lead generation.
  • Managed the McCormick & Schmick's website, including design updates, SEO efforts and content management.
  • Created SEO-optimized website content and developed business marketing plans on an ad hoc consulting basis.
  • Studied digital web analytics, performed SEO research, and analyzed digital trends.

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21. Communications Strategies

average Demand
Here's how Communications Strategies is used in Public Relations Specialist jobs:
  • Advised hospital and Banner Health executives on public relations and strategic communications strategies, crisis situations and message development.
  • Coordinated communications strategies and built relationships with local media; acted as LifeServe Blood Center spokesperson as needed.
  • Developed and implemented long- and short-term integrated lifestyle communications strategies and programs for Mercedes-Benz Classic/Classic Center at Irvine.
  • Developed and implemented communications strategies for newly created acquisition program division and new fleet technologies.
  • Advised executive management on the planning and implementation of marketing and communications strategies.
  • Create and administer internal/external audience communications strategies, associated plans and key messages.
  • Provide PR counsel and recommendations to leadership; develop crisis communications strategies.
  • Formulate and execute marketing communications strategies to meet goals and objectives.
  • Collaborated with senior management to develop system-wide PR and communications strategies.
  • Identified main client groups/audiences and formulated public relations communications strategies.
  • Identified communications strategies and business objectives utilizing multiple online channels.
  • Follow through on existing communications strategies to strengthen internal/external support.
  • Deliver strategically-aligned and effective marketing communications strategies for customers.
  • Work with public information officer to plan communications strategies.
  • Design and implementation of communications strategies.
  • Give advice on the development of marketing and communications strategies and services supporting K-12 education programs and student achievement.
  • Identify and manage communications strategies to raise the visibility of LMI among government managers.
  • Provide counsel to internal clients on media relations and communications strategies.
  • Planned and implemented communications strategies for a diverse range of clients.
  • Developed and managed communications strategies, plans and budgets.

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22. Promotional Events

average Demand
Here's how Promotional Events is used in Public Relations Specialist jobs:
  • Organized promotional events in order to establish a stronger public presence while coordinating with sponsors to improve overall marketability.
  • Planned and executed internal and external company promotional events.
  • Communicated with clients and referral sources/planned promotional events.
  • Coordinated and executed all promotional events.
  • Coordinated on-site marketing and promotional events.
  • Manage hospital marketing and communications functions, overseeing 12 service lines and promotional events.
  • Set up commercial missions, promotional events, fashion shows and wine events.
  • Assisted with planning promotional events and attended important functions on company s behalf.
  • Collaborate with vendors and press to create promotional events and generate media coverage.
  • Coordinate actor interviews and press junkets, film screenings and promotional events.
  • Organized promotional events such as exhibitions, tours, and visits.
  • Write press releases for store openings and other promotional events.
  • Produce promotional events, new product launches, and showcases.
  • Supervised promotional events, tours.
  • Orchestrated radio remotes for Harrah s annual Celebrity Golf Tournament, Harvey s Outdoor Concert Series and various other promotional events.
  • Work with clients in Chicagoland area to initiate and administer grand opening sales events and special promotional events.
  • Spearheaded promotional events and initiatives for clients such as WEtv, Sony Screen Gems, and Atlantic Records.
  • Developed, planned and managed promotional events Created and edited press released Produced radio advertising Performed on-site marketing for various retailers
  • Schedule Catered Events Create Advertisement materials Contract for advertisement services Develop and Supervise Promotional Events

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23. External Communications

average Demand
Here's how External Communications is used in Public Relations Specialist jobs:
  • Planned and implemented advertising and marketing strategies including recruitment campaigns and re-branding for both internal and external communications.
  • Partner with merchants, legal, and corporate communications to obtain necessary approvals on internal and external communications.
  • Reported to the head of University Relations responsible for internal/external communications, executive communications and crisis communications.
  • Provided internal/external communications for CRP, an insurance marketing organization, pr/marketing support for over 400 agents.
  • Worked directly with members of Bethesda's Executive Leadership Team on internal and external communications campaigns.
  • Provided external communications support for CIBA-GEIGY's science education, community relations and corporate contributions programs.
  • Developed and executed strategic internal and external communications plans that enhanced employee engagement and increased business.
  • Managed external communications related to company legal matters, member issues, physician and hospital negotiations.
  • Worked with marketing partners to develop internal & external communications plans.
  • Developed external communications and campaigns to support company mergers and acquisitions.
  • Produce internal and external communications for municipal government.
  • Included both internal and external communications responsibilities.
  • Create internal and external communications.
  • Lead internal and external communications around major initiatives, often spearheading new studies to build interest from the media.
  • Create and manage all aspects of public and media relations, including content development for internal and external communications.
  • Managed all external communications, media relations, and marketing campaigns to raise community awareness of the agency.
  • Develop strategic communications plans, media relations, internal and external communications, event planning, social media measurement and strategy.
  • Supported internal and external communications for Carlson Wagonlit Travel to promote the brand, engage employees and secure media coverage

