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Publication director skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical publication director skills. We ranked the top skills for publication directors based on the percentage of resumes they appeared on. For example, 11.8% of publication director resumes contained website content as a skill. Continue reading to find out what skills a publication director needs to be successful in the workplace.

15 publication director skills for your resume and career

1. Website Content

Here's how publication directors use website content:
  • Designed and produced significant marketing collateral including company brochures, fliers, posters, fact sheets, and website content.
  • Worked with Director of Public Relations on advertising ideas, website content and design.

2. Press Releases

Here's how publication directors use press releases:
  • Planned national advertising campaign, and coordinated media relations including press releases and interviews.
  • Created and oversaw distribution of publicity materials including press releases, posters, mailers, display cases and radio ads.

3. Government Agencies

Here's how publication directors use government agencies:
  • Managed communications for six government agencies.
  • Help generate relationships and partnerships with outside groups, government agencies and policymakers.

4. Public Policy Issues

Here's how publication directors use public policy issues:
  • Drafted position papers in response to professional practice and public policy issues effecting medical nutrition therapy.
  • Build alliances with third-party organizations to manage public policy issues.

5. Government Relations

Government Relations are strategies used by government officials to influence public policy. These affected policies may be found at every level of government, including local, state-wide, and national. The overarching goal of government relations is to influence a policy maker to edit or preserve a particular policy based on what a socio- group needs.

Here's how publication directors use government relations:
  • Conducted the association's government relations program and assumed overall responsibility for newly expanded public and private 3rd party reimbursements.
  • Directed the planning, development and implementation of association's annual national policy agenda and managed government relations department.

6. Pr Campaigns

Here's how publication directors use pr campaigns:
  • Managed talent relations and contract negotiations between OfficeMax and celebrity agents for personal appearances/performances for marketing/PR campaigns.
  • Partnered with Community Relations department to implement PR campaigns.

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7. State Agencies

State Agencies, also called government agencies, are organizations associated with the government that oversee various aspects of society. These handles often handle administrative paperwork to ensure all laws, rules, and regulations are followed. State agencies include the Tennessee Valley Authority, Washington State Department of Labor, and Texas Health and Human Services Commission.

Here's how publication directors use state agencies:
  • Provided emergency communications training for other New Jersey state agencies' public information officers.
  • Led cooperative partnership efforts with other education organizations and state agencies.

8. Publicity Campaigns

Here's how publication directors use publicity campaigns:
  • Collaborated with marketing directors, artist managers and tour managers to create and implement effective publicity campaigns.
  • Organized unique publicity campaigns and materials that utilized social media in never-before-seen ways.

9. Community Outreach

Here's how publication directors use community outreach:
  • Developed media material such as fact sheets and press kits; produced and edited jingles for special community outreach events.
  • Implemented strategic planning process for media relations, public affairs and community outreach.

10. Community Relations

Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.

Here's how publication directors use community relations:
  • Directed and implemented new initiatives in crisis communications, media relations, internal communications and community relations.
  • Managed community relations and news media relations for 800-megawatt nuclear plant in southwestern Michigan.

11. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how publication directors use graphic design:
  • Managed 18-member Publications Unit providing editorial, graphic design, and regulatory support to all MassHealth business units.
  • Hired writers and supervised graphic designers.

12. Facebook

Here's how publication directors use facebook:
  • Create and maintain social media advocacy/awareness efforts with Facebook and Twitter.
  • Manage the departmental use of social media: a blog and Twitter and Facebook accounts.

13. External Audiences

External audiences refer to groups or individuals outside the company, who aren't closely related, don't have inside information about the organization, and have no common background (unlike internal audiences). To grow its business, a company needs to define the external audience within its target audience.

Here's how publication directors use external audiences:
  • Prepared executive management briefings and speeches for internal and external audiences.
  • Presented to internal and external audiences regarding the association s legislative priorities

14. Fact Sheets

A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.

Here's how publication directors use fact sheets:
  • Staffed national CHA policy workgroup, and authored several issue briefs and fact sheets.
  • Overhauled existing public involvement processes and revamped marketing literature (informational newsletters/mailers, project fact sheets, meeting exhibits/presentations etc.)

15. Twitter

Here's how publication directors use twitter:
  • Delivered a media audit to identify key influencers Delivered a social media strategy Managed Twitter account Delegate at PRSSA National Assembly
  • Acquired thousands of followers within 4 months by successfully spearheading digital marketing campaign including website redesign and Facebook/Twitter launches.
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List of publication director skills to add to your resume

Publication director skills

The most important skills for a publication director resume and required skills for a publication director to have include:

  • Website Content
  • Press Releases
  • Government Agencies
  • Public Policy Issues
  • Government Relations
  • Pr Campaigns
  • State Agencies
  • Publicity Campaigns
  • Community Outreach
  • Community Relations
  • Graphic Design
  • Facebook
  • External Audiences
  • Fact Sheets
  • Twitter
  • Strategic Plan
  • Medicaid
  • Photo Shoots
  • Government Officials
  • Medicare
  • Web Site
  • FCC
  • External Communications
  • Strategic Communications
  • Economic Development
  • Press Conferences
  • Public Service Announcements
  • Promotional Materials
  • Press Kits
  • Community Organizations
  • Instagram
  • Media Management
  • Crisis Communications
  • Mental Health
  • PowerPoint
  • Corporate Communications
  • Writing Press Releases
  • Position Papers
  • Editorial Content
  • Community Events
  • Video Production
  • Event Planning
  • Feature Stories
  • Radio Station

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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