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Become A Publication Specialist

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Working As A Publication Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $43,000

    Average Salary

What Does A Publication Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publication Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publication Specialist jobs

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Real Publication Specialist Salaries

Job Title Company Location Start Date Salary
PR Specialist TOUS Les Jours Hartsdale, NY Jul 30, 2015 $86,000
Localization Technical Publications Specialist Autodesk, Inc. San Francisco, CA Jun 01, 2011 $81,328 -
$134,800
Marketing Comm/PR Specialist 2 Oracle America, Inc. CA Sep 14, 2013 $80,000
Marketing & PR Specialist Supramedical LLC Sunrise, FL Jun 21, 2016 $74,506
Presence PR Specialist Diesel USA, Inc. New York, NY Sep 21, 2016 $73,798
PR Specialist Moguldom Media Group New York, NY Jan 14, 2015 $73,798
Presence PR Specialist Diesel USA, Inc. New York, NY Sep 21, 2013 $73,798
PR Specialist Outsidepr LLC Sausalito, CA Mar 01, 2014 $70,000
PR Specialist 219 Mulberry LLC New York, NY Dec 14, 2015 $70,000
Internation PR Specialist Airbnb, Inc. San Francisco, CA Aug 01, 2015 $68,000
PR Specialist Columbus Asia Market Columbus, OH Jan 08, 2016 $66,241
PR Specialist Cleveland Asian Supermarket Inc. Columbus, OH Jan 08, 2016 $66,074
PR Specialist New York General Consulting New York, NY Oct 24, 2016 $65,000
Marketing and PR Specialist Myriad Travel Marketing Los Angeles, CA May 22, 2015 $65,000
PR Specialist Jing Gastroenterology & Hepatology PC NY Feb 09, 2016 $54,954
PR Specialist China XD Plastic Company Limited New York, NY Sep 02, 2015 $53,520
PR Specialist Huntington Reproductive Center Medical Group Newport Beach, CA Oct 16, 2014 $52,000
Technical Publication Specialist Autodesk, Inc. Greenbelt, MD Mar 18, 2011 $51,251 -
$77,000
PR Specialist Hall Pr LLC New York, NY Nov 23, 2016 $50,000
Marketing and PR Specialist Coherix, Inc. Ann Arbor, MI Sep 16, 2016 $48,651
Marketing and PR Specialist Coherix, Inc. Ann Arbor, MI Sep 09, 2016 $48,651
Global Publication Specialist Caterpillar Global Mining LLC South Milwaukee, WI Dec 15, 2011 $48,403
Media & PR Specialist Myriad Marketing Los Angeles, CA Aug 15, 2014 $41,844
PR Specialist Mutual Trading Co Inc. Los Angeles, CA Sep 09, 2014 $41,761
PR Specialist Law Offices of James S Hong Los Angeles, CA Sep 06, 2014 $41,761
PR Specialist Easy-Go Inc. Azusa, CA Sep 08, 2015 $41,761
PR Specialist Global Energy Solution Group LLC Fort Lee, NJ Sep 15, 2014 $41,740
PR Specialist Chong Hing Premier Jewelers Incorporated Santa Clara, CA Oct 01, 2013 $41,740
PR Specialist Atlantic Led Inc. Ridgefield, NJ Sep 22, 2015 $41,740
PR Specialist Chineseinvestors.Com Inc. NY Jun 19, 2015 $41,621

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Top Skills for A Publication Specialist

PublicAssistanceProgramsCompanyWebsitePressReleasesMedi-CalLayoutPolicyFinancialAssistanceFacebookTwitterAdobePhotoshopPowerpointCustomerServiceEmergencyPromotionalMaterialsSpecialEventsAnnualReportTechnicalDocumentationInternalCommunicationsFemaAdobeIllustrator

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Top Publication Specialist Skills

  1. Public Assistance Programs
  2. Company Website
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Determined eligibility for public assistance programs related to the welfare of children and families.
  • Maintain Tech Pubs section of the Mesa Airlines, Inc. company website.
  • Press releases are sent out to certain regions and to demographics that have keen interest in the subject or client.
  • Determine eligibility of applicants and recipients for public assistance programs (Cal-Fresh and Medi-Cal) through interactive interviewing and fact gathering.
  • Designed artwork and layouts to production specifications for promotional, educational and collateral materials.

Top Publication Specialist Employers

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