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24. Monthly Newsletter

average Demand
Here's how Monthly Newsletter is used in Public Relations Specialist jobs:
  • Developed and published monthly newsletter for staff distribution.
  • Increased awareness at a local and international level, writing and editing bilingual presentations, monthly newsletters, and brochures.
  • Developed all stakeholders' publications such as the Annual Report, bi-monthly newsletter, brochures and data sheets.
  • Produced monthly newsletter that was distributed to various professional and collegiate sports teams, media and clients.
  • Served as editor and chief writer of company's monthly newsletter, distributed to 8,000 employees.
  • Created, wrote and managed a monthly newsletter for Health Advocate clients and members.
  • Produce and manage Security Bank's monthly newsletter to customers.
  • Directed production of award-winning, 8-12 page, monthly newsletter.
  • Designed and wrote content for quarterly and monthly newsletters.
  • Created and marketed a monthly newsletter.
  • Produced monthly newsletter using desktop publishing software.
  • Published monthly newsletter with 25,000 readership, wrote press releases, promoted summer camps, responded to media requests
  • Work with Salesforce to manage our leads and send out our monthly newsletters.

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25. Favorable Public Image

average Demand
Here's how Favorable Public Image is used in Public Relations Specialist jobs:
  • Created company literature and other forms of communication designed to maintain a favorable public image.
  • Developed marketing campaigns that supported a positive and favorable public image of the organization.
  • Present to NFWC CEO effective marketing strategies to maintain a favorable public image and increase patient population and revenue.
  • Planned and conducted public relations to create and maintain favorable public image for employer and client.
  • Plan and direct PR campaigns designed to create and maintain a favorable public image.
  • Create and maintain a favorable public image for the organization being represented.
  • Created and promoted a favorable public image for AMI.

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26. Public Relations Efforts

average Demand
Here's how Public Relations Efforts is used in Public Relations Specialist jobs:
  • Managed public relations efforts, including press release development, media outreach and oversight of external agency for telecommunications company.
  • Coordinated public relations efforts and produced an online forum for a national public television program.
  • Direct all public relations efforts; disseminate news and information among trade/consumer media channels.
  • Evaluated advertising and promotion programs for compatibility with public relations efforts.
  • Helped implement and evaluate marketing and public relations efforts.
  • Manage daily corporate public relations efforts.
  • Directed public relations efforts for a rail infrastructure project ($870 million) contributing to on-time and on-budget completion.
  • Managed marketing and public relations efforts for medical spa including working with the media to increase promotion of business.
  • Led all public relations efforts resulting in over 150 articles placed in top media outlets.
  • Supported the public relations efforts for one of the nation s largest public housing authorities.
  • Compiled media packages to showcase the company's public relations efforts in news media.
  • Drive media and public relations efforts by building and maintaining key media relationships.
  • Directed proactive public relations efforts of the network's premier product lines.
  • Assisted management on public relations efforts for print and digital media.
  • Assisted in management of public relations efforts, maintained ad budget.
  • Support Marketing and public relations efforts through research and analysis.
  • Team member of the city s public relations efforts.
  • Managed account executive duties and public relations efforts for the company's largest client -- Greater Las Vegas McDonald's Restaurants
  • Managed the domestic and international public relations efforts at Stampin' Up!

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27. Crisis Communications

average Demand
Here's how Crisis Communications is used in Public Relations Specialist jobs:
  • Developed and executed communications/marketing strategies and crisis communications plans;worked in designated emergency command centers during Governor-declared emergencies.
  • Handled crisis communications at command center utilizing National Incident Management System and participated in regional evacuation drills.
  • Zero negative story placements for the company while serving as company spokesperson and managing crisis communications.
  • Served as university spokesperson; adept at crisis communications and rapid response processes.
  • Assisted managers in crisis communications mostly dealing with sensitive personnel issues.
  • Developed crisis communications plan and provided media training for university representatives.
  • Participated in a county wide crisis communications simulation for disaster preparedness.
  • Developed and obtained executive approval of streamlined crisis communications plan.
  • Developed crisis communications plan and assisted with implementation.
  • Trained and prepared for crisis communications.
  • Handle emergency response and crisis communications duties as needed and serve in the state or VDOT joint information center during events.
  • Managed and directed continuity of operations crisis communications staff for CBP Office Of Public Affairs.
  • Managed crisis communications issues (missing organs, identity theft, etc.).
  • Managed crisis communications in a number of real world and training scenarios.
  • Educated employees and the public on current crisis communications plans.
  • Managed internal, external and crisis communications for tornados, hurricanes, and other disasters.

