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Public relations writer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected public relations writer job growth rate is 8% from 2018-2028.
About 22,300 new jobs for public relations writers are projected over the next decade.
Public relations writer salaries have increased 8% for public relations writers in the last 5 years.
There are over 5,914 public relations writers currently employed in the United States.
There are 27,446 active public relations writer job openings in the US.
The average public relations writer salary is $56,528.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 5,914 | 0.00% |
| 2020 | 5,958 | 0.00% |
| 2019 | 5,963 | 0.00% |
| 2018 | 5,824 | 0.00% |
| 2017 | 5,695 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $56,528 | $27.18 | +2.7% |
| 2025 | $55,034 | $26.46 | +1.9% |
| 2024 | $53,999 | $25.96 | +1.2% |
| 2023 | $53,369 | $25.66 | +2.2% |
| 2022 | $52,217 | $25.10 | +2.2% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 305 | 44% |
| 2 | Massachusetts | 6,859,819 | 479 | 7% |
| 3 | Maryland | 6,052,177 | 412 | 7% |
| 4 | Oregon | 4,142,776 | 305 | 7% |
| 5 | Rhode Island | 1,059,639 | 71 | 7% |
| 6 | Virginia | 8,470,020 | 485 | 6% |
| 7 | Vermont | 623,657 | 38 | 6% |
| 8 | Wyoming | 579,315 | 34 | 6% |
| 9 | Utah | 3,101,833 | 164 | 5% |
| 10 | Montana | 1,050,493 | 54 | 5% |
| 11 | Delaware | 961,939 | 46 | 5% |
| 12 | Alaska | 739,795 | 37 | 5% |
| 13 | California | 39,536,653 | 1,662 | 4% |
| 14 | New York | 19,849,399 | 729 | 4% |
| 15 | Illinois | 12,802,023 | 487 | 4% |
| 16 | New Jersey | 9,005,644 | 385 | 4% |
| 17 | Washington | 7,405,743 | 285 | 4% |
| 18 | Colorado | 5,607,154 | 230 | 4% |
| 19 | Connecticut | 3,588,184 | 128 | 4% |
| 20 | New Hampshire | 1,342,795 | 47 | 4% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Washington | 2 | 0% | $67,005 |
| 2 | Chicago | 1 | 0% | $59,259 |
| 3 | Detroit | 1 | 0% | $51,626 |
University of Cincinnati Clermont College
Elon University
SUNY College at Oswego
Utah State University
Fairfield University
Northwestern State University of Louisiana
University of San Francisco
University of Florida
Washington State University
The University of the Arts
Washington State University
Molloy College
Saint Anselm College
Grand Valley State University
Dr. Terry Nugent: Graduates with a BA in English have more opportunities than ever before in the job market. While most think only about the degree as a stepping stone into K12 teaching or graduate school, the degree can also be a stepping stone into the corporate world. Large corporations need people who have experience writing complex texts, applying critical thinking and analytic abilities, and audience awareness when communicating with stakeholders at all levels of their industry. Industries that hire English majors include nonprofit organizations, government agencies, medical institutions, journalism, publishing, and entertainment. Basically, I would encourage a senior or new graduate to think outside the box—hone in on the industry you think you would be most interested in, think about the kind of work environment you are best suited for, and then look for entry-level positions with companies in that industry.
Dr. Terry Nugent: Despite evolving AI technology, effective communication requires an understanding of the rhetorical situation and how language works. That being said, learning to use both current and emerging technology will be critical as writing will increasingly incorporate mixed media and be published in digital form. Familiarity with both Google and Microsoft based programs, graphic designing and editing tools, and tools for creating charts, graphs, and infographics will be critical. Additionally, graduates will need to hone their teamworking and collaborative skills since almost all work requires working with diverse groups which leads to a final skillset that should be developed. Businesses often operate on a global level requiring employees to be able to work closely with diverse cultures therefore, some knowledge of linguistics will be very helpful.
Laura Willis Calo Ph.D.: A couple of skills that will become all the more important in coming years are editing and critical thinking. With AI being able to produce initial drafts of content, our role as 'writer' is transitioning to that of 'editor.' In reworking AI-generated content, we need to think critically to ensure it is in line with the strategy driving our work.
Laura Willis Calo Ph.D.: Highlight your relevant experiences from internships and/or courses focused on experiential learning. Complete certifications, such as those offered through PRSA, Hubspot, and Google, that further develop your skills and demonstrate your mastery.
Laura Willis Calo Ph.D.: Stay up-to-date with the news! Being able to speak about current events will help you stand out in an interview and once you land the job. Get involved in your local PRSA chapter/district - this will help you grow your professional network and build your reputation.
