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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Communications and Public Affairs Director||Google, Inc.||Mountain View, CA||Oct 01, 2014||$265,000|
|Director of Scientific Publications and Communicat||Altius Institute for Biomedical Sciences||Seattle, WA||Oct 01, 2016||$197,246|
|Director of Scientific Publications and Communicat||Altius Institute for Biomedical Sciences||Seattle, WA||Jan 10, 2016||$197,246|
|Public Sector Cloud Director||Microsoft Corporation||Fort Lauderdale, FL||Oct 15, 2011||$132,651|
|Marketing & PR Director||Gaucho, LLC||New York, NY||Oct 01, 2013||$110,000|
|Marketing/Pr Director||28 St. Hospitality Inc.||Orangeburg, NY||Sep 12, 2012||$91,828|
|Director of Public Rellations||New Globe Schools, Inc.||Washington, DC||May 20, 2015||$85,509 -
|Technical Publications Director||The Cruz-Nevin Trust||El Sobrante, CA||Oct 01, 2009||$75,000|
|SE Asian PR Director||Kimberly J. Kinser||Richardson, TX||Jul 01, 2009||$68,099|
|SE Asian PR Director||Kimberly J. Kinser||Richardson, TX||Aug 17, 2009||$68,099|
|Director of Leadership In The Public Sector||North Carolina State University||Raleigh, NC||Apr 01, 2010||$65,000|
|SE Asian PR Director||Kimberly J. Kinser||Richardson, TX||Aug 11, 2009||$64,927|
|Director of Publications||The Light Inc.||Clifton, NJ||May 10, 2011||$64,500|
|Public Affairs Director||Yamini Kitchens and More, Inc.||Miami, FL||Sep 12, 2015||$60,000|
|Publicity Director||The New Press Inc.||New York, NY||Apr 11, 2011||$60,000|
|Director of Publications||Light Inc.||Clifton, NJ||Apr 13, 2011||$57,500|
|Director of Publications||Light Inc.||Clifton, NJ||Feb 08, 2010||$57,500|
|Director of Publications||Light Inc.||Clifton, NJ||Mar 22, 2010||$57,500|
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