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28. New Product Development

average Demand
Here's how New Product Development is used in Public Relations Specialist jobs:
  • Updated and analyzed the market competition; overviewed 39 Asset Management Companies monthly for the New Product Development Department.
  • Researched and identified marketing opportunities and new product development in coordination with regional events.
  • Participated in new product development.
  • Practice areas included performance additives, colorants and chemical specialties, in addition to anti-microbial agents, new product development.
  • Developed and implemented marketing/PR plans for leading health care and life science organizations to increase awareness of new product development.
  • Advised marketing department on new product development.

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29. Project Management

average Demand
Here's how Project Management is used in Public Relations Specialist jobs:
  • Demonstrate independent project management skills by providing thought leadership and strategic media and communication recommendations aligned with agency core values.
  • Project Coordinator, Marketing Communications Provided project management support for the production of all marketing materials.
  • Assisted in the initialization and implementation of processes for project management and design production.
  • Developed project management skills while overseeing more than 25 events through coordination of logistical support from six separate agencies per project.
  • Interacted with key clients and was responsible for project management and status reporting, along with participating in strategy and planning.
  • Project management lead for PR/Marketing projects with a cumulative budget of over $1,000,000 annually.
  • Provide project management as well as facility planning and management for 380-acre property.
  • Provided marketing, public relations and project management for sports apparel outlet.
  • PROJECT MANAGEMENT SYSTEMS Environmental Health Portfolio Management System (EHPM) (CDC) Documentum/Clearance (CDC) SharePoint (CDC)
  • Brand development Product photography Project management Administrative assistance and fill in

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30. External Audiences

low Demand
Here's how External Audiences is used in Public Relations Specialist jobs:
  • Coordinated and maintained vendor partnerships including business planning, joint venture marketing, strategic messaging and positioning for various internal/external audiences.
  • Developed a variety of content for customer outreach materials and targeted communications to internal and external audiences as needed i.e.
  • Prepared and edited organizational publications for internal and external audiences which entailed employee newsletters, magazines, and stockholder reports.
  • Designed, wrote and developed marketing materials, advertisements, patient education and presentations for internal and external audiences.
  • Act as the organizations representative with the media* Prepare and edit organizational publications for external audiences* Arrange public appearances
  • Prepared or edited organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Developed organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
  • Constructed and monitored strategic social media marketing posts to increase social network presence with external audiences.
  • Developed and published periodic publications to both internal and external audiences.
  • Prepare or edit organizational publications for internal and external audiences.
  • Developed marketing plans for internal and external audiences.
  • Write press release information and write articles to promote JCC programs, people, and mission to internal and external audiences.
  • Translated complex medical discoveries into elegant prose for internal and external audiences via news releases, brochures and newsletters.
  • Created complete corporate email newsletter content for internal and external audiences, including MAI's quarterly email newsletter.
  • Created collateral materials, including sales team tool kits, with effective marketing messages for external audiences.
  • Prepared and edited publications for internal and external audiences, which included press releases and letters.
  • Managed all communications for internal and external audiences for Cambridge's IT department.
  • Assisted in writing for news for external audiences.
  • Prepared organizational publications, such as newsletters and flyers for internal and external audiences.
  • Optimized email marketing campaigns using Salesforce and Constant Contact to increase CRM strategy results for internal and external audiences.

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31. Market Research

low Demand
Here's how Market Research is used in Public Relations Specialist jobs:
  • Conducted market research pertaining to patient database through tracking information regarding all new and existing patients.
  • Conducted extensive internet market research and compiled potential client lists.
  • Conducted market research and competitor analysis for advertising proposals.
  • Conducted needs assessments using market research software
  • Worked with account executives and marketing team in the area of promotion, market research, and demographic analysis.
  • Recruited, hired, and managed program intern to assist in tracking media coverage and conducting market research.
  • Participate in market research initiatives, including, but not limited to, qualitative and quantitative research.
  • Make recommendations based on thorough market research and make marketing item selection based on survey metrics.
  • Utilize market research and best practices to advance marketing across historical communication channels, e.g.
  • Composed market research reports analyzing the product, the consumer, and the marketplace.
  • Utilize market research and best practices to advance marketing of clinical and operational functions.
  • Conduct market research and competitive analysis in order to drive sales and marketing efforts.
  • Provided market research to sales and contracting staff to help evaluate and identify issues.
  • Orchestrated group studies, collected people opinion data, and did market research.
  • Designed surveys and authored three market research studies of the debt collection industry.
  • Conducted market research on national events and make recommendations on which to attend.
  • Gathered and analyze market research to find out the business opportunities.
  • Participated in strategic brainstorm sessions and client meetings, and conducted healthcare market research
  • Conducted market research and analysis Created promotional appearances Developed and implemented ideas to maximize revenue
  • Assisted in rebranding efforts Commissioned and conducted relevant market research.