Kimberly Lauffer: Public relations practitioners work in many different types of organizations, so it's hard to generalize a typical day. However, some activities include clipping (physically or electronically) mentions of their organization and its employees, coordinating interviews between media outlets and experts, identifying good internal stories and writing them, collecting B-roll for video news releases, identifying good external stories and pitching them to media outlets, monitoring social media, heading off or dealing with crises, etc. At the entry level in large academic, corporate, or agency-based organizations, a PR practitioner might have a very specialized role but in small or non-profit organizations, she might be a Jill-of-all-trades. Crucial public relations skills include writing, oral communication, critical thinking, and time management.
Kimberly Lauffer: Some of the drawbacks in public relations include the 24-7 nature of some roles (media relations, crisis communication, social media). It can be difficult for new practitioners to prioritize daily activities when they have multiple demands for attention. However, it can also be a rewarding career, both intrinsically and financially.
Kimberly Lauffer: PR is a good profession for a number of reasons. Depending on one's role, it often has a set, regular schedule. This is one reason why many journalists move into public relations after several years. Public relations can also be advocacy- or issue-focused, so when people have a strong interest in a particular topic (energy, animal welfare, health), it allows them to take an active role in promoting that issue.
Dr. Joy Daggs: I think making yourself the most well-rounded candidate you can be is the best way to maximize your salary potential. Try lots of things in your undergraduate experience. What you think you want to do as a freshman may not be as appealing after you try it. Most jobs do not require only one skill, so having a variety of skills where you can plug in several places in an organization is helpful. Even if you want to go into something like event planning, you still need writing skills, design skills, interpersonal skills, etc. to do that job effectively.
Don't be afraid to negotiate your salary. There are workshops from organizations such as AAUW (American Association of University Women) to help you build those skills.
Dr. Joy Daggs: 1. Knowing how to use AI responsibly. It can be used to make work more efficient. It's important to understand how to use it appropriately at a tool.
2. Understanding social media and how to interpret data to create and change messages.
3. 'Soft skills' such as public speaking, conflict management, and relationship building are not going away. You may need to learn to adapt those skills to a digital platform, such as Zoom or Teams. I am seeing current articles from publications such as Forbes about current graduates struggling in these areas, so sharpening these skills and your writing skills will set you apart.
Dr. Joy Daggs: I have quite a bit of advice:
1. Get as much experience as an undergraduate as possible. Many programs require internships, but even if they don't, seek opportunities to get experience. Take leadership roles in student organizations. Even if it's not specifically a 'public relations' entitled position, anything where you practice your skills is helpful. Even if you need to work a job in retail or service, those jobs still provide important benefits other than a paycheck. Don't discount your experiences!
2. Don't pass up opportunities to meet professionals. Many schools and departments bring their alumni on campus or do virtual events so that you can meet and chat with professionals. Even if it's not required for class, GO. You never know when a casual conversation may lead to an internship or an important professional connection.
3. Use your LinkedIn profile to your advantage. Make sure you have a professional picture that shows you in your best light. Follow organizations that you want to work for and other professional organizations related to your interests. I know of people getting interviews based off of LinkedIn interactions. Check your other social media accounts to make sure that you are not presenting yourself poorly. Most likely, organizations will Google you or look up your personal social media. There are reports of students losing opportunities because of poor social media choices.
Laura Wilson: Writing and editing will always be important and prevalent. Clear communication is increasingly important. Encourage writers to work WITH AI by learning how to use the software and edit the output. Encourage exploration of certificates to make them more marketable.
Kenn Gaither Ph.D.: Adopt a growth mindset and keep learning. The skills from college are still valuable and useful, but so too is the ability to stay at the forefront of relevant trends. Public relations practitioners are strategic communicators, requiring disciplinary expertise, knowledge of cultural and technological trends and news, and a broad skill set. Continuing to invest in these areas will give a new graduate both a competitive edge and pathway for upward mobility.
Kenn Gaither Ph.D.: Interpersonal skills will become as valuable as ever. AI will eliminate some of the more menial parts of public relations, allowing practitioners to get to face-to-face, which is still the space where opportunity, innovation and relationships-building thrive.
Kenn Gaither Ph.D.: Focus on your skills honed by coursework, internships or involvement in student media organizations. Although you might not have significant full-time experience yet, offer your skill set as salary negotiation lever. Also, know your worth. If you receive an offer, consult with a mentor or career advisor to discuss strategies to maximize your salary potential and know a good starting point. Finally, ask about opportunities for promotion and timelines. Sometimes it can pay off to take slightly less than anticipated if there is a clear path toward salary increases or the company has a track-record of rapidly advancing entry-level employees.
