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Become A Publication Specialist

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Working As A Publication Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $43,000

    Average Salary

What Does A Publication Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Publication Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Publication Specialist jobs

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Publication Specialist Career Paths

Publication Specialist
Communications Specialist Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Writer And Editor Communications Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Writer And Editor Communications Coordinator Communications Director
Director Of Communications And Marketing
9 Yearsyrs
Communications Manager Marketing Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Marketing Communications Manager Senior Account Manager Public Relations
Director Of Publications Marketing
6 Yearsyrs
Family Service Counselor Program Director Communications Director
Director, Corporate Communications
10 Yearsyrs
Case Manager Account Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Office Manager Property Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Senior Technical Writer Project Manager Product Manager
Marketing Communications Manager
7 Yearsyrs
Technical Writer Project Manager Program Manager
Marketing Director
7 Yearsyrs
Case Manager Program Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Technical Writer Business Analyst Product Manager
Marketing Manager
6 Yearsyrs
Project Manager Product Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Office Manager Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Communications Manager Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Communications Specialist Communications Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Senior Technical Writer Business Analyst Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Communications Director
Vice President Of Communication
5 Yearsyrs
Project Manager Program Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Publication Specialist Demographics

Gender

Female

66.0%

Male

30.8%

Unknown

3.1%
Ethnicity

White

78.6%

Hispanic or Latino

10.2%

Asian

8.5%

Unknown

1.7%

Black or African American

1.0%
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Languages Spoken

Spanish

38.0%

French

14.1%

German

8.7%

Italian

6.5%

Portuguese

4.3%

Korean

3.3%

Chinese

3.3%

Swedish

2.2%

Swahili

2.2%

Mandarin

2.2%

Russian

2.2%

Cantonese

2.2%

Japanese

2.2%

Polish

2.2%

Turkish

1.1%

Cheyenne

1.1%

Dari

1.1%

Thai

1.1%

Serbian

1.1%

Croatian

1.1%
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Publication Specialist Education

Schools

University of Phoenix

9.8%

University of South Florida

7.2%

Florida State University

6.5%

Brigham Young University

5.9%

University of Central Florida

5.9%

Pennsylvania State University

5.2%

University of Washington

5.2%

Northeastern University

5.2%

Syracuse University

4.6%

University of Florida

4.6%

American University

4.6%

University of Wisconsin - Whitewater

3.9%

New York University

3.9%

California State University - Fullerton

3.9%

University of North Florida

3.9%

Auburn University

3.9%

University of Maryland - College Park

3.9%

Arizona State University

3.9%

Barry University

3.9%

Virginia Commonwealth University

3.9%
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Majors

Communication

17.9%

Business

15.1%

English

10.4%

Public Relations

7.8%

Journalism

7.2%

Marketing

7.1%

Graphic Design

6.0%

Psychology

3.5%

Education

2.8%

Political Science

2.4%

Fine Arts

2.2%

Management

2.2%

Public Administration

2.2%

Criminal Justice

2.0%

Writing

2.0%

Accounting

2.0%

Computer Science

1.9%

Computer Applications

1.9%

Agricultural Public Services

1.7%

Nursing

1.7%
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Degrees

Bachelors

48.8%

Masters

25.4%

Other

13.1%

Associate

6.7%

Certificate

3.9%

Doctorate

1.8%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Publication Specialist Salaries

Job Title Company Location Start Date Salary
Localization Technical Publications Specialist Autodesk, Inc. San Francisco, CA Jun 01, 2011 $81,328 -
$134,800
Localization Technical Publications Specialist Autodesk, Inc. San Rafael, CA Nov 01, 2009 $78,645 -
$126,100
Global Parts Publications Specialist Caterpillar Inc. Oak Creek, WI May 01, 2012 $64,050
Global Parts Publications Specialist Caterpillar Inc. Oak Creek, WI May 05, 2012 $64,050
Public Realtions Specialist Maxine Leonard Pr Los Angeles, CA Sep 01, 2013 $60,000
Publications Specialist Xerox State Healthcare, LLC West Sacramento, CA Sep 20, 2016 $57,960
Public Relationship Specialist Markwins International Corporation Industry, CA May 25, 2016 $56,368
Technical Publications Specialist Autodesk, Inc. Hackensack, NJ Aug 29, 2011 $56,056 -
$77,000
Public Relationship Specialist Hua Mei & Associates LLC New York, NY Oct 22, 2009 $54,500 -
$60,000
Technical Publication Specialist Autodesk, Inc. Greenbelt, MD Mar 18, 2011 $51,251 -
$77,000
Global Publication Specialist Caterpillar Global Mining LLC South Milwaukee, WI Dec 15, 2011 $48,403
Publications Specialist Xerox State Healthcare, LLC West Sacramento, CA Sep 13, 2016 $48,300
Technical Publications Specialist Ch2M Hill, Inc. Gainesville, FL Sep 25, 2012 $47,458
Sales Promotion and Publicity Specialist Golden Goose Ny LLC New York, NY Sep 04, 2015 $45,000
Publicity Specialist SONY Music Entertainment Beverly Hills, CA Sep 24, 2016 $43,000
Public Reations Specialist Argikouro Corp NY Oct 01, 2011 $41,990

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Top Skills for A Publication Specialist

PublicAssistanceProgramsCompanyWebsitePressReleasesMedi-CalLayoutPolicyFinancialAssistanceFacebookTwitterAdobePhotoshopPowerpointCustomerServiceEmergencyPromotionalMaterialsSpecialEventsAnnualReportTechnicalDocumentationInternalCommunicationsFemaAdobeIllustrator

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Top Publication Specialist Skills

  1. Public Assistance Programs
  2. Company Website
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Determined eligibility for public assistance programs related to the welfare of children and families.
  • Maintain Tech Pubs section of the Mesa Airlines, Inc. company website.
  • Press releases are sent out to certain regions and to demographics that have keen interest in the subject or client.
  • Determine eligibility of applicants and recipients for public assistance programs (Cal-Fresh and Medi-Cal) through interactive interviewing and fact gathering.
  • Designed artwork and layouts to production specifications for promotional, educational and collateral materials.

Top Publication Specialist Employers

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Publication Specialist Videos

Choosing the Culinary Career That's Right For You, Part 1

A Day in the Life

G4S private security personnel chatting in their free time

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