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32. Corporate Communications

low Demand
Here's how Corporate Communications is used in Public Relations Specialist jobs:
  • Aligned product promotion with the overall direction of corporate communications, global medical marketing, and medical education.
  • Served as liaison between corporate communications and marketing department on Web-based/Video efforts for new product launches.
  • Wrote/edited/pitched articles for company intranet, various press releases and all corporate communications.
  • Supervised and led corporate communications and acted as spokesperson and CEO ghostwriter.
  • Developed corporate communications and POP materials for seven retail stores.
  • Ensured consistent approach to all global corporate communications efforts.
  • Lead Corporate Communications initiatives and support investor relations.
  • Managed corporate communications and branding.
  • Organized and directed press road shows for the Director of Corporate Communications and the Vice President of Product Marketing.
  • Implemented social media program as part of newly formed Corporate Communications team.
  • Directed several key functions in the corporate communications department of this Fortune 500 computer manufacturer.
  • Perform Corporate Communications with all concerned bodies and stakeholders; Governments, NGOs, Peer banks, international organizations.
  • Served in the corporate communications department of a global financial institution with over 14,000 employees.
  • Functioned as corporate communications liaison for 14 different sites.

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33. Company Website

low Demand
Here's how Company Website is used in Public Relations Specialist jobs:
  • Coordinate and execute informational updates of company website content to ensure strategic alignment and consistency with corporate strategic directives.
  • Implement brand voice/identity for all correspondence through social media outlets and company website
  • Produced all communications materials including the company website, brochures, social media strategy and press releases.
  • Maintain media lists, clip reports, editorial calendars and news page on company website.
  • Produce, write and edit all promotion videos for the company website.
  • Designed, developed, and managed company websites and social media accounts.
  • Managed the company s social media account and revamped the company website.
  • Optimized web copy for company website that increased search page rankings.
  • Publish videos and photography on company website and blogs.
  • Monitored all company websites and social media pages daily.
  • Created and edited new content for company website.
  • Assist in maintenance and updating of company website.
  • Authored training manuals and content for company website.
  • Maintained company website and social media presence.
  • Update the company website and intranet.
  • Have worked in marketingvideo campaigns, maintaining the company website, internal and external newsletters, and employee culture awards.
  • Designed and maintained agency brochure, business cards, posters, flyers, company website and social media accounts.
  • Created and maintained company website using Wordpress plugin.

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34. Blog Posts

low Demand
Here's how Blog Posts is used in Public Relations Specialist jobs:
  • Research, compose and distribute press releases, op-eds, blog posts and other public relations material.
  • Contacted over 250 bloggers for client and scheduled interviews and blog posts for client.
  • Co-authored a series of visual communication blog posts and articles to generate sales leads.
  • Spearhead all public relation functions and online blog posts.
  • Prepared press materials including blog posts.
  • Coordinate sponsored blog posts and giveaways with industry tastemakers.
  • Contacted Washington Post to get client in the Weekend Section of the newspaper Write Blog posts for company website

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35. Photo Shoots

low Demand
Here's how Photo Shoots is used in Public Relations Specialist jobs:
  • Coordinated photo shoots and recruited required talent * Planned marketing strategies to generate exposure * Strengthened social media presence
  • Coordinated recruiting materials to include photo shoots and video shoots for university programs.
  • Managed internal/external video/photo shoots and maintained video/photo library.
  • Arrange public appearances, interviews, photo shoots, filming, or events for clients to increase product or service awareness.
  • Coordinated photo shoots, red carpet interviews, editorial inquiries, and media opportunities for clients.
  • Coordinate production of audio-visual programs, videos and photo shoots including all annual report photography.
  • Served as model and prepared hair and makeup on models for photo shoots.
  • Created media kits for press and clients Managed photo shoots to promote image building
  • Identified trending jewelry for photo shoots to target specific markets.
  • Planned chocolate tasting events, promotion launches and photo shoots.
  • Produced all fashion and beauty photo shoots for publication.
  • Schedule interviews and photo shoots for clients.
  • Observed set locations for photo shoots.
  • Conducted photo shoots and interviews.
  • Supported the facilitation of ad campaigns, press conferences, photo shoots, staff interviews and creative services.
  • Assist with on-site photo shoots, television and movie filming, executive interviews, and any visitingmedia.
  • Attended, managed video and photo shoots. "

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36. Cooperative Relationship

low Demand
Here's how Cooperative Relationship is used in Public Relations Specialist jobs:
  • Responded to media requests for information and established cooperative relationships with community, consumer, employee and public interest groups.
  • Established and maintained cooperative relationships with wide and diverse assortments of employees and representatives of community and public interest groups.
  • Established and maintained cooperative relationships with community and public interest groups and with representatives from print and broadcast journalism.
  • Establish and maintain cooperative relationships with representatives of the media, public, ecumenical and municipal community.
  • Establish and maintain cooperative relationships with community or public interest groups.
  • Established and maintained cooperative relationships within region for non-profit organization.
  • Establish and maintain cooperative relationships with representatives in the community.
  • Established and maintained cooperative relationships with the Residents, the Ozark community, and employees.
  • Establish and maintain cooperative relationships with representatives of community, clients, and employees.
  • Generated media communications to promote organizations cultural/spiritual activities Establish or maintain cooperative relationships with representatives of community organizations and interest groups.
  • Established and maintained cooperative relationships with representatives of the community, employees, elected officials, media and public groups.
  • Established and maintained cooperative relationships with company representatives, public interest groups, bloggers, print and online news outlets.
  • Maintain good-natured, cooperative relationships with the news media, consumers, and varies agencies.
  • Established and maintained cooperative relationships with representatives of community, consumer, and employees Isdic and lycee general leclerck

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37. New Clients

low Demand
Here's how New Clients is used in Public Relations Specialist jobs:
  • Increased readership of Health E-News newsletter and weekly news summaries statewide, leading to new clients in California and Colorado
  • Contacted new clients to book concerts and events in North Dakota, South Dakota, & Minnesota.
  • Promote Business via radio network stations, in order to draw in new clients and business partners.
  • Constructed content and design for new website to attract & inform current & new clients.
  • Managed a website redesign project to attract new clients via a simplified user interface.
  • Edit and proofread all presentations and radio shows Speaking with on average 40-50 new clients a day turning leads into sales.
  • Attract and sign new clients to the firm Assigned clients have made 'Best Of Philly'
  • Directed the planning for a successful footwear fashion event for the Ja Trend Show which generated new clients for the firm.

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38. Powerpoint

low Demand
Here's how Powerpoint is used in Public Relations Specialist jobs:
  • Developed and executed PowerPoint presentations for City Council appointed Norfolk Communications Bureau Advisory Committee.
  • Created institutional PowerPoint presentation for the university president; assisted in executing presentations.
  • Conducted surveys, provided reports and meeting materials, including PowerPoint presentations.
  • Developed enhanced PowerPoint presentations for corporate speakers for various industry conferences.
  • Generated, created and obtained new promotional materials for PowerPoint and printed presentations of sales staff.
  • Developed PowerPoint presentations for monthly director meetings using transitions, animations, charts and graphs.
  • Skilled in Microsoft Suite (Word, Outlook, Excel, PowerPoint, Publisher).
  • Created brochures, news releases, speeches, letters, talking points, PowerPoint presentations.
  • Created PowerPoint presentations for use by DSS Commissioner and staff personnel.
  • Initiated consistency in department visuals by writing guidelines and designing PowerPoint templates for employees whodevelop and deliver presentations.
  • Organized and executed PowerPoint presentations for the Manufacturing Managing Director for employee communication meetings.
  • Created press releases, brochures, and various signage using MS Publisher, Word, PowerPoint and Adobe Photoshop.

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39. Public Service Announcements

low Demand
Here's how Public Service Announcements is used in Public Relations Specialist jobs:
  • Write and edit media kits, press releases, public service announcements, media alerts, scripts and speaking points.
  • Prepared or supervised the preparation of press releases, public service announcements, programs and related public information materials.
  • Managed a schedule of press releases, public service announcements, service organization presentations, and special events.
  • Established media campaigns consisting of advertisements, public service announcements, and marketing strategies for the agency.
  • Drafted marketing and PR materials, brochures and public service announcements to promote programs.
  • Partnered with writing news releases, media advisories, and public service announcements.
  • Coordinated the production of 20 local public service announcements.
  • Drafted press releases and public service announcements.
  • Scripted and produced all public service announcements.
  • Collaborated with public relations director on all event planning.Notable Achievements* Crafted membership brochure and produced public service announcements.
  • Research, write, shoot, edit, public service announcements, programs, documentaries,events and other outreach projects.
  • Contacted radio stations across the U.S. to pitch placement of public service announcements and audio news releases.