Soma Frazier: AI can do a lot of things writers do, and quickly. It's mastered the hard skills of writing, but it's not yet proficient in the soft skills: in short, it's not human. So, I think soft skills like applying context, nuance and audience awareness to the tone of written work will become evermore crucial.
Soma Frazier: Leverage social media and your network to find a mentor. Mine had authored a bestselling book and was thriving as a freelance brand and content strategist for clients including Hershey and E&J; Gallo Winery. I truly respected her experience, so I treated for coffee and let her know I wanted to be her when I grew up! She laughed, offered advice, and eventually hired me to write for her food blog—which came with snazzy perks like wine and chocolate. I ended up taking on her overflow. Though I wound up in higher education rather than content strategy, those years taught me to adopt a specific style and tone, and to cut a 500-word piece to 150 words without sacrificing anything essential. I still apply what I learned from my mentor to my own career and writing—and it helped shape my debut novel, which sold to a Big 5 publisher.
Shane Graham: Remember the skills you honed as an English major: pay close attention to detail, ground your thinking in evidence, find reliable sources of information, and put things in their larger context. All of these skills will serve you well in whatever job you pursue.
Fairfield University
Rhetoric And Composition/Writing Studies
Rachel Robinson-Zetzer PhD: People are scared of the blank page. Too often, they think that what they write needs to be perfect in its first iteration; however, that’s a myth and a romantic notion of the lone, solitary writer. In fact, much writing happens in collaboration with others, and people are either drawn to that environment, or they aren’t. Once people realize that writing is malleable, meaning it can be changed and revised again and again, that desire to seek perfection lessens, and Writers are more willing to kill their darlings.
Rachel Robinson-Zetzer PhD: Writing is a great profession to enter now because it’s a way to reach a specific audience for a specific purpose. With all the misinformation in the world today, Writers have a lot of power. It’s an exciting time to let your voice be heard, whether that’s through fiction, newswriting, memoir, cartoon, or something else.
Rachel Robinson-Zetzer PhD: On a day-to-day basis, a Writer really works on their bread and butter—their writing process. This can mean actually drafting and outlining texts, brainstorming, taking walks to get ideas flowing, you name it! The writing process is unique to every Writer, and because of that, there is really now one answer to the question How does a Writer spend their day? Instead, it’s best to think of the time a Writer has devoted to their craft as sacred, whether that be drafting pages out long-hand or chatting with friends over drinks about their ideas. Daily, Writers need to read. Great Writers are great readers.
Dr. Allison Rittmayer: The rise of AI is something graduates looking for jobs in writing need to take seriously. I think we will see more collaborative use of AI in writing jobs in the next several years as employers seek to make the most out of the technology while recognizing its limitations and ethical quagmires.
Dr. Allison Rittmayer: Don't undercut your skills and experience. You are likely qualified for more jobs than you think you are. You need to promote your experience writing in different genres and across media. Likewise, don't be afraid to take on new projects in unfamiliar formats or unfamiliar roles. That is the key to continual growth.
Dr. Allison Rittmayer: I think the key to this is through experience and continuing education. Explore volunteer work that will give you the opportunity to use writing skills you don't use in your day job. Stay current with your technological skills, learn new programs and apps, and pay attention to trends in writing, language use, graphic design, and other related fields.
Dean Rader: English is a fantastic, nimble, relevant degree. Because people with an English degree can do so many things--not just one thing, like accounting for example, we have to work a little harder to brand or market ourselves for the specific job we want. We have to hustle a little bit harder. We have to network with our friends a little more. Our resumes and cover letters have to be impeccable. We may have to start at the very bottom and work our way up the ladder. So, I encourage students and recent graduates to take any job that gets their foot in the door. And then, once you have that job. Do it well. And don't be a jerk. Be kind. Be helpful. Make yourself indispensable. Employees who can do many things--write, create, collaborate, communicate--are necessary and can often find themselves advancing in a career they may not have imagined. I just encourage students to not have a fixed mindset about a job, work hard, and be open.
Dean Rader: Well, writing, reading, and communication skills are always going to be vital. AI won't change that. In fact, the very things AI can't do yet is be human. And no major trains people better to interact with humans than English. Right now, video game manufacturers need writers, tech companies need editors, Websites need copywriters. But, every field can use an English major. Every field needs people with vision and ideas. The world needs people with clarity, who can articulate ideas, and who can make connections. That defines an English major.
