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Become A Publication Specialist

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Working As A Publication Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $60,920

    Average Salary

What Does A Publication Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publication Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publication Specialist Jobs

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Publication Specialist Career Paths

Publication Specialist
Senior Technical Writer Business Analyst Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Senior Graphic Designer Marketing Communications Specialist Senior Copywriter
Brand Strategist
5 Yearsyrs
Editor Communications Specialist Communications Manager
Communications Project Manager
7 Yearsyrs
Proofreader Technical Writer Content Manager
Digital Content Manager
5 Yearsyrs
Technical Writer Communications Specialist Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Communications Manager Marketing Consultant Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Technical Writer Program Manager Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Communications Specialist Senior Account Executive Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Editor Marketing Director Event Manager
Events Marketing Manager
5 Yearsyrs
Writer And Editor Communications Manager
Internal Communications Manager
9 Yearsyrs
Communications Specialist Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Project Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Senior Technical Writer Senior Project Manager Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Communications Manager Communications Director Media Specialist
Media Director
5 Yearsyrs
Writer And Editor Marketing Specialist Marketing Manager
Online Marketing Manager
5 Yearsyrs
Proofreader Writer And Editor Public Affairs Specialist
Public Affairs Manager
7 Yearsyrs
Project Manager Consultant Senior Technical Writer
Publications Manager
5 Yearsyrs
Case Manager Outreach Coordinator Communications Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Publication Specialist?

Publication Specialist Demographics

Gender

Female

63.9%

Male

33.9%

Unknown

2.2%
Ethnicity

White

60.7%

Hispanic or Latino

15.9%

Black or African American

12.6%

Asian

7.2%

Unknown

3.5%
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Languages Spoken

Spanish

54.2%

French

14.6%

German

10.4%

Chinese

4.2%

Swedish

2.1%

Portuguese

2.1%

Cantonese

2.1%

Japanese

2.1%

Cheyenne

2.1%

Russian

2.1%

Polish

2.1%

Italian

2.1%
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Publication Specialist Education

Schools

University of Phoenix

8.9%

Florida State University

8.9%

University of South Florida

7.4%

University of Central Florida

5.9%

Barry University

5.2%

Miami Dade College

5.2%

Northeastern University

5.2%

Brigham Young University

4.4%

University of North Florida

4.4%

Arizona State University

4.4%

University of Washington

4.4%

University of Maryland - Baltimore County

4.4%

American University

4.4%

Towson University

4.4%

University of Alabama

3.7%

New York University

3.7%

University of Maryland - College Park

3.7%

Webster University

3.7%

Troy University

3.7%

Pennsylvania State University

3.7%
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Majors

Business

17.0%

English

11.9%

Communication

11.9%

Graphic Design

7.5%

Journalism

6.6%

Psychology

4.4%

Marketing

4.2%

Management

3.5%

Education

3.3%

Public Relations

3.3%

Public Administration

3.1%

Criminal Justice

3.1%

Computer Science

2.9%

Writing

2.7%

Fine Arts

2.4%

Political Science

2.4%

Computer Applications

2.4%

Sociology

2.4%

Accounting

2.4%

Social Work

2.2%
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Degrees

Bachelors

45.6%

Masters

25.3%

Other

15.5%

Associate

7.6%

Certificate

3.6%

Doctorate

2.1%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Publication Specialist Salaries

Job Title Company Location Start Date Salary
Localization Technical Publications Specialist Autodesk, Inc. San Francisco, CA Jun 01, 2011 $81,328 -
$134,800
Localization Technical Publications Specialist Autodesk, Inc. San Rafael, CA Nov 01, 2009 $78,645 -
$126,100
Global Parts Publications Specialist Caterpillar Inc. Oak Creek, WI May 01, 2012 $64,050
Global Parts Publications Specialist Caterpillar Inc. Oak Creek, WI May 05, 2012 $64,050
Public Realtions Specialist Maxine Leonard Pr Los Angeles, CA Sep 01, 2013 $60,000
Publications Specialist Xerox State Healthcare, LLC West Sacramento, CA Sep 20, 2016 $57,960
Public Relationship Specialist Markwins International Corporation Industry, CA May 25, 2016 $56,368
Technical Publications Specialist Autodesk, Inc. Hackensack, NJ Aug 29, 2011 $56,056 -
$77,000
Public Relationship Specialist Hua Mei & Associates LLC New York, NY Oct 22, 2009 $54,500 -
$60,000
Technical Publication Specialist Autodesk, Inc. Greenbelt, MD Mar 18, 2011 $51,251 -
$77,000
Global Publication Specialist Caterpillar Global Mining LLC South Milwaukee, WI Dec 15, 2011 $48,403
Publications Specialist Xerox State Healthcare, LLC West Sacramento, CA Sep 13, 2016 $48,300
Technical Publications Specialist Ch2M Hill, Inc. Gainesville, FL Sep 25, 2012 $47,458
Sales Promotion and Publicity Specialist Golden Goose Ny LLC New York, NY Sep 04, 2015 $45,000
Publicity Specialist SONY Music Entertainment Beverly Hills, CA Sep 24, 2016 $43,000
Public Reations Specialist Argikouro Corp NY Oct 01, 2011 $41,990

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Top Skills for A Publication Specialist

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  1. Public Assistance Programs
  2. Technical Manuals
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Determine eligibility of applicants and recipients for public assistance programs (Cal-Fresh and Medi-Cal) through interactive interviewing and fact gathering.
  • Produced high resolution graphics suitable for nuclear weapon publications and technical manuals.
  • Designed, implemented and maintained content for Next Generation 911(NG911) website; served as a NG911 conference exhibitor.
  • Used Adobe Photoshop and Microsoft Publisher to develop final publications.
  • Designed artwork and layouts to production specifications for promotional, educational and collateral materials.

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Top Publication Specialist Employers

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Jobs From Top Publication Specialist Employers

Publication Specialist Videos

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