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40. Public Appearances

low Demand
Here's how Public Appearances is used in Public Relations Specialist jobs:
  • Arranged public appearances, lectures, contests, and seminars for young people to promote active and healthy way of life.
  • Arrange public appearances, lectures, contests, book signings, promotional tours, and exhibits to increase product/program awareness.
  • Arranged public appearances, lectures, or exhibits for clients to increase enrollment or service awareness and to promote.
  • Arranged public appearances, lectures, contests, and exhibits to increase awareness and promote the school.
  • Arranged public appearances, lectures, and contests to gain new patients and increase service awareness.
  • Arrange public appearances, lectures or exhibits to increase organization awareness and to promote goodwill.
  • Arranged public appearances and trade show exhibits to increase awareness of university's unique programs.
  • Organized public appearances, lectures, contests and exhibits to increase product awareness.
  • Worked directly with corporation CEO and President to coordinate their public appearances.
  • Arranged public appearances for clients to increase service awareness and raise funds.
  • Arrange public appearances, lectures, contests, or exhibits for clients.
  • Arrange public appearances and events to promote visibility.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increaseproduct or service awareness or to promote goodwill.
  • Arrange public appearances, lectures, contests, book signings, promotional tours, and exhibitsPurchase advertising space and time.
  • Arranged public appearances, contests, and exhibits for Maaco to increase and promote company products sales and services.

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41. Public Relations Initiatives

low Demand
Here's how Public Relations Initiatives is used in Public Relations Specialist jobs:
  • Integrated strategic and tactical communications to support area schools and implemented results-oriented marketing and public relations initiatives for the district.
  • Developed and supported public relations initiatives to promote brand awareness/public image for McDonald's in Oregon and Southwest Washington.
  • Partnered with senior management to develop and execute divisional public relations initiatives.
  • Developed communication assets for pharmacy products and managed public relations initiatives.
  • Increased clientele and brand awareness through marketing and public relations initiatives
  • Authored strategic communications and provided support to public relations initiatives.
  • Linked public relations initiatives to economic objectives.
  • Promoted events through public relations initiatives.
  • Planned and deployed public relations initiatives.
  • Developed proactive consumer marketing and public relations initiatives in support of the state's $2 billion roadway construction efforts.
  • Coordinated marketing and public relations initiatives, including special event planning, for 25 physician group practices throughout central Pennsylvania.
  • Assisted with public relations initiatives in an effort to meet the goal of enriching a company s public persona.
  • Positioned growth of widely-recognized Washington, D.C. law firm through a variety of public relations initiatives.
  • Served as point person for community outreach and public relations initiatives.
  • Promote Products and services through public relations initiatives.
  • Promote products & services though public relations initiatives.
  • Developed and executed all aspects of public outreach campaigns to increase media exposure and support strategic corporative and public relations initiatives.
  • Strategized with hospital and clinic leadership to craft public relations initiatives driving awareness and patients to key service areas.
  • Managed public relations initiatives and worked closely with Director of Reprographics and graphics designers to create marketing materials.

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42. Public Interest Groups

low Demand
Here's how Public Interest Groups is used in Public Relations Specialist jobs:
  • Established and maintained relationships with public interest groups to influence opinion and promote ideas, and services.

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43. Trade Publications

low Demand
Here's how Trade Publications is used in Public Relations Specialist jobs:
  • Developed and maintained the company's corporate identity and image by using logos and signage* Maintained relations with trade publications.
  • Write editorials and communications for trade publications, representing organizational message.
  • Organized executive interviews with press members for key telecommunications trade publications.
  • Coordinated frequent interviews with national media and trade publications.
  • Researched trade publications and stayed abreast of editorial opportunities.
  • Established and maintained databases of media contacts including newspapers, magazines, radio, television, and trade publications.
  • Develop and help foster editorial relationships with trade publications, as well as daily and business press as needed.
  • Reviewed more than 75 trade publications each month to glean placement ideas or to validate placement of TISCOR information.
  • Write press releases, articles for trade publications, and client profiles.
  • Pitched clients to reporters at business, financial and trade publications.
  • Worked with writers to formulate contributed articles for trade publications.
  • Landed two company executives on exclusive industry roundtables that were published as cover stories in key trade publications.
  • Proofread and copyedited articles written for trade publications.

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44. Public Relations Activities

low Demand
Here's how Public Relations Activities is used in Public Relations Specialist jobs:
  • Aligned public relations activities with internal and external communication channels for maximum effectiveness and resource allocation.
  • Developed, executed and managed all public relations activities for Corning's global operations.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Manage all aspects of public relations activities for a faith-based organization.
  • Advised the president and members of the president's executive team on public relations activities, issues and events.
  • Managed all public relations activities for three lines of business, supporting sales goals and facilitating brand recognition.
  • Led public relations activities which consisted of drafting, disseminating and following up on press releases.
  • Directed the public relations activities for the District's $7.8 billion Comprehensive Everglades Restoration Plan.
  • Assist in the alignment of public relations activities with internal communications.
  • Managed all public relations activities for school serving ~300 students from pre-K to grade 12.

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45. Special Projects

low Demand
Here's how Special Projects is used in Public Relations Specialist jobs:
  • Managed videotaping of special projects for internal and external marketing purposes.
  • Collaborated with regional marketing executives for mentoring and special projects.
  • Coordinated annual United Way campaign and other special projects, including District parent organization and annual back to school kick-off events.
  • Contributed to special projects including the 50th Anniversary of World War II Commemorative Committee and related broadcasting and media relations.
  • Planned, directed, and coordinated activities to solicit and maintain funds for special projects in a non-profit organization.
  • Provided assistance with special projects, administrative tasks, fundraisers, and media requests at Massey Cancer Center
  • Worked with vendors and consultants regarding special projects, e.g., Recycling Outreach campaign.
  • Support of administrative and engineering staff, and work on special projects as required.
  • Worked closely with Guatemala's Tourism Institute on special projects to promote tourism.
  • Executed special projects for the City such as Y2K communications plan.
  • Coordinated special projects including trade shows to promote Virginia products.
  • Assist on special projects such as Global Communications Leaders Forum.
  • Coordinated the distribution of bulk mailings and special projects.
  • Coordinate public events and special projects as assigned.
  • Project Management and Grant driven special projects.Equipment, Mobile, and IT Procurement planning and development.
  • Manage all aspects of public information Serve as a support for special projects for the entire organization Event planning

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46. ROI

low Demand
Here's how ROI is used in Public Relations Specialist jobs:
  • Tracked ROI.-Managed public relations efforts including writing and proofreading press releases.
  • Established media relations department and created policies, procedures, guidelines and systems for measuring ROI and value of coverage.
  • Created greater focus and priorities for use of marketing/PR resources and identified ROI to measure success of various initiatives.
  • Created sales lead measurement techniques to deliver qualified leads to sales team and increase ROI.
  • Manage marketing communications program budgets, including all vendor and contractor activities and ROI reporting.
  • Created recap reports that track ROI and effectiveness of programs quarterly and annually.
  • Analyzed data to determine highest ROI for public relations and marketing strategies.
  • Present recaps of Public Relations events measuring ROI against budgets.
  • Expanded to purchase of screen-printing and embroidery shop.
  • Leveraged existing marketing tools to maximize ROI and champion industry best practices for B2B and MLM marketing.
  • Key Achievements Exceeded ROI expectations for coverage of the firm's New York market entry.
  • Provided marketing and public relations duties for the Detroit lockerroom licensed sports apparel store.
  • Evaluated Google Analytics for successful rates and ROI of various campaigns and product performance.
  • Produced and planned the campaign for new online coaching webinars increasing ROI.
  • Measured campaign ROIs using analytics, Constant Contact and Salesforce.

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47. Public Relations Programs

low Demand
Here's how Public Relations Programs is used in Public Relations Specialist jobs:
  • Managed outside consultants supporting public relations programs.
  • Plan and direct public relations programs designed to create and maintain a favorable public image for the Dunes Resort.
  • Planned and directed public relations programs to promote Red Cross products and services, and to raise money.
  • Arranged and conducted public relations programs in order to maintain the company's good image.
  • Assisted in all facets of public relations programs for national clients.
  • Spearheaded creation of public relations programs.
  • Program development, implementation, and evaluation of public relations programs for Visionworks brand, specifically working with youth oriented organizations.
  • Supported development and implementation of Public Relations programs, primarily for Beringer Vineyards.
  • Coordinated team leadership workshops, corporate sponsorships and other public relations programs.

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48. General Public

low Demand
Here's how General Public is used in Public Relations Specialist jobs:
  • Planned and developing methods of delivering promotional information to the general public and designated audiences within and outside DJJ.
  • Disseminated facts and information about organization's activities or governmental agency's programs to general public.
  • Managed the information between organization or individuals and the general public.
  • Extend and maintain positive relationships with the business community, funding sources, and general public of Warren and Clinton counties.
  • Established and maintained mutual relationships with service organizations and the general public as well as news and information groups and representatives.
  • Demonstrated a high level of professionalism and initiative in dealing with high school communities and the general public.
  • Performed responsible public relations duties through contacts and associations with visitors, board officials and the general public.
  • Researched, prepared, wrote and presented reports for senior management and the general public.
  • Coordinated scoping meetings giving general public opportunities to review plans and provide input on project.
  • Manage all follow-up with the project team and general public.

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49. Public Opinion

low Demand
Here's how Public Opinion is used in Public Relations Specialist jobs:
  • Prepared and processed budget consolidation for 7 basketball events promoting company's name and positively influencing public opinion.
  • Develop public relations/strategies to influence public opinion and maintain favorable perceptions of accomplishments and agenda.
  • Generated positive public opinion of Iraq Reconstruction and Claims Practice and Russian Oil & Gas Practices through media coverage.
  • Developed public relations andstrategies that would influence public opinion to promote ideas, products, and services.
  • Improved public relations and solved problems concerning public opinion of the candidates.