Dean Rader: There is an interesting study I saw recently that shows how humanities majors tend to start out with a lower beginning salary than most other fields. However, in five years, their salaries and their job satisfaction are higher than those from many other disciplines. English majors who can do another thing, who minor in marketing or who can do coding or Web design often have an easier time landing that first job. But, I also often recommend a graduate degree. That may sound counterintuitive given the reports out there about how college and graduate school admissions are plummeting; however, if fewer people are going to graduate school--especially in the humanities--there could very well be a deficit of people in the workforce with advanced training. If you can get an MBA or a JD or a master's without going into too much debt, research shows it pays off down the road.
University of Florida
Public Relations, Advertising, And Applied Communication
Dr. Rebecca Frazer: Research the average salaries for the different types of positions you are interested in and take note of what skills are needed for higher paying positions. Students should be thinking about what skills they can build to maximize their earning potential before they even reach the job market.
Dr. Rebecca Frazer: The ability to harness new technologies without becoming distracted from key goals will drive success in the future of the field. With the explosion of artificial intelligence technologies and the proliferation of new social media platforms in recent years, some practitioners may be struggling to keep up. The most successful practitioners will work to understand new technologies and strategically harness their power, while also staying focused on the fundamental role of public relations: building strong, genuine, mutually-beneficial relationships with key publics.
Dr. Rebecca Frazer: Be eager, flexible, and willing to learn. Entry-level PR positions often involve a broad range of different tasks that may require the employee to quickly teach themselves new skills, software, and applications. Demonstrating an ability to catch on quickly and an eagerness to take on new challenges goes a long way in impressing an employer.
Paul Cook: English is way more than just the study of literature. English majors learn how to read, write, and speak well—three essential and timeless skills that will serve you well in your professional lives, in a knowledge economy, and in the (post)digital era.
Washington State University
Public Relations, Advertising, And Applied Communication
Ms. Chelsea Thomas: A public relations professional's job is to act as a liaison between the public and the client, helping to communicate effectively based on the client's needs. The goal is to communicate the client's messaging in a way that is consistent and mission-driven through a variety of communication tools and tactics. Communication tactics may include press releases, media collaboration, strategic meetings and media monitoring. Ultimately, the public relations professional is responsible for executing a well-strategized public relations campaign and message in an efficient, effective and timely manner for the benefit of both the public and the client being served. Someone entering the field of public relations, such as an intern, may be responsible for client media monitoring, assisting the executive team in organizing events, press releases and media pitches, and conducting general research on industry competitors, trends and media outlets.
Ms. Chelsea Thomas: Public relations is a good fit for those who enjoy a fast-paced lifestyle with low predictability. That said, a professional in this field will spend significant time building a well-planned, strategic campaign that anticipates potential issues and capitalizes on client successes. A person in this field would do well being organized, strategic, flexible and sociable. A strong writing capacity is a positive aspect as well. Conversely, those in this profession might dislike unpredictable hours, as this industry can sometimes require significant time, attention and dedication to the client's needs.
Ms. Chelsea Thomas: Public relations is a unique and dynamic field that allows professionals to execute both strategic and tactical initiatives. This profession allows one to experience a fast-paced industry where creativity, objectivity and strategy meet. No two days are likely the same; one can be filled with socializing at planned events, another working with media to manage external relations, and another spending quality time strategizing with a client representative. With the growing need for an organization to build and maintain a positive relationship with the target audience and stakeholders, public relations is an excellent profession for those skilled in communication and customer relationship management.
Michael Pennell: Find or develop your niche and consider your strengths and weaknesses. What can or do you do that others don't or can't? Why and what would someone ask your advice on or for your input on a question or concern? What is your expertise? Embark on your career with a 5- and 10-year goal or lifestyle in sight. How does this job or career help you target that lifestyle? What skills or experience do you need, and can you get those from the current job? Also, network, both with those inside and outside of your specific field. Generally, breaking through the barrier to your first job may be the toughest stage; after that, more opportunities will appear, especially if you consider how that first job can position you for next move.
Michelle Galey: PR is a great profession to enter now because of the growing demand for PR professionals, varied career opportunities, growth potential, competitive salary and benefits, and work-life balance and flexibility. Plus, working in PR allows you to be creative and work with so many different software tools and platforms. With the increasing reliance on digital media and online platforms, there is a growing demand for PR professionals who can effectively navigate these channels and stay up to date with current trends and technologies. We live in an era of 24/7 communication and public scrutiny, so organizations need highly skilled PR professionals to manage and mitigate potential crises effectively. Although this is a sad reality, it provides more work for PR professionals!
