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Become A Publication Specialist

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Working As A Publication Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $63,000

    Average Salary

What Does A Publication Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publication Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publication Specialist Career Paths

Publication Specialist
Technical Writer Business Analyst Product Manager
Product Marketing Manager
7 Yearsyrs
Technical Writer Business Analyst Account Manager
Sales And Marketing Manager
6 Yearsyrs
Technical Writer Project Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Senior Technical Writer Project Manager Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Senior Technical Writer Project Manager Vice President
Marketing Vice President
10 Yearsyrs
Senior Technical Writer Senior Project Manager Owner
Communications Director
6 Yearsyrs
Editor Owner Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Editor Consultant Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Editor Account Executive Marketing Specialist
Marketing Program Manager
6 Yearsyrs
Office Manager Property Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Office Manager Property Manager Communications Manager
Internal Communications Manager
8 Yearsyrs
Office Manager Communications Manager Communications Director
Community Development Director
9 Yearsyrs
Marketing Specialist Marketing Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Specialist Marketing Communications Manager Communications Manager
Communications Project Manager
6 Yearsyrs
Senior Graphic Designer Marketing Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Senior Graphic Designer Brand Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Technical Writer And Editor Managing Editor Content Manager
Web Content Manager
5 Yearsyrs
Technical Writer And Editor Managing Editor
Publications Manager
5 Yearsyrs
Technical Writer And Editor Managing Editor Public Relations Specialist
Public Information Officer
6 Yearsyrs
Communications Consultant Senior Editor Content Manager
Digital Content Manager
5 Yearsyrs
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Do you work as a Publication Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Publication Editor 3.3 years
Media Specialist 2.9 years
Specialist 2.6 years
Top Careers Before Publication Specialist
Internship 7.2%
Secretary 5.1%
Editor 4.6%
Reporter 4.4%
Consultant 3.7%
Teacher 3.2%
Cashier 3.0%
Top Careers After Publication Specialist
Editor 6.4%
Teacher 3.4%
Consultant 3.4%
Volunteer 3.2%
Owner 3.0%
Specialist 3.0%

Do you work as a Publication Specialist?

Average Yearly Salary
$63,000
View Detailed Salary Report
$36,000
Min 10%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$63,000
Median 50%
$109,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Sterling, VA
Highest Paying State
Minnesota
Avg Experience Level
3.4 years
How much does a Publication Specialist make at top companies?
The national average salary for a Publication Specialist in the United States is $63,469 per year or $31 per hour. Those in the bottom 10 percent make under $36,000 a year, and the top 10 percent make over $109,000.

Real Publication Specialist Salaries

Job Title Company Location Start Date Salary
Localization Technical Publications Specialist Autodesk, Inc. San Francisco, CA Jun 01, 2011 $81,328 -
$134,800
Localization Technical Publications Specialist Autodesk, Inc. San Rafael, CA Nov 01, 2009 $78,645 -
$126,100
Global Parts Publications Specialist Caterpillar Inc. Oak Creek, WI May 01, 2012 $64,050
Global Parts Publications Specialist Caterpillar Inc. Oak Creek, WI May 05, 2012 $64,050
Public Realtions Specialist Maxine Leonard Pr Los Angeles, CA Sep 01, 2013 $60,000
Publications Specialist Xerox State Healthcare, LLC West Sacramento, CA Sep 20, 2016 $57,960
Public Relationship Specialist Markwins International Corporation Industry, CA May 25, 2016 $56,368
Technical Publications Specialist Autodesk, Inc. Hackensack, NJ Aug 29, 2011 $56,056 -
$77,000
Public Relationship Specialist Hua Mei & Associates LLC New York, NY Oct 22, 2009 $54,500 -
$60,000
Technical Publication Specialist Autodesk, Inc. Greenbelt, MD Mar 18, 2011 $51,251 -
$77,000
Global Publication Specialist Caterpillar Global Mining LLC South Milwaukee, WI Dec 15, 2011 $48,403
Publications Specialist Xerox State Healthcare, LLC West Sacramento, CA Sep 13, 2016 $48,300
Technical Publications Specialist Ch2M Hill, Inc. Gainesville, FL Sep 25, 2012 $47,458
Sales Promotion and Publicity Specialist Golden Goose Ny LLC New York, NY Sep 04, 2015 $45,000
Publicity Specialist SONY Music Entertainment Beverly Hills, CA Sep 24, 2016 $43,000
Public Reations Specialist Argikouro Corp NY Oct 01, 2011 $41,990

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Top Skills for A Publication Specialist

  1. Technical Manuals
  2. Web Content
  3. Adobe Photoshop
You can check out examples of real life uses of top skills on resumes here:
  • Researched, designed, and developed technical manuals and training materials for company-wide dissemination.
  • Design and creation of museum publications, including web content and grant writing utilizing Microsoft Office Suite.
  • Used Adobe Photoshop and Microsoft Publisher to develop final publications.
  • Designed company monthly newsletter and training seminar flyers for mail-outs.
  • Write and edit press releases and other materials as required for the university's overall marketing/communications program.

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Average Salary:

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Top 10 Best States for Publication Specialists

  1. District of Columbia
  2. Alaska
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. Nevada
  7. Ohio
  8. North Carolina
  9. Connecticut
  10. Oregon
  • (192 jobs)
  • (34 jobs)
  • (656 jobs)
  • (469 jobs)
  • (58 jobs)
  • (105 jobs)
  • (647 jobs)
  • (567 jobs)
  • (167 jobs)
  • (212 jobs)

Publication Specialist Demographics

Gender

Female

57.3%

Male

32.9%

Unknown

9.8%
Ethnicity

White

61.8%

Hispanic or Latino

14.5%

Black or African American

12.4%

Asian

7.8%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

48.1%

French

19.2%

German

13.5%

Portuguese

3.8%

Chinese

3.8%

Swedish

1.9%

Cantonese

1.9%

Japanese

1.9%

Cheyenne

1.9%

Polish

1.9%

Italian

1.9%
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Publication Specialist Education

Schools

University of Phoenix

9.4%

Florida State University

7.9%

Pennsylvania State University

6.5%

Brigham Young University

5.0%

Montgomery College

5.0%

Arizona State University

5.0%

Portland State University

5.0%

University of Washington

5.0%

University of California - San Diego

5.0%

Northeastern University

5.0%

University of Maryland - University College

4.3%

University of Maryland - College Park

4.3%

Texas A&M University

4.3%

University of Central Florida

4.3%

University of Maryland - Baltimore County

4.3%

American University

4.3%

Towson University

4.3%

New York University

3.6%

California State University - Fullerton

3.6%

University of North Texas

3.6%
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Majors

Business

16.1%

Communication

13.7%

English

12.2%

Graphic Design

9.2%

Journalism

7.1%

Marketing

5.3%

Management

3.3%

Political Science

3.3%

Education

3.1%

Writing

3.1%

Fine Arts

3.0%

Public Relations

3.0%

Computer Applications

2.8%

Psychology

2.6%

Computer Science

2.3%

Elementary Education

2.1%

Project Management

2.1%

Criminal Justice

2.1%

Public Administration

1.8%

Information Technology

1.8%
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Degrees

Bachelors

46.5%

Masters

23.4%

Other

15.1%

Associate

7.4%

Certificate

5.0%

Doctorate

2.3%

Diploma

0.3%
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