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50. VIP

low Demand
Here's how VIP is used in Public Relations Specialist jobs:
  • Developed and collaborated VIP seating arrangements as approved by the executive director.
  • Coordinated programs to acknowledge VIPs including key clients and prospects, company executives, the media and philanthropic organizations.
  • Coached members of the executive team and company VIPs prior to media interviews and appearances.
  • Acted as VIP Host for guests, assisting them with a variety of hospitality needs.
  • Coordinated media and VIP visits, including writing corporate and aircraft briefings.
  • Conducted VIP tours on test stands for visiting senior NASA engineers.
  • Assisted with company's events, operations and VIP protocol.
  • Coordinated VIP receptions between artists/talent, patrons and media.
  • Provided VIP tours of Denver Health.
  • Created and executed campaigns/parties/VIP guest lists.

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20 Most Common Skill for a Public Relations Specialist

Press Releases30.8%
Web Content17.4%
Special Events9.4%
Facebook6.7%
Twitter5.7%
Promotional Materials3.9%
Community Outreach3.4%
Annual Reports2.3%

Typical Skill-Sets Required For A Public Relations Specialist

RankSkillPercentage of ResumesPercentage
1
1
Press Releases
Press Releases
24.4%
24.4%
2
2
Web Content
Web Content
13.8%
13.8%
3
3
Special Events
Special Events
7.5%
7.5%
4
4
Facebook
Facebook
5.3%
5.3%
5
5
Twitter
Twitter
4.5%
4.5%
6
6
Promotional Materials
Promotional Materials
3.1%
3.1%
7
7
Community Outreach
Community Outreach
2.7%
2.7%
8
8
Annual Reports
Annual Reports
1.8%
1.8%
9
9
News Stories
News Stories
1.7%
1.7%
10
10
Customer Service
Customer Service
1.7%
1.7%
11
11
Instagram
Instagram
1.6%
1.6%
12
12
Trade Shows
Trade Shows
1.6%
1.6%
13
13
Public Relations Strategies
Public Relations Strategies
1.4%
1.4%
14
14
Public Relations Campaigns
Public Relations Campaigns
1.2%
1.2%
15
15
Internal Communications
Internal Communications
1.2%
1.2%
16
16
Communication Plans
Communication Plans
1.2%
1.2%
17
17
Fact Sheets
Fact Sheets
1.2%
1.2%
18
18
Youtube
Youtube
1.1%
1.1%
19
19
Linkedin
Linkedin
1.1%
1.1%
20
20
SEO
SEO
1%
1%
21
21
Communications Strategies
Communications Strategies
1%
1%
22
22
Promotional Events
Promotional Events
1%
1%
23
23
External Communications
External Communications
0.9%
0.9%
24
24
Monthly Newsletter
Monthly Newsletter
0.9%
0.9%
25
25
Favorable Public Image
Favorable Public Image
0.9%
0.9%
26
26
Public Relations Efforts
Public Relations Efforts
0.9%
0.9%
27
27
Crisis Communications
Crisis Communications
0.8%
0.8%
28
28
New Product Development
New Product Development
0.8%
0.8%
29
29
Project Management
Project Management
0.8%
0.8%
30
30
External Audiences
External Audiences
0.8%
0.8%
31
31
Market Research
Market Research
0.8%
0.8%
32
32
Corporate Communications
Corporate Communications
0.8%
0.8%
33
33
Company Website
Company Website
0.7%
0.7%
34
34
Blog Posts
Blog Posts
0.7%
0.7%
35
35
Photo Shoots
Photo Shoots
0.7%
0.7%
36
36
Cooperative Relationship
Cooperative Relationship
0.7%
0.7%
37
37
New Clients
New Clients
0.7%
0.7%
38
38
Powerpoint
Powerpoint
0.6%
0.6%
39
39
Public Service Announcements
Public Service Announcements
0.6%
0.6%
40
40
Public Appearances
Public Appearances
0.6%
0.6%
41
41
Public Relations Initiatives
Public Relations Initiatives
0.6%
0.6%
42
42
Public Interest Groups
Public Interest Groups
0.6%
0.6%
43
43
Trade Publications
Trade Publications
0.5%
0.5%
44
44
Public Relations Activities
Public Relations Activities
0.5%
0.5%
45
45
Special Projects
Special Projects
0.5%
0.5%
46
46
ROI
ROI
0.5%
0.5%
47
47
Public Relations Programs
Public Relations Programs
0.5%
0.5%
48
48
General Public
General Public
0.5%
0.5%
49
49
Public Opinion
Public Opinion
0.4%
0.4%
50
50
VIP
VIP
0.4%
0.4%

7,847 Public Relations Specialist Jobs

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