Michelle Galey: From my experience being a PR practitioner myself and talking to my former PR students, it’s easy to find both rewards and challenges in the PR profession. My former students tell me that they enjoy the variety, creativity, impact, and networking opportunities in the field but that can sometimes come with high pressure, stress, unpredictability, client expectations, and mundane administrative tasks. These tasks can range from data entry to maintaining media lists and contact databases. Despite the challenges, they find the field rewarding and fulfilling, knowing they have an opportunity to grow in their careers and make significant impacts within their organizations and for their clients.
Michelle Galey: A PR professional and a new hire entering the field might have different responsibilities, but they often share some common tasks as well. Both the seasoned PR professional and the new hire play important roles in the PR process. While the PR professional’s day may be centered around strategy development, media relations, and working directly with clients and upper administration, the new hire is often involved with research, press release writing, event planning, social media coordination, and administrative tasks. However, as new hires gain experience and expertise, they will take on more responsibilities and play a more significant role in their firms and organizations.
Pallavi Kumar: I can’t think of any other industry where your passion can become your profession. Because no matter what you are interested in, whether it’s the arts, science, sports, the environment, entertainment etc., there is a job in that area. And you have the ability to move into different areas of specialization because the core skills of PR translate across many areas of specialization.
Pallavi Kumar: Make a case for yourself when you get that first offer. Many PR majors enter the industry already trained both through their education and internships. Securing even a few thousand more with that entry-level position can have long- term results as you move up the ladder.
Pallavi Kumar: I think the ability to incorporate AI into your work so that you are more efficient and can deliver measurable results will be the most important skill that incoming professionals can have. The ability to be a storyteller never changes but knowing what the latest tools and trends are is also important.
Katherine Kim Ph.D: -Again, it depends on the field, as jobs that center on skills you learn by being an English major vary widely. If it is jobs in teaching and studying English language and literature, then being open to interdisciplinary work and the digital humanities/new media will continue to be important. Studying English already requires a certain level of interdisciplinary work, and technology keeps adding to the ways people interact and circulate ideas. In addition, learning how to communicate clearly and understand/interpret what others communicate will always be vital. Given the divisiveness that exists in this world, understanding different perspectives and being able to communicate well with those who hold those perspectives will continue to be important in the field and beyond it.
Katherine Kim Ph.D: -I think it depends on what field you are discussing, as 'English' doesn't necessarily need to be seen as a field (unless you are speaking of teaching or studying English language or literature). However, I can say that the great thing about an English degree is that it can be beneficial for people to have in a variety of fields. In fact, for quite a few years now, people in fields like business have been wanting new hires with better communication, writing, interpersonal interaction, and close analysis skills, as well as mental flexibility, than they have been seeing. These are all skills that can be practiced and honed through being an English major! Sometimes people think of English degrees as useful only if someone is going to teach English, but that is definitely not the case!
Saint Anselm College
English Language And Literature
Dr. Joshua Potter: This may sound counterintuitive, given the way that AI is currently being heralded as a paradigm-shifting technology, but writing is a foundational skill that will remain the bedrock of human communication, storytelling, news reporting, public relations, multimedia production, cultural interpretation, advocacy, and countless other domains of human life and labor. Rather than obsolesce writing, automation technologies are going to demand a sharper, more incisive, form of reading and a more expansive, creative form of writing to reassert the irreducible value of human thought.
Dr. Joshua Potter: Follow your passion, use your intuition, and be creative. A humanistic education, especially within the discipline of English, prepares you to be a clear communicator, critical thinker, empathic builder of relationships, and creative wayfinder through shifting cultural landscapes. It is imperative to stay nimble, assert oneself into social institutions and fields of work that stoke one’s inspiration, and be prepared to help build fields and institutions that don’t yet exist.
Grand Valley State University
Rhetoric And Composition/Writing Studies
Laurence José PhD: Among the likes, I’d say the creative aspect of writing. As a writer, you get to create stories to inspire readers. This can range from convincing an audience to browse a website or give money for a specific cause, to inspiring an audience to rethink their approach to a specific subject. Being a writer also means constant learning, whether it is learning about new topics, interacting with different people, and working with new technologies and modes of meanings. Some of the likes can easily become dislikes too. If one does not like research or is not able to handle negative feedback, then, Writer may not be the right profession for them. Also, writing is hard. It takes time. It requires focus, planning, and the ability to create a space free of distractions. Finally, at a time when technology can generate content in a few seconds, being a writer can also mean having to reassert the value of writing and its significance. This too